Last Update Nov 26, 2024 @ 11:24 pm

When you are using social media platforms to promote your business, more exposure is always better. Sometimes, however, you may feel as though your posts are invisible.

If you aren’t getting much engagement, or if your engagement rate is not reflected in your organic traffic, it may be time to find more ways to ensure that your posts are seen by people who are looking for the goods and services you offer.

There are many ways to accomplish this, but an important way is to get search engines to index your social media posts.

Social media users are hunting for information and connections that are relevant to their lives. They routinely search their chosen platforms for the goods and services that will help them achieve their goals and satisfy their needs.

As in every area of the internet today, any good social media marketing strategy needs to include search engine optimization.

If you want your business page to appear when users search for the goods you offer, you need to figure out how Google chooses to index social media posts.

What is Indexing?

Google uses automated processes called crawlers to explore website content, looking for search-relevant keywords and other attributes that signal interest for users seeking specific information.

When Google crawlers find your website or social media posts they categorize your content.

This categorization is called indexing.

How Your Social Media Marketing Strategy Can Utilize Search Engine Optimization

Many search engine optimization techniques can be translated directly to social media marketing. Keywords, links and meta tags are all used by the search engines to put the right content in front of the users who want to see it.

Start employing SEO strategies in your social media efforts to get more organic traffic and generate leads.

How Does Google Index Social Media Posts?

If you have been working on search engine optimization for your website content, you may be familiar with the concept of creating content that ranks by using keywords, creating backlinks and optimizing meta data.

Translating these concepts to social media marketing is not exactly the same, but many of the same principles apply.

The savvy social media manager won’t just be watching social media trends (although that can be a crucial aspect of the task); they will also be meticulous in making sure there are plenty of links, accurate meta tags, and optimized keywords to take advantage of social media usage.

Social Media Platforms: A New Frontier for Key Metrics of Search Engine Optimization Strategy

General SEO strategy centers around content within your website, creating posts and pages that are easy for the Google crawlers to index and filled with relevant keywords that users are looking for.

Joining Forces

Adding social media marketing to your overall SEO strategy requires cooperation between your SEO team and your social media manager. Ensuring that each new blog post is announced with an optimized social media post that utilizes good tagging is just the start.

How Can the Savvy Social Media Manager Leverage SEO?

There are many ways to rank on the search engines with your social media posts and pages. Some are common to all aspects of SEO strategy, while others are unique to social media marketing strategy.

Relevant Keywords: The Foundation of SEO

When it comes to search engine optimization, making good use of keywords that rank will always be central. While finding ways to place keywords where the crawlers will find them can be less straightforward, the need for timely and specific keywords cannot be overstated.

Finding the right keywords within the relevant social media data is equally important. And once you choose your keywords, they need to be placed in ways that will catch the eye of users and crawlers alike.

Meta Data: Become the Crawler Whisperer

Using metadata, such as creating a meta description for hyperlinks and images, is a way to talk directly to the search engine crawlers without cluttering up your content with extra keywords. Embedding information in the code of images and links will improve your SERP rankings without calling the average reader’s attention to the fact that the post has been optimized.

Hashtags: Join the Conversation

Adding hashtags at the end of a post will help associate your post with other websites that are discussing similar topics. Users may find your post when they are browsing posts that use the same tag, and it is also a good way to sneak in another keyword or two for the crawlers.

Social media marketing relies on placing your content where interested social media users will be certain to find it.

Choose Your Tags Wisely

To use hashtags most effectively, a little research may be in order, as tags that are used more frequently will likely also be followed more frequently. Social media statistics for different tags will give you needed insight into which ones to use.

Linking Back: Bring Interested Internet Users Back To Your Site

Make sure your insightful and engaging posts include a link that will bring users back to your site, where you can then continue to enlighten and entertain while hopefully making conversions.

Where On-Page SEO and Social Media Marketing Converge

Making social media content that ranks is an important step to improving your site’s visibility. It will improve customer sentiment, broaden your target audience and drive traffic to your site.

Don’t underestimate the importance of social media marketing to your SEO strategy. When your posts or video content on Facebook and other platforms is properly optimized, you will find that your traffic and visibility improve.

Watching your social media statistics will also give you valuable insights on relevant social media trends, letting you change your content strategy to take advantage of changing interests.

Look into optimizing your social media posts and find out how to multiply your web traffic today.

The post Get Your Social Media Posts Indexed By Google first appeared on SEO Optimizers.

Last Update May 16, 2024 @ 12:18 pm

Get Plus Followers are a social media marketing company that specializes in helping get real followers on social networking sites such as Instagram, Twitter, Pinterest, YouTube, Facebook, LinkedIn, and many other platforms.

Pricing

There are a variety of packages ranging from $9 and up This is great for those with smaller budgets who still want the benefits of real, niche-targeted followers. This is for Instagram, Twitter, and Pinterest growth. They have other packages available for sites such as YouTube and LinkedIn.

Guarantee

Get Plus Followers review shows they are so confident in their services that they are offering a 500% money-back guarantee for anyone that receives fake followers.

This builds a lot of trust with us as they are willing to send 5 times the money you paid for the services if you receive fake followers.

Review

Get Plus Followers review shows they are easy to reach on their phone number and email on the website. They have a FAQ page, which answers all questions you may have about the services. The chat box allows for 24/7 support anytime you need it. Get Plus Followers is a safe and reputable company for helping to grow your social media presence.

Organic Growth for the Digital Age

Marketing on social media and the internet can be tricky, and there’s a lot of common mistakes those looking to expand their online footprints make.  Without guidance from digital marketing and strategy experts, it’s easy to end up with fake accounts following you and low activity on your page.

That’s where search engine optimization companies like Get Plus Followers come in. Get Plus Followers is the #1 social media marketing company on the web, offering real, organic followers that can take your social media to the next level. When you have real followers, you’ll have real click-throughs, impressions, and conversions – all the way through the sales funnel until your web presence steamrolls the competition out of the way.

How Does it Work?

It’s easy to tell when someone has fake followers just by checking the ratio of activity, such as shares and likes, to their followers. If they have tens of thousands of followers but only a few people like and share their content, they have disinterested connections at best, and a network of fake followers, likely bots, at worst.

Get Plus Followers has the search engine optimization knowledge and experience to bring you active engagers and permanent real followers. They go in and like, comment, and follow hundreds of your competitors’ engagers, allowing you to reach more people specifically tailored to your needs.  They do the hard work for you, using their expertise and experience to locate, target, and follow accounts that fit your demographic and will engage with you.

The trick to avoiding fake followers is access to your account, as many other social media marketing sites simply add a huge mass of ghost or bot accounts to your followers without checking, monitoring, or controlling them. Get Plus Followers actually goes in as a manager, pruning, adding, and trimming where needed to keep only active, engaged users on your site.  Once they get the ball rolling for you, all you have to do is come up with engaging content and watch the activity, sales, and click-throughs roll in.

Growth Services Offered

Here’s the real difference between Get Plus Followers and the other social media marketing sites out there – they are so confident in their services that there’s a 500% refund for anyone receiving fake, inactive, or ghost followers from their services. That’s an unprecedented offer that’s above and beyond the competition, just like their ability to find and provide real-life individuals who actively engage with your page.

There’s a wide world of social media out there, and you’ll want to cover as many bases as possible. Get Plus Followers offers packages for all the major social media sites: Instagram, YouTube, Twitter, and Pinterest. These packages offer:

• 24/7 phone support
• Dedicated specialists that focus on your demographic
• Monthly growth reports
• Month-to-month services with no contracts
• Location-based targeting

These services save you time, money, and effort. Instead of spending time trying and failing to get people onboard your pages who like, click, and engage with your content, let the experts do it for you. These services are affordable, ranging from $9 for the trial package, $24 for the beginner, and $49 for the premium service.

You get all of the services listed above, like 24/7 phone support, no matter what package you choose. The only difference is the number of followers:

• Trial – 25+ followers
• Beginner – 100+ followers
• Premium – 250 + followers

Once you see the difference a real, trusted, and experienced social media marketing company has on your business or social media page, you’ll wonder why you never took the plunge before. It’s fast, it’s easy, and it’s quick – all you have to do is pick up the phone and give them a call!

The post Get Plus Followers Review 2024 – Does It Really Work? first appeared on SEO Optimizers.

