Last Update May 16, 2021 @ 12:11 pm

Not only are search engines continually making alterations to their algorithms, leaving SEO experts to adapt, but the way people are searching for things is changing too.

More and more businesses with an online presence have to adapt to the new realities of voice searching. With that in mind, we’ll look at some of the ways to optimize your website content for Google voice searches!

Why Do It?

Cost-effectiveness is a big deal in the world of SEO; we don’t always have the time or the budget to do everything that we’d like. Considering that, should you spend your resources on an effort to optimize your website content for Google voice searches?

After all, there are plenty of trends that help you rank on Google – is this one worth it?

In a nutshell, yes. Unlike fads that come and go, voice searching is here to stay. And all estimates show that it will only get bigger as time goes on. In the next couple of years, voice-activated searches will make up half of all online searches.

This is due to the advent of smart speakers and home assistant devices; people that have Alexa or Google Home in their households are more likely to resort to voice searches.

The future of online searching is here, and it’s your voice. Thus, long-term optimizations of website content are necessary. And we’ll tell you where to start:

1. Keyword Optimization
2. Long-form Questions
3. Local Search Optimization
4. Personalization

Adapting To Keywords

We should note that many of the tweaks you’ll do while you optimize your website content for Google voice searches complement the SEO guidelines you’re already following.

The fact that voice searches will become a  bigger deal in the near future doesn’t mean that you should forgo other aspects of optimization.

Whatever happens, website design will still play an important role; your website’s functionalities and visual appearance are still the primary way people interact with your online business.

Still, some aspects of SEO will have to be improved. For instance, the way we approach search keywords is fundamentally changing.

The keywords we’ve used so far are, from a linguistic standpoint, often short and slightly unnatural or awkward.

But now that voice searches are widespread, the focus shifts towards long-tail keywords and entire phrases. Indeed, voice searching makes logical use of the way we naturally talk.

After all, how we type online is radically different from how we speak in real life.

But when we use search engines via digital assistants, it’s a more intuitive process. People will utter entire sentences as their search phrases of choice, and your website content needs to be optimized for that.

“How’s the weather in New York this morning?” is something you’d ask a digital assistant like Google Home, but you’d never type that into Google if you were seated in front of your laptop.

Instead of this natural language, you’d probably go with “new york weather”. Considering this difference is crucial.

Anticipating Questions

While voice searches often come in the form of long sentences, it doesn’t mean that they are less specific. The queries posed to a digital assistant are still precise; after all, you don’t have actual conversations with Alexa.

But the logical question here is: How can you optimize your website content for Google voice searches without looking spammy?

Actually, it’s not that difficult. As a business owner or a niche marketer, you need to think about the long-form questions your target audience will ask most frequently.

You may already see where we’re going with this, but you’d be smart to add a Frequently Asked Questions section at the end of your blog posts or other content.

This tactic is likely to pay off in terms of increased traffic and other positive website analytics. Follow these steps:

1. Search the Internet for niche-related questions about your topic, ones that your visitors ask digital assistants most often.
2. Create an FAQ section at the bottom of a blog page.
3. Structure each question as a subheading that’s succeeded with a paragraph answering the question
4. Use long-tail keywords in the subheadings.

This also gives a new degree of quality to your content. If you ask the right questions and answer them in a useful way, Google will reward the effort with a better ranking..

Local Searches

Studies indicate that a majority of voice searches are local. That’s logical, as people use voice search with digital assistants to find daily services and products. It’s rarely something abstract.

That’s why businesses need to do their best to keep their Google My Business profiles perfectly updated, with consistent contact information across all online platforms and. Here’s how to achieve that:

• Enter your accurate service area and business address
• Don’t choose too many categories while describing your business, as it will make it harder to find
• Only have a single profile for your business to avoid display issues on Google Maps

For example, if you’re a local deli owner, this means including detailed information on opening hours, the exact location of your store, etc.

Of course, you also need to optimize your website content for Google voice searches that are specific, such as “best meatball sub” with a local twist.

While this may seem simple, you’d be surprised at how many businesses fail to complete such tasks promptly. Yes, crucial information like opening hours and street addresses should be available on your website.

But you also need to make sure that Google’s crawlbots can parse this website content.

It’s vital that you don’t put such information in images. Sure, it’s easier for people who actually view your website or Facebook page to see stuff like that, but for Google’s sake (and your ranking), you need to ensure this can be found in HTML as well.

Technically, Google does parse images as well, but you don’t want to leave this up to chance.

Personalized Content

While you optimize your website content for Google Voice searches, there are basic tenets you need to keep in mind; relevance, context, and conciseness.

This can mean a different SEO strategy compared to what you’d usually do before voice searches became an integral part of the online browsing experience.

Voice searches are one of the reasons why personalized browsing has become important in the past couple of years. Google has worked to combine all of its different services into a cohesive system of user profiles.

Apart from being able to provide a better-tailored experience to users, this has also given advertisers more power in terms of audience targeting than ever before.

In terms of marketing strategies, this means that person-based marketing has become the pinnacle of digital advertising.

This methodology for product placement gives advertisers the ability to target their prospective leads with more precision, simply based on how they behave online.

In the past, this had amounted to our browser history. But as language processing tech improves, Google Voice search will gain the ability to learn things about our life through our voice and the background audio.

That information will be used for product placement with our other personal information.

The Future of Google Voice Searches

Once you begin working to optimize your website content for Google Voice Searches, you will realize that this isn’t just about working within the confines of today’s technology. You also need to look towards the future of web searches in general.

Google’s voice search technology has proven to be the bedrock of Google Now — the company’s virtual assistant. The way Google has combined cutting-edge language processing technology with its complex search algorithms has produced something unparalleled in its niche.

Today, Google Now is more powerful compared to all of its biggest competitors, including:

• Alexa
• Cortana
• Siri

What does this mean for website content in the future? Well, if you think that search engine optimization has been disrupted with voice searches so far, you haven’t seen more than the tip of the iceberg.

Platforms used for conversion tracking, such as Google Analytics, are beginning to take stock in voice searches. Google is adding data from voice queries into its all-powerful Google Search Console.

Indeed, Google is aware of the fact that single-device tracking of conversions is going the way of the dinosaurs. These days, our online environment is multi-device and multi-media.

That means our approach to searching for data and information has changed, as have our purchasing habits.

Rising Voice Queries

Data provided by Google Trends suggests that voice searching is becoming more significant by the day. In the previous decade, the number of voice searches has been raised sevenfold.

This is, in large part, due to call functions and navigational queries to Google Maps. Still, the advent of virtual assistants has ushered in an age of increasingly complex voice searches.

How people use voice searches also depends on their age — an important factor when performing audience targeting. For instance, adults most commonly utilize voice search to get local directions.

