Mastering SEO & Revenue
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Mastering SEO Turning Traffic into Revenue About That Wallet Podcast
In this insightful episode of the About That Wallet podcast, host Anthony Weaver sits down with SEO expert Brandon Leibowitz to discuss how businesses can leverage search engine optimization (SEO) to increase visibility, drive traffic, and ultimately, boost revenue.
What is SEO and Why Does it Matter?
SEO, or search engine optimization, is improving a website’s ranking on search engines like Google. Organic search is a major driver of website traffic, so businesses that ignore SEO risk being invisible to potential customers.
“SEO helps you appear in organic, free search results on Google. Unlike ads, you don’t have to pay per click, making it a cost-effective strategy for long-term growth.” – Brandon Leibowitz
The Power of Google Rankings
When users search for products or services, they tend to trust the first few results they see. Google’s search results consist of:
- Paid Ads (businesses pay for every click)
- Organic Listings (free, but competitive rankings based on SEO)
SEO focuses on helping businesses land in those top organic search results to attract highly targeted visitors with purchase intent.
How SEO Translates to Revenue
Getting website traffic is just one piece of the puzzle. Once visitors land on a site, businesses must ensure their websites are optimized to convert traffic into sales or leads.
Factors That Affect Conversion Rates:
- Website Load Speed – Slow websites increase bounce rates.
- Mobile Optimization – With over 60% of traffic coming from mobile devices, a mobile-friendly design is crucial.
- Clear Call-to-Action (CTA) – Users should know exactly what to do next (buy, subscribe, book a consultation, etc.).
- Trust Signals – Reviews, testimonials, and professional design increase credibility.
Backlinks: The Key to Google’s Trust
One of the biggest challenges businesses face in SEO is getting backlinks—links from other websites pointing to yours.
Why are Backlinks Important?
- They act as a vote of confidence from other sites.
- Google uses them as a ranking factor to determine trustworthiness.
- More quality backlinks mean higher chances of ranking for competitive keywords.
“If you have a dentist website, being mentioned on WebMD, Wikipedia, or a Chamber of Commerce site increases credibility in Google’s eyes.” – Brandon Leibowitz
Common SEO Mistakes Businesses Make
- Not Building Backlinks – Many businesses focus only on keywords but forget that Google needs trust signals.
- Ignoring Website Speed – A slow-loading website can drastically reduce conversion rates.
- Keyword Stuffing – Overloading pages with keywords without providing real value can lead to penalties.
- Neglecting Mobile Users – If a site isn’t mobile-optimized, it loses potential customers.
The Role of AI in SEO
Artificial Intelligence (AI) is transforming SEO, making it easier to generate content and automate certain tasks. However, AI has limitations.
How AI is Helping SEO:
- Content Generation – AI can help create blog posts, meta descriptions, and social media captions.
- Data Analysis – AI-powered tools provide insights into traffic trends and competitor strategies.
- Automation – AI speeds up keyword research and content suggestions.
AI’s Limitations:
- Lack of Human Touch – AI-generated content needs human editing for accuracy and engagement.
- Cannot Build Backlinks – While AI can suggest backlink strategies, acquiring links still requires human effort.
Where to Start with SEO
For businesses looking to improve their SEO, Brandon suggests:
- Use Google Analytics & Search Console – These free tools provide insights into website performance and ranking.
- Optimize for Mobile – Ensure websites are mobile-friendly and load quickly.
- Start Building Backlinks – Join directories, guest post on related websites, and engage in partnerships.
- Create Quality Content – Blogging, videos, and podcasts help attract and retain visitors.
Video SEO: Optimizing for YouTube & Beyond
With video content booming, video SEO is a growing field. Here are key strategies:
- Use descriptive file names (e.g.,
seo-tips-2024.mp4instead ofvideo1.mp4). - Add transcripts & captions to make videos searchable.
- Write detailed descriptions with relevant keywords.
- Encourage engagement (likes, comments, shares) to boost rankings.
Final Takeaways
- SEO is a long-term strategy – Unlike paid ads, results take time but are more sustainable.
- Backlinks build credibility – Google prioritizes trustworthy websites with strong link profiles.
- Conversion optimization is key – A great ranking means nothing if visitors don’t convert into customers.
- AI can assist but not replace SEO efforts – AI helps automate tasks but cannot fully replace strategic SEO efforts.