Last Update May 19, 2021 @ 2:09 pm Most business people recognize, building strong relationships with your customers is essential to your success. The same is true online. While we as people now connect behind a screen, it’s the human engagement we all crave. Humanizing your website is key to building a strong online presence. That may sound like a simple task however it can actually be difficult to achieve. First of all, you need to determine what ‘humanizing’ means and more specifically, what it means for your website.

Humanizing You Brand

To humanize an online brand and website means to make your website visitors realize there are real humans at work in your business. People find it easier to trust brands and websites that have a human touch. They feel like they can establish a closer relationship with the employees and that there’s someone who genuinely cares about their needs.

Made for People

Ultimately, people are the end-users of products, and the onus of product design is to combine form and function. Simply put, your products must speak to your target audience for you. The process will test how well you know your audience and how to appeal to their sensibilities. One critical aspect of capturing your product’s essence and presenting it to your audience is the packaging. Product packaging design itself is a process. Here is how to design product packaging for your project.

How to Humanize Your Website

Spontaneity

Humans crave spontaneity and surprise. If you keep doing the same things online, people will get bored. Your website visitors like to engage with new and exciting ideas that show your human side. To achieve this, post different types of content including surveys and polls or even giveaways and contests that engage with people’s emotions. It’s a great way to learn more about your customers and what their perceptions are so you can better serve them. Show your customers you care. For instance, if somebody used your services, send them an email to ask if they’re satisfied. Depending on your industry, this may be normal practice so you need to find a way to take it to the next level and give your business a competitive advantage. Maybe you could call your customer 2 or 3 months later to see how their purchased item is going. It will depend on your industry when, how and how often you engage with your customers. The key is to make it heartfelt and caring, it’s not about selling more stuff (although that will likely happen).

Appeal to their emotions

Humans are emotional beings. If you want to give your user experience (UX) a human touch, find a way to engage your customer’s emotions. For some businesses, this will be more challenging than others. The easiest way to find out what ways your customers engage with your business in an emotional way is to ask them. Here are a few questions you could try to uncover emotional buying reasons:

• How were you feeling before making the purchase?
• How did it make you feel once you made the purchase?
• How did it make you feel using the item for the first time?

Appealing to your visitor’s emotions doesn’t mean that you have to make them sad or happy. It can also mean being passionate about your products and services. This way, your readers will perceive you as a real person who is really into their business. Here are a few things you can do to appeal to your readers’ emotions:

• Write stories. Real-life, personal stories about your company’s plans or accomplishments are great to demonstrate passion and enthusiasm.
• Videos are a much more effective way of evoking emotions that written texts. For instance, you can make a video of a project you’ve worked on recently or of your employees to show how passionate you are about your business.
• Analyze the people who are already visiting your site and are interested in your products and services. Based on their location or demographics, think about what else they would be interested in. Creating content around common interests is a great way to establish a connection with your readers.

Be consistent

Being consistent is an excellent way to make your site more human. Consistency gives the impression that your company is stable and trustworthy.

Have a great ‘About’ page

Even though the ‘About’ page isn’t the whole site, the content on it is crucial. Instead of simply offering plain information about your business, take the chance to introduce the founder and employees. But don’t stop at writing a sentence or two about each of them; write about their success stories and skills, as well as a bit of personal info. Adding a photo of everyone is also a big plus.

Be responsive

Monitor what people are saying about your company on social networks, which of your articles have most likes or views, what people write in their comments or any questions they have about your products and services. Make sure to respond to each and every one of these comments or questions, both positive or negative, or to thank people that liked your posts/articles. This way, people will know that there really is a human being behind the brand who actually cares about what they’re saying.

The post How to Humanize Your Website first appeared on SEO Optimizers.

The Best Time To Post On Twitter

Despite the fact that Twitter transfers to a quasi-chronological timeline, the normal time of a tweet isn’t that long. According to an examination by Wiselytics, it stays up for only 24 minutes and nearly four times shorter than the 90 minutes half-life of a Facebook post.

Wiselytics says that a Facebook post reaches 75 percent of its potential engagement in within five hours of the post. A median Tweet reaches this markup in less than three hours.

It is a minuscule window of opportunity. Hence it means that your Tweets need to get viewed by as many people as possible in less time – when the largest portion of your targeted audience is using Twitter.

To get you initiated, here are some data suggested analysis of over 40,000 tweets:

The best time when you should post on Twitter is at 3 pm from Monday to Friday. According to Hootsuite social media specialists, the best times to post a tweet are anywhere from 12 pm to 3 pm on the weekdays, as they get the highest amount of clicks and retweets at 3 pm.

But again, all this is different for different businesses, depending on content strategy, location, and audience. According to Huffington Post, for example, 12 pm, 5 pm, and 6 pm are the best times for tweeting, while 12 pm and 6 pm is also a good time for higher click rates. According to Kissmetrics, weekdays at 5 pm are the most efficient and Hubspot came to a similar conclusion that 12 pm to 3 pm Monday to Friday is the best time to post.

So the result is that you should use these times as a starting point, and test these different posting schedules and analyze the result.

The Best Time To Post To Facebook

Facebook is the king of social media, but since they have been revamping their newsfeed algorithm, getting your timing right on Facebook is not that easy.

But despite the non-chronological functionality of the newsfeed, we have discovered that publishing time for Facebook indeed yields a higher amount of comments, likes, click-through and shares.

The best time to post on Facebook is from 12 pm to 3 pm Monday, Wednesday, Thursday and Friday. And for Saturday-Sunday, it is from 12 pm to 1 pm.

According to Hootsuite social media marketing team, Tuesdays are a bit off regarding Facebook engagement as compared to other days, but still, 12 pm to 3 pm works a little on that day as well.

The Best Time To Post On Instagram

Instagram is a whole different level of social media marketing. The posts on Instagram appear in feeds that are based on the likelihood of the audience will be interested in viewing that content. This means that videos and photos with lots of comments and likes have a greater chance of appearing near the top of your follower’s home stream.

But, however, the content doesn’t appear in a strict sequential order, you will want to post on Instagram when you have the right chance to hit a larger audience out of the gate.

To get this done right, think about your targeted audience and how their normal day looks like. Are they the type of person who would see Instagram as soon as they open their eyes? If so, then what would that time be? Where do they work and live? Also, consider this aspect that what they do while they are commuting or in their free time.

According to Hootsuite, the best time to post on Instagram is from 12 pm to 1 pm Monday to Friday.

The larger number of followers you have the more post engagement you get. There are many ways of getting more followers like you can run ad campaigns, start a contest and you can even buy Instagram likes and followers. The greater audience you have and the right strategy of posting your content the greater chances you have for a boost in engagement.

Other Things To Consider

When we are discussing the right time to post on social media, you need to understand the time zones. If you are targeting a global audience, then keeping the time zones in mind will have an impact on your results. You might be based in the PST time zone, but your followers might be in the GMT and EST time zone. In this case, you might discover that 8 am PST works well as both the other time zones hit their workdays depending if you have office space in LA. So when posting on different social media consider these points and always test them and analyze the results to find which one works best for you.

The post What Are The Best Times To Post Content On Social Media? first appeared on SEO Optimizers.

Keyword Research: This is where everyone must start, but most skip. Finding high search volume keywords is what makes you money. Ranking for a keyword without any search volume does you no good so please research your keyword before moving any further.Unfortunately, the YouTube keyword tool has been shuttered for good on September 14th. Google has replaced the tool with the Display Planner’s AdWords for video keyword suggestions. You need an AdWords account to access this. This is your best friend for finding relevant keywords to target for you videos.

Another great place to do keyword research is by searching on YouTube directly for your main keywords and seeing what other videos pop up in the top results and how they are aligning their video title with specific keywords. You can also see suggested and related videos for even more ideas.

Once you have a list of keywords you then want to throw them into the keyword planner to ensure they have month search traffic. Find keywords with over 1,000 monthly searches as anything below that is not worth your time and effort (unless you have a high converting high ticket item).

Video Title: This is the most important aspect of your video in terms of on site optimizations. This is similar to the SEO page title tag. You want it to be as close to 60 characters without going over. You want to make it with a compelling title that is both keyword rich and readable for humans. This is tricky and almost is an artform of itself. If you are good at on site SEO then this should not be a problem.

