Last Update Jun 14, 2025 @ 6:28 am

Ever wondered why some brands dominate search results while others barely show up? The answer often lies in whether or not they use an SEO optimizer. As search engines keep refining how they evaluate websites, businesses must keep pace. Ignoring SEO today means handing over traffic, visibility, and customers to competitors.

An SEO optimizer helps ensure your website appears higher in search results, loads faster, and speaks the language of search engines. It’s no longer just a marketing tool—it’s an essential tool for digital growth. In this article, we’ll explore why every modern brand should be using one and how it impacts a website’s SEO issues and overall performance.

SEO optimizer tools go beyond keyword stuffing or basic audits. They give you strategic insights, fix hidden problems, and fine-tune your content for better performance. Here’s what that looks like in action.

What Does an SEO Optimizer Do?

SEO Audit Tool

A core feature of any SEO optimizer is the SEO audit tool. It scans your site for common SEO issues like duplicate content, broken links, and missing meta tags. The tool compiles a detailed report that helps website owners understand what to fix and how.

Fixing the Website’s SEO Issues

Most brands have dozens of hidden problems that harm their rankings—slow site speed, bad internal links, or irrelevant keywords. An optimizer identifies these SEO related issues quickly.

Supports Free SEO Audit

Many platforms offer a free SEO audit. With just a few clicks, you can get actionable data about your website’s performance and what needs improvement.

Is SEO Optimizer Free?

Some SEO tools offer a free overhaul of your website’s SEO issues through trial audits or limited feature access. These free SEO audits usually highlight search engine rankings, technical SEO, and on-page SEO problems.

How to Check if a Website Is SEO Optimized?

Use a trusted SEO audit tool. Run your site through the tool and check for:

• Meta description tag presence
• Structured data
• Keyword usage
• Duplicate content
• Crawlability
• Internal links

You’ll also see your SEO score, broken links, and backlink profile.

What Is Good SEO Optimization?

Good optimization involves:

• Clean page speed performance
• Strong content strategy
• Content quality
• Accurate meta tags
• Properly structured data
• Optimized content format
• Detailed SEO audits
• Word count consistency across pages

Why SEO Still Dominates Digital Growth

Search engine traffic is still the main driver of leads and conversions. As Google search evolves, staying up to date with best practices becomes a game-changer. Brands using SEO tools for a detailed report of performance monitoring get a strong edge.

How SEO Optimizers Work for Business Sites

Analyzing Web Pages

SEO optimizers evaluate web pages individually and collectively. They check technical SEO issues, content gaps, and whether Google crawls all your new pages.

Target Keyword and Keyword Research

Optimizers offer keyword research, helping you identify your target keyword and relevant keywords per page. Tools often scan multiple URLs and different URLs to provide keyword intent insight.

Crawl Reports and Search Console Integration

With integration to Google Search Console, SEO optimizers pull valuable insights about how Google crawls your site, click-through rates, and indexing problems.

Key Benefits of Using an SEO Optimizer

1. More Traffic

Brands see more traffic when they fix on-page SEO, page SEO, and duplicate content problems.

2. Improved Website’s Performance

From image SEO to page speed, the detailed report provided allows for a free overhaul of the website’s SEO issues.

3. SEO Traffic Growth

Good SEO drives SEO traffic that converts. This includes organic traffic from high-performing keywords.

4. Competitor Analysis

Analyze how other sites perform, what backlinks point to them, and find their content gaps.

5. Internal Links and Content Editor Tools

Improving internal links boosts crawlability and page authority. Some optimizers include a content editor that helps optimize content directly in Google Docs or similar platforms.

On Page SEO: Core Strategy

Meta Tags

Your meta description tag and meta title are critical for search engine rankings. SEO tools analyze them across multiple pages.

Internal Links and URL Path

Internal links should be logical and useful. The URL path should be clean and descriptive, enhancing crawlability and improving SEO score.

Structured Data and Duplicate Content

Using structured data helps search engines understand the context of your content. Eliminate duplicate content across two pages or more to maintain authority.

Technical SEO: Must-Have Elements

Page Speed and Site Speed

Page speed is now a direct ranking factor. SEO audit tools test site speed and provide specific fixes.

Mobile-Friendliness and Performance Monitoring

Mobile usability is central to user experience. Monitoring performance helps make ongoing improvements.

XML Sitemaps and Robots.txt

These help Google search engines crawl your content more effectively.

Off-Page SEO and Authority Signals

Backlink Profile and Sites Linking

Analyzing the backlink profile shows the quality of sites linking to yours. Poor backlinks may hurt your rankings.

Reputation Monitoring and Dead Links

Optimizers track brand mentions and flag dead links that should be updated.

Social Signals and Google Search Trends

Some SEO tools also track social signals that can influence visibility in search results.

Free SEO Audits: Game Changer for Website Owners

A free SEO audit often gives actionable data that would normally cost hundreds. These audits help:

• Identify content quality gaps
• Review the website’s SEO
• Show SEO issues that hurt your rankings

Multiple audits over time help monitor improvements and adjust your strategy.

Blog Content and Content Strategy

A content editor built into SEO tools helps polish blog content. From checking word count to optimizing for content format, this tool ensures maximum visibility.

Duplicate Content: Silent SEO Killer

Two pages with near-identical content confuse search engines. An SEO optimizer highlights this issue and helps website owners resolve it quickly.

Google Search Console and Free Overhaul

Connected SEO tools pull in live Google Search Console data to deliver smarter audits. These data points are part of your free SEO overhaul.

Detailed Reports for Better Strategy

Get reports for:

• Important pages
• Multiple URLs
• Competitor analysis
• Keyword research

Use the insights to create an up-to-date content strategy.

Optimize Content with a Content Editor

Content editors help optimize content live. Whether you’re writing in Google Docs or another platform, these tools suggest:

• Internal links
• Meta tags
• Keyword placement

Google Crawls and Page Content

Ensure Google crawls every page, especially new pages. Page content must be readable and unique, supporting your ranking goals.

Answering Common Questions

What is the best SEO optimizer for beginners?

One that includes a content editor, free SEO audit, and clear reports for SEO issues. Look for those compatible with Google Docs.

Can SEO optimizers improve website speed?

Yes. They diagnose what slows down the website’s performance, including large images and scripts.

How often should you run an SEO audit?

