Conversion rate optimization, or CRO, refers to practices and techniques that are used to increase the number of users that reach your landing pages and convert into paying customers. It’s a wide field with a lot of different practices, but there’s a major divide here: mobile and desktop users. The techniques that work for a…
Jeff Djevdet (cc) Errors in business happen, but when you take the wrong direction — even in good faith — that makes customers feel deceived, you risk to never see them again. Hurting customers may risk you business and reputation, but every error can be amended if you work hard on earning your customers’ trust…
Expired domains are becoming more increasingly used for SEO, because you can do many things with these domains, such as building a private network of blogs or PBN. You can also use them as redirects to your money sites. One of the main advantages of expired domains is that you really don’t have to do…
Have you ever felt stuck? Blogging should be an easy process once you have come up with your ideas and scheduled them in your editorial calendar. Or is the process the part you got stuck at? Sometimes it’s a good idea to hire a blogging coach when you feel you are going nowhere with your…
Getting Quality Backlinks for SEO Last Update Backlinks can be explained as perpetual, virtual pathways originating from millions of other websites on the internet and ending up on your website, or further connecting you two to dozens of other websites. This systemized connection and combination of domains is exactly why these are termed as ‘websites’.…
Do Blog Comments Help SEO? Last Update To read Brian Dean’s post at Backlinko, comment backlinks sound not just outdated a technique, but even boring. In fact, he warns readers that they’re “NOT going to find anything about guest posting (blah) or blog comments (yawn)” in his post. Yet you can still buy blog comment…
Every successful blogger started just like you— from zero. It took them a while — and hard work — to earn their ‘hero’ status. It took them effort and sacrifices. But look where they are now! Darren Rowse and Jon Morrow are probably the most popular bloggers in the blogging niche. Spencer Haws is a…
You probably heard this often throughout your blogging life: “You don’t blog enough!” “You should write more often.” “You never update your blog. It’s boring.” Blogging frequency is one of the most talked aspect of blogging on the Web. If it’s true that 46% of people read blogs more than once a day (HubSpot Science…
Scrapebox is inarguably one of the most important SEO tools ever. It has a lot of useful features that almost every serious SEO needs. However, if you’re completely new to Scrapebox and even SEO, you may want to get thorough with some of the basics first before you move forward. That being said, here are…
The idea behind this post came from two simple questions: How can I maximize the marketing power of each social media channel without wasting time and resources? And How to boost blog traffic without relying heavily on Google? Both problems came to me with a certain urgency as I worked to improve my clients’ social…
Are you still wondering what domain extension to choose for your new blog or your new project? Registrars tend to stress the benefits of a certain TLD over another in terms of SEO, but should you listen to that advice? Actually, NO. There are plenty of myths around the role of TLDs and domain names…
Does Ghostblogging Work? Last Update Remember how SEO used to go before Google Webmaster Guidelines? Optimizing a website for search engines was a mere collection of tips and tricks that did the job just fine. You could stuff your page with keyword; you could build a gazillion of low quality backlinks and get rewarded for…
There are WordPress plugins for pretty much every purpose out there, but when it comes to Marketing and SEO, you can count the good ones on the fingers of one hand (maybe two, if your search goes deep enough). In my 12 years old of blogging for personal and professional reasons, only 6 WordPress plugins…
On September 18h, 2015, a Google Webmaster Blog post came up to shake webmasters and SEOs and give everybody with a website some food for thought — Google is no longer granting an easy and painless reconsideration to those websites that violate Webmaster Guidelines again and again after they have been successfully reconsidered. To quote…
Search Engine Optimization Matters Search Engine Optimization (SEO) can make or break a new business, and has a huge impact on whether a new site is commercial success. The general concept, for the uninitiated, is that search engines use criteria from your site, plug them into an algorithm, and then use the result to decide…
Google has been trying to enforce HTTPS on all websites since August 2014, stating in their Webmasters Blog that they want to make sure that “websites that people access from Google are secure”. To underline the importance of their pro-HTTPS campaign, Google said that implementing HTTPS would bring small ranking benefits to webmasters. But while…
You see this often on your partners’ and competitors’ websites. A page, a paragraph or a line stating the mission (or the values) the company plans to fulfill and how. When done in detail, a mission page will cover everything from business ethics to B2C relationships and HubSpot event lists 12 inspiring company mission statements…
It’s easy to forget your own blog when you spend a lot of time searching for traffic opportunities elsewhere. Off-site traffic is definitely good to have, BUT— What about your current visitors? How do you keep them on your blog instead of driving them outside? What about your bounce rate? Believe it or not, the…
I know, I know— controversial topic after Matt Cutt’s blog post shunning guest blogging for SEO in 2014. Even more controversial after the mass penalty on MyBlogGuest.com and the “all nofollow” reaction from eConsultancy that followed. Guest blogging really seems like a gray area to find your marketing and link building efforts in right now.…
Technical SEO 101 Last Update It gets tough when you are a total beginner at the technical sides of running your own blog or website. I remember it took me a while to figure out the difference between the .htaccess file and robots.txt Even though I always loved anything IT and computers, the first time…
In a world that becomes more and more aware of email spam, growing your email marketing list and sending out personalized email is as challenging as ever. Country laws prevent marketers to clutter their recipients’ inboxes and often the simple act of sending a commercial email without the end user’s opt-in is considered unlawful. (That…
Google Search Operator Tricks For SEO Last Update In the past, SEO companies used direct submissions and SEO tools to get links. These outdated tools and tactics are no longer useful. In fact, a few of the old techniques can actually attract penalization from Google. Today, most webmasters are well versed with the advanced SEO…
Why Local SEO is Important Last Update When you first walk through the Internet Marketing door, you’re bombarded with so much information it can become a little overwhelming. Sometimes it can takes weeks or even months to figure out who is giving great practical advice, to the wannabes who are just in it to take…
1) Implement Title Tags and Meta Tags Title Tags are an important aspect of search engine optimization as they are the way to convey your marketing skills to your target audience. The wording should flow smoothly while containing important keywords. This is where the search engines and your target audience get a feel for what…
1) Chose your Keywords Carefully Once you have chosen your business and purchased a domain name the next step before submitting your site to search engines is to find useful and relevant keywords. Without this step your website will get lost in the millions of websites competing for your business. To start our keyword research…