Video Description: Do not hold back when it comes to the video description. Make it as useful and informative as possible. You want to properly describe the video and include any relevant keywords you’re trying to rank for in the description. When using keywords in the description I try and differ them slightly from the title by adding plurals, synonyms, etc. If you want to include a URL you should always place it on the first line on the description as it will always be visible for people to click without having to expand the description.

If you have a transcript of the video is is great to include this here. Google LOVES content and cannot read videos (yet) so the description is where the algorithm looks when assigning relevancy. Adding a transcript to videos is similar to adding an alt tag to images. It helps assign relevancy which will in turn ranks your video.

Video Tags: These are a great place to SPAM as many relevant tags as possible. Do not hold back, the more the better. Keep filling out tags until you cannot add anymore. Stop if you start seeing irrelevant tags, but there is no harm in adding as many relevant tags as possible. it is helpful using the suggested tags as a starting point.

Views, Likes, Comments, Subscribes: It is true that these still work when bought, but if done properly. You want full retention views and it is even possible to get people to search YouTube/Google for your video and then to watch it. It is important not to buy a Fiverr gig for this, but rather find a reputable seller or source. When it comes to likes, comments, and subscribers should from legitimate people as you want this to look natural.

Link Building: For quick easy links use social media and social bookmarking platforms such as Reddit, Digg, Delicious, StumbleUpon, etc. There are thousands of sites like these, but pick and choose the best. To simplify things you can always go onto Fiverr and find a good social bookmarking gig to help get more exposure. A few backlinks are more than enough.

Video Embeds: Video embeds are key to ranking a video. To get the embed code from a YouTube video go to share > embed and grab the snippet of HTML code to paste on third party websites. Web 2.0 properties such as WordPress, Tumblr, Blogspot, etc. are the perfect place to embed videos. make sure to have content surrounding the video that is relevant to the keywords you are trying to rank for. Getting a few video embeds is usually sufficient to rank a medium competition keyword.

Social Sharing: Share the video across all your social platforms such as Google+, Facebook, Twitter, LinkedIn, etc.. You always want to do the social sharing on your own platforms so you hit the correct target audience. it is good to share your videos in relevant groups to get more exposure and to share it will collegues to see if they will reshare it with their audience.

If all these steps are done you should be able to rank for almost any keyword in Google Video Search and YouTube. Start ranking those videos today!

The post Organically Rank Any YouTube Video in Google & YouTube Video Search first appeared on SEO Optimizers.

The idea behind this post came from two simple questions:

How can I maximize the marketing power of each social media channel without wasting time and resources?

And

How to boost blog traffic without relying heavily on Google?

Both problems came to me with a certain urgency as I worked to improve my clients’ social media visibility as well my own websites’.

I came up with this strategy: use one channel’s boost factor to promote another channel, in a chain that leads to your blog and passes through each social medium before it returns to the blog itself.

It sounds like a difficult process, but it actually isn’t.

Look at the image above: I drew that diagram to show you exactly how to work with social media chains.

Let’s look at the diagram in more detail.

Twitter

Use the Website field in the Bio box to link to your Facebook profile, not your blog. The reason is simple: through Twitter you can get your Facebook page known and use Facebook to promote your posts (remember, it’s a chain!).

It’s also a good idea to promote your Facebook posts in tweets, and to use Twitter to respond to users’ questions, in a Q&A platform fashion.

Facebook

Each Facebook post will be promoted on Twitter, so you should keep the quality high and all post should contain an image for better click-through and conversion.

Use each Facebook post to review and explain one of your blog posts, opening discussion on the topics you tackled to solidify your brand strategy.

If you have comments open on your blog, also create Facebook posts around reader comments that are particularly good for sparking debate.

Facebook allows you to create Polls and Events from your Page, Profile and Groups. Leverage these free assets to built even more buzz around your blog posts.

If other Groups you’re a member of allow for it, cross promote your posts from your Facebook Page/Profile/Group.

Blog

When you respond to user questions on Twitter and spark discussion about your posts (and reader comments) on Facebook (which generate further discussion on Twitter, as you will be promoting Facebook posts there), you will see how your blog starts to grow in traffic.

You can further build upon your assets by using feedback from Facebook and Twitter to create blog posts your readers and followers want to read — use their comments, tweets and Likes/Favorites (now Hearts on Twitter) to make a list of blog posts to write to respond to their needs.

Pinterest

Use Pinterest to post images and infographics that complement your blog content, Facebook posts and (possibly) expand on concepts you introduced via tweets.

As you can see, I created a social media chain that takes the maximum advantage from all the functionalities each platform offers (including your own blog).

How do you leverage your social media assets? What role does your blog play in your ‘chain’?

Share your views in the comments.

The post Create A Social Media Marketing Chain To Boost Promotion Benefits first appeared on SEO Optimizers.

Are you still wondering what domain extension to choose for your new blog or your new project?

Registrars tend to stress the benefits of a certain TLD over another in terms of SEO, but should you listen to that advice?

Actually, NO. There are plenty of myths around the role of TLDs and domain names in SEO and I wrote this post to dispel the most known and talked to help you make informed decisions and avoid damage to your branding and SEO.

TLD Doesn’t Make Ranking

It has been debated over and over in the years, but Google has always denied any benefits of a certain TLD over another in terms of SEO.

Last time it was in July 2015, when John Mueller said on Google+ to clear any doubts and misconceptions: “if you spot a domain name on a new TLD that you really like, you’re keen on using it for longer, and understand there’s no magical SEO bonus, then go for it.”

Also, on the Google blog, Mueller adds:

Q: Will a .BRAND TLD be given any more or less weight than a .com?
A: No. Those TLDs will be treated the same as a other gTLDs. They will require the same geotargeting settings and configuration, and they won’t have more weight or influence in the way we crawl, index, or rank URLs.

Your chosen TLD won’t make or miss any future Google rankings for your website. What it really takes for you to rank is to work smart on your content, marketing and networking efforts.

As Neil Patel says in his blog, “The major factor in whether TLDs have an effect on SEO is whether the domain contains keywords. Of course, you and I know that Exact Match Domain names risk getting penalized.”

What really makes the difference, indeed, is keywords in your domain name, regardless of extension. In fact, Google has been penalizing EMDs (exact match domains) since 2012, so you should by all means avoid exact keyword domain names (like cheap-payday-loans.com) and instead focus on branding (think google.com, walmart.com, etc.).

When Does A TLD Count?

The problem may arise when certain TLDs — as well as certain IPs — are blacklisted or look suspicious because of spamming (mostly email spam), but in general the domain extension of your site does not play major role in your SEO efforts. gTLDs and the new TLDs are no exception. As long as you play it white hat and don’t spam, you’re fine to go.

Ensure that your site is on an IP that is not associated with spam and thus is not blacklisted. You can use WhatIsMyIPAddress.com to find out if your site IP is blacklisted.

Beware of free TLDs, however — because these have been massively used for spam and infection (like CO.CC and CZ.CC), Google has these in blacklist so your website would never get a chance to rank. Always research news about your chosen free TLD to see if it makes a viable choice while you wait to buy standard TLD.

The post Are TLDs Really Relevant for SEO? first appeared on SEO Optimizers.

There are WordPress plugins for pretty much every purpose out there, but when it comes to Marketing and SEO, you can count the good ones on the fingers of one hand (maybe two, if your search goes deep enough).

In my 12 years old of blogging for personal and professional reasons, only 6 WordPress plugins made it to my top ranks in terms of user experience and quality of service, and in this round-up post, I briefly review each of them and tell you why it’s a good plugin to use for your blog.

1. SumoMe

Plugin URL: https://wordpress.org/plugins/sumome/

Also known on WordPress’ plugin page as the “Free Tools to grow your Email List, Social Sharing and Analytics”. SumoMe is an amazing plugin, easy to use soon after installation: all it asks is for you to register an account (name and email address), after which you will be shown a list of in-plugin functions you can activate, like a conversion bar, a newsletter, social buttons and more.

Some of the features I have found particularly helpful in running my blog are the lightbox “List Builder”, the full-screen CTA “Welcome Mat” and “Highlighter”, a function that allows readers to select part of the text and tweet it with a link to the full article. One of the big benefits of having SumoMe installed is that this all-in-one plugin will fullfill most of your marketing and SEO needs, so you need nothing else. You may as well have only SumoMe and be done with that.