That’s completely logical, seeing as using such a hands-free option is far safer when you’re driving.

However, younger people have other uses for Google Voice Searches, more relevant to website content. Younger millennials use Google voice searches for local service queries, text message dictation, and playing music.

Why Is The Popularity of Voice Search Increasing?

The incredible growth of voice recognition solutions in tech is due to a couple of different reasons.

Their implementation in both mobile devices and the increasingly valuable niche of smart home solutions (Alexa, Google Home) is constantly improving. And the main reason for that is: it’s easier to speak than to type.

Someone who doesn’t have experience with typing can complete about 40 words each minute. However, an adult can speak almost four times as much in the same period with less effort.

The use of voice searches for hands-free phone interaction in cars is just one example. A quarter of all voice searches happen when people are in situations or locations where typing is not ideal.

Apart from that, voice search is becoming more popular because it’s just getting better. The problem with voice recognition technology in the past was that it was too imprecise and clumsy.

Ten years ago, attempts at voice searches and voice commands looked laughable, with the digital assistants constantly misunderstanding their users’ queries. Indeed, this tech was the butt of many jokes in pop culture.

However, this situation has vastly improved.

These days, Siri and Google are capable of adapting to the unique speech patterns of individuals. After all, each one of us has its pronunciation quirks.

When you factor in accents and different local colloquialisms, even the most basic query can be hard to understand. However, these two platforms have made strides in machine learning that allow their voice recognition software to adapt using complex metadata.

Frequently Asked Questions

1. What is information that any local business should include on their listing for voice searches?

Pet friendliness, working hours, WiFi availability, parking, accepted payment methods, and contact information.

1. How accurate is Google Voice Search?

According to estimates from 2017, Google Voice recognition has reached a 95% accuracy level.

1. When was Google Voice Search created?

The first iteration of Google Voice Search features was made public in 2012.

1. What languages does Google Voice support?

Currently, it supports English, Italian, Spanish, Japanese, German, and French, though most users still use English as it’s the most precise.

The post How To Optimize Your Website Content for Google Voice Searches first appeared on SEO Optimizers.

Last Update Aug 24, 2022 @ 6:20 pm

Don’t worry if you’re new to website SEO and to the practice of link building.

Link building is not as difficult as it might sound. It’s essentially networking and building relationships with other webmasters and content creators.

Human beings to human beings. That’s what it is — a dialogue. And there’s nothing scary about it— even though we understand it might sound too much if you’re an introvert.

This short guide is here to teach you a few techniques that work and that won’t require years of experience in SEO.

So let’s start.

Why Link Building?

First of all, let’s answer a fundamental question: why link building?

Essentially, you may want to build links for two reasons:

• To improve your rankings in search engines
• To grow traffic (and consequently, conversions) to your or your client’s website

The first reason is what SEO is after, as getting links helps you get higher rankings for your content in the SERPs of the major search engines.

The second reason is what brand building, public relations and webmaster relationships are after: exposure of your brand or name and website name (and link) get people interested in you and what you do, and interested in your website, so they’ll come and visit and, hopefully, contact you or download or buy from you.

That’s how it works. You may want to build links for both reasons or only one of them. You’ll work with the same link building techniques.

How to Do Link Building: 3 Pre-Link Building Tips

1. Create content first, go after links later

You already heard it. Content is king.

But is it king when it comes to link building, too?

The answer is yes. Because it’s near impossible (unless you buy a lot of meaningless links) to get quality links to a piece of content that is not quality at all.

So the first step before you build any links is to invest in the quality of your content.

That means:

1. Content that answers searchers’ queries thoroughly and possibly better than the competition, or that shares at least some original ideas
2. Carefully picked images, videos and/or audio, and links
3. A piece of content that speaks directly your audience and encourages feedback (call to action)

Create that masterpiece before you seek out opportunities to get it linked.

Remember: people want to link out to something helpful and memorable, not the usual rehashed stuff.

2. Don’t try to get links from any site

Not every link is like another.

Only links that come from sites that relate to yours to some extent are valuable to your users and search engines alike.

Imagine finding a non-contextual pharma link on your favorite electronics store site: would you click it?

Even if it’s a legit link, it’s irrelevant, and it’s unlikely that you’re also interested in pharma when you are searching for the latest iPhone.

So that irrelevant link is also bound to carry little to no traffic to the pharma site.

Now imagine if that was your link. You would lose traffic and search engine “points”, since search engines also penalize for link schemes (and an irrelevant link like that smells unnatural link everywhere).

So:

1. Search Google or another search engine for websites in your niche or related to it
2. Manually surf and choose the ones that you think are more relevant (and have a lot of content you could get a link from)
3. Collect the sites in a list — an Excel file or a Google Doc will do — for when you build links later

3. Don’t be afraid to experiment

One link building technique might work for you better than another.

Or maybe you want to get original and create your own methods to acquire links.

Don’t be afraid to experiment: like anything in marketing, link building is a creative practice and you may just find out that something you never tried before (or that none of your mentors tried) actually works for you.

How to Do Link Building: 10 Easy Link Building Techniques for Beginners

There’s no need to get complicated when you’re starting out, so this list of 10 ways to build links is all about simplicity and easiness to replicate results.

1. HARO Link Building

This is one of the most effective link building and brand building techniques, and we’re not alone in thinking so. Nearly one hundred experts responded to our HARO query recommending HARO, because it works.

All it requires is that you sign up on platforms like HARO (Help A Reporter) and Source Bottle or follow the #JournoRequest hashtag on Twitter to get media queries in your niche emailed directly to your inbox every day or week.

Then you will respond to interesting queries through email or tweet.

Anna Rubkiewicz, Co-Founder & Content Strategist at Contentki, has found good success with using HARO to earn quality backlinks:

“To fully explore the backlink potential of HARO, I have dedicated 3 months last year and read all 3 HARO newsletters daily. I answered each and every question that fit the profile of the company I was working at. While it required a lot of dedication, it was definitely worth it! Within these 3 months, I was able to earn 18 backlinks from websites that had a domain authority of over 70. As far as backlinks are concerned, I can’t recommend HARO enough – you do, however, need to be consistent to see the results at scale.”

Brett Downes

Brett Downes, Founder and SEO at HARO Helpers, also got great results with HARO for a recent site:

“I launched my site at end of March, and have earned 49 referring domain backlinks and my DR is 53, higher than 90% of sites in the same niche as me who have been operating for a few years.”

Laura English, Lead Copywriter at Sonder Digital Marketing, recommends:

“Putting aside 10 to 20 minutes a day to get through all the callouts on HARO and SourceBottle and putting forward a couple of quotes is fairly simple and a sustainable strategy.”