A full SEO audit should be done monthly. Use the audit tool for real-time performance monitoring and keyword tracking.

Are SEO tools expensive?

Many offer free SEO features like a free audit, free overhaul tools, and actionable data. Even premium options are a game-changer for website owners.

How can you fix SEO issues?

Start with a free SEO audit. Address internal links, update your structured data, fix broken links, and optimize meta tags.

Final Thoughts

Using an SEO optimizer isn’t optional anymore. It’s a requirement for businesses that want more traffic, maximum visibility, and sustainable SEO traffic. From performance monitoring to fixing the website’s SEO issues, the right tools offer a clear path forward.

If you haven’t already, consider running a free SEO audit on your site today. It could be the game-changer that sets your brand apart.

The post Why Every Brand Needs an SEO Optimizer first appeared on SEO Optimizers.

How SEO for Real Estate Investors Can Build Long-Term Growth

Search engine optimization (SEO for real estate investors) is no longer a luxury—it’s essential. In a competitive landscape where property investors, brokers, and agents are all vying for visibility, SEO can give you the edge to stand out and attract high-quality leads.

Brandon Leibowitz, founder of SEO Optimizers, recently shared his SEO journey and insights on the Real Estate Investors Club podcast. Let’s break down what he said into an actionable, story-driven blog post designed to help real estate professionals scale with SEO.

Brandon’s SEO Origin Story

Brandon didn’t plan to become an SEO expert. With a background in business marketing, he stumbled into digital marketing after college. His first job involved learning SEO, social media, paid ads, and email marketing from scratch. As he gained experience, Brandon realized SEO had a unique power: driving consistent, free traffic to websites.

He worked his way up to director-level SEO roles and began taking on freelance clients. Eventually, he scaled his own business to the point where he could leave his 9-5. Now, he helps business owners, including real estate professionals, grow traffic and revenue using proven SEO strategies.

Why SEO Matters for Real Estate Investors

SEO for real estate investors is about more than just traffic—it’s about visibility, trust, and credibility. Here’s why:

• Most users start their search on Google
• Organic rankings signal authority
• You get free traffic over time (versus paid ads)
• SEO supports long-term brand building

If you’re not showing up in search results, someone else is—and they’re taking your leads.

How to Choose the Right Real Estate SEO Strategy

Brandon recommends three key questions to guide your SEO efforts:

1. Do people search for your services?

Use Google Keyword Planner to find relevant keyword volume. For example:

If no one is searching for your offering, SEO won’t help. Instead, focus on social media. But if search demand exists, you’re missing out by not ranking.

2. Can you find niche, low-competition keywords?

Avoid hyper-competitive terms like “real estate agent in New York.”
Instead, focus on:

• Specific cities, counties, or neighborhoods
• Property types (townhomes, condos, vacation rentals)
• Investment types (turnkey rentals, REITs, flips)

3. How will you build trust with Google?

This is where backlinks come in. Google looks for:

• Relevance: Are the linking sites related to real estate?
• Authority: Are they established (e.g., Forbes vs. a random blog)?

Avoid shady backlink practices. You want quality, not quantity.

LSI + NLP Keywords for SEO Success

To rank effectively, you need semantic variety around your main keyword. Below are LSI (Latent Semantic Indexing) and NLP-friendly keywords to sprinkle throughout your content:

LSI Keywords:
real estate marketing, property SEO, real estate lead generation, rental property keywords, investment property SEO, digital marketing for brokers, organic traffic, keyword targeting, website optimization, real estate website ranking

NLP Keywords:
Google algorithm, backlink profile, domain authority, search rankings, SEO audit, keyword research, local SEO, content optimization, search engine visibility, schema markup, SEO strategy

Use these naturally in content, metadata, and headings.

SEO vs. Paid Ads: Where Should You Invest?

Real estate professionals often wonder: should I put my budget into SEO or ads?

Brandon’s take: diversify.

• SEO is long-term and cost-effective.
• Paid ads are fast but can get expensive.
• Social media reach is declining over time.
• You don’t own social platforms, but you own your website.

If you’re investing in your future, SEO is the foundation. Ads are great, but don’t put all your eggs in that basket.

5 SEO Tips for Real Estate Investors

1. Niche Down

Instead of competing for “real estate investor,” try:

• “Buy property in [gated community]”
• “Townhomes in [zip code]”

2. Build Trust with Backlinks

Get links from:

• Property blogs
• Investment publications
• Local chambers of commerce

3. Optimize Every Page

Include text on every page with target keywords. Don’t rely only on images.

4. Use Schema Markup

Add schema to show:

• Reviews
• Location
• Events

5. Improve UX (User Experience)

• Fast load times
• Mobile-friendly layout
• Intuitive site structure

Google rewards helpful websites that people stay on longer.

What Makes a Good SEO Consultant?

Ask these before hiring:

• What’s your SEO process?
• How do you build backlinks?
• Can I see results from past clients?
• Will you optimize images, videos, and maps?
• Do you offer keyword research and SEO audits?

Avoid vague answers. Transparency is key.

Final Thoughts: Be Patient, Be Strategic

SEO for real estate investors takes time. You’re not going to rank overnight, especially in saturated markets. But with consistent effort, keyword research, and backlink outreach, you will build lasting traffic that pays off month after month.

If you’re serious about growing your real estate business, start by identifying your audience, understanding what they search for, and creating content that answers their questions.

Want Expert Help?

Brandon offers a free SEO analysis and access to free training at SEOoptimizers.com/gift.

Whether you’re a broker, investor, or property manager, understanding SEO can change the trajectory of your business. Stop losing leads to competitors who rank above you—take control of your search visibility today.

The post SEO & Digital Marketing for Real Estate Investors – Real Estate Investors Club Podcast first appeared on SEO Optimizers.

SEO Podcast Interview Recap: Brandon Leibowitz on Demystifying Search Engine Optimization

Focus keyword: SEO podcast interview

If you’ve ever felt overwhelmed by SEO, you’re not alone. In this SEO podcast interview, Brandon Leibowitz, founder of SEO Optimizers, breaks down what search engine optimization is and how small and medium businesses can leverage it to drive more traffic and increase conversions.

What Is SEO?

Search engine optimization (SEO) is the process of improving your website’s visibility on Google without paying for ads. In this SEO podcast interview, Brandon explains it simply:

SEO means ranking your website in the organic (free) section of search engines like Google.

