It’s a tough nut to crack for bloggers, businesses and brand managers. Online reputation is totally outside of control — it’s in the reader’s and customer’s hands, they can push a company to the highest ranks or lead it to sink, online and offline. But does it have to be so tragic? Is reputation really…
Google has been trying to enforce HTTPS on all websites since August 2014, stating in their Webmasters Blog that they want to make sure that “websites that people access from Google are secure”. To underline the importance of their pro-HTTPS campaign, Google said that implementing HTTPS would bring small ranking benefits to webmasters. But while…
You see this often on your partners’ and competitors’ websites. A page, a paragraph or a line stating the mission (or the values) the company plans to fulfill and how. When done in detail, a mission page will cover everything from business ethics to B2C relationships and HubSpot event lists 12 inspiring company mission statements…
It’s easy to forget your own blog when you spend a lot of time searching for traffic opportunities elsewhere. Off-site traffic is definitely good to have, BUT— What about your current visitors? How do you keep them on your blog instead of driving them outside? What about your bounce rate? Believe it or not, the…
SEO via Compfight It must have sounded like a nightmare when Facebook announced they would no longer promote Business pages in newsfeed as they used to and that they would aggressively fight newsfeed spam. Reminds you of Google, doesn’t it? It does. Facebook has a wide user base and it has received many user complaints…
I know, I know— controversial topic after Matt Cutt’s blog post shunning guest blogging for SEO in 2014. Even more controversial after the mass penalty on MyBlogGuest.com and the “all nofollow” reaction from eConsultancy that followed. Guest blogging really seems like a gray area to find your marketing and link building efforts in right now.…
Technical SEO 101 Last Update It gets tough when you are a total beginner at the technical sides of running your own blog or website. I remember it took me a while to figure out the difference between the .htaccess file and robots.txt Even though I always loved anything IT and computers, the first time…
In a world that becomes more and more aware of email spam, growing your email marketing list and sending out personalized email is as challenging as ever. Country laws prevent marketers to clutter their recipients’ inboxes and often the simple act of sending a commercial email without the end user’s opt-in is considered unlawful. (That…
Sponsored posts have been the love and hate of many bloggers over the years. You can guess why— it’s very difficult to please both your advertiser and your audience alike. Who should you favor? Who should just ‘take it’ without complaints? The truth, as always, is in the middle. Both your advertiser and your audience…
Google Search Operator Tricks For SEO Last Update In the past, SEO companies used direct submissions and SEO tools to get links. These outdated tools and tactics are no longer useful. In fact, a few of the old techniques can actually attract penalization from Google. Today, most webmasters are well versed with the advanced SEO…
We had Hass Libre www.HassLibre.com an organic clothing company come to us in need of improving their search engine rankings and presence on the web. Problem: Their problem was that they had a relatively new website, with little traffic and exposure. The wanted us to come in and optimize their website and brand their company…
In today’s Internet world, marketing a startup is a whole new ball game than it was a decade ago. Even 2 years ago, SEO was an easy tactic that was too simple to slip past the sensors of search engines and be a success without a lot of fuss and hassle. Today, however, newer, fresher…
Take Control Away from People Using the Website Any site which takes power out of the user’s hands at any point should be avoided as much as possible. Having a site which essentially takes users on a magical mystery tour will not endear either you or your creation to them. This will not…
The Apple iPad Air 2 and the mini 3 were recently announced last month. Both these products are found to be having short lead times. Across countries such as Canada, USA, Australia, Japan, Singapore, Hong Kong, China, France, UK and Germany, the lead time for the iPad Air 2 is of 1-3 business days whereas…
Why Local SEO is Important Last Update When you first walk through the Internet Marketing door, you’re bombarded with so much information it can become a little overwhelming. Sometimes it can takes weeks or even months to figure out who is giving great practical advice, to the wannabes who are just in it to take…
Useful SEO Blogs Last Update If you are an online marketer and want to learn as much as possible about SEO optimization (because there is a lot to learn), it is important that you know about some of the best SEO blogs. There are quite a few of these blogs and each one on this…