How to Do HARO Link Building

1. Signup on HARO or Source Bottle or follow #JournoRequest on Twitter
2. Receive interesting emails and tweets, and reply to those emails or tweets
3. Make your pitch emails as in depth as possible, and respond to the query precisely. On Twitter, say that you’re interested and ask that they contact you through email
4. Always end your pitch with your full name, the name of your brand and your website URL, so it gets easy for journalists and bloggers to link back

2. Link Earning Outreach

I’m calling it link “earning” because results are not guaranteed with link outreach if your only scope is to get links that boost rankings.

That happens because the target webmaster may choose to not link out at all, but only to share your content to their social media followers. Or they may choose to create a link but with a rel=nofollow attached to it.

It’s really up to the webmaster to see what to do with the resource you offer.

How to Do Link Earning Outreach

1. Look for sites that can bring in traffic and help ranks
2. Offer your content in a warm email, highlighting how helpful it is and why (don’t ask for a link)
3. Follow up after 4-5 days if you get no response (this time, kindly suggest the idea of a backlink)

Email Template

Hello [NAME],

I’m [YOUR NAME], a reader of your blog. I read the recent post on [TOPIC] and I found it enlightening. [ADD A GENUINE COMMENTARY OF THE POST HERE]

Some time I ago I also wrote about [TOPIC] and the piece took me some long time to get together! Here’s the URL in case you are interested: [URL]

Mind if we swap feedback on our respective pieces?

Warmly,
YOUR NAME

3. Guest Posts

Although Google’s John Mueller recently told SEOs that guest post links don’t work because Google is pretty much ignoring them, guest posts are a great brand building tool and they can get you links that will bring in traffic and leads.

In fact, don’t worry if site owners assign a rel=nofollow to your outbound links in guest posts: Google now uses nofollow as an hint, meaning that there’s a chance they might actually follow the link and assign a value to it.

How to Do Guest Posts

1. Know the niche you’re going to write for (e.g. cooking or gardening)
2. Search Google for sites in that niche (example keyword: “write for us” gardening, or “guest posting” cooking)
3. Select a few of those sites that have the quality you’re looking for, especially traffic potential, and study them thoroughly, by reading some of their posts and the About page
4. If there’s a chance to leave comments on blog posts, leave some interesting ones that add value, so you’ll get a first meaningful interaction with the site owner
5. Find the site owner’s contact information, come up with a guest post idea and pitch it, highlighting how valuable it may be for their readers. If the site has a comment section, let the owner know that you already interacted there so you’re not a new face
6. If your idea gets green-lighted, write it and get it published, along with a backlink to your site (hint: let the site owner choose the format and the landing page)
7. Do this for each site you have targeted for guest posting

4. Link Reclamation

This one may be harder for you to put in practice if you’re really new to having a website and an online presence, but if you’ve been on the Web a while, you might find that your name or brand name is cited somewhere.

With link reclamation, you can turn these simple textual citations into live backlinks to your site.

And it works! Sam Williamson, co-founder of CBDiablo, used unlinked mentions to build their first links:

“When we first launched our website we’d already built up a bit of an offline following, so there was already a bit of discussion going on about us online. An easy way for us to quickly gain links into our website was to find mentions of our business which didn’t include a link to our website, and ask for one to be included.”

Sam suggests that you use search operators on Google to find mentions from last month, last year and so on, so you don’t miss any mentions.

How to Do Link Reclamation:

1. Search Google or another search engine for your name (example: “John Doe” or “ACME Inc.”)
2. Find the author’s or website owner’s email address or social media account
3. Get in touch using warm emails, thank the author for citing you, and ask if they would be so kind to add a live link to that citation

5. Host Expert Roundups on Your Blog

“But shouldn’t I join others’ roundups instead?” You may be asking.

Naturally, it can’t hurt if you do, and you could scores some good backlinks that way, but there’s a reason we are recommending to host your own roundups instead: it’s easier and a traffic and backlink magnet.

Adelina Karpenkova, Content Marketer at Joinative, says:

Adelina Karpenkova

“We […] find it effective to publish expert roundups on our blog. First of all, these pieces of content perform especially well in terms of driving traffic. And the more people see our content, the more likely it is that a few of them will want to link to this roundup on their website. Moreover, when you host interviews with professionals that run their own blogs, it won’t be a big deal to get a link from this blog. Sometimes, you won’t even need to ask for it – people are usually willing to share something they contributed to on their owned channels. For instance, after we featured this native advertising trends roundup, we got great links from Taboola, Revcontent, and other relevant websites.”

How to Do Expert Roundups:

• Setup the roundup on your blog and come up with a list of questions to ask experts
• Find experts through HARO, Source Bottle, MyBlogU or by manually searching Google for experts in your niche (for example, search for “[niche] speaking contacts”)
• Once you got in touch with the experts and got their go ahead for the roundup, send them the interview questions by email
• Copy and paste their insights into the roundup article, edit and review, and publish
• Email all experts the live URL of the article and kindly ask that they help spread the word

6. Go Local

Another link building idea is to leverage local entities, radios, websites and organizations to get backlinks.

Even your old school or church group are good candidates for this strategy.

Colin Little from Social Launch SEO, explains:

“I’d recommend to anyone starting out, especially if it’s for a local business client, to reach out to local bloggers, radio stations, local charities etc. Having that local connection will help in your outreach efforts and it can result in some big wins.

Start by searching city sponsor(s), city blog, city radio station, etc and look for good low cost to free opportunities to drop a link. Local radio stations, charities and blogs can have surprising domain stats that will be a great starting point.

They’ll often be more willing to give you a break on the cost of guest posts or link insertions since they feel they’re helping out a local business in their area. The quickest way to check the page/domain quality is to use an SEO chrome extension like Mangools.

Once you get the hang of identifying, stat checking, and building your outreach list you’ll start generating some high quality local backlinks with ease.”

How to Go Local:

• Look up local entities or businesses you have personally used (school, church, sports club, local library, favorite shoe shop, etc.) and find out if they have a website
• If they do, find a way to support them (or see if you helped them in the past) and contact them asking for a link opportunity, even in the form of a guest contribution
• After this first stage, that will get you the first links, take a habit in checking the metrics of any interesting or related local business website you run into before you contact them for a link opportunity
• Remember that a low score website that however has the potential to drive in a lot of traffic is still a great site to get a link from. Link building is not all about SEO!

7. Monitor Competitors’ Backlinks

Have you ever thought about getting linked from the same sites where your competitors get dofollow links from?

All you need is a backlink tracker like Linkody or Monitor Backlinks or a free tool like Google Alerts to retrieve competitor backlinks and sift through them to uncover hidden gems.

Jeff Moriarty, Marketing Manager for Moriarty’s Gem Art, shares:

“One of the first link building strategies we used starting out was setting up Google Alerts for all our main competitors. This showed us exactly where they were being mentioned online and we were able to then request to get links on those same websites. This was so much simpler and took less work than going out and just requesting links from websites we hoped would link to us. With this strategy, on average we got 1-2 links out of every 5 requests we made. Was very successful for us and we continue to do it today.”