When you search on Google, the top results are paid ads. SEO helps you appear just below those ads, in the free listings. These positions drive clicks without the cost of pay-per-click advertising.

Why SEO Still Confuses People

SEO is intangible, constantly evolving, and doesn’t offer immediate results. Brandon highlights two key challenges:

• Delayed gratification: SEO takes time to show results.
• Lack of visibility: Business owners can’t always see what’s working behind the scenes.

Still, it’s one of the best long-term digital marketing strategies available.

Keywords: The Foundation of SEO

One major takeaway from the SEO podcast interview was how important keyword research is. Brandon explains that many businesses fail because they target the wrong keywords or only use broad, one-word terms.

The longer the keyword, the more intent behind it.

Example:

Instead of just using “book,” try “quirky detective novel set in Chicago.”

Tools Brandon Recommends:

• Google Keyword Planner: Free and data-driven
• Competitor Research: See what keywords your competition is using

The SEO Onboarding Process

So what happens when a business signs on with SEO Optimizers? Here’s a quick overview:

1. Website Audit
   • Analyze technical SEO, content, design, and speed
   • Compare with competitors
2. Keyword Strategy
   • Find phrases that attract the right audience
   • Focus on intent-driven long-tail keywords
3. Content Optimization
   • Add unique text to every important page
   • Ensure the right keywords appear naturally
4. Link Building
   • Analyze competitor backlinks
   • Get authoritative links to boost credibility
5. Ongoing Testing and Refinement
   • SEO is not one-and-done; constant updates are essential

Google Ads vs. SEO: What’s the Deal?

Many wonder whether running Google Ads helps with organic rankings. The short answer? No.

Google separates paid and organic results. Paying for ads won’t improve your SEO ranking.

However, Brandon suggests using remarketing ads to re-engage visitors who left your site without converting.

Multi-Channel Strategy Wins

Relying on SEO alone is risky. Brandon advises using multiple channels to build brand visibility:

• SEO
• Google Ads (for remarketing)
• Social media (Facebook, LinkedIn)
• Email marketing
• Content marketing (blogging, video)

How Much Content Should You Add?

Google reads text, not images. To improve rankings:

• Add original content to each page (300-1,000+ words)
• Don’t copy/paste from other pages
• Place it anywhere: top, middle, or bottom

“Google is just a robot. The more context you give it, the better it understands your site.”

How to Know How Much to Write?

Search your main keyword on Google. Open the top 10 organic results. Count the words on each page, then aim to:

Write 10-15% more than the average word count of top-ranking pages.

This benchmarking method ensures your content is competitive.

Social Media’s Role in SEO

Google can’t fully crawl social media profiles (except YouTube and Twitter, to some extent), but having a presence signals legitimacy.

Every business should at least have profiles on LinkedIn, Facebook, YouTube, and Instagram.

It’s not about activity. It’s about credibility.

Local SEO Tips

For local businesses (e.g., lawyers, doctors, service providers):

• Optimize your Google Business Profile
• Get listed in Apple Maps, Bing Maps, and Yelp
• Include local keywords like “[Service] in [City]”

Does Facebook Advertising Help SEO?

Not directly. But Facebook Ads can:

• Bring traffic to your site
• It is useful for retargeting and brand awareness
• Serve as a supplement, not a replacement for SEO

Video Content: A Secret Weapon

YouTube, owned by Google, is a powerful SEO booster. Use it to:

• Explain your services
• Drive views via low-cost YouTube ads
• Embed videos on your website for increased dwell time

Final Thoughts From Brandon

Brandon wraps up the SEO podcast interview with a simple takeaway:

You don’t need to be everywhere. Just be where your audience is.

He offers a free website analysis for businesses interested in improving their search visibility.

Check it out at: https://seooptimizers.com/gift

Related LSI & NLP Keywords

seo expert interview, organic search traffic, google ranking factors, keyword planner tutorial, remarketing ads, backlink strategy, content optimization, google my business seo, on-page seo best practices, long-tail keywords, google ads vs seo, ecommerce seo tips, seo audit, technical seo checklist, youtube seo, digital marketing podcast, seo growth tips, google seo strategy, optimizing website content, search intent, mobile-friendly site, bounce rate, domain authority, site crawlability, alt text optimization, schema markup, local business seo, online visibility, website traffic growth

Key Takeaways

• SEO is a long-term strategy that requires consistency
• Keyword research is the foundation of successful SEO
• Content and backlinks remain the most important ranking factors
• Google Ads do not influence organic rankings, but remarketing can be useful
• Social presence, even if minimal, adds legitimacy
• YouTube is an underused asset in SEO strategies

This SEO podcast interview with Brandon Leibowitz breaks down complicated strategies into simple, actionable steps. Whether you’re new to SEO or refining your approach, these insights can help you climb the ranks of Google without paying for every click.

The post The Art of SEO – PR After Hours Podcast first appeared on SEO Optimizers.

Why Your Call-to-Action Above the Fold Could Be the Website Game-Changer You’re Missing

When it comes to website performance, your call-to-action above the fold can make or break your conversions. This golden insight was at the heart of a recent podcast interview with Brandon Leibowitz, founder of SEO Optimizers. With years of experience optimizing websites for higher engagement and ROI, Brandon shared one simple truth: most people don’t scroll.

And that’s a problem.

Let’s dive into this no-fluff breakdown of why “above the fold” is not just web design jargon — it’s your secret weapon.

The Importance of Above-the-Fold Real Estate

The term “above the fold” comes from newspapers — everything visible without unfolding the paper. On a website, it means what a user sees before scrolling.

According to Brandon, 70% of users never scroll. So if your CTA is buried at the bottom of your homepage or product page, you’re already losing the majority of potential conversions.

Why it matters:

• People are impatient.
• Attention spans are shorter than ever.
• If the CTA isn’t immediately visible, it might as well not exist.

“You already lost over half the people that came to your website because they’re not going to scroll.”

Key Takeaway: Place the CTA Where It’s Seen First

Brandon emphasized that your primary conversion goal — whether it’s “Buy Now,” “Book a Call,” or “Subscribe” — must sit right at the top. No exceptions.

Here’s what you should keep above the fold:

• A compelling value proposition
• A bold and visible CTA button
• Supporting visual elements (like hero images or short explainer videos)
• Social proof (trust badges, testimonials)

This combination hooks your visitors in and tells them exactly what to do next — no hunting required.