You can also integrate SumoMe Can with MailChimp or Aweber to have the best of both platform.

2. Social Media and Share Icons (Ultimate Social Media)

Plugin URL: https://wordpress.org/plugins/ultimate-social-media-icons/

Ultimate Social Media is a special plugin, one that asks you questions upon installation. For example, it asks which icons you want on your site and what do you want them to do, or if you want to display share count next to them (more details here). You will then select which icons to use (RSS and Email are labeled as “Mandatory”). Icons come in several designs (16 overall), so you get to choose the one that matches your blog design better.

This plugin allows your visitors to subscribe to your blog via email, too.

3. Marketing Optimizer for WordPress

Plugin URL: https://wordpress.org/plugins/marketing-optimizer/

This is an A/B testing and conversion rate optimization software for WordPress that tracks and analyzes all your content and landing page, as well as offer professional landing page templates.

It helps optimize your conversion rate for better ROI and to work on your most trafficked pages.

4. SEO Post Content Links

Plugin URL: https://wordpress.org/plugins/content-links/

This plugin automatically links to your categories when it meets the keyword in your posts. You can also add lists of keywords and key-phrases to automatically link to each of your posts from other posts.

If you need automated help to complement your internal link building efforts, go for this plugin. As the plugin author reassures, “You own links, that was created without this plugin, will stay untouchable.”

5. Yoast SEO (ex WordPress SEO)

Plugin URL: https://wordpress.org/plugins/wordpress-seo/

When it comes to SEO plugins for WordPress, Yoast SEO is the plugin. Almost all of the most popular bloggers and SEOs out there use it to optimize their websites for search engines.

Yoast SEO can make a difference for your blog posts, because it helps you analyze every aspect of your On-Page SEO, from keywords to readability to alt tags. Every analysis comes with recommendations and a yellow or green light to let you know whether you optimized the post just fine or if it needs more work.

I also recommend you watch Neil Patel’s “How to Fine Tune the Yoast WordPress SEO Plugin” video tutorial at QuickSprout.

6. Broken Link Checker

Plugin URL: https://wordpress.org/plugins/broken-link-checker/

Why is this plugin here, while not strictly SEO or marketing software? Well, first of all, because broken links negatively impact your SEO and UX; secondly, because bad UX leads to lost opportunities to market your content and anything your content tries to convey.

Broken Link Checker monitors your links, internal and external, to see whether they’re broken or not, or if they redirect to some different URL. You can also use an option to make the plugin add a rel=nofollow attribute to all broken links, to save your rankings.

More Plugins?

Check out the following resources (thanks awesome bloggers for sharing these gems!):

• How to Maximize Your SEO Traffic With These Must Have WordPress Plugins by Neil Patel at QuickSprout
• 7 Essential WordPress Plugins for Content Marketing by Syed Balkhi at Search Engine Journal

What plugins do you use to aid your Marketing and SEO efforts?

The post 6 WordPress Plugins for Marketing and SEO first appeared on SEO Optimizers.

Google has been trying to enforce HTTPS on all websites since August 2014, stating in their Webmasters Blog that they want to make sure that “websites that people access from Google are secure”.

To underline the importance of their pro-HTTPS campaign, Google said that implementing HTTPS would bring small ranking benefits to webmasters.

But while HTTPS may offer a thin layer of security to e-commerce websites and any website that uses even a simple shopping cart, it is opinable that it may also make sense to implement on blogs and static websites that don’t ask the end user for sensible information.

Michael Martinez published an interesting post on why HTTPS doesn’t ensure 100% protection and why all the enforcement is technically meaningless on static sites, since they don’t collect user data.

As for SEO, only bloggers and webmasters who care about the small ranking signal may be interested in making the switch from HTTP to HTTPS. The others may still find it irrelevant and a waste of money (because purchasing a certificate and upgrading your hosting account to install it on your server costs money) ant time (installing a certificate is not a two-steps process).

I know implementing would be rather difficult for someone who runs multiple blogs — hence the discussion I had with John Mueller last year on his Google+ post:

What Are Marketing Experts Saying About It?

I asked two Marketing experts and a writer what they think about implementing HTTPS on blogs and if they deem it necessary since Google made the claim.

Here are their thoughts:

Cormac Reynolds, company director at MyOnlineMarketer.co.uk:

Cormac Reynolds

I honestly think it depends on the sort of site, the competition of the niche and other factors. Each case should be determined on its own merits and different sites will benefit from HTTPS implementation, while others won’t. It’s a small signal, so generally I wouldn’t get too carried away with implementing it for most sites.

David Leonhardt, president at THGM Writers:

The post HTTPS On Blogs and SEO: Is It Really Necessary? first appeared on SEO Optimizers.

You see this often on your partners’ and competitors’ websites.

A page, a paragraph or a line stating the mission (or the values) the company plans to fulfill and how. When done in detail, a mission page will cover everything from business ethics to B2C relationships and HubSpot event lists 12 inspiring company mission statements in this post.

• Should your company display a mission statement on the official website, too?
• Would it help customers or users understand your business better than if you had no mission page?

I asked 3 experts if they believe a company website really needs a mission statement or if it’s just a waste of time.

I got 2 positive responses and 1 negative.

Read on to find out what these experts think, and whose thought you align with.

In Favor Of Mission Statements

Cormac Reynolds (www.myonlineMarketer.co.uk)

Cormac Reynolds

Yes, I think it should. It showcases what a business is setting out to do, this in turn will set expectations from clients – always a good thing. Additionally, it is also a good way for a business to keep focus on what they have set out to do – which is in no way a bad thing and can have a positive impact.

David Leonhardt (President, THGM Writers)

Against Mission Statements

Tim Fehraydinov (Online marketer at Texterra web agency)

The post Should Your Company Website Have A Mission Statement? first appeared on SEO Optimizers.

It’s easy to forget your own blog when you spend a lot of time searching for traffic opportunities elsewhere.

Off-site traffic is definitely good to have, BUT—

• What about your current visitors?
• How do you keep them on your blog instead of driving them outside?
• What about your bounce rate?

Believe it or not, the most important traffic source is your blog. That’s why an optimal internal linking strategy can only bring benefits on both your on-site and off-site traffic.

Let’s see why.

It’s Traffic, It’s SEO

The vitality of your blog starts on your blog itself.

When you take care of your blog and you put your visitors first, you will do anything in your power to make your blog irresistibly interesting and to offer your visitors all you can to keep them from visiting other resources but the content you offer.

That doesn’t mean you shouldn’t add outbound links at all, only that your own content is your priority instead of outside resources.

A clever use of keywords and inter-posts linking will help you achieve this goal and keep traffic on your blog.

As Cormac Reynolds says:

Cormac Reynolds

Internal links are a great way to pass juice from other pages on your site to those you want to rank. Using internal keywords to interlink pages naturally and allow users the chance to navigate in a natural manner helps lower bounce rates and keep people on-site. Additionally, using keyword anchor text within the site is no hard either once done naturally and may also help distribute juice and rank pages.

Your search engine and traffic optimization starts on-page, with a clever internal linking strategy.

It might sound obvious, but believe me, it isn’t — many bloggers look for outside traffic and backlinks first and only turn to internal links when they realize their efforts are not paying off.

No amount of off-site strategy will make it without a great on-page, site-wide strategy first. If your users can’t find what they are looking for on your blog, they will look elsewhere and they might not come back.

Choose your anchor text keywords wisely. Don’t overoptimize and keep your anchor text natural and flowing well with the remainder of the content.

It must make sense, too.

Do NOT use nofollow tags on internal links. For example, Wikipedia links out with nofollow but never uses it to link to internal pages.

Use as many links as needed, but don’t link twice to the same page — I see this tactic used often on overoptimized blogs but it doesn’t make sense for the user and it might wind up being a trigger for search engine penalties.

Play it safe for your user and your SEO.

How To Organize Your Internal Linking For A Winning Blog Traffic Strategy

Start with your blog posts posts and find correlations. Make it a to-do to audit your entire blog to find which posts relate more to each other, then interlink them.

You may need some time to do this if your blog is very populated.

Interlink PDFs with blog posts. Don’t just link to your PDF content from blog posts and pages, but also link back to your relevant blog posts from within PDFs.

PDF is a format that search engines can scan for content and links and often convert in HTML for HTML-only viewers, so the advantage is great in this sense.