Riddhi Khatri, SEO Executive at Elsner Technologies Pvt. Ltd, suggests to “Find who is currently ranking highly in Google’s organic search for [your] keyword” and says that by monitoring competitors “you may find quality links like business listing, profile creation, social media profiles, guest post and many more. You may directly create a business listing by filling out your business information. For guest posts you may outreach to their emails, It’s a great way to earn high quality links.”

“I am sharing this technique because I personally use it for my client’s website link building. It is an easy way to rank higher than your competitor and I also find it less time consuming. It’s best for SEO beginners without much knowledge of SEO.”

How to Monitor Competitors for Links:

• Signup for a backlink tracking service like Linkody or Monitor Backlinks. You can find more by searching Google for “backlink tracker”
• Add your competitors’ websites to the tracker and wait for the tool to retrieve backlinks (usually within 24 hours). If you don’t know who your competitors are, find who is ranking on page one of Google SERPs for your main keyword(s)
• Browse the backlinks list and note down websites where you would like to be linked. Note down all the guest posting opportunities, too (i.e. where did your competitor guest post?)
• You may also want to check metrics for each backlink (MOZ and Majestic metrics, Alexa Rank for traffic estimates, social shares through Buzzsumo, comments and other engagement on blog posts, social media followers)
• Reach out to each website that the backlink comes from to see if there’s a link opportunity for you

8. Pinterest Group Boards

Danielle Miller, Social Media Marketer at Miller Media Management, says that a good and unique strategy to get backlinks is to “put out a stellar piece of content and get it posted to Pinterest group boards.”

Pinterest group boards are an option for regular boards that allows you to invite people to the board to submit pins. In other words, you create a collaborative board.

Danielle says:

“So many SEMs forget to leverage Pinterest. Pinterest repins build backlinks and have strong search engine rank. Pinterest works because posts have longevity and continue driving traffic for years. Group boards are key because they have thousands of captivated followers, so you don’t need to wait to build your own following.”

Danielle also shares a success story:

“When I started my social media marketing business, I created a set of free marketing plan printables on a Saturday morning. That day, I pinned the promo image to a few group boards. Over the years, this piece of content has been repinned over 12,000 times. All these backlinks have improved my search rank and this pin continues to drive traffic to my website to this day.”

How to Use Pinterest Group Boards:

• Signup for Pinterest if you don’t already have an account
• Find a group board related to your content and submit it. As an alternative, you can create your own board but it will take longer to drive repins and followers

9. Internal Linking

Internal links are completely under your control, so why not take advantage of the opportunity to improve your search engine positioning?

But just linking one page to another won’t do it.

Kevin Puls recommends “Linking relevant pages to each other by using (linking) the keywords, or LSI (Latent Semantic Index)/synonyms.”

How to Optimize Internal Linking:

• Using keywords in your anchor text to link to your other content on the site
• Also uso LSI keywords (or related keywords) to link to content where that topic is touched upon
• Make your anchor text useful to the user who’s searching for content on your site

10. Build Relationships

This one wins every time, because relationships are at the core of any marketing activity — and SEO is no less.

International SEO consultant, speaker and blogger Milosz Krasinski says to build relationships with these 4 types of persona:

• Journalists
• Editors
• Bloggers
• Other link building agencies or freelancers

Milosz elaborates further:

“Journalists looking for a unique angle, give them what they are looking for.

Editors – ask them about their editorial calendar so you can provide them with necessary information in advance.

Bloggers – contribute by doing expert roundup in a given niche.

Lastly, connect with other freelancers who are having relationships with whom you don’t have so may mention each other on upcoming blog posts.

All that can be done with no tools by simple email and basic research.”

Milosz kindly shared a SEMrush screenshot with us showing the correlation between the number of published contributions (dofollow links) and the growing number of authority score:

How to Build Relationships:

• Manually search for journalists, bloggers and publishers and get in touch to know their needs. For journalists, you can also leverage HARO and Source Bottle as seen earlier in this post
• Email these new contacts or reach out to them on LinkedIn. Remember to introduce yourself and to be helpful
• Ask them how you may help them with a current project. Don’t charge for that help, this is for networking and relationship building, not money.

Conclusion: How to Do Link Building When You’re An SEO Beginner? You Stick to A Few Tactics

We offered 10 strategies in this guide, but you may just pick a few and stick with them over the course of your SEO campaign.

It doesn’t matter how many you use, as long as you do your best to make those tactics that work.

That said, there’s one strategy we strongly advise you don’t skip: building relationship. It’s so foundational that even if you may find yourself at loss of options sometimes in the future, you’ll never be really option-less if you have built a network of professionals to rely on.

Also, as a beginner, don’t overlook SEO communities: they can help you get things right and back on track if you make a mistake along the way.

What’s your biggest link building fear?

Share it in the comments below and we’ll do our best to help you.

The post How to Do Link Building (The Ultimate Beginner’s Guide) first appeared on SEO Optimizers.

Last Update Mar 24, 2022 @ 11:32 am

You expect to see certain things in your Google Search Console report and adjustment that you might need to make.

If you need backlinks to your website or need to implement any 301 redirects or other URL parameters that you need to adjust, Google Search Console can pretty much do everything.

This tool, formerly known as Google Webmaster, is an important SEO tool. Google also releases new data and analytics, which we can track on the Google Search Console.

Google Search Console (GSC) is a service provided freely by Google to help manage a website search’s functionality. It collects reports and tools that it uses to rectify errors while also strategizing and optimizing your rankings on the search engine.

One of its primary functions is to check if Google can find and crawl through your website.

If you’re able to fix problems with indexing and request re-indexing of the updated or new content, Google will be able to index and recrawl your web pages faster.

There are different sections of the GSC tool, and the “Enhancement” section is one of them.

The Enhancement lets you know how active your AMP pages are and if your structured data is working.

The goal is for it to say that you do not have any error codes. You can view all the tools and reports at the left menu bar “Enhancement” tab.

Google Search Console is essential for your website, and Enhancement is vital to the GSC. So, how do you optimize this Enhancement?

Here are a few ways to optimize Enhancement in GSC.

Speed

Google Search Console allows you to view issues related to the speed of a webpage directly. With this report, SEO marketers can look into solving the problem of page speed by URL.

How The Page Speed Report Is In Google Search Console Is Used

This report is something that you can use to track changes over some time. If you are updating a URL, the page speed report will let you track and monitor whether or not the website users are experiencing a better performance. With this, you will know if the URL paramater is performing well enough.

The page speed report also gives marketers the avenue to see all the page speed issues within GSC’s convenience. This means that the PageSpeed Insight tool is no longer necessary for you.