Think Like a First-Time Visitor

Brandon shared a relatable analogy: imagine sending someone unfamiliar with your site to a specific page and watching them try to find something. The confusion they experience? That’s what your average user goes through.

“Ask someone to go to this page — you’ll see where they get lost.”

This is where UX meets conversion strategy.

Fix it by:

• Streamlining navigation
• Using clear, minimal menus
• Designing a funnel-focused layout
• Testing user flows regularly

5 Mistakes That Kill Conversions Below the Fold

Want to know what not to do? Here are some common missteps Brandon has seen repeatedly:

1. Hiding the CTA at the bottom
2. Overloading the hero section with text
3. Using vague language (e.g., “Click here”)
4. Failing to differentiate from competitors upfront
5. No value proposition in the top section

These mistakes lead to decision fatigue and confusion, not conversions.

CTA Optimization Checklist

Let’s make this tactical. Before launching any new page, run through this above-the-fold CTA checklist:

Real-Life Example: Two Sites, Two Outcomes

Site A: Buried CTA. Beautiful design but no direction above the fold.
Result: 1.2% conversion rate.

Site B: CTA + value prop in the first screen view. Simpler layout.
Result: 3.8% conversion rate.

Same traffic. Different outcomes. All because Site B respected that precious above-the-fold space.

Related LSI & NLP Keywords for “Call-to-Action Above the Fold”

To further optimize your content and site, here are topical keyword phrases to weave into your pages:

LSI Keywords:
call-to-action placement, above the fold strategy, conversion rate tips, website heatmap, bounce rate, visual hierarchy, homepage design, user interaction, landing page optimization, click-through rate

NLP Keywords:
optimize CTA, fold line design, mobile conversion UX, CTA design best practices, user journey mapping, conversion-driven layout, website engagement strategy, page layout testing

Supporting Keywords:
website CTA, lead conversion tips, user flow, user retention, homepage CTA, sales funnel design, eCommerce CTA, marketing conversion tips

Brandon’s Final Thoughts: Simplicity Wins

Let’s face it — we often overcomplicate things. Brandon reminds us that simple, strategic placement is often more powerful than any amount of fancy design or clever copywriting.

“Make it easier and more streamlined to get to that whatever action it is you want them to take.”

If your site isn’t doing that yet, you know where to start.

Final Words

Putting your call-to-action above the fold isn’t just good practice — it’s essential. If your visitors have to work to convert, most won’t. In today’s digital age, clarity and ease of use convert better than complexity and cleverness.

If you want more tips like this from Brandon, catch the full episode — streaming now on Facebook.

#CallToAction #AboveTheFold #WebsiteOptimization #ConversionRate #DigitalMarketingTips #SEOOptimizers #BrandonLeibowitz #MarketingStrategy #UserExperience #WebDesignTips #CTABestPractices #OnlineSales #WebConversionStrategy

The post Search Engine Optimization Tips – Business Breaks Podcast first appeared on SEO Optimizers.

How SEO Fuels Online Growth: Lessons from Brandon Leibowitz on the Coaching Call Podcast

Search engine optimization (SEO) is more than a digital marketing tactic—it’s the foundation of online visibility. In a recent episode of the Coaching Call Podcast, SEO expert Brandon Leibowitz shared practical, no-fluff strategies that anyone, from pizza shop owners to personal trainers, can use to grow their digital presence. His journey, insights, and step-by-step methods for building online trust and traffic are essential listening for entrepreneurs.

This blog post breaks down Brandon’s top strategies and lessons on SEO and digital marketing in an easy-to-understand, story-driven format.

The Accidental Start of a Marketing Career

Brandon didn’t set out to become an SEO expert. He simply wanted to start his own business and stumbled into digital marketing right after college. His first job was with a company that didn’t know much about digital marketing either, so they all learned together, taking workshops and building skills on the fly.

That hands-on learning led him to discover SEO’s superpower: free traffic. Unlike paid ads or social media, search engine optimization builds long-term momentum without ongoing ad spend.

What Is SEO Really About?

Focus keyword: search engine optimization

Search engine optimization is not just about adding keywords to a website. As Brandon explains, SEO involves:

• Researching what people are searching for
• Strategically placing keywords in titles, descriptions, and body content
• Earning backlinks from trusted, relevant sites
• Building Google’s trust in your brand
• Ensuring your website is user-friendly and conversion-focused

“Google doesn’t trust anyone by default,” Brandon explains. “It’s your job to prove your website is relevant and credible.”

5 Ways to Build Google’s Trust

To rank higher on Google, you need to earn trust. Brandon shared five essential strategies for this:

1. Backlinks – Get high-authority, relevant sites to link to you.
2. SEO Title Tags – Use your main keywords in the page title (max 60 characters).
3. Meta Descriptions – Include search terms and a clear summary of the page.
4. Local SEO Signals – Mention your business location on every page (but don’t overdo it).
5. Unique Pages for Each Keyword/Location – Create dedicated pages for each city or service.

“If you want to rank for ‘Pizza in Santa Monica,’ you better have a whole page just about that.”

Getting Found Starts with Keyword Research

Brandon emphasizes that the foundation of SEO is keyword research. He suggests:

• Looking at what competitors rank for
• Using Google’s free Keyword Planner tool
• Focusing on both branded (your name/business name) and non-branded keywords (like “restaurant near me”)

Without keywords, your site is like a store with no signs—it exists, but nobody knows it’s there.

Common Mistakes That Tank Your SEO

Brandon points out several mistakes even seasoned business owners make:

• Using generic keywords with high competition
• Not optimizing the SEO title tag
• Forgetting to submit a sitemap to Google
• Relying too heavily on social media traffic
• Creating content for search engines, not people

Your Website Is Only Half the Battle

Once people find your website, you have to keep them there. Here’s what Brandon recommends:

• Add clear calls to action (book now, contact us, order online)
• Include video content (people prefer watching over reading)
• Feature reviews and testimonials
• Use a visual design that builds trust
• Update content regularly (Google likes fresh websites)

“You can spend thousands building a site, but if it doesn’t convert, it’s just a pretty digital brochure.”

Personal Branding & Social Media Synergy

Your brand and your SEO go hand in hand. As Brandon says, social media doesn’t usually generate sales directly—it builds trust. Most people will check your social media to verify your legitimacy.

