40+ Free Tools For Google Ads
Digital marketing tools for Google Ads will help save you time and money.
If you want to be more efficient with your advertising campaigns you will need tools to help you.
I compiled a list of my favorite free Google Ads tools.
Enter Your Email Below to Unlock Free Google Ad Tools:
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What keywords you should be targeting
What your biggest opportunities are
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Maximize Your Google Ads Success with the Right Tools
Effective tools for Google Ads are essential for running high-performing advertising campaigns. Whether you’re a small business or a large enterprise, your ability to track, analyze, and optimize your ads directly impacts your return on investment (ROI).
At SEO Optimizers, we provide over 40 free tools for Google Ads that help businesses refine their paid advertising strategies, boost conversions, and drive revenue.
Why Google Ads Tools Matter for Your Business
Successful paid advertising is more than just running an ad and hoping for results. To see real success, you need data-driven insights and precise optimization.
With the right Google Ads tools, you can:
✔Find the Best Keywords – Discover high-value search terms that attract your target audience.
✔ Optimize Ad Spend – Allocate your budget wisely to avoid wasted spending.
✔ Analyze Performance – Track what’s working and what needs improvement.
✔ Outperform Competitors – Gain insights into competitor strategies and improve your own.
✔ Boost Ad Quality – Enhance your ad relevance and improve click-through rates (CTR).
With SEO Optimizers’ free PPC tools, you get all these benefits in one place. Our tools simplify campaign management, making it easier to run successful Google Ads campaigns.
Top Benefits of SEO Optimizers’ Google Ads Tools
1. Smarter Keyword Targeting
Finding the right keywords is critical for PPC success. Our tools help you:
Identify high-intent keywords with strong conversion potential.
Eliminate low-performing search terms that waste your budget.
Discover long-tail variations to capture niche audiences.
With these insights, you can craft better ad copy and optimize landing pages for higher conversion rates.
2. Real-Time Ad Performance Analysis
Understanding your ad’s performance is key to making informed decisions. Our Google Ads tools allow you to:
Track impressions, clicks, and conversions in real time.
Compare different ad variations to find the best-performing ones.
Adjust bids and targeting settings for optimal results.
By constantly analyzing performance, you can refine your PPC strategy for better outcomes.
3. Budget Optimization & Cost Efficiency
Every dollar in your advertising budget should be spent wisely. Our tools help you:
Prevent overspending on underperforming ads.
Focus budget on high-performing campaigns.
Get more conversions while lowering your cost-per-click (CPC).
Better budget management means higher profits and improved ROI.
4. Competitor Insights & Market Analysis
Want to stay ahead of the competition? Our tools give you valuable insights into competitor strategies, including:
Which keywords your competitors are bidding on.
How they structure their ad campaigns.
What ad copy and creatives are driving engagement.
By understanding what works for your competitors, you can make data-backed adjustments to outperform them.
5. Campaign Optimization for Maximum Impact
A great PPC campaign requires constant testing and refining. Our tools allow you to:
A/B test ad variations to find the most effective messaging.
Adjust targeting settings to reach the right audience.
Improve ad relevance for a higher quality score.
With SEO Optimizers’ Google Ads tools, optimizing campaigns becomes easier and more effective.
Why Businesses Choose SEO Optimizers for Google Ads Tools
SEO Optimizers is more than just a provider of Google Ads tools—we are a trusted digital marketing partner with over 17 years of experience in SEO, PPC, and social media marketing.
1. Industry Expertise
Our team consists of Google Ads specialists who understand how to build, scale, and optimize high-performing paid campaigns.
2. Full-Service Digital Marketing Solutions
In addition to Google Ads tools, we provide:
✔ SEO Services – Increase your website’s search rankings and organic traffic.
✔ Website Design – Get a professional, conversion-focused website.
✔ Social Media Marketing – Drive engagement and brand awareness.
Learn more about our services here.
3. Proven Results & Satisfied Clients
Many businesses have used our Google Ads tools to increase sales, lower costs, and scale their paid advertising efforts.
We’ve helped clients:
Reduce wasted ad spend by identifying irrelevant keywords.
Improve Quality Scores to lower CPC and improve ad rankings.
Boost conversions by optimizing landing pages and ad creatives.
How to Get Access to 40+ Free Google Ads Tools
SEO Optimizers offers FREE access to over 40 PPC tools to help businesses improve their paid advertising efforts.
Signing up is easy:
Visit our PPC tools page.
Enter your email and create a free account.