Mobile Usability

This is another thing that you have to check on your website.

Google launched this report in GSC first before moving over and changed to an index that prioritizes mobile.

Your website’s mobile usability report allows you to troubleshoot any development and design issues with mobile.

The mobile usability report shows you all the problems with your website that affect it and not allow it to deliver a good web experience for people browsing your website with their mobile devices.

Some of the things that Google reports on are: having contents that are wider than the mobile device’s screen, the elements are too close to themselves, the viewport for content is not set, or the text of content is too small and hard to read.

All of these problems matter to Google and are things that you have to really pay attention to, especially because the website’s mobile-friendliness is not a very important ranking factor for Google.

So, you have to make sure that your website is up to par to deliver on the mobile experience. For the sake of SEO, you have to fix all of the reported issues to improve your mobile optimization.

How to fix issues with mobile usability report?

The truth is, there are times when you have carefully thought of your web design strategy. But within a slight twinkle, what you see is an unclickable, slow, and poor scrolling website. This means you will likely get a high bounce rate and zero leads on the website. If you design your mobile site poorly, it has a side effect that can cost you a lot in terms of customers and organic traffic.

According to one of the dissertation help reviews from the professional writer service, there are several errors that you can notice within the mobile usability. But here are ways to fix some of these common errors.

• Website content is more extensive than the phone screen: ensure that horizontal scrolling is not essential for visitors to view the material’s entirety.
• The closeness of clickable elements: make the buttons and links as far apart as possible.
• Viewport not configured: use Meta viewport tag on your pages for adjusting the dimensions based on the kind of mobile device that the website visitors use.

Accelerated Mobile Pages (AMP)

You must be able to increase your web page’s speed with the slightest opportunity you get.

With Accelerated Mobile Pages (AMP), you have all the benefits of mobile search results gathered together in one master tactic that is also easy to implement. It increases your page’s load time, improves your server performance, and boosts your mobile ranking.

After the Google announcement that the GSC will start to track images that interact with the feature ‘swipe to visit,’ this feature already appears in performance reports.

When you want to check the AMP markup for error, your ideal location is the GSC AMP report. The AMP report is present in both the new and old GSC versions.

The AMP as a technique has the basis of open-source specifications and makes it possible for developers to develop JS and HTML pages that load very fast. The reason for the AMP HTML is so that web pages on mobile devices can render quickly as there is an exponential growth in the number of people that browse the internet with their mobile devices. The AMP HTML was introduced by Google so that website owners can remove any page that loads very slowly on mobile devices.

How to use the AMP report?

With the AMP report in GSC, you can monitor your AMP pages. Implementation issues such as site templating are those things affecting the AMP pages that you can watch here. If you need to make any severe or significant changes, the AMP test tool will help you do that. The issues that your AMP pages have will also be listed in this section if you use productive results.

All AMP related issues are reported to the site owners by Google, and the AMP results can also be filtered under the performance report.

In order to use the AMP for SEO, you must make sure that your developer is up to speed with AMP, then you go ahead and convert your normal HTML to AMP HTML.

Breadcrumbs

The breadcrumbs report helps site owners in fixing all issues that prevent breadcrumbs from showing in the SERPs. There are woes associated with implementing structured data that website owners know of. You can add the code to your website, and it still will not show the SERPs.

Luckily, Google has it all sorted out for us. After adding the code to your site, go to GSC > Enhancement > Breadcrumbs. This will allow you to see the errors. The report that you see will show the structured data errors for breadcrumb and the number of affected URLs.

How to fix breadcrumbs in GSC?

This report has something in there, irrespective of the breadcrumb structured data that you have used (author, blog posts, organization, local business, etc.).

The structured data marks your pages and informs the search engine on what to show the website users.

If it is not displaying SERPs, the breadcrumb report will inform you of what to check. Usually, websites that have breadcrumbs have more organic traffic thanks to the breadcrumbs.

For instance, one luxury real estate website recorded a 33% increase in their first year’s organic traffic. Local business also had its page views boosted by 71% in one year.

Although structured data is not a factor for ranking, and leaving the errors will not cost you any ranking position, fixing the mistakes helps increase your website’s user experience.

Analyzing the individual error will help to fix the structure data for breadcrumb in the GSC. You can also work through the mistakes with a structured data testing tool.

HTML Improvements

The HTML improvements report all the problems that Google found when indexing or crawling your website. Some of the issues that may be in this report include:

• Content that Google couldn’t index
• Duplicate/long/missing/short title tags
• Long/short/duplicate short meta descriptions

Using HTML Improvement Report for Improving SEO

There really is nothing hard about this. You only need to fix up all the areas with problems that Google reports on your website.

But there are some simple HTML rules for SEO that you need to pay attention to in order to avoid Google highlighting these problems on your website. These are:

• Make sure that your SEO title tag has around 60 characters (or width of around 612 pixels).
• Have a description of up to 160 characters.
• There has to be a unique description and title for each page.
• Google has to crawl on all the pages that you are looking to rank on the SERPs. Make sure that the content isn’t blocked by .htaccess files or robots.txt.

Data Highlighter

The Data Highlighter works similarly to the Structured Data and can be used as a substitute. It marks the exact same things as structured data. The good thing is that there’s no need to get a developer to write your HTML code snippets. However, it also has its own limitations, which are in writing the tags. You have to do this individually for all URLs. So, if your website has a thousand webpages, you know you are in for such a strenuous bit of work.

How to use the data highlighter for SEO

• You have to start by clicking on the “Start Highlighting.” You will get a popup.
• Enter your URL in the appropriate space, then choose the type of data that you’re looking to highlight (products, events, articles, movies, local business, reviews, TV shows, restaurants, etc.).
• After making the selection, it’s up to Google to render that page in Google Search Console. This will make it possible for you to highlight the relevant data.
• The next thing is to select the images or text that you are highlighting per page. You can highlight ratings, categories, titles, and images.
• Afterward, Google will give you a prompt to highlight other data in other web pages too, and create page sets.

Links to Your Site

This section of the GSC shows you the website’s report linking to your URLs and the most used keywords by the backlinks. There is plenty of valuable information that you can get from this report.

Here are some of the biggest things that you will learn:

You get to know whether or not you need to start disavowing backlinks, especially those ones that appear suspicious from drug enhancements or pharma sites, PBNs, foreign language sites, adult-themed websites, thin content sites, unrelated spammy sites, link farms, and many other websites involved in the practice of black-hat SEO.

• You will also be getting the perspective on those linking to your website and what they link to. With this information, you can increase the quality and number of backlinks to your site by increasing advertising or engagement on the site or targeting similar sites that have liked you very well.

Internal Links

The internal links report shows you the total number of internal links that you have pointing to one particular page.

