Attract More Clients With SEO
Last Update
How to Attract More Clients with SEO: Insights from Brandon Leibowitz on Awakened Titans Podcast
Attracting more clients online can seem like an uphill battle, especially in today’s digital age where competition is fierce. However, by leveraging SEO (Search Engine Optimization) effectively, you can significantly enhance your online visibility and drive more potential clients to your business. In a recent appearance on the Awakened Titans Podcast, Brandon Leibowitz, the founder of SEO Optimizers, shared invaluable insights into how entrepreneurs can use SEO to attract more clients and achieve business success.
The Key to Success in SEO: Perseverance and Patience
One of the first things Brandon emphasized is that success in SEO, much like in business, requires perseverance and patience. SEO isn’t a quick fix; it’s a long-term strategy that takes time to yield results. Brandon mentioned that building and growing a business through SEO involves continuous effort and a mindset of viewing challenges as learning opportunities rather than setbacks. This persistence is crucial because, as Brandon pointed out, SEO takes time to build trust with search engines like Google.
Understanding SEO: It’s All About Trust and Text
SEO, at its core, is about ranking websites on Google. Brandon explained that Google relies heavily on text to understand and rank websites. While images and videos are important for user engagement, Google primarily feeds off text when determining what a page is about. Therefore, the more text you have on each website page, the easier it is for Google to understand and rank your content.
However, it’s not just about having a lot of text. Trust is another critical factor. Google doesn’t automatically trust your website just because you have content. You need to build that trust by obtaining backlinks—links from other reputable websites to yours. The more backlinks you have from authoritative sites, the more trust Google places in your website, leading to higher rankings.
5 Steps to Optimize Your Website for SEO
Brandon outlined five essential steps that every entrepreneur should take to optimize their website for better SEO performance:
- Keyword Research: Before creating content, conduct thorough keyword research using tools like Google Keyword Planner. This helps you understand which keywords are most relevant and have the highest search volume.
- Content Optimization: Once you’ve identified the right keywords, integrate them naturally into your website’s content. This includes the text on your pages, meta tags, and even the alt text for images.
- Backlink Building: As mentioned earlier, backlinks are crucial for building trust with Google. Focus on acquiring backlinks from websites that are relevant to your industry and have high authority.
- On-Page SEO: Pay attention to the technical aspects of your website, such as how it’s structured and how pages are linked internally. These factors also influence how Google reads and ranks your site.
- Regular Updates: Google favors websites that are regularly updated. Add fresh content to your site regularly to signal to Google that your site is active and relevant.
The Importance of Backlinks in SEO
Backlinks were a major focus of the discussion, as they play a critical role in establishing your website’s credibility. Brandon explained that not all backlinks are created equal. The quality of the backlinks matters more than the quantity. You need to get links from websites that are related to your industry and have a high level of trust and authority. This helps Google understand that your website is relevant and credible, leading to higher rankings.
One effective strategy Brandon shared for acquiring backlinks is to offer something valuable in exchange, such as a guest post or an interview. This not only builds relationships with other website owners but also provides you with quality backlinks that can boost your SEO efforts.
Using AI Tools for SEO: Proceed with Caution
The rise of AI tools has made it easier for entrepreneurs to generate content and perform SEO tasks. However, Brandon cautioned against relying too heavily on AI. While AI can be a great tool for generating ideas or outlines, it’s not yet accurate enough to be used for creating final content. There’s also the risk of AI-generated content lacking the human touch that makes content engaging and relatable.
Instead, Brandon recommended using AI as a starting point and then refining the content manually to ensure it meets the quality standards required for effective SEO.
Case Study: A 20-Year-Old Website Revitalized
Brandon shared a compelling case study of a client who had a 20-year-old website that was not performing well despite having numerous backlinks. Upon investigation, it was discovered that the website’s outdated structure was preventing Google from reading and indexing its pages correctly. The solution was to rebuild the website on a new platform that allowed Google to access and understand the content.
After implementing these changes, along with optimizing the site’s keywords and meta tags, the client’s website saw a dramatic improvement in its rankings. Within a month, it began ranking number one for several key terms, leading to a significant increase in traffic and conversions.
The Role of Reviews and Maps in SEO
While backlinks and content are crucial for SEO, Brandon also highlighted the importance of Google Reviews and being listed on multiple maps. Reviews help build trust with potential clients while being listed on maps like Google Maps, Apple Maps, and Yelp, which can improve your visibility in local searches.
Brandon advised that the more maps your business is listed on, the better your chances of ranking higher in local search results. However, he noted that while reviews are helpful, they are not the primary factor in ranking higher on Google Maps. The key is to get listed on as many maps as possible to maximize your local SEO efforts.
Common SEO Mistakes to Avoid
Brandon pointed out several common mistakes entrepreneurs make when trying to optimize their websites for SEO:
- Buying Low-Quality Backlinks: Some entrepreneurs try to take shortcuts by purchasing backlinks from sites like Fiverr. However, this can do more harm than good, as low-quality backlinks can lead to penalties from Google.
- Ignoring Technical SEO: Many people focus solely on content and backlinks but neglect the technical aspects of SEO, such as website structure and mobile optimization. These are critical for ensuring that Google can read and index your site properly.
- Overusing Keywords: Keyword stuffing is another common mistake. Instead of focusing on the number of times a keyword appears, it’s better to focus on creating high-quality, relevant content that naturally incorporates keywords.
Conclusion: SEO is a Long-Term Investment
In wrapping up the interview, Brandon emphasized that SEO is a long-term investment that requires patience and persistence. While it may take time to see results, the payoff can be significant in terms of increased traffic, higher rankings, and more clients. He advised entrepreneurs to be patient, avoid shortcuts, and focus on building a strong foundation with quality content and backlinks.
By following these strategies and staying committed to your SEO efforts, you can position your business for long-term success and attract more clients online.