Get instant access to 40+ tools for Google Ads.
With these tools, you can take your Google Ads performance to the next level—without paying for expensive software.
Take Your Google Ads to the Next Level
Running a successful Google Ads campaign requires more than just launching an ad. You need real-time data, smart keyword targeting, and effective optimization strategies.
With SEO Optimizers’ free Google Ads tools, you can:
Find high-converting keywords.
Optimize your ad spend and lower CPC.
Improve click-through rates and ad performance.
Gain insights into competitors’ PPC strategies.
Maximize conversions and revenue.
💡 Sign up today to start improving your Google Ads campaigns for free!
Read Our Reviews
5 Star SEO guru. Brandon really helped me to better understand SEO and it's importance. Thanks!
Focused on Core SEO skills: Covered keyword research, on-page SEO, technical SEO, and link building fundamentals.Supported Community Building: Foster...
Brandon was great! I appreciated his help and patience in helping me to understand how search engines worked and that just pretty images doesnt get me...
Although my business is located in Boise, ID, I was introduced to Brandon Leibowitz at SEO Optimizers through some online webinars offered by the Seattle, WA chapter of SCORE. Brandon’s workshops were well organized and very informative. I took advantage of his complimentary evaluation and hired him to do keyword updating on my mature website. I appreciated that he was flexible with his services by not insisting on providing only a “one size fits all” program that I did not want. He did exactly what I wanted, and so far I’m pleased with the outcome. I recommend Brandon at SEO Optimizers for any business regardless of its location.
Although my business is located in Boise, ID, I was introduced to Brandon Leibowitz at SEO Optimizers through some online webinars offered by the Seattle,...
I had an excellent experience working with Brandon Leibowitz at SEO Optimizers! He was incredibly knowledgeable and attentive to my needs. Brandon took the time to explain everything clearly and provided valuable insights that really helped improve my online presence. His dedication to achieving results is evident, and I saw a noticeable difference in my website traffic. I highly recommend Brandon for anyone looking to enhance their SEO strategies!
Through the LA Optimized 2.0 program offered to small businesses in Los Angeles, my business was given a few consultation sessions with Brandon. Brandon taught me some of the basics of SEO. He helped me implement improvements across my website while also teaching me other useful tips. I learned a lot in a short amount of time thanks to him. I'd recommend him to anyone who needs help with SEO.
Through a Zoom session coordinated by Swann from the PACE Women’s Business Center, I had the opportunity to connect with Brandon , and it was incredibly valuable. He provided powerful insights that I will apply directly to my business and helped me understand SEO in a clear and actionable way.I left the meeting feeling inspired and more confident in my SEO strategy. I highly recommend Brandon to any business owner looking to grow their online presence with clarity and purpose.
Through a Zoom session coordinated by Swann from the PACE Women's Business Center, I had the opportunity to connect with Brandon and it was incredibly...
Brandon is truly the SEO expert! He has helped my business rank much higher in online searches after just a few months of SEO. He is super knowledgeable and...
Brandon’s SEO and Google Ads class was incredibly informative and well-structured! He broke down complex topics in a way that was easy to understand and provided actionable tips that I could implement right away. His teaching style is engaging, and he genuinely wants to see his students succeed. I walked away feeling more confident about optimizing my website and running effective Google Ads. Highly recommend his class to any business owner looking to improve their online presence!
Brandon at SEO Optimizers is awesome! He is super smart, knowledgeable, efficient and easy to talk to. I have a quite well established Healing Arts and Massage business in Florida but after getting a new web page our ranking on google really went down. Brandon has helped us rank high again, and higher than ever, in only a few months of doing SEO for our web page. In addition, he has helped me improve my google ad which is very complicated to do alone. I recommend that you take one of his great workshops to start and you will want to work with him.
Brandon lead a very insightful class, highlighting the key components of how SEO works among other points. Highly recommend taking one of his classes.
I recently attended an SEO seminar with Brandon and it was extremely valuable! He offered many helpful and practical tips and provided real-world examples to make it easy for non-technical people to understand. He is very knowledgable and friendly - I recommend contacting Brandon for any SEO help for your business!
Brandon and his team are amazing. They are dedicated, passionate and provide quick results. The value is definitely worth it. Thank you SEO Optimizers..
Brandon (SEO Optimizers) really knows his stuff. His teaching style is calm and clear, and both succinct but full of terrific information. I learned a lot...
Brandon is for real, and the resident expert in California on SEO. I appreciate his honesty and desire to help the most.