Using Internal Links for SEO

• Having many internal links to one page shows the importance of the page to Google. This will increase the page’s keyword ranking on Google.
• Build internal links to webpages with little or no internal links to them. Don’t send all your links to your ‘Contact us’ or ‘About’ pages.
• Identify and redirect pages that you have renamed or deleted, but have internal links.

Conclusion

The Google Search Console tool is an essential tool to help increase your website’s SEO rankings. However, a critical section under the Google Search Console is the “Enhancement” section. With the GSC enhancement section, you can fix all the errors on your website and make it second to perfect. Website speed and mobile usability are just some of those things that the Enhancement works for. So, it is essential for your search engine ranking.

The post Using Google Search Console Enhancements first appeared on SEO Optimizers.

Last Update May 16, 2021 @ 12:19 pm

Did you know that 64% of local customers count on Google to look for local businesses, and 50% of them end up visiting the store on the same day? So, if you thought so far that local SEO was not going to help you, the reality is different. You are losing a lot of opportunities by not using it properly. A customer’s experience with a brand does not start when he sets foot in a store. His adventure begins when he finds the store online and starts reading the story behind the brand.

Therefore, local SEO will help you create a memorable experience for your customers and increase your engagement rate. So, if you are just starting a new business and you want to become visible on the local market, then local SEO is the way to go. Keep reading this article and discover more about this marketing strategy and why you should implement it right away.

What Is Local SEO?

Local SEO is a type of SEO that focuses on optimizing a website so that your site ranks better on search engine results.

What you need to cover is:

• content creating
• embedding links
• on-page optimization
• keywords

Every part of these SEO efforts needs to have local intent.

The question that probably comes to your mind first is, why is this so important? The following reasons will clear your doubts.

It Will Rank You Higher On Google

Nowadays, whenever we have a question or a problem, we head straight to Google. 64% of local customers use Google and other search engines as the primary way to find local businesses. People usually trust Google. So if it recommends a specific solution, they will give it a go.

That is why local SEO is so important. If you do it right, your page will rank higher on this search engine.

To give you an example, let’s say that you have a bathroom remodeling business. If you optimize your website right when people type in “bathroom remodeling near me” your website should come up in the top results.

It Gives Valuable Information To Your Customers

Local SEO can provide your potential customers with information that will get them to visit your business.

Jason Perry, a digital marketer at IsAccurate and expert for SEO, explains why local SEO is essential, “The information you add to your website or your Google business account can benefit your business by providing value to your customers. People like to be informed before they make a decision.”

For example, if you have a pet-friendly restaurant, when a user searches for such a restaurant, a local search will display yours as one of the best options.

Not only will you attract new customers, but you’ll also give them all the critical information that they need about your business.

Build Credibility

Adding information about your business is a part of SEO strategy. The more information you provide online, the more credible will your business seem.

When somebody comes across your website for the first time, they’ll feel more comfortable to visit your business if they can find valuable information.

Reviews and testimonials play an important part in local SEO and in convincing the potential customers to trust your business.

Actively work on your online presence and how you present yourself on the internet to create an image of a reliable and trustworthy business.

It Gives You A Free Advertising Opportunity

One of the SEO techniques is adding links to your content that will lead people to your products. For example, you can write a blog post and subtly add a link that will motivate your readers to visit your shop and purchase something.

People are overwhelmed with paid ads and overused marketing tactics, so embedding the links into content in a non-invasive way is the way to go.

Another plus is that it costs you nothing. All you need is to create some blog posts, or social media posts and incorporate links into them.

In case you are having trouble with incorporating the links naturally in your posts, you can turn to writing and editing services.

Here are some great options:

• GrabMyEssay and BestEssayEducation – These online writing services cooperate with professionals who are experts in writing. Based on their experience, they’ll know how to embed wording that you can later add links to.

• Grammarly and TrustMyPaper – Editing your content can signal if there is a word or a phrase (that you added because of the link) that doesn’t fit into that context. These services can help you spot those inconsistencies.

• HemingwayApp and Studicus – Whether you need an editor app to polish your content or you need both an editor and writer, try out these services to make sure that everything is written and incorporated entirely.

• Readable and Thesaurus – Once you’ve added the links, you should check if your content is still legible. If you need to make some changes, use Thesaurus to find more suitable words and phrases (by searching for synonyms, for example).

It Motivates Potential Customers To Take Action

Adding information such as your email address or phone number will improve your SEO. But more importantly, it will stimulate the users to get in touch with your business.

Some people don’t feel trusting towards online recommendations. That is why displaying your phone number on the screen will get them to take action and give you a call.

Drive potential customers’ decisions toward your business by giving them the data about your business. The more they know, the easier it will be for them to build a trusting relationship with your business.

Some Final Thoughts

It is quite evident that local SEO can benefit your business in more than one way. In this digital world, you need to adapt to the needs of customers and their preferences. Based on the fact that people often opt for online searchers, you should cover that area with local SEO. Don’t pass on this opportunity to attract new customers to your business.

The post Why Local SEO Is Important For Your Business first appeared on SEO Optimizers.

Last Update Jun 4, 2024 @ 12:58 pm

SEO is an important part of your business. No matter what your niche is, it will be hard to grow if people can’t find your site on search engines or through organic backlinks on other websites. What exactly are SEO backlinks and why are organic ones important?

A backlink is any hyperlink that links from one webpage to another. An organic backlink is a link that is put on a page without the intention of influencing search engines. For example, if the link is sponsored, has tracking parameters, or redirects through monetization, Google’s algorithms will determine that your link isn’t organic.

Your goal should be to get as many organic links as possible because they are one of the factors that will make your website rank higher when someone searches for relevant keywords in a search engine. 

So, where do you start?

Identify Your Competitors

There are many people who avoid visiting their competitors’ websites and reading the content those competitors publish. This is a mistake. Your competitors are targeting the same market as you, so it is likely that they are attracting similar people. You can get lots of inspiration by researching how they do things.

The first step in getting your own backlinks is to find out which of your competitors are getting the most backlinks. To get that information you will need to create a list of their websites. If you don’t know who your competitors are there is an easy way to find out. Put yourself in your customer’s shoes. Do a Google search with keywords you expect your customer would use when looking for a website that is in your niche. The tops results should belong to competitors who are nailing SEO optimization.

Now that you have a list of websites, it is time to run each of them through a backlink checker. Backlink checkers are useful web crawlers that will find backlinks for you. They will also give you information on how much traffic each of those backlinks generates and lots of other useful information. You will then have a much shorter list of competitors that should contain only those that have the most traffic and biggest number of backlinks.

Analyze Your Competitors Backlinks

Okay, you have determined which competitors are getting lots of backlinks. It is now time to find out what kinds of websites are putting up all those links to your competitors. This is where a good backlink tracker will be useful again. It will let you open each of the webpages that have a link to the competitor you are researching.