Brandon’s top social tips:

• Focus on the platforms your target audience uses
• Don’t try to be everywhere—be where it matters
• Give value before asking for anything
• Use short-form videos to educate and entertain
• Build trust through consistency, not just promotions

Should You Use Linktree or Just Link to Your Website?

Linktree and similar tools can feel trendy, but Brandon warns against relying on them. “Your goal is to get people to your website, not bounce them to five more platforms they don’t care about.”

Stick with one clear call-to-action: visit your website.

Pinterest, TikTok, and Choosing the Right Platforms

Brandon emphasizes that not all platforms are right for all businesses.

Pinterest: Great for female-oriented niches like DIY, fashion, and food
TikTok: Ideal for businesses with visual content or “how-to” value
Instagram: Strong for brand awareness, but harder to convert
LinkedIn: Best for B2B services and thought leadership

“Figure out where your audience hangs out—then go all in on that platform.”

From Zero to Hero: How to Scale Your Online Presence

If you’re starting from scratch, here’s Brandon’s blueprint:

1. Set up your website – Or hire a developer to do it.
2. Submit your sitemap to Google Search Console.
3. Research keywords and optimize SEO title tags and meta descriptions.
4. Build content around each main keyword and location.
5. Start getting backlinks from relevant websites.
6. Use social media to build trust, not just to sell.
7. Track everything using Google Analytics and Search Console.
8. Keep learning—because Google updates never stop.

What Makes Brandon Different?

A lot of marketers promise big results. Brandon focuses on what matters: conversions.

He understands that traffic without action is useless. That’s why he combines SEO with conversion optimization, email marketing, and paid ads to create full-funnel growth.

“Most visitors will leave your website. The goal is to capture and convert them before they do.”

Want to Learn More? Brandon Has a Gift for You

You can get free SEO training, audits, and strategy sessions from Brandon at:

SEOoptimizers.com/gift

It includes:

• Free SEO classes
• A site audit from Brandon himself
• Tools to help you find what’s working (and what’s not)

Final Thought: Give Before You Ask

Whether you’re sharing tips on social or optimizing your homepage for Google, Brandon’s approach is consistent: offer value first.

This strategy builds trust, loyalty, and long-term results.

If you’re serious about getting more traffic—and turning that traffic into customers—take Brandon up on his offer and get your SEO analysis today.

The post Digital Marketing For Beginners – Coaching Call Podcast first appeared on SEO Optimizers.

Expert SEO Tips for 2025: How to Rank Smarter and Grow Faster

In this episode of Talking with the Experts, host Rose Davidson sits down with Brandon Leibowitz of SEO Optimizers to dive into one of the most misunderstood—but essential—digital marketing strategies out there: SEO. If you’ve ever wondered how to boost your Google ranking without burning cash on ads, this episode lays it all out.

Whether you’re an entrepreneur, marketer, or small business owner, Brandon’s SEO tips for 2025 will help you fine-tune your strategy using competitor analysis, keyword research, and conversion optimization.

Why SEO Still Matters in the Age of AI

Brandon kicks off with the big question: Is SEO still relevant in 2025? According to him, absolutely.

SEO isn’t just about Google anymore. It applies across all searchable platforms—Amazon, YouTube, Bing, Yelp, and even AI-powered tools like ChatGPT. These platforms index and rank content, and you want to be at the top, without paying for each click.

The key takeaway?

SEO gives you free, targeted traffic—paid ads don’t.

 How to Do Keyword Research That Actually Works

One of the most common SEO mistakes is relying on AI tools like ChatGPT for keyword research. Brandon warns: Don’t trust AI-generated search volumes.

Here’s how he suggests you do it right:

1. Start With Competitor Analysis
   • Google your target keywords.
   • Look at the SEO title tags on page one.
   • Extract high-performing keywords from competitors.
2. Use Google Keyword Planner
   • Check monthly search volume.
   • Compare singular vs. plural versions (they matter).
   • Validate real demand—don’t guess.
3. Example That’ll Make You Think
   • “Personal injury lawyer” (singular) = 200,000 monthly searches
   • “Personal injury lawyers” (plural) = 20,000 searches

One missing “s” could cost you 90% of your potential traffic.

 NLP + LSI Keywords to Level-Up SEO in 2025

Here’s a list of NLP and LSI keywords to incorporate into your content:

• search engine optimization
• on-page SEO
• SEO title tag
• Google rankings
• website traffic
• content optimization
• user intent
• backlinks
• bounce rate
• domain authority
• keyword density
• meta description
• organic search
• search engine results page (SERP)
• long-tail keywords
• click-through rate (CTR)
• conversion rate optimization (CRO)
• technical SEO
• site architecture
• internal linking

Using these related keywords helps search engines understand your topic better, improving your chances of ranking.

 On-Page SEO Strategy: Simple But Powerful

Adding more original text to every page is Brandon’s top on-page SEO recommendation for 2025.

Why?

Google still relies heavily on textual content to interpret page relevance.

Tips:

• Write 500+ words per page
• Don’t copy/paste from AI—edit and refine it
• Focus on user search intent
• Add headers and structured content

This one step can lead to a noticeable spike in rankings and traffic, without any coding.

 How to Do Competitor Analysis (the Right Way)

Brandon advises separating offline competitors from online competitors.

Online competitor = whoever ranks on page one of Google, even if it’s a directory like Yelp or TripAdvisor.

To perform actionable competitor research:

• Identify their keywords
• Use tools to find backlinks
• Analyze content structure and word count
• Look at the domain authority and update frequency

Then reverse-engineer their strategy and do it better.

 Why Google Ads + SEO = Perfect Combo

SEO takes time. But Google Ads—especially remarketing ads—can deliver results fast.

Brandon’s secret weapon?

Retargeting warm leads with banner ads.
Example: $10/day = 1,000 impressions.

Even if users leave your site, remarketing keeps your brand top-of-mind. It’s a low-cost way to support SEO while you climb the rankings organically.

Also:

• YouTube ads: 30 seconds free before you’re charged
• Avoid “set it and forget it”—monitor ads daily
• Adjust based on real-time data (age, location, device)

 SEO for Social Media: Hashtags Are Keywords

Social media platforms are search engines too.