Brandon is amazing!I attended one of his classes on using AI to improve SEO, and I learned SO much!I was able to go home and immediately incorporate what I learned into my website and Yelp page.VERY grateful, and highly recommend working with Brandon if you can!
Brandon is amazing! I attended one of his classes on using AI to improve SEO, and I learned SO much! I was able to go home and immediately incorporate...
I recently took the Increase Sales & Leads using SEO. This was the best thing I could have done thus far for my business. Less than a week and I've already seen an increase of traffic on my site. I highly recommend anyone seeking to increase sales to take one of the free courses offered by Brandon of SEO Optimizers. Thanks again Brandon.S. Thomasncplus.org
Stephanie T.5/5 stars from me. I attended the Increase Sales & Leads SEO webinar on 10/23/24, after following Brandon's advice, days later I noticed an...
I was pleased to attend Brandon's presentation on optimizing SEO sponsored by SCORE. What I liked about Brandon's presentation is he broke down the elements of what is important and how it works and showed examples. I really learned a lot and, in fact, have set an appointment to meet with Brandon to consider engaging him for his services.
I took an intro class that was very helpful and told me, a beginner many things I did not know. I have a lot to implement and am greatful for the recording to reference. I now know enough to be dangerous.
Brandon with SEO Optimizers helped me understand how google interacts with the content on my website. He provided a roadmap to begin implementing keywords and backlinks to increase my websites traffic with google. I would highly recommend working with SEO Optimizers for your small business.
I participated in an SEO workshop Brandon led, as well as a consult with him to get feedback on my website for my small business. He gave helpful, clear, and specific recommendations and increased my confidence in being able to rank on Google without paying for ads. Appreciated his time and highly recommend working with him!
Brandon taught a “nuts and bolts “ Search Engine Optimization (SEO) class for entrepreneurs and I learned so much in a short amount of time. While I had some basic knowledge about this topic, his tips and tricks helped fill in my learning gaps. Thank you Brandon.
SEO Optimizers really helped me with my Google ranking. Brandon was super quick and easy to communicate with, gave a TON of helpful tips and tricks,...
Thank you Brandon for connecting on coming onto my podcast, it's been a gift to cross paths and the timing was perfect. I've seen the results others have and I'm already seeing an impact from being connected. Thanks for all you do.
Brandon, I want to express my gratitude for joining me on my podcast; our connection has truly been a blessing, and the timing couldn't have been more...
SEO Optimizers really helped me with my Google ranking. Brandon was super quick and easy to communicate with, gave a TON of helpful tips and tricks, explained what needed to be done and then did his work. Within only a few months, my Google stats went up and up. The results were definetely noticable. Plus: Brandon got me several new partnerships, which additionally helped my business a lot. I was especially impressed with the fact that they were able to write guest blogs for me, since my business is all about local history. That must've required a lot of researching, but SEO Optimizers got it done and always delivered. I cannot recommend Brandon and SEO Optimizers enough!
Brandon was great!! Very knowledgeable and explained everything precisely!! I would highly recommend his services.
Brandon was great!! Very knowledgeable and explained everything precisely!! I would highly recommend his services.
Brandon is an Expert, a Master @ His Trade. I've never felt like my pencil, (my keystrokes) couldn't keep up while he's presenting; he's the fountain of youth on SEO! His webinar on SCORE was insightful, perfect for novices like myself, and I'm sure even the greatest experts will pick up a tip or two with his invaluable knowledge. I highly recommend you take time to listen, gather, and implement his strategies. Give him a call! Your $$'s will 10X from his help.
I attended Brandon's course "Automate Your SEO with AI" through Small Business Association's SCORE webinars (www.score.org).Brandon is an excellent...
The response time has been outstanding, demonstrating excellent communication skills. Additionally, the ability to effectively problem-solve the visibility of my website.
If you're looking for an SEO company in Los Angeles, then I would highly recommend this company. We have been working with Brandon and his team for over 5...
Brandon Leibovitz's consultation was a turning point in my SEO journey. His expertise in backlinks and keywords is unmatched. I learned the importance of quality over quantity in building backlinks and got valuable insights into choosing the right keywords. What stood out the most for me is not just his knowledge but also his genuine care for his clients' success. The personalized consultation was invaluable, and I'm eager to apply the strategies he shared. Thank you again Brandon.
I recently had an excellent consultation with Brandon Leibowitz, where he generously addressed all my inquiries about SEO and enhancing website traffic. The...