Find posts that go in detail about something mentioned in pages or comments, then link to them. Your pages and your helpful comment replies

David Leonhardt, president at THGM Writers, does it, too:

Homepage links are important (but other blog elements are more). Homepage links help navigation, but they can’t be the focus of your internal linking strategy for traffic, because these links are introductory and will rarely change.

It’s links between posts, pages and other contents (PDFs, etc.) that count (see previous points).

Not one page or blog post of your blog should be isolated — your blog is a small network, a Web in miniature! Make sure every piece of content gets found.

Lukasz Zelezny from Zelezny.uk summarizes the internal linking strategy pretty well:

Once your blog is well linked inside, you can leverage this aspect to help new visitors jump from a post to another in order to find what they are looking for.

Now is the time to increase your incoming traffic from the outside Web!

Resources

• 5 “Panda Proof” Internal Linking Strategies by Joe Hall at MarketingProfs
• The Hitchhiker’s Guide To Internal Linking Strategy by Erin Everhart at SearchEngineLand

How do you link internally in your blog? How did you improve your overall blog traffic? Share your views and experience in the comments below.

The post Increase Your Blog Traffic With A Clever Internal Linking Strategy first appeared on SEO Optimizers.

SEO via Compfight

It must have sounded like a nightmare when Facebook announced they would no longer promote Business pages in newsfeed as they used to and that they would aggressively fight newsfeed spam.

Reminds you of Google, doesn’t it?

It does. Facebook has a wide user base and it has received many user complaints about how businesses clutter the newsfeed with spam, so Facebook just reacted to protect its users.

However, that doesn’t mean Facebook business pages are doomed. Promotion simply needs to be handled differently.

Here’s how.

Tag Users and Pages In Your Posts

Every time you publish and share your content, make sure you tag mentioned experts, interviewees and cited blogger in your posts.

In fact, most of these people will have a business page for their website or at least a personal Facebook profile, so they will see your tag and possibly engage with you on your post, either by commenting or by liking or sharing your post (even better if they share, because there are higher chances for your content to go viral!).

Promote Your Content In Facebook Groups

There are several Facebook groups that are niche or industry specific and allow members to share their content with the community.

Stick to guidelines, though! Don’t let admins catch you spamming or you’re out of the group and you might be reported as a spammer to the Facebook staff as well.

Ask Your Friends To Share Your Posts On Their Profiles and Groups

You can ask your Facebook Friends to share your content on their profiles, groups and pages, but you will have to respect their editorial decision to actually help you with the promotion or not.

Ask privately, possibly outside of the Facebook platform (so, not even private messages) to avoid possible spam reports.

Remember that Facebook now actively fights share- and like-bait.

Your Personal Profile Helps

You can share your business page posts on your personal Facebook profile and get more engagement that way, because not all of your Friends will be following your business page, but certainly all or almost all of them will follow your personal account in Newsfeed.

However, keep in mind that your profile followers may have different interests than your target audience for your business, so personalize your posts comment to this different audience when you share them.

Promote Your Facebook Business Page Offline and In Print

Add a link to your Facebook page on your business cards, posters, flyers, conference slides and wherever you see brand communications fit.

While people are more sensitive to online marketing and tend to be wary of promotional messages, offline and print promotions are still seen as less threatening and you can leverage this psychological aspect to spread the word about your business page.

Leverage Your List

Every business runs an email list for their most loyal clients or fans.

Share your Facebook-only offers and links with your list. They will respond willingly as getting interesting content and offers is part of why they joined your list.

How do YOU handle Facebook business page promotion?

More Ideas to Get The Most Out Of Your Facebook Business Page:

• How to Leverage Facebook for Business Marketing by Kabbage Team
• Should I Have A Facebook Page For Business Or Just Use My Personal Profile? by Josh Steimle at Forbes

The post How To Get The Most Out Of Your Facebook Business Page first appeared on SEO Optimizers.

Last Update Jun 4, 2024 @ 1:06 pm

When you first walk through the Internet Marketing door, you’re bombarded with so much information it can become a little overwhelming. Sometimes it can takes weeks or even months to figure out who is giving great practical advice, to the wannabes who are just in it to take your money. Whether you’re just starting out or would like to improve on your Internet Marketing knowledge, we have listed 10 well respected Internet Marketing blogs you must follow.

1. Moz
If you don’t already know about Moz, thank your lucky stars you came across our site. Moz is considered the biggest authority site relating to all things SEO. Over the last few years, Moz has created an unlimited supply of fresh information for digital marketers to improve on their SEO strategies. A must follow site for any Internet Marketer.

Website: http://moz.com/blog
Twitter: https://twitter.com/moz
Best for: Learning SEO

2. Social Media Examiner
Whether it’s Facebook, Twitter or any other social media site, everything you could possible want to know is on Social Media Examiner. This blog focuses solely on social media marketing, helping you understand the best way to use paid ads, providing case studies and tips and tricks you won’t find anywhere else on the Internet.

Website: http://www.socialmediaexaminer.com
Twitter: https://twitter.com/smexaminer
Best for: Understanding social media marketing

3. John Chow
John Chow is the poster boy for the blogging scene after he took his blog from $0 to making well over $40,000 a month in less than two years. The impressive part? He spent less than 2 hours a day working on it. Looking to start a blog and make money? Look no further than John Chow.

Website: http://www.johnchow.com
Twitter https://twitter.com/johnchow
Best for: Blogging

4. Niche Pursuits
Want to build your own business online but don’t know where to start? Follow Niche Pursuits and you will have more ideas than you know what to do with. From buying and selling websites, starting your own niche business and understanding SEO, Niche Pursuits is the site to follow for all future online business owners.

Website: http://www.nichepursuits.com/
Twitter https://twitter.com/nichepursuits
Best for: Creating niche websites

5. Mailchimp
Every Internet Marketer will tell you the money is in the list! They are right so you better start following a blog that tells you how to create kickass newsletters. Mailchimp is the go to website for all things email marketing, they constantly put out new blogs showing users how to make the most of email marketing.

Website: http://blog.mailchimp.com/
Twitter https://twitter.com/mailchimp
Best for: Email marketing

6. Digital Marketer
Head over to Digital Marketer for the most up-to-date tips on how to drive more sales, increase your conversions and boost social engagement overnight. What makes Digital Marketer so unique is their blogs are written by actual Internet Marketers, who run their own online businesses rather than ‘researchers’.

Website: http://www.digitalmarketer.com/blog/
Twitter https://twitter.com/digitalmktr
Best for: Getting information on how to increase sales and conversions for your websites

7. MarketingProfs
MarketingProfs probably have the biggest online library of amazing reports and case studies relating to writing content and digital marketing. They are constantly releasing new blog posts, market studies and guides to help you plan your perfect content strategy. Want to know what works? Head on over to MarketingProfs.

Website: http://www.marketingprofs.com/marketing/library
Twitter: https://twitter.com/marketingprofs
Best for: Content marketing information

8. Occam’s Razor
Understanding metrics, results and leveraging them to improve your online strategy is what Occam’s Razor is all about. Hundreds of blog posts, videos and podcasts are uploaded regularly to help you better understand the results of your Facebook ad, website visitors or why your website is not performing the way you’d like.

Website: http://www.kaushik.net/avinash/
Twitter https://twitter.com/avinash
Best for: Understanding online analytics

9. Matt Cutts
Not heard of the name before? Well you better get used to it. Matt Cutts is currently head of Google’s Webspam team, this is the department that controls how content is ranked in Google. Follow Matt Cutts to get an inside peak into Google’s soul. He may not be an Internet Marketer, but his advice and knowledge is invaluable.

Website: https://www.mattcutts.com/blog/
Twitter: https://twitter.com/mattcutts
Best for: Understanding Google

10. Bosmol
Get the latest news related to social media marketing as it changes on a daily basis. New sites arise making it difficult to hone in and focus your marketing efforts on one channel. Bosmol.com breaks it down and lets you know how to find the right audience for your products and services.

Website: http://bosmol.com
Twitter: https://twitter.com/bosmol
Best for: Social media marketing

11. Socialwatch.co
Last but not least on our impressive list is SocialWatch. They focus solely on how to optimize every aspect of your social media feed, from the way it looks, how fast it loads to increasing conversions. If you only follow one website optimization blog, make sure it’s Socialwatch.co.