Here’s how to optimize:

• Use hashtags as searchable keywords (#plumbingTips, #ecoJewelry, etc.)
• Rename your files with keyword-rich titles before uploading
• Write SEO-friendly video titles on YouTube and TikTok
• Spy on competitors’ visuals and copy style
• Adapt content per platform (Instagram ≠ , YouTube ≠ , Pinterest)

Optimization is not one-size-fits-all—tailor to the platform.

 Test, Track, Tweak: How to Build a Marketing Plan Around SEO

1. Know your audience
2. Find out where they spend time (Google, YouTube, Reddit, TikTok, Yelp?)
3. Optimize content for those platforms
4. Track what works
5. Scale up what converts
6. Cut what doesn’t

Marketing without data is guessing. SEO with data = strategy.

 The Truth About SEO Timelines: Be Patient

If you’re expecting instant SEO success, you’ll be disappointed.

Brandon’s rule of thumb:

• 6 months minimum to see traction
• Longer for competitive industries
• SEO is like planting seeds. You won’t harvest in a week.

But unlike paid ads, SEO grows over time—and doesn’t disappear when your budget runs out.

 Bonus: Free SEO Tools and Training from Brandon

Want to dive deeper? Head to seooptimizers.com/gift to access:

• Free SEO video training
• Website analysis
• DIY SEO guides
• Conversion optimization tips

Final Thoughts: Delegate, Automate, Dominate

SEO is a skill. And like accounting or fixing your car engine, sometimes it’s better to delegate.

If you can’t do daily ad checks or deep-dive competitor analysis, hire a team or agency that can.

Because your time as a business owner is better spent doing what you do best.

Focus Keyword: SEO Tips for 2025
Keyword Density: 1%
Included in: Title, intro, headings, and throughout the content
LSI Keywords: Embedded naturally across all sections

The post Expert Tips To Master SEO Today – Talking with the Experts Podcast first appeared on SEO Optimizers.

Last Update Apr 22, 2025 @ 9:32 am

AI link-building is revolutionizing “link-building” or the process of driving traffic to your website by linking with reputable, high-traffic sites. AI link-building tools utilize algorithms and natural language generation to scan for and acquire quality backlinks that website owners can link to their webpages.

These AI tools monitor trends, patterns, and relevant backlink profiles, so when someone searches in a search engine for keywords related to those links, traffic is driven to your website, bumping it up in search results. AI linking is a more efficient way to get your webpage to targeted audiences.

What is link-building?

Link-building is essentially networking with other owners of web pages, particularly in your industry, to exchange links with one another to drive traffic to each other’s web pages. For instance, if you are just starting out in the website business in healthcare, you would want to connect with the outreach team of maybe a medical organization that you met at a conference once.

You can ask to use the organization’s links on your website or ask if your webpage can be linked to the organization’s site, such as on a resource page.

Ideally, it is more beneficial to ask people you already know rather than cold emailing. Nonetheless, link outreach campaigns are traditional ways to gain links for SEO link-building.

AI tools make this process easier by gathering relevant websites for you.

Different Types of Links

When link-building, there are two types of links: reciprocal and one-way.

Reciprocal links are when two websites link to one another, while one-way links are when one website links to another website. A reciprocal link where a popular site links your website to theirs is like a “sign-off” or a vote of confidence that your webpage content is reputable, too.

However, search engine algorithms prefer one-way links as these boost website rankings better than reciprocal links. As a new website owner, try asking for a one-way link from a webpage that has high influence. Your readers may find it impressive that your content is associated with a trusted website that everyone knows.

Relevancy

Artificial Intelligence uses high-relevance links to your business that have high popularity. Lower popularity links will not have a great impact on getting eyes to your website. Search engine rankings increase with the more relevant links your site has.

However, do not just randomly pick popular sites. If you are creating a webpage on your healthcare website that’s about mental health stress, then link to other websites that are about stress and/or mental health. Do not link any article related to healthcare unless it makes sense for what you are creating.

Relevant backlinks are “valuable backlinks”, as they are not only highly popular, but also make sense for your content.

Search Engine Optimization- What is it?

You’ve probably heard this term, or its acronym “SEO”, a million times by now in your lifetime, especially if you have been researching how to make your website or social media posts more popular. Link-building plays a significant role in SEO as search engines love links on websites.

To begin with, SEO means using popular keywords, phrases, or links in your content to get your creation on the front page (or at least the second page) of a search engine’s results. However, there is more to it than just using simple words such as “makeup” or “hot body” as the tons of content that also use these words will drown out yours.

SEO and AI

This is where AI comes in handy, as it ranks and does the research for you as to what phrases, topics, and links are most popular for your content and industry. SEO professionals can help tremendously with this in the link-building process as they are highly knowledgeable of how SEO works, AI tools, and can be dedicated to optimizing your content, which can be a huge undertaking when focusing on other business aspects.

With SEO processes and ranking factors changing frequently as the internet expands, it would be essential to work with SEO professionals who can handle the complexity of this venture.

Benefits of AI Linking

As the battle between AI and humans continues, the best touch is more often than not the human touch; but, machine learning and artificial intelligence certainly have their places in cross-referencing accuracy, quickly gathering large amounts of data, and significantly reducing work time.

Consider these benefits of AI link-building

Increased Efficiency

A game changer for businesses, especially small businesses and entrepreneurs, AI-powered tools expedite data analytics, backlink monitoring, and valuable backlink curation. Faster and more accurate than traditional link-building methods, the AI tools of today allow for improved engagement with a targeted audience through tailored digital marketing.

AI tools also enhance user experience and content creator relationships by:

• offering customization options- custom fields, content explorers, internal links, for example
• Simplifying the tracking of trends and competitors to offer important insights
• Creating visual media for link-building outreach
• Linking visual media for better search results

Enhanced Accuracy

Building relationships with prospective partners and industry influencers is essential for your up-and-coming brand. This is why AI’s enhanced accuracy is powerful in identifying the preferences of target audiences, including influencers, through influencer marketing campaigns.

Improved AI accuracy collects precise data to create or help you decide impactful strategies that will connect with your desired audience.

Improved Results

AI streamlines link-building efforts by efficiently performing all the backlink monitoring, data collection, and backlink collection so that you can gain insight into your industry’s digital presence to build quality marketing campaigns.

AI optimization in link-building leads to higher SEO rankings by helping content creators improve content quality and outreach.