In just a one hour call, Brandon was able to guide me in making some significant changes to my website which will drastically improve my search results. I'm excited to keep working with him as we continue to improve my website!
I've worked with SEO Optimizers over the last few years and I'm never disappointed. Brandon is informative, knowledgeable, and always so helpful and patient. The information is relevant and current with today's trends. Looking forward to continuing to work with SEO Optimizers.
Brandon was instrumental in helping me transition to Googles G4 analytics. He's expertise in SEO management and strategy saved me time and money.
I was impressed not only by the internet wizardry and SEO expertise I saw in the work I received, but also in the responsiveness and personal service that came with that great work. Definitely got more visibility and exposure online with these SEO services — will come back for more of my business marketing needs!
Thank you, Brandon, for your presentation at SCORE today. It was very clear, easy to follow, and understand.
I recently worked with SEO Optimizers to improve the search engine rankings of my website in Los Angeles, and I have to say, I am thoroughly impressed with their services. From the moment I reached out to them, the team was incredibly professional, responsive, and knowledgeable about all things SEO.They conducted a thorough audit of my website and identified key areas for improvement, including on-page optimization, content creation, and backlink building. They also provided me with regular reports to track our progress and keep me informed about the work they were doing.The results speak for themselves - after just a few months of working with SEO Optimizers, my website's search engine rankings improved significantly, and I began to see an increase in organic traffic to my site. I am confident that this trend will continue as we continue to work together.Overall, I would highly recommend Brandon from SEO Optimizers to anyone looking to improve their search engine rankings and drive more organic traffic to their website. The team is top-notch, and the results are truly impressive. Thank you, SEO Optimizers!
The webinar Brandon did on SEO, helped me out considerably. I learned so much. I plan on going back and rewatching it to catch things I missed the first time through. If you have a business website and struggling with SEO to have you business found, Brandon does an excellent job of explaining what you need to do, to grow your business!!
The webinar Brandon did on SEO, helped me out considerably. I learned so much. I plan on going back and rewatching it to catch things I missed the first...
Brandon helped me with my google AdWords in particular Call Only to help me get real leads and not just people clicking on my site. He also helped me with...
Brandon takes the time to make the small details work, so all can see the big picture. Thank you, Brandon.
A good use of an hour on Sunday night to get reminded of what all business owners need to. Plus the Patriots already lost badly to the Dolphins earlier today.
I attended one of Brandon's webinars and found him knowledgeable in a way that he can skim the cream off the top of the information and make it accessible....
I just hired Brandon to do a consultation. He was able to offer clear cut practical ways to get to #1 on google. I highly recommend him. My mind is blown...
I have tooling around w several free SEO webinars hesitant to invest in a class. After meeting Brandon through a webinar hosted by General Assembly I was...
Brandon is an expert with SEO. During the lockdown, He HELPED ME GROW MY FITNESS & YOGA BUSINESS, Performance Yoga, get more viewership online, get more...
Super knowledgeable, easy-going, and friendly. I was able to get on page 1 of Google for multiple search terms with Brandon's experience, advice, and help!
Brandon is beyond knowledgeable with all things SEO and Social Media Marketing. He's accommodating and knows how to get more eyes on my site and more clicks...
Incredible! Extremely knowledgeable and lucid.
I took a great class on SEO optimization with Brandon. In just a few hours we learned a ton of practical, actionable tools to improve SEO. After the class I...
I just attended Brandon's class online. I live in Los Angeles, California, I have a non profit organization and was looking for a local company. It was...
Brandon is amazing! I was looking for someone to breakdown SEO and Digital Marketing for my organizations and he delivered! He explains his process really well tying strategy to goals and returns.
I was looking to find a SEO service company near me in Santa Monica to help better my websites traffic. I have been in business for 8 years but never had...
I attended one of Brandon's webinars because I wanted to learn more about the mechanics of SEO and ended up getting inspired to update my personal website....
I had tried for years to wrap my head around SEO with little progress but after taking Brandon's General Assembly SEO Bootcamp class, it was the first time I understood what needed to be done and how to do it. In the last two months, my e-commerce store went from 31 keywords to 130 with 3.5K estimated monthly clicks and an estimated monthly click value of $2.3K. Thanks Brandon!
I had tried for years to wrap my head around SEO with little progress but after taking Brandon's General Assembly SEO Bootcamp class, it was the first time...