Website: http://rich-page.com/
Twitter: https://twitter.com/richpage
Best for: Website optimization

And there you have it ladies and gentlemen, 10 world-class Internet Marketing blogs in a plethora of online niches. Whatever your goals are, the blogs above will provide you with a suitable framework to get you on the right path to making you a successful Internet Marketer.

The post Best Internet Marketing Blogs first appeared on SEO Optimizers.

Once you have chosen your business and purchased a domain name the next step before submitting your site to search engines is to find useful and relevant keywords. Without this step your website will get lost in the millions of websites competing for your business.

To start our keyword research we need to utilize some very useful tools. The first website viewed should be Google Keywords which is a free tool that displays the amount of searches and competition for specific keywords. It allows you to download the data in Excel so that you can sort and filter it. This guide to Excel for SEOs will show you how if you’re not sure.”

A better tool would be to purchase some type of software such as Word Tracker which offers detailed information about keywords. Unfortunately word tracker is not free, but there are other services that are.

2) Find a Niche Market

This cannot be stressed enough as it is much harder to receive top search engine rankings for a new site than an established site. A new site will have to fight amongst web sites that have established high search engine rankings.

To compete with these web sites you would be crazy! You first need to find a niche market, and then build up your website to a position as to where it can compete with these generic terms. For example let’s say you have a web site geared towards weight loss. You would not use the keyword weight loss because it has too much competition. You can use one of the keyword tools to find suggestions of related keywords that you will be able to compete against. You may find the keyword “weight loss surgery” or “weight loss techniques”. These phrases are much better keywords than generic terms like “weight loss”.

Use the list of a few keywords and check out the competition that word/ phrase has on Goggle. Look at the number of competitors. If this exceeds a few million, then you need look for a more specific keyword. The next step is to observe the top listed pages and see how well they are optimized. You can download Google Toolbar and add Page Rank to your browser for free.

A low Page Rank between 0 – 3 means that you can easily compete with these web pages. A web site with a Page Rank of 4 – 6 is a bit tougher to compete with, but is manageable using my guided steps and expertise. You do not want to compete with web sites that have a Page Rank above 7. Check the domains homepage, not a sub page to get an accurate Page Rank!

3) View Competitors Source Code

It is important to view potential competitor’s source code to see if they have efficiently performed on page search engine optimization. To do this on your Brower click “view” and then click on the “source” option as displayed”

This will bring up a page with all the html code on it. You do not need to be an expert with html to understand what we are looking for. We need to see if our competitor’s web site is properly optimized. We look to see if they are using their keywords in the header tags, the title tags, and the image alt tags. These should all be located near the top of the source code.

If you cannot find these then go to the toolbar and chose “edit” and select “find” and type in h1 or title, etc. to see if there are being used for the keywords. If these do not exist or are not being used to hold keywords, you have found an easily beaten page. This means that with some proper optimization you will be able to outrank this page. The last thing you want to look at is the body content and to see if the keyword is used a few times in the body content. A site lacking in keywords in the body context is a poorly optimized page. You should always make sure your web page is keyword rich with relevant content.

4) Keyword Placement

After you have selected a few keywords to use we want to combine the ones that have like terms. For example if you have selected three keywords:
Weight loss story; Weight loss picture; Safe weight loss
As you can see that all three keywords contain the words “weight loss”, therefore we can combine the words to better optimize your page.

For the title tag the fewer the keywords used, the better the search engines will rank your page.

When we create the page it should NEVER have “Welcome to our website!” in the Title Tags.

It should NEVER have “weight loss story and weight loss picture and safe weight loss” in the Title Tags either.

The way the title tags should look is: “Weight Loss Story | Safe Weight Loss Picture”
(Note: You can add this character | by holding the shift key on your keyboard and pressing the backslash key above the enter key.)

should always remove prepositions such as “and” as this will only hurt your search engine optimization. The fewer, more relevant the words are the higher your search engine ranking will be.

Header 1 tags should be placed above your body content. This should contain your most relevant keyword in this tag. Ex) “Weight Loss Story”
This main keyword placed in the H1 tag will substantially increase your page ranking! The Header 2 tag should contain your second most important keyword. The header 3 tag will have your least important keyword placed in it. These header tags are often overlooked, but make a significant difference in your on page search engine optimization.

The body content of your webpage should be rich with keywords and relevant content. You should have each keyword appear at least once for every 1-2 paragraphs. Do not stuff your body with keywords, as this will only hurt you. You want to give your body a clean natural look, meaning do not over or under use keywords!

Image tags alt tags should also be keyword rich. Search engines often look at the alt tags of images on your web site to get a feel of what your web site is about. If the alt tags do not have your keywords then you will be ranked lower than if you had keywords in your alt tags.

5) Homepage Organization

We want the search engines to notice your keywords and index you according to those keywords. In order to do this you should start your body and end your body with your keywords. This gives the search engine spider information that your page is highly relevant to your keywords.

When the spider looks through your web site it reads through your content from top left to bottom right. Below is an example of how the search engine reads your page starting with 1 then 2 then 3.

Rather than creating a table that looks like this:

You should create a table that looks like this:

Now search engines will view your body content before it views your navigational menu. The search engine will see the top of your page then see a blank area and skip to your body content then move onto your navigational menu.

6) Search Engine Submission

The best way to achieve high search engine rankings for new web sites may not be what you expected. You should not submit your site directly to the search engines as this process can take weeks or even months to get your site listed. Instead you need to get listed on top ranking pages that are relevant to your web sites content. These high-ranking pages are often optimized on a weekly or even daily basis. Every time the site is indexed your link will appear and the search engines will automatically list your site in its index. It is as simple as that to get listed on top search engines in only a few days!

To do this we need to search for web sites that that are indexed by search engines and get them to link to us. This can be difficult to do unless you give the site some incentive to do so. The incentive you need to give them is to write some sort of article that is relevant to your line of business. At the bottom of the article you include your web page URL to get picked up by the search engines. You submit the article to popular article directories on the web and you will be indexed by the search engines in a matter of days rather than months!

Here’s a list of the most popular article directories you can submit your website to

1. GoArticles.com
2. Ezinearticles.com
3. ArticleCity.com
4. Certificate.net/wwio
5. Amazines.com
6. Articledashboard.com
7. Article-directory.com
8. Submityourarticle.com/articles
9. Magportal.com
10. Isnare.com
11. Pubs.acs.org/hotartcl
12. Article-hangout.com
13. Webarticles.com
14. Articlecube.com
15. Article-buzz.com

The other option is to perform a search of the most generic term that is related to your business. Click through these web sites looking at the Page Ranks. Contact the web site and by sending them an email asking them to link to your site and in return for you linking back to their web site. Always contact sites that are relevant to your line of work and always offer them something their visitors can benefit from once they add your link.

You can purchase a link in top Page Rank sites through link builders. A few of the good web sites (secret SEO tips) that can do this for you are: textbrokers.com or text-link-ads.com or linkadage.com.

Remember that you only need to purchase a link for one month, since it will take less than one month to get you indexed by the major search engines. Continuing to pay for the link after a month is a waste of your money. Basically you are paying a onetime fee to instantly get indexed in the major search engines.

7) Off page Optimization

This is just as important, if not more important than on page optimization. To do this we need to study the linking strategies of the top 10 websites for your keyword. We want to copy their model, but do things slightly better to achieve the top rankings. First open up a spread sheet in Excel and list the following columns: Linking Website, Anchor Text, Page Rank, Link Popularity Page Title, and Number of Outbound Links. Then we search your keyword on Google and fill in the information for the top 10 websites.

To discover the linking websites go to Google and type in the websites URL “link:www.thewebsite.com” Then count the number of sites that are listed to get the link popularity.

Anchor text is whatever follows the .com or .org of a website URL.

Page Rank is the rank Google gives to websites. You can download it for free at Google’s web site.

Page Title is the title of the page that appears on the top left of the screen. If the title does not contain the keywords then the site is not well optimized and easy to surpass in rankings.

Number of Outbound Links is the number of links located on the webpage linking to the site you’re checking.

Once all this information has been collected you can see what needs to be done to your site to beat the top ranking sites.

8) Search Engines and Capitalization

Capitalizing different letters in keywords brings up different results in search engines. Search engines are case-sensitive so it is important how you use capitalization. The problem with listing every variation of a word results in the search engines thinking that you are spam and deleting your URL. This gets worse with singular and plural words!