AI Future Trends in Link-Building

Impact on User Experience

Artificial intelligence link-building efforts have changed how websites enhance user experience. Have you ever read an article that goes on and on with no links that direct you to deeper information or relevant products?

AI tools improve user satisfaction and engagement while connecting website owners to prospective partners, such as social media influencers, who can increase organic traffic to your website, or benefit their own brand by linking to your popular website

Visual Media

Letting AI incorporate images and videos in link-building campaigns helps attract traffic to your site by strengthening content quality and making it attractive to users. Visual media also attracts your site to other AI tools, which may send your site to another creator who may link your content.

AI relies on visual content to accurately analyze backlinks and identify trends. This helps create engaging targeted campaigns and foster strong content creator relationships through personalized outreach.

SEO Professionals and AI

As mentioned before, SEO professionals who work with AI systems daily would be greatly beneficial to businesses who are struggling with building their brand through more proficient SEO and link-building.

Allow these professionals to utilize the appropriate AI tools for link-building outreach efforts, valuable backlink monitoring, and trend tracking to optimize your content and make it competitive.

This takes pressure off your plate so you can focus on other ways for sustained growth. AI technology continues to develop and make meaningful strides in various industries. Embrace it and don’t be left out of the digital age.

The post How AI is Changing AI Link-Building Strategies first appeared on SEO Optimizers.

Why SEO Still Matters in 2025: Insights from Brandon at Active FM

Search engine optimization (SEO) remains one of the most powerful tools in digital marketing, even in 2025. In a recent episode of Active FM, Brandon—a digital marketing expert with over 15 years in the field—unpacked what really works in today’s landscape and why SEO is far from outdated. From optimizing websites and content to understanding how social media, backlinks, and email marketing play into visibility, the episode delivered a treasure trove of actionable insights.

Focus keyword: SEO

Let’s break it all down in this punchy, no-fluff recap.

How Brandon Got Into SEO

Brandon didn’t plan to be an SEO expert—he fell into it. After earning a degree in business marketing, his first job threw him into the deep end with digital marketing. He handled everything from paid ads to email campaigns, but SEO stuck with him.

“Back then, I realized everyone’s going to have a website in the future—and I should probably stick with this digital marketing thing.”

Fast-forward to today, and Brandon runs his agency dedicated to helping businesses get free, organic traffic from Google.

Lessons Learned After 15+ Years in SEO

H2: Diversification is Key

Brandon emphasizes one core lesson: don’t rely on a single traffic source.

• Don’t just build on platforms like Facebook or Instagram—you’re “renting” space.
• Build and own your website so you control your content and data.
• Use Google, email, and SEO to build stable, long-term assets.

H3: Be Patient, but Data-Driven

• Growth takes time—SEO isn’t instant.
• Use analytics tools to track performance.
• Run A/B tests to optimise conversion rates.

Where Should Businesses Focus Their Optimization?

H2: Know Where Your Audience Lives

Not every platform will be worth your time. Brandon suggests:

• Identify where your audience hangs out: Is it Google? Instagram? Pinterest?
• Focus your energy on those platforms, not all platforms.
• Avoid spreading your resources too thin.

H3: Create Content Based on Intent

Brandon breaks down the content dilemma like this:

Why SEO Requires Text—Even if People Don’t Read It

Even in a visual, short-form era, Google still needs text to understand your website.

• Google can’t fully “read” images or video—text is still king.
• Add SEO-rich content to the bottom of pages to please both humans and bots.
• On social? Reuse that long-form content into short captions or tweets.

Boosting Conversions with A/B Testing

Getting traffic isn’t the end goal—conversions are.

Brandon recommends constant website testing:

1. Change button labels from “Buy Now” to “Add to Cart.”
2. Move the phone number higher up on the page.
3. Adjust color, size, or font.
4. Track performance before making permanent changes.

“There’s no perfect website. You always have to be testing.”

Funnels & Email: The Secrets to Long-Term Growth

H2: Email Isn’t Dead—It’s Gold

Brandon drops a bold claim: email is the most effective form of marketing.

• You own email addresses—unlike followers on social platforms.
• Offer a freebie: an ebook, a discount code, or a consultation to collect emails.
• Keep it simple: Fewer fields = more sign-ups.

“Just by asking for someone’s name, you lose conversions. Less is more.”

H3: Build Funnels, Not Just Pages

Create touchpoints to build trust and stay top-of-mind:

• Capture emails early.
• Use remarketing ads.
• Engage via social platforms.
• Provide real value—don’t just pitch.

SEO is Still All About Backlinks

H2: Backlinks Build Trust With Google

Backlinks are still one of the most important ranking signals.

Brandon explains how:

• Google trusts your site more when other reputable sites link to you.
• Focus on quality over quantity.
• Build links from relevant sites—a health blog backlink means more to a dentist than one from a sneaker brand.

H3: How Small Businesses Can Get Backlinks

• Use tools like Ahrefs, Moz, or Semrush to study competitors.
• Offer to write guest blogs, sponsor events, or create valuable content others will want to link to.
• Build real relationships with other site owners.

Paid Ads vs SEO: What’s More Effective?

Brandon’s take?

• Google Ads work—but they’re expensive.
• SEO is a long-term investment. Once ranked, you stay visible even if you pause efforts.
• Fake clicks are a risk, but Google has systems to counteract fraud.

How Long Does SEO Take?

H2: Depends on Your Site & Niche

• Brand new website? Expect 6+ months for results.
• Established site with some SEO? 1–3 months may be enough.
• Heavily competitive industry? It may take longer, but it’s worth it.

Amazon SEO & Influencer Marketing: Expanding the Toolbox

H3: Amazon Listings Need SEO Too

You can optimize for Amazon’s search algorithm like you do for Google.

• Add keywords in titles, bullet points, and descriptions.
• Treat your product page like a landing page.

H3: Influencers Still Matter—With a Caveat

• Social engagement is down, but influencer shoutouts still help brand awareness.
• Choose micro-influencers in your niche for better ROI.

Key Takeaways from Brandon

1. Diversify traffic sources—don’t rely on one channel.
2. Build your own platform—own your website and email list.
3. Test, test, test—optimize everything from buttons to headlines.
4. Focus on your audience—be where they are.
5. Don’t ignore email—it converts better than anything else.
6. Earn quality backlinks—they’re still crucial for ranking.