If your competitor has loads of backlinks, there will be thousands of websites in results. Don’t worry, you don’t have to research all of those websites in detail. Open a bunch of tabs and give each of them a quick glance. There will be a bunch of unrelated websites, but there should also be a few groups of websites in a similar niche. Those are the groups you are interested in.

When you do this for all the competitors you are researching, you will find out what sort of websites are likely to mention your business. Most likely there will be several different groups of such websites. For example, if you are selling gardening supplies, you might find websites of florists, chili pepper bloggers, agriculturists, and so forth, on that list. The next step to get your own backlinks is to find out what kind of content each group shares.

What Do They Share?

Even if you know who is interested in putting links to your type of business, that doesn’t mean they will link just anything you publish. You should now open the links that link to your competitors and check what type of content is being linked. Once again, you will get various results. There might be links to their webshops, blog posts, homepages, about sections, etc.

Once you find out what kind of content each of the groups is likely to share you should compare your website to those of your competitors. Find out what is different and if you lack something they have on their websites that can make you more successful.

If you find your website is lacking you should focus on fixing one part of the website at a time. Choose one type of content, based on the group you want to attract first. For example, if you noticed that florists are attracted to your competitor’s blog, and they are the group you want to attract the most, focus on improving your blog.

If your website is of the same quality or better than your competitors’, then it means that your problems are elsewhere and you should move to the next step immediately. Otherwise, work on improving your website before moving forward.

Reach Out To Others

Your website is now top-notch but you are still not getting backlinks. This is can be expected if you haven’t worked on your SEO previously. After all, it is hard to find a business online if they are ranked low in searches. Most of the people don’t look past first 10 results in Google search. Instead, you will have to find those willing to link your site.

Thanks to the research you did in the previous steps, you have already found some. It is time to start getting in touch with them. Send emails and ask if they are interested in collaborating with you. The type of collaboration will depend on what kind of content they share, what their business does, and how that relates to your line of work.

This is where you will have to get creative to motivate them to visit your website, to publish a guest post written by you, or to let them publish a guest post on your website. There are various ways of approaching this step in the process of getting backlinks, and you will have to feel out what will work best for your site.

Consider Hiring SEO Professionals

Generating organic backlinks can be time-consuming and not everyone has time to do it on their own. Even if you do have time, there is a possibility that you would rather invest that time somewhere else. If that is the case, you should consider hiring companies like ourselves or KingMakers who specialize in partnering with website owners.

Whatever you decide to do, you can’t ignore SEO. Good SEO will drive new customers to your website and improve the growth of your business. If you hire professional help; do research on the company and their track record of SEO wins. This way you will get to know people who are interested in your business and get more opportunities for growth and collaboration.  

The post How To Build SEO Backlinks first appeared on SEO Optimizers.

Last Update May 16, 2021 @ 12:15 pm

Many people struggle to increase conversions through multimedia content. Some developers add videos to their content. Most web users prefer high-resolution videos. It is necessary to optimize your website using an ideal SEO tool to attract users. We present to you a guide on how to optimize videos.

1. Keyword Research

Video keyword research is different than ordinary keyword research. Typically, YouTube suggests videos to web users rather than through search engines. It is prudent to optimize videos for Google search and YouTube. However, the search generates 25 percent of video traffic for most websites.

Developers get the most traffic from YouTube suggested videos. For example, a keyword that generates 100,000 google searches per month might generate 50 YouTube searches. Here are five effective video keyword research methods:

· YouTube Suggest: This technique resembles Google Suggest. It provides several suggestions when you search for a keyword. YouTube enables you to get the most popular keywords. Insert an underscore before the keyword to get suggestions.

· TubeBuddy Tags: It displays the precise tags which other websites use in their videos. Install the extension in Google Chrome and check out a video uploaded on your competitor’s website. You will get a list of video tags. Green numbers indicate the rank a video has in a typical YouTube search. Add poorly optimized videos with a low keyword rank. You can outrank it by uploading a high-quality optimized video.

· Tubular Labs: A unique program allows developers to view rival channels. Tubular Labs offers attractive topics and keywords for videos. However, you need to sign up in the program and connect it to an active YouTube channel. Click “Insights” to view the videos which your audience watches when they are not checking your website.

· YTCockpit: It is an SEO tool that developers use to conduct infographic research on YouTube. Enter a keyword idea in the tool to get a variety of suggestions. Each keyword has crucial metrics such as CPC and the search volume.

The tool displays Google searches as monthly searches. Although they might be inaccurate, these figures enlighten you about how a certain topic interests your audience. Moreover, it displays the number of comments, likes and the video length for all videos with a keyword rank.

· YouTube Analytics Stats: YouTube Analytics is appropriate for channels with several video views. It provides awesome keywords with ranks. Click on the Traffic Sources and Analytics on the YouTube dashboard. Click on the YouTube Search icon to get keyword suggestions. You could optimize a video around a certain keyword to improve its YouTube search rank. Also, you can create a video for the keyword.

2. Create Videos

Most high-resolution videos have a high YouTube rank. They have five key features:

· Total Watch Time: A crucial factor that earns a video a high YouTube ranking. Total Watch Time refers to the watch time minutes which a video generates. It is visible in YouTube Analytics. SEO experts recommend creating long videos to optimize your watch time. Generally, most viewers watch 40 percent of a video. High-ranking videos normally have an extended watch time. They have high audience retention.

recommend creating long videos to optimize your watch time. Generally, most viewers watch 40 percent of a video. High-ranking videos normally have an extended watch time. They have high audience retention.

· Audience Retention: It is the percentage of your video that an audience views. Focus on the initial 15 seconds of your video to retain the audience. Analyze the retention reports of your videos to assess its performance. You could apply pattern interrupts in your videos to reset the attention of your audience.

· Session Watch Time: It is the amount of time web users spend on a channel after viewing a video. YouTube rewards videos that retain users on the platform. However, there is no precise method you could measure the Session Watch Time. Nevertheless, you can optimize it by creating playlists and include a link in your website. Use YouTube’s End Screen to encourage your audience to spend more time on YouTube.

· User Engagement: An optimized video should actively engage its viewers. YouTube measures how an audience comment, like, share, subscribe or add a video to their playlist. You could ask users to leave comments about your videos or add clear CTAs. Reply to their comments to attract more comments and higher rankings.

3. Video Optimization

There are several factors to consider when optimizing a video. A nice video title contains a target keyword. It has a high click-through-rate (CTR). Write long descriptions for your videos for YouTube to understand their topics. Include YouTube video tags for the video to attract viewers. Upload a clear transcript to ensure that YouTube clearly understands each keyword.