The solution is to stick with lowercase listings rather than trying different variations. Studies have shown that most people search in all lowercase and this has the most relevant listings. Not using every other variation means you lose out on 18% of traffic. This is not worth the risk of being banned from the search engines.

Lowercase searching has dominated all the search engines ranging from 85 percent to 90 percent of the total terms used. Now most search engines are not case sensitive anymore.

9) Search Engine Spamming

Spamming does not take well with current search engines. Search engines have discovered ways to fight keyword stuffing and other search engine tricks. Search engines can detect your spam and will act accordingly by penalizing or banning you from their listings.

Search engine spamming is attempting to achieve top ranks for extremely popular keywords. You can attempt to fight that battle against other sites, but you ought to be ready to fight a long and hard battle defending your ranking. All that wasted effort can be better spent for finding other ways for internet marketing.

There is no need for search engine spamming if your website has been optimized correctly using the above methods. The risks are not worth the temporary rewards. Search engine spam should be considered the same as email spam. Nobody likes or wants spam! We want spammers removed from the internet, so why would customers want to work with you, a spammer.

10) Hire a Professional SEO

Hiring a professional seo optimizer is a great idea if your business relies on internet sales. Search engine optimization is something that is time consuming and requires lots of research. Most businesses do not have time to optimize their web sites. They have better things to take care of, like making sure their products are selling and keeping good customer relations. At SEO Optimizers we make sure everything is in line at your site and fix any problems that may be holding you back from reaching the top ranks. If you really want to be at the top of any searches you need professionals to come in and help solve the problem.

The post 10 Easy Ways to Get Top Organic Search Engine Optimization Rankings first appeared on SEO Optimizers.

Social Bookmarking:

Social bookmarking sites are communities where people can share and view their bookmarks from any computer. The more bookmarks a site has, the more traffic it will receive. The most popular bookmarks are shown on the website’s homepage, giving tins of exposure to the URL. This is a form of guerrilla and viral marketing. Each bookmark can be tagged with keywords making it easily accessible for yourself and others searching for the same keywords. People searching for the same tags that are in your bookmarks will see your bookmarks. As more people bookmark your site on these social bookmarking websites, your traffic and exposure will increase accordingly. You can even share your entire collection of bookmarks to your friends and family. This is great for temporarily increasing traffic to your site.

Social Networking:

Social networking sites typically require you to sign up and create a profile about yourself or business. Websites should have a profile on the major social networking sites, such as Facebook and MySpace. Once you have created your site you will want to join groups that are related to your business and industry. You can even start new groups about any topic. The next step is to make friends on these sites. A good approach is to view other related sites and leave them comments, with your link in there. This will draw attention to your profile and ultimately your site. Do not SPAM every profile with your link! Make sure your comments are relevant and deserve a link to your page. There is the chance of secondary links, as people often blog about things they have seen or read in the social networking sites. This can be a tedious process, but well worth the end results as more people will learn about your site and your offerings.

Blogs, Wiki, and RSS Feeds:

In recent years it seems that Google has placed more emphasis on blogs and wiki, rather than forums. Blogs and Wikis are more interactive and have fresh, new, easily accessible content. Blogs and Wiki are a great way to promote, get back links, and add fresh content to websites. It is recommended to blog as often as possible, but one to two entries a month are more than enough. Each post can be linked back to your website, thus adding another link to your site. Also, blogging adds fresh, new content to your site. Remember that content and links are the prominent forces on the search engines algorithm, so the more you have, the better off you are (as long as they are relevant). There are many free blog hosting sites that are SEO friendly, the big two being Google’s Blogger and Yahoo’s Word Press. Blogs are interactive as comments can be posted, sometimes with links to other sites. It is a good idea to post comments in other people’s blogs. Comments should contain relevant information, and if suitable add a link back to your blog or website. RSS Feeds allow for internet users to subscribe to your blog. Subscribers to your blog will receive an email notification whenever you add a new post to your blog.

Video Feeds

Videos sites such as You Tube and MetaCafe are making video sharing huge. Now anyone can easily post a video online and have tags with specific keywords attached to it. This means that the search engines can pick up the keywords and add the video to the search engine results. Tests have shown that adding a video to the web with proper tags will get it into the top rankings for those keywords. This is only temporary, but a great way to promote yourself on highly competitive keywords. The number of views affects how often the video shows up on the video sharing sites. The more views a video has the more exposure it will receive. Videos also allow for comments to be posted on them, both rating and critiquing the video.

The NoFollow Tag

As of lately the major search engines have become keen to link building manipulation. Websites have been aware of this for years, using the NoFollow attribute to prevent spiders reading the link and counting it as a back link. Each search engine reads the NoFollow link differently. Both Google and Yahoo follow the NoFollow link, but do not view it as a link for search engine rankings. Ask does not adhere to NoFollow attribute.

I have compiled a list of social networking sites that do not use the NoFollow, making them great for social networking while building up links.
Yahoo 360
Yedda
CREAMaid
Xanga
BUMPzee! (requires RSS feed)
RateItAll.com
Tweako.com

The post How To Make The Most Of Social Networking Web 2.0 first appeared on SEO Optimizers.

A good starting point for YouTube optimization is to make videos that are short, sweet, and straight to the point. People want instant gratification, not wanting to sit around watching a 30-minute video on how to use a cell phone headset. Videos should be kept to a few minutes to reduce production time, upload time, and download times. Have a script prepared so you do not mutter or stumble upon your words. Film the video in the highest quality format you can. Crisp, clean videos will receive more attention than grainy, hard to see videos. Do not make videos private and always allow for comments. This user interaction can help increase video views and move you up the YouTube video rankings. Using Annotations, text boxes in your video, can help deliver your message or promote your website or company. Make sure not too over use annotations as they can become annoying and distracting from your videos main purpose.

the search engine spiders cannot read or comprehend videos you must use the text fields to optimize your videos appropriately. This means doing keyword research and making sure your keywords appear in the title, description, and tags of your video is imperative to a successful YouTube marketing campaign. Maximize on the amount of text you can have in these fields. More text means a better chance of someone finding and clicking into your video. Make sure you use original titles and descriptions otherwise your video will get lost in the millions of videos with similar names. Original content is what YouTube wants to see. The more originality you add the better off you will be. You also want to have a user name with your brand or website name so it is easily remembered.

You have to put everything into perspective to increase views, as the average video only receives one hundred views annually. According to YouTube guidelines there are many factors that influence rankings and can help optimize your videos. These include the video title, the description, tags, incoming links, comments, subscribers, ratings, playlist additions, flagging, embeds, shares, age of video, channel views, subscribers, views, and the number and quality of sites that host or point to your video. You want to interact on YouTube by watching other videos, commenting, subscribing, creating channels, and making friends. Interaction helps with the viral marketing, where one person tells another person about the video. This person tells five others and so on. Doing this will increase your video network and views. All these factor into ranking high for YouTube optimization.

If your video appears on an outside website you want to make sure that it is relevant and appropriate for your video. Each time your video is viewed from an outside source it still counts as a view, so keep posting your videos on blogs and other sites. Basically, you need links from outside pages leading to your YouTube videos. You want the links to have strong anchor text, meaning that the link leading to the video contains keywords related to your video.

To increase your videos views, subscriptions, and favorites you can send out an email blasts, place your video on your website and other websites, engage in the community, build a following, connect with other members, provide valuable content, participate in social networking sites. Basically the Web 2.0 created a heaven place for video sharing. Your ultimate goal should be to reach YouTube’s homepage under Spotlight, Most Viewed, Most Discussed, and Top Favorite Videos.

You can submit your video to the major video sites at once using programs such as Tube Mogul and Traffic Geyser. These software programs submit your video to all the major video sharing sites for you, saving time and energy. Simply enter the tile, description, and tags for your video and it will appear on all the major video sharing sites. They offer analytics and tracking for your videos in one place making it easy to analyze and tweak your videos

The best analytics would have to be the one given to you for free, YouTube Insight. This will give you all the stats and detailed information you could ever ask for. With Insight you can see how many page views you have, how popular it is, where people found your video, what country people watching your video are from, what sections of your video are most watched and least watched, and so much more. This statistical data should help optimize your current video and plan for future videos. There are many articles written about YouTube Insight and how to take advantage of it. I suggest reading up on these.

