How Google Ranks Websites Last Update The key to achieving success in the modern digital marketplace is search engine optimization or SEO. You want your website to rank above others when people search for relevant queries, which will lead to you outperforming your competitors and ultimately driving more clicks, conversions, and sales. Without good SEO,…
Google’s Algorithm Last Update Search engines like Google are a ubiquitous part of the modern world, with Google actually added to the Merriam-Webster dictionary in 2006 as a verb. Billions of people around the world intuitively know what “to Google” a word means, and as a consequence, the way we interact with each other and…
How Google Algorithm Works Last Update SEO has continued to change over the past 15 years, so much that 60% of SEO professionals (from a Twitter poll) find it much harder to do now. Some things that used to work no longer work. Other things have been deprecated and replaced with new things (like keyword…
Google Passage Indexing Last Update An update that Google launched in February 2021, passage indexing came with the purpose to surface hidden content in search that wasn’t optimized for search engines. The update has been largely discussed in forums and SEO publications like Search Engine Land, and it’s supposed to impact 7% of the search queries.…
BERT SEO Strategies Last Update If you’ve been keeping up with the world of SEO and Google, you may have heard about this “BERT” update Google rolled out in late 2019. Because Google is constantly updating its algorithms, the thing shouldn’t come as a surprise, but BERT is something new compared to previous updates as…
Google Algorithm Changes Last Update “I don’t know, let me Google that.” is more than a common phrase in our vocabulary, it’s become a cornerstone of society. In America, for example, roughly ¾ of Americans have access to the internet, and globally 63,000 Google searches happen every second. With sites dedicated to every topic imaginable,…
Search engines like Google use many thousands of different signals to determine which websites rank highest for each keyword. There are many ways to get your website to rank higher. For example, it’s common for search engine optimization specialists to focus on optimization tactics like building high quality links, or making sure the right keyword…
Are you still wondering what domain extension to choose for your new blog or your new project? Registrars tend to stress the benefits of a certain TLD over another in terms of SEO, but should you listen to that advice? Actually, NO. There are plenty of myths around the role of TLDs and domain names…
Does Ghostblogging Work? Last Update Remember how SEO used to go before Google Webmaster Guidelines? Optimizing a website for search engines was a mere collection of tips and tricks that did the job just fine. You could stuff your page with keyword; you could build a gazillion of low quality backlinks and get rewarded for…
On September 18h, 2015, a Google Webmaster Blog post came up to shake webmasters and SEOs and give everybody with a website some food for thought — Google is no longer granting an easy and painless reconsideration to those websites that violate Webmaster Guidelines again and again after they have been successfully reconsidered. To quote…
Search Engine Optimization Matters Search Engine Optimization (SEO) can make or break a new business, and has a huge impact on whether a new site is commercial success. The general concept, for the uninitiated, is that search engines use criteria from your site, plug them into an algorithm, and then use the result to decide…
I know, I know— controversial topic after Matt Cutt’s blog post shunning guest blogging for SEO in 2014. Even more controversial after the mass penalty on MyBlogGuest.com and the “all nofollow” reaction from eConsultancy that followed. Guest blogging really seems like a gray area to find your marketing and link building efforts in right now.…
Why Local SEO is Important Last Update When you first walk through the Internet Marketing door, you’re bombarded with so much information it can become a little overwhelming. Sometimes it can takes weeks or even months to figure out who is giving great practical advice, to the wannabes who are just in it to take…
There have been many arguments as to whether or not Google search engine ranking factors look for a clean code in a website. The W3C Schools have brought forth a very popular and widely used tool, called the W3C Validation and the CSS Validation. Basically, both these tools look at your HTML and CSS Style…
Google Algorithm Updates Last Update Google has once again updated their search engine algorithm and Page Rank. This has cause great joy for many webmasters, while others are scrambling to find out what happened to their websites page rank. Goggles newest page rank update, occurring late October/ early November 2009 seems to favor new pages.…
Can Microsoft compete with the search engine giant, Google? It may have looked doubtful before when looking at Microsoft’s Live Search, but things are looking good with the new release of Bing, Microsoft’s new search engine, aka “decision engine”. It was released on June 3, 2009 and has an extensive marketing campaign in place, estimated…