SEO Podcast Interview Recap: Brandon Leibowitz on Demystifying Search Engine Optimization
Focus keyword: SEO podcast interview
If you’ve ever felt overwhelmed by SEO, you’re not alone. In this SEO podcast interview, Brandon Leibowitz, founder of SEO Optimizers, breaks down what search engine optimization is and how small and medium businesses can leverage it to drive more traffic and increase conversions.
What Is SEO?
Search engine optimization (SEO) is the process of improving your website’s visibility on Google without paying for ads. In this SEO podcast interview, Brandon explains it simply:
SEO means ranking your website in the organic (free) section of search engines like Google.
When you search on Google, the top results are paid ads. SEO helps you appear just below those ads, in the free listings. These positions drive clicks without the cost of pay-per-click advertising.
Why SEO Still Confuses People
SEO is intangible, constantly evolving, and doesn’t offer immediate results. Brandon highlights two key challenges:
- Delayed gratification: SEO takes time to show results.
- Lack of visibility: Business owners can’t always see what’s working behind the scenes.
Still, it’s one of the best long-term digital marketing strategies available.
Keywords: The Foundation of SEO
One major takeaway from the SEO podcast interview was how important keyword research is. Brandon explains that many businesses fail because they target the wrong keywords or only use broad, one-word terms.
The longer the keyword, the more intent behind it.
Example:
Instead of just using “book,” try “quirky detective novel set in Chicago.”
Tools Brandon Recommends:
- Google Keyword Planner: Free and data-driven
- Competitor Research: See what keywords your competition is using
The SEO Onboarding Process
So what happens when a business signs on with SEO Optimizers? Here’s a quick overview:
- Website Audit
- Analyze technical SEO, content, design, and speed
- Compare with competitors
- Keyword Strategy
- Find phrases that attract the right audience
- Focus on intent-driven long-tail keywords
- Content Optimization
- Add unique text to every important page
- Ensure the right keywords appear naturally
- Link Building
- Analyze competitor backlinks
- Get authoritative links to boost credibility
- Ongoing Testing and Refinement
- SEO is not one-and-done; constant updates are essential
Google Ads vs. SEO: What’s the Deal?
Many wonder whether running Google Ads helps with organic rankings. The short answer? No.
Google separates paid and organic results. Paying for ads won’t improve your SEO ranking.
However, Brandon suggests using remarketing ads to re-engage visitors who left your site without converting.
Multi-Channel Strategy Wins
Relying on SEO alone is risky. Brandon advises using multiple channels to build brand visibility:
- SEO
- Google Ads (for remarketing)
- Social media (Facebook, LinkedIn)
- Email marketing
- Content marketing (blogging, video)
How Much Content Should You Add?
Google reads text, not images. To improve rankings:
- Add original content to each page (300-1,000+ words)
- Don’t copy/paste from other pages
- Place it anywhere: top, middle, or bottom
“Google is just a robot. The more context you give it, the better it understands your site.”
How to Know How Much to Write?
Search your main keyword on Google. Open the top 10 organic results. Count the words on each page, then aim to:
Write 10-15% more than the average word count of top-ranking pages.
This benchmarking method ensures your content is competitive.
Social Media’s Role in SEO
Google can’t fully crawl social media profiles (except YouTube and Twitter, to some extent), but having a presence signals legitimacy.
Every business should at least have profiles on LinkedIn, Facebook, YouTube, and Instagram.
It’s not about activity. It’s about credibility.
Local SEO Tips
For local businesses (e.g., lawyers, doctors, service providers):
- Optimize your Google Business Profile
- Get listed in Apple Maps, Bing Maps, and Yelp
- Include local keywords like “[Service] in [City]”
Does Facebook Advertising Help SEO?
Not directly. But Facebook Ads can:
- Bring traffic to your site
- It is useful for retargeting and brand awareness
- Serve as a supplement, not a replacement for SEO
Video Content: A Secret Weapon
YouTube, owned by Google, is a powerful SEO booster. Use it to:
- Explain your services
- Drive views via low-cost YouTube ads
- Embed videos on your website for increased dwell time
Final Thoughts From Brandon
Brandon wraps up the SEO podcast interview with a simple takeaway:
You don’t need to be everywhere. Just be where your audience is.
He offers a free website analysis for businesses interested in improving their search visibility.
Check it out at: https://seooptimizers.com/gift
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Key Takeaways
- SEO is a long-term strategy that requires consistency
- Keyword research is the foundation of successful SEO
- Content and backlinks remain the most important ranking factors
- Google Ads do not influence organic rankings, but remarketing can be useful
- Social presence, even if minimal, adds legitimacy
- YouTube is an underused asset in SEO strategies
This SEO podcast interview with Brandon Leibowitz breaks down complicated strategies into simple, actionable steps. Whether you’re new to SEO or refining your approach, these insights can help you climb the ranks of Google without paying for every click.
