Target Competitors Website Traffic Last Update What is a Google Ads Custom Audience? The Google Ads custom audience feature can be a game-changer if you want to target your competitor’s traffic or better engage with your ideal customer. This tool allows you to create tailored audiences for your campaigns across Google Display Ads, Discovery Ads,…
Entity SEO 101 Last Update Also known as entity optimization, entity SEO is content optimization using entities instead of (or to complement) keywords. This is a type of optimization that is taking a bigger and bigger role in semantic SEO. We’ll see in this guide what entity SEO is all about, starting with the most…
Google Algorithm Updates Last Update In February 2021, Google introduced 12 new manual action penalties that are unrelated to Google Search. Instead, this time they impact Google News and Google Discovery content. The enforcement of new policies is probably due to the rise of fake news, manipulated content by political parties and violent acts that…
How Google Algorithm Works Last Update SEO has continued to change over the past 15 years, so much that 60% of SEO professionals (from a Twitter poll) find it much harder to do now. Some things that used to work no longer work. Other things have been deprecated and replaced with new things (like keyword…
Voice Search Techniques Last Update Not only are search engines continually making alterations to their algorithms, leaving SEO experts to adapt, but the way people are searching for things is changing too. More and more businesses with an online presence have to adapt to the new realities of voice searching. With that in mind, we’ll…
Google Algorithm Changes Last Update “I don’t know, let me Google that.” is more than a common phrase in our vocabulary, it’s become a cornerstone of society. In America, for example, roughly ¾ of Americans have access to the internet, and globally 63,000 Google searches happen every second. With sites dedicated to every topic imaginable,…
Video SEO Tips Last Update Many people struggle to increase conversions through multimedia content. Some developers add videos to their content. Most web users prefer high-resolution videos. It is necessary to optimize your website using an ideal SEO tool to attract users. We present to you a guide on how to optimize videos. 1. Keyword…
Search engines like Google use many thousands of different signals to determine which websites rank highest for each keyword. There are many ways to get your website to rank higher. For example, it’s common for search engine optimization specialists to focus on optimization tactics like building high quality links, or making sure the right keyword…
It can be a lucrative investment making a video to promote your product or service, but the real value is getting the video proper exposure to your target audience so people are aware that the video exists. It is easy enough to create a video and post it on YouTube or Vimeo, but that will…
Do Blog Comments Help SEO? Last Update To read Brian Dean’s post at Backlinko, comment backlinks sound not just outdated a technique, but even boring. In fact, he warns readers that they’re “NOT going to find anything about guest posting (blah) or blog comments (yawn)” in his post. Yet you can still buy blog comment…
Are you still wondering what domain extension to choose for your new blog or your new project? Registrars tend to stress the benefits of a certain TLD over another in terms of SEO, but should you listen to that advice? Actually, NO. There are plenty of myths around the role of TLDs and domain names…
Does Ghostblogging Work? Last Update Remember how SEO used to go before Google Webmaster Guidelines? Optimizing a website for search engines was a mere collection of tips and tricks that did the job just fine. You could stuff your page with keyword; you could build a gazillion of low quality backlinks and get rewarded for…
There are WordPress plugins for pretty much every purpose out there, but when it comes to Marketing and SEO, you can count the good ones on the fingers of one hand (maybe two, if your search goes deep enough). In my 12 years old of blogging for personal and professional reasons, only 6 WordPress plugins…
On September 18h, 2015, a Google Webmaster Blog post came up to shake webmasters and SEOs and give everybody with a website some food for thought — Google is no longer granting an easy and painless reconsideration to those websites that violate Webmaster Guidelines again and again after they have been successfully reconsidered. To quote…
Search Engine Optimization Matters Search Engine Optimization (SEO) can make or break a new business, and has a huge impact on whether a new site is commercial success. The general concept, for the uninitiated, is that search engines use criteria from your site, plug them into an algorithm, and then use the result to decide…
I know, I know— controversial topic after Matt Cutt’s blog post shunning guest blogging for SEO in 2014. Even more controversial after the mass penalty on MyBlogGuest.com and the “all nofollow” reaction from eConsultancy that followed. Guest blogging really seems like a gray area to find your marketing and link building efforts in right now.…
Technical SEO 101 Last Update It gets tough when you are a total beginner at the technical sides of running your own blog or website. I remember it took me a while to figure out the difference between the .htaccess file and robots.txt Even though I always loved anything IT and computers, the first time…
In a world that becomes more and more aware of email spam, growing your email marketing list and sending out personalized email is as challenging as ever. Country laws prevent marketers to clutter their recipients’ inboxes and often the simple act of sending a commercial email without the end user’s opt-in is considered unlawful. (That…
Google Search Operator Tricks For SEO Last Update In the past, SEO companies used direct submissions and SEO tools to get links. These outdated tools and tactics are no longer useful. In fact, a few of the old techniques can actually attract penalization from Google. Today, most webmasters are well versed with the advanced SEO…
We had Hass Libre www.HassLibre.com an organic clothing company come to us in need of improving their search engine rankings and presence on the web. Problem: Their problem was that they had a relatively new website, with little traffic and exposure. The wanted us to come in and optimize their website and brand their company…
1) Implement Title Tags and Meta Tags Title Tags are an important aspect of search engine optimization as they are the way to convey your marketing skills to your target audience. The wording should flow smoothly while containing important keywords. This is where the search engines and your target audience get a feel for what…
Pay per click (PPC) advertising is a huge market, especially for new companies that have not yet established themselves in the organic search engine rankings. The downside is that PPC can be quite an exhausting and overwhelming task when it is really broken down. For the most part you can enter your keywords and create…
Post comments in Do Follow Forums. Search CommentHunt for industry related blogs. Enter a real comment that is not SPAM. Add meaningful content to your comments. Where it says user name use keywords related to your site. Where is says website usually enter the main domain, but sometimes it is good to use sub domains. The…
There have been many arguments as to whether or not Google search engine ranking factors look for a clean code in a website. The W3C Schools have brought forth a very popular and widely used tool, called the W3C Validation and the CSS Validation. Basically, both these tools look at your HTML and CSS Style…
Google Algorithm Updates Last Update Google has once again updated their search engine algorithm and Page Rank. This has cause great joy for many webmasters, while others are scrambling to find out what happened to their websites page rank. Goggles newest page rank update, occurring late October/ early November 2009 seems to favor new pages.…