Expert SEO Tips for 2025: How to Rank Smarter and Grow Faster
In this episode of Talking with the Experts, host Rose Davidson sits down with Brandon Leibowitz of SEO Optimizers to dive into one of the most misunderstood—but essential—digital marketing strategies out there: SEO. If you’ve ever wondered how to boost your Google ranking without burning cash on ads, this episode lays it all out.
Whether you’re an entrepreneur, marketer, or small business owner, Brandon’s SEO tips for 2025 will help you fine-tune your strategy using competitor analysis, keyword research, and conversion optimization.
Why SEO Still Matters in the Age of AI
Brandon kicks off with the big question: Is SEO still relevant in 2025? According to him, absolutely.
SEO isn’t just about Google anymore. It applies across all searchable platforms—Amazon, YouTube, Bing, Yelp, and even AI-powered tools like ChatGPT. These platforms index and rank content, and you want to be at the top, without paying for each click.
The key takeaway?
SEO gives you free, targeted traffic—paid ads don’t.
How to Do Keyword Research That Actually Works
One of the most common SEO mistakes is relying on AI tools like ChatGPT for keyword research. Brandon warns: Don’t trust AI-generated search volumes.
Here’s how he suggests you do it right:
- Start With Competitor Analysis
- Google your target keywords.
- Look at the SEO title tags on page one.
- Extract high-performing keywords from competitors.
- Use Google Keyword Planner
- Check monthly search volume.
- Compare singular vs. plural versions (they matter).
- Validate real demand—don’t guess.
- Example That’ll Make You Think
- “Personal injury lawyer” (singular) = 200,000 monthly searches
- “Personal injury lawyers” (plural) = 20,000 searches
One missing “s” could cost you 90% of your potential traffic.
NLP + LSI Keywords to Level-Up SEO in 2025
Here’s a list of NLP and LSI keywords to incorporate into your content:
- search engine optimization
- on-page SEO
- SEO title tag
- Google rankings
- website traffic
- content optimization
- user intent
- backlinks
- bounce rate
- domain authority
- keyword density
- meta description
- organic search
- search engine results page (SERP)
- long-tail keywords
- click-through rate (CTR)
- conversion rate optimization (CRO)
- technical SEO
- site architecture
- internal linking
Using these related keywords helps search engines understand your topic better, improving your chances of ranking.
On-Page SEO Strategy: Simple But Powerful
Adding more original text to every page is Brandon’s top on-page SEO recommendation for 2025.
Why?
Google still relies heavily on textual content to interpret page relevance.
Tips:
- Write 500+ words per page
- Don’t copy/paste from AI—edit and refine it
- Focus on user search intent
- Add headers and structured content
This one step can lead to a noticeable spike in rankings and traffic, without any coding.
How to Do Competitor Analysis (the Right Way)
Brandon advises separating offline competitors from online competitors.
Online competitor = whoever ranks on page one of Google, even if it’s a directory like Yelp or TripAdvisor.
To perform actionable competitor research:
- Identify their keywords
- Use tools to find backlinks
- Analyze content structure and word count
- Look at the domain authority and update frequency
Then reverse-engineer their strategy and do it better.
Why Google Ads + SEO = Perfect Combo
SEO takes time. But Google Ads—especially remarketing ads—can deliver results fast.
Brandon’s secret weapon?
Retargeting warm leads with banner ads.
Example: $10/day = 1,000 impressions.
Even if users leave your site, remarketing keeps your brand top-of-mind. It’s a low-cost way to support SEO while you climb the rankings organically.
Also:
- YouTube ads: 30 seconds free before you’re charged
- Avoid “set it and forget it”—monitor ads daily
- Adjust based on real-time data (age, location, device)
SEO for Social Media: Hashtags Are Keywords
Social media platforms are search engines too.
Here’s how to optimize:
- Use hashtags as searchable keywords (#plumbingTips, #ecoJewelry, etc.)
- Rename your files with keyword-rich titles before uploading
- Write SEO-friendly video titles on YouTube and TikTok
- Spy on competitors’ visuals and copy style
- Adapt content per platform (Instagram ≠ , YouTube ≠ , Pinterest)
Optimization is not one-size-fits-all—tailor to the platform.
Test, Track, Tweak: How to Build a Marketing Plan Around SEO
- Know your audience
- Find out where they spend time (Google, YouTube, Reddit, TikTok, Yelp?)
- Optimize content for those platforms
- Track what works
- Scale up what converts
- Cut what doesn’t
Marketing without data is guessing. SEO with data = strategy.
The Truth About SEO Timelines: Be Patient
If you’re expecting instant SEO success, you’ll be disappointed.
Brandon’s rule of thumb:
- 6 months minimum to see traction
- Longer for competitive industries
- SEO is like planting seeds. You won’t harvest in a week.
But unlike paid ads, SEO grows over time—and doesn’t disappear when your budget runs out.
Bonus: Free SEO Tools and Training from Brandon
Want to dive deeper? Head to seooptimizers.com/gift to access:
- Free SEO video training
- Website analysis
- DIY SEO guides
- Conversion optimization tips
Final Thoughts: Delegate, Automate, Dominate
SEO is a skill. And like accounting or fixing your car engine, sometimes it’s better to delegate.
If you can’t do daily ad checks or deep-dive competitor analysis, hire a team or agency that can.
Because your time as a business owner is better spent doing what you do best.
Focus Keyword: SEO Tips for 2025
Keyword Density: 1%
Included in: Title, intro, headings, and throughout the content
LSI Keywords: Embedded naturally across all sections