YouTube mainly relies on CTR to rank videos. A video could get a high ranking if many people click on it while searching for a target keyword. Besides comprising a target keyword, a video title should attract many clicks. Thumbnails can have a positive or adverse effect on your video. Ensure that they are interesting and unique. Conduct further infographic research to improve your YouTube profile. Include the URL and follow links to your Facebook or Twitter account.

4. Channel Authority

A channel’s authority determines how videos perform. If you upload a video in a high-authority channel, it is likely to get a high YouTube ranking. Ensure that your channel stands out from those of your competitors to attract new visitors. Include an alluring channel header and an animated logo. The right channel description contains several keywords to boost its ranking. You could ask viewers to subscribe to your channel after watching each video.

To ensure that your channel stands out from those of your competitors to attract new visitors, you can use find YouTube banner templates to help your channel look better

5. Video Ranking

Google uses specific keywords to generate video results. Create videos around keywords with existing videos to get a high ranking. Build high-quality backlinks to improve your rank. YouTube videos get higher ranks compared to self-hosted videos.

Add the video at the top section of your website to display it as the main multimedia content. Publish a detailed transcript below the video to enable search engines to understand it clearly. Optimized transcripts have high readability.

6. Video Promotion

Create an effective promotion strategy to improve your YouTube ranking. You could include them in an email list for your subscribers to view it. Share it on Facebook and Twitter to increase conversions. Some people embed their videos in their blog posts.

Optimizing videos is a challenge for some developers. Infographic research is necessary to create a high-resolution video. Factors such as video title, video ranking, video optimization, and promotion determine a video’s rank in a YouTube search. Use an efficient SEO tool to generate the right keywords for your videos.

The post A Step-By-Step Guide On How To Optimize Videos first appeared on SEO Optimizers.

Continue reading this article if you need more information about the benefits of link-building consultancy, the role they play in enhancing your website’s performance, and tips on how to choose a reputable professional provider that can help you achieve your goals.

What is Link Building Consulting?

Link-building consultancy is the process of strategically acquiring high-quality backlinks to your website from other reputable and relevant sources. These links act as “votes of confidence” from other websites, signaling to search engines that your content is valuable and trustworthy.

Why Do You Need Link Building Consulting?

In today’s highly competitive online landscape, link building has become a critical component of any comprehensive SEO strategy. Search engines like Google place significant emphasis on the quality and quantity of backlinks pointing to your website. A strong backlink profile can significantly boost your website’s authority, visibility, and ability to attract potential customers.

However, effective link-building is not a simple task. It requires a deep understanding of search engine algorithms, industry best practices, and staying up-to-date with the constantly changing landscape of digital marketing. This is where a link-building consultant can provide invaluable professional advice and guidance.

A link building consultant is a professional who specializes in developing and implementing custom link-building strategies tailored to your specific business needs. By partnering with a link-building consultancy, you can ensure they understand your industry, target audience, and overall marketing objectives. They will then devise a strategic link acquisition plan that leverages tailored strategies to improve your website’s search engine rankings, drive more qualified traffic to your pages, and ensure that your website is positioned for long-term success.

How to Select a Proven Link Building Agency

When it comes to choosing a link-building consultancy, it’s essential to do your due diligence and select a provider with a proven track record of success. Here are some key factors to consider:

1. Expertise and Experience: Look for a link-building consultant or agency with a deep understanding of the latest strategies and a portfolio of successful client case studies.
2. Customized Approach: Avoid one-size-fits-all solutions. The best consultancy will take the time to understand your unique business needs and develop a tailored strategy to help you achieve your goals.
3. Transparent Reporting and Communication: A reputable consultant should provide regular updates on the progress of your efforts and be transparent about their methods and results.
4. Ethical and White-Hat Practices: Ensure the consultancy you choose adheres to search engine guidelines and avoids any black-hat or spammy tactics that could harm your website’s reputation.
5. Measurable Results: Look for a consultant who can demonstrate tangible improvements in your website’s search engine rankings, organic traffic, and overall online visibility.

Don’t want to waste time looking for such an agency? We recommend Linkbuilder.com, a reliable and trustworthy link-building consultancy that addresses all your unique needs and objectives, even intricate tasks.

Benefits of Working with Linkbuilder.com

By working with Linkbuilder.com, you can count on:

• An individual approach to your project.
• Manual placement of all legal articles and links.
• A significant increase in visibility and improved positioning within all search engines.

Conclusion

Ready to elevate your link profile and ensure the stable development of your brand? Start your journey with Linkbuilder.com right now!

The post Expert Link Building Consultancy For Your Website first appeared on SEO Optimizers.

Problem:

Their problem was that they had a relatively new website, with little traffic and exposure.  The wanted us to come in and optimize their website and brand their company on the internet to make it easy for users to find.

Solution:

Our solution was a six month project where we came in and made some significant changes to their website.  We began by researching and understanding their industry and their potential customers.  We wanted to get inside the company owners head to see what he envisioned.  From there we researched keywords that will best suit their website, targeting customers that are ready and willing to make a purchase.  Once the initial website analysis took place we began to make on-site optimization changes.  This means setting up analytic tracking tools, adding keyword rich content, changing the HTML, internal website linking structure, and adding new pages.  After all the pages were optimized we submitted the website to all the major search engines.  We waited until the site was SEO friendly before submitting to the search engines because we wanted to make a positive website impression to the search engine spiders.

After the on-site optimization was completed we began to make off-site optimization changes.  Starting off with local business searches and extensive link building we were able to properly optimize Hass Libre.  We built their inbound links through articles, press releases, directory submissions, forum posts, and more techniques.  We created a blog for Hass Libre to generate new content, inbound links, and to interact with their customers.  The blog was syndicated to the major site feeds, thus gaining even more exposure through each blog post.

We created a positive brand image through the social networking sites.  We set up accounts with the major networking sites and built a Facebook fan page, Twitter account, and LinkedIn profile.  These accounts let Hass Libre interact with others interested in the same industry.  We maintained a positive image throughout these sites and with their customers.  After a few months we were able to hand off the social networking accounts and the blog to Hass Libre to manage.  We taught them how to make status updates, new blog posts, and how to make them SEO friendly and keyword rich.

Outcome:

The final results are that Hass Libre dominates the search engines for competitive keywords in their niche such as “Eco-Friendly Clothing”, “Organic Clothing“, “Latin Grammy Gift Bags“, “Organic Clothing and Accessories”, and more!  As they continue to update their blog and social networking pages on a constant basis, they watch their traffic grow by at least 15% monthly.  Initially, the website traffic doubled within the first month and since then has continued growing.

Their return on investment turned out well!  They say an influx of new customers that they never could have expected.  They invested only a few thousand dollars and saw revenues that were triple this amount.

The post CASE STUDY: SEO Optimizers Improves Keyword Rankings and Traffic for Hass Libre first appeared on SEO Optimizers.