I had a great experience taking Brandon's SEO Basics class - it was a life changing experience as far as experiences go in learning about ways to grow my business through digital marketing. Brandon was beyond knowledgeable and it's clear that he's so experienced with SEO. He demystified it - I learned that so many of the "rules" I was taught to follow were actually dated. I'm definitely enrolling in his advanced, 6-hour SEO course next week to learn more from him hands on! He showed me the unique back links on my websites using a great tool he developed. I highly recommend Brandon and SEO Optimizers to get the best SEO education!
I took a class hosted by SCORE/ SBA with Brandon and felt his information very useful. He was very good at explaining the basics and the steps to help you optimize your own website. He is also very friendly and easy going that made it comfortable for everyone in the class to ask questions.
Very informative on current seo practices. Helped me with good ideas for keyword research and how to collect important data. Thanks again!
Took SEO basics class with Brandon, and he was able to easily break down different aspects so they made sense to everyone regardless of experience level. He...
If you own your business and need Seo assistance Brandon is the best in his field and I highly recommend him and his team!When I was looking for...
Super knowledgeable, easy-going and friendly. I was able to get on page 1 of Google for my search term with Brandon's help!
Super knowledgeable, easy going and friendly. I was able to get on page 1 of Google for my search term with Brandon's help!
Brandon is a great teacher, and well versed in SEO. Highly recommended!
Where do I begin! For starters Brandon is by far the nicest person ever. He is extremely knowledgeable and thorough when asked to elaborate on any topic...
Very informative, great class to get a jumping start on SEO also dialogue between students and instructors helped with ideas.
I found SEO Optimizers from being subscribed to a mailing list. I saw that Brandon was hosting 1 on 1 training on SEO, and I thought it would be a great opportunity to attend so I can bring back new knowledge and skills to my company. I really liked that it was on a more personal level due to the class size and I was able to ask questions. I definitely acquired new knowledge that I had not known about, so I am very excited to apply new tips and tricks to my company's website. Brandon is very experienced in SEO's and other aspects of digital marketing. I would definitely recommend this class to anyone who is looking to improve SEO in Los Angeles.
I took the SEO Optimization 101 Training class with Brandon. I found him through a mailing list and what caught my attention was the 1 on 1 aspect of it. We...
Amazing knowledge on SEO, a lot of experience and it shows.
Brandon is such an amazing SEO coach. His lecture is very easy to understand while it’s extremely informative! I am happy that I took his course!
First off, I have been doing web development for about 20 years now. All of the work I have done was as a webmaster who engineered sites. So, it is safe to say I understand the subject matter at least a little bit.Today I went to a workshop put on by SEO Optimizers on an invite from someone I know. I was totally impressed with what I heard! As a webmaster I would have to make sure that what made for my clients showed up in search results, but this guy today took it to a whole new level and from a perspective that I never had before.From start to finish the workshop talked about everything that I had ever had to deal with as a webmaster, but in far more detail. It kind of made me feel a little embarrassed that I had been in the industry so long and couldn't verbalize as well as what I heard today by even a tenth.If you do go to a workshop and lack savvy, bring a web dev with you. Not only will your dev verify what you are hearing as correct, but your dev will get red pilled on SEO. You need your devs to get that and SEO Optimizers are the ones to do it.
I took a workshop that Brandon taught about SEO optimization and was very impressed. Not only did he teach me immediate, actionable things I could do to make my website more visible, his accessible style and obvious passion for what he does was apparent. I would highly recommend SEO Optimizers!
I took Brandon's General Assembly SEO Bootcamp class and was totally blown away. He is definitely an expert in this field, and has so much knowledge that you cannot find just by reading articles or by doing Google searches. Highly recommend!
I took Brandon's General Assembly SEO Bootcamp class and was totally blown away. He is definitely an expert in this field, and has so much knowledge that...
Brandon's very knowledgable, and genuine. Multiple members of our staff have attended the "SEO 101" by Brandon over the past two years - great!
I attended Brandon's "SEO and Social Media Marketing Workshop" on Saturday, in Santa Monica. It was terrific! Brandon delivered a great lecture, answered...
I live in Santa Monica and was looking for a local search engine optimization company and found SEO Optimizers in Los Angeles. I contacted them after reading all the positive reviews on Yelp and hired them to help with my organic SEO to rank me higher in Google. After using their services for 3 months I noticed a significant increase in my ranking not only in Google, but Yahoo, Bing, and from other traffic sources as well. I strongly recommend them to anywhere in the LA area looking for a reliable and trustworthy SEO company.
SEO Optimizers provided a great service for my social media campaign. They offered an addition of 25-30 followers per day in my requested area and they came...