There is a program called video tube automatons, which is designed to build hundreds of YouTube accounts so you can view, comment, subscribe, and vote on your own videos. This run into the black hat area of marketing and is seen as spam. This is unethical and can get your account permanently banned from YouTube.

Monetizing your YouTube videos is quite easy. You can easily set up your Ad Sense account in accordance with YouTube so you can start receiving money every time an ad is clicked next to your video. The main source of income from YouTube comes from the fact that you can show product reviews and sell features that could not be described in words. Electronic gadgets are a perfect match for YouTube video reviews.

The post YouTube Video Optimization Tips to Achieve Top Search Engine Rankings first appeared on SEO Optimizers.

• Post comments in your own blog 1-3 times a week, with a link in the title back to your website.  Make sure the title is long, descriptive, and contains keywords.  The titles get indexed in the search engines quickly and stay at the top for a week or more, depending on how popular the post is.

• Contact webmasters that run high traffic blogs.  Ask to run a promotion with a free product, coupon, etc. as long as they put a do follow link back to your site in exchange.  Look for these often as they are great links.

• Join social networking websites such as Facebook, LinkedIn, Twitter, Myspace, etc.

• Create hub pages, wiki pages, squidoo pages, etc.

• Use StumbleUpon.com and add the toolbar.  Stumble individual pages to see a few hundred visitors come to your site that day.  Most will leave, but the ones that stay can turn into potential sales.  It is simple and takes only a few minutes to StumbleUpon your own website.  Use a good description and proper keywords that are related to the sites page.

• Write and submit articles on related topics.  The more articles you write the better.  Try to write one once a week.  Submit your articles to social article sites as well as these free sites:
  * findarticles.com
  * promotionworld.com
  * articlecity.com
  * ezinearticles.org
  * goarticles.com
  * amazines.org
  * articlemarketer.com
  * easyarticles.com
  * articledashboard.com

Then you will want to search for industry news sites and contact the webmasters to see if they will publish your free articles in exchange for a link back to your site.  Usually these sites want original content, whereas the free sites do not care.

• Write and distribute press releases (weekly) to these free sites:
  * 1888pressrelease.com
  * ecommwire.com
  * pr-inside.com
  * prlog.org

• Join forums and create a signature with your link in it.  Usually you have to post a few times to establish credibility and avoid looking like spam.  When entering your signature make sure your link’s anchor text had keywords related to your website.  Answer questions in forums and become a respected contributor.

• Join directories and blog directories

• Join these blog sites:

www.blogtopsites.com
www.blogtoplist.com
www.topblogging.com
www.blogcatalog.com
www.LSBlogs.com
www.MyNewBlog.com
www.TopBlogArea.com
www.Blogifer.com
www.Bloggernow.com
www.BlogsOnTop.com

• Look at competitor’s links, using link:http://www.yoursite.com in any search engine should bring up competitors links.  Browse through the links to see when new linking possibilities arise.  Be sure the links are relevant to your site and are trusted.

• Answer questions in Yahoo Answers with a link back to your site.

• Add an RSS Feed to your blog or website and share it with these sites:
  * Feedest.com
  * Postami.com
  * 2RSS.com
  * FeedsFarm.com
  * RssFeeds.com
  * Feeds4all.com
  * Plazoo.com
  * FeedBomb.com
  * Page2go2.com
  * Feedooyoo.com
  * RSSmicro.com
  * FeedFury.com
  * Octora.com
  * FindRSS.net
  * FeedBase.net
  * RSSmotron.com
  * MoreNews.be
  * DayTimeNews.com
  * Rss-Feeds-Submission.com
  * MillionRSS.com
  * Yahoo RSS Guide
  * MySpace.com News
  * ReadABlog.com
  * GoldenFeed.com
  * BlogDigger.com
  * RSSFeeds.com
  * feed24.com
  * Findory.com
  * WeBlogAlot.com
  * FeedBoy.com
  * Chordata.info
  * BlogPulse.com
  * DayPop.com
  * IceRocket.com
  * Memigo.com
  * Syndic8.com
  * RSS-Network.com
  * Feed-Directory.com
  * Jordomedia.com
  * Newgie.com
  * Feeds2read.net
  * NewzAlert.com
  * Feedcycle.com
  * Bloogz.com
  * FeedShark.BrainBliss.com
  * FeedPlex.com
  * RocketInfo.com

The post Search Engine Optimization Steps to Increase Traffic and Organic SEO Rankings first appeared on SEO Optimizers.

Everyone has seen the “Rip off Reports” about shady business on the web. Well anyone can post a Rip off Report about your company. These posts tend to rank high in the search engines because this is an authoritative site. This can be bad if your business has a rip off report rating. Now whenever someone searches for your company website, the negative report will show up on the search results, usually in the top three results. This is detrimental and can have huge consequences.

There are a number of other ways a negative report about your business can hurt you. What about a Better Business Bureau low rating, Yelp reviews, negative forum posts, Craig’s List posts, etc. all get indexed within the search engines quickly and tend to rank high. If these sites did not rank so high organically in the search engines then it would not be such a problem, but since they are authority sites they tend to dominate the organic search results.

The consequences of having negative reviews means that customers will be weary to shop from your store or to do business with you. They may even tell friends, family, or coworkers not to shop at your store due to a bad experience or negative reviews. Would you want to buy from a store without positive rankings? I think not. So why would anyone else on the web buy from a site that has received negative feedback.

A good way to check if your site has any negative reviews is to type in different variation of your website/ company name in Google, Yahoo, and Bing. Scroll through the first three pages to see if anything bad sticks out. If something does, then you must take corrective action immediately to thwart these sites.

Now that you are aware of negative feedback and the impact it can have on your business you may be wondering what you can do to avoid this. The simplest and easiest solution is to personally manage any complaints against you company and ensure that angry customer problems are resolved. Unfortunately, sometimes this is not possible and the customer is angry and wants to do everything in their power to spread the word about your service. This means you have to fight back, by building or promoting existing pages for those specific keywords that are bringing up the negative feedback. You can create new sites and make sure they are tailored around specific keywords that bring up negative feedback about your site. Promote these new sites by building links and adding the new sites to directories and other authoritative websites. The other solution is to review the sites just below the negative feedback and try to push those sites up the rankings. Promoting and building back links to these sites can achieve this. In time these sites will surpass the negative results and dominate the search results.

These methods should help remove any negative feedback or remarks about you or your company from showing up on the search results. Remember that this is an ongoing process and the negative feedback will start to reappear if you do not continue to monitor the new sites that replaced the negative feedback. This will show your customers that you truly care for them and will increase sales, revenue, and ultimately your business’s bottom line.

The post Remove Negative Feedback from Organic Search Engine Results first appeared on SEO Optimizers.

Google seems to be the largest dominator of the internet and what they do or say seems to become web standards. What this means for internet marketers, is that you have to stay up-to-date with Google’s changes to the search engine rankings and how they impact your website. You must change your approach and adapt to succeed in the future of the web and SEO.

Looking back over the past few years, a significant change is the inclusion of maps, local business listings, videos, real time Twitter feeds, and more. As we keep looking at the search results they are constantly changing, adding new features, and look different. This can become frustrating and cause a big headache for search engine optimization specialists and internet marketers, who make their living by providing top organic search results for clients.

Now even more has the shift changes as the major search engines like Google, Yahoo, and Bing are starting to provide customized searches depending on your IP address, browsing history, and any other information the search engines have gathered about you and your computer usage. This can be a frightening thing, but will be beneficial as it is still in beta testing modes.

Another big change that has taken over SEO is social media and the impact it has over the web. Social media allows companies to interact with their customers, giving a face behind the company. This establishes trust and shows that you truly care about your customers  Facebook, Twitter, and LinkedIn have claimed their spot as the top social media outlets in 2010. In the upcoming months this can easily change and shift.

So what does all this have to do with search engine optimization for all you internet marketers reading this article? Well, search engines play a big role for internet users. Search engines are the starting place for anyone who needs to find an answer to something they are unsure of. Having a properly optimized website for the search engines can make an company a successful company. Staying up to date and ahead of the competition when it comes to SEO can give you that competitive advantage you seek.

The post What is the Future of SEO? first appeared on SEO Optimizers.