Related LSI + NLP Keywords for SEO:

• search engine optimization
• digital marketing
• organic traffic
• website conversions
• Google rankings
• backlink building
• content marketing
• keyword research
• SEO strategy
• Google algorithm
• on-page SEO
• traffic generation
• email list building
• CTA testing
• A/B split testing
• blog outreach
• long tail keywords
• ecommerce optimization
• influencer marketing
• social media strategy

The post SEO Lessons & Tactics for Business Owners – Active FM Podcast first appeared on SEO Optimizers.

How Backlinks Boost SEO: Expert Tips from Brandon Leibowitz

When it comes to SEO, backlinks aren’t just helpful—they’re essential. In a recent podcast episode of More Than a Few Words, Lorraine Ball sat down with digital marketing expert Brandon Leibowitz, founder of SEO Optimizers, to unpack exactly why backlinks matter, how to get them, and how small businesses can use them strategically to boost online visibility.

From breaking down backlink basics to sharing advanced search tips and real-world outreach strategies, this conversation is a goldmine for any business owner looking to get serious about search rankings.

Let’s break it down.

What Is a Backlink and Why Should You Care?

A backlink is simply a clickable link from another website that points to yours.

Imagine you’re reading an article on Forbes.com and you see Brandon’s name hyperlinked. Clicking that takes you to his website—boom, that’s a backlink. And according to Google, every legitimate site that links to you is essentially vouching for your credibility.

That digital “vote of confidence” increases your trustworthiness and authority online.

Why Are Backlinks Important for SEO?

Backlinks help Google determine:

• Popularity – Are other sites talking about you?
• Relevance – Are those sites related to your industry?
• Authority – Are those sites trustworthy themselves?

In other words, not all backlinks are created equal.

Getting linked from a massive site like The Wall Street Journal or Wikipedia holds far more weight than a random blog no one’s heard of.

How to Find Quality Backlink Opportunities

1. Spy on Your Competitors

Want to know where your competitors are getting mentioned?

Use paid tools like:

• Ahrefs
• SEMrush
• Moz

These let you plug in a competitor’s URL and extract their backlink profile. You can see:

• Where they’re getting featured
• Who’s writing about them
• Whether they’re guest blogging, podcasting, or publishing press releases

Then, reverse-engineer that strategy and go after the same (or better) links.

Pro Tip: Even if these tools are expensive, you can subscribe for one month and do a backlink blitz analysis.

2. Use Advanced Google Search Operators

Don’t want to pay for tools yet?

Try this DIY Google method:

inurl:"guest-post" + your keyword

This filters for websites that accept guest contributions in your niche.

Other useful combos include:

• intitle:"write for us" + keyword
• site:domain.com + keyword (to see where it’s mentioned on a specific domain)

Or just type in your niche + blog/podcast and start digging.

What Makes a Backlink High-Quality?

According to Brandon, two things matter most:

1. Relevance

The backlink should come from a site related to your niche.

• If you’re in SEO, try getting linked from marketing or entrepreneurship blogs.
• If you sell skincare, beauty, and wellness, sites are your best bet.

Avoid sites that publish content from every industry under the sun. That’s a red flag.

2. Authority

Is the linking site itself reputable?

• High authority: Sites with strong domain rankings and lots of traffic.
• Low authority: New or spammy sites, or content farms that sell links.

Not sure? Look for these signs:

Can Bad Backlinks Hurt You?

Yes. Google can penalize your site for associating with shady websites.

Brandon warns against:

• PBNs (Private Blog Networks): Fake sites created just to manipulate rankings.
• Foreign-language blogs: Unless your site targets that language, these look spammy.
• Reciprocal link rings: “You link to me, I link to you” rarely works anymore.

Instead, focus on building long-term relationships with legitimate sites that offer real value to your audience.

How to Offer Value and Earn Backlinks

Cold outreach works—but only if you do it right.

Here’s how to avoid sounding like a spammer:

1. Offer Original Content

• Blog posts
• Infographics
• Case studies
• Expert quotes

2. Be a Guest

• Appear on niche podcasts
• Do Q&A interviews
• Host joint webinars

3. Build Relationships

Don’t just drop a “Can I get a link?” email. Introduce yourself, compliment their work, and explain how your content adds value to their audience.

Rule of thumb: Would you link to this yourself? If not, don’t ask others to.

Who You Link to Also Matters

Backlinking isn’t a one-way street.

When you link to other websites:

• Choose high-quality sources
• Make sure they are relevant to your niche
• Avoid linking to spammy or irrelevant domains

Google looks at both incoming and outgoing links to determine your site’s trustworthiness.

Final Takeaway: Backlinks = Digital Reputation

To quote Brandon: “In life and online, you’re judged by the company you keep.”

So if you want Google (and customers) to take your business seriously:

• Be intentional about who you associate with
• Build links from sites you respect
• Offer value, not just ask

Whether you’re a small business owner or digital marketer, focusing on backlink strategy isn’t optional—it’s essential.

NLP + LSI Keywords to Include in Your Backlink Strategy

Here’s a list of semantically related keywords to diversify your content:

• SEO strategy
• Link building
• Guest post outreach
• Domain authority
• Google rankings
• Organic traffic
• Off-page SEO
• White hat SEO
• Site trustworthiness
• Niche blogs
• Podcast backlinks
• Web visibility
• Referral traffic
• Search engine optimization
• Online credibility
• Link juice
• Do-follow backlinks
• Anchor text
• PageRank
• Blog collaborations
• SEO audit
• Link quality

Conclusion

A smart backlink strategy can transform your online presence. Focus on quality over quantity, value over volume, and relevance over randomness.

Brandon’s advice is simple but powerful: think like a human, build real connections, and the rankings will follow.

Ready to improve your SEO with backlinks?

Start by checking your competitors, crafting valuable content, and targeting reputable sites in your niche.

Want help with that? Visit SEOoptimizers.com—because your site deserves more traffic, more leads, and more credibility.

The post Backlinks What They Are & How To Get Them – More Than A Few Words Podcast first appeared on SEO Optimizers.

How Podcast SEO Can Skyrocket Your Audience: Insights from Brandon Leibowitz

Search engine optimization for podcasts is more than just a buzzword—it’s a powerful way to get discovered, grow your audience, and own your content. In a recent interview on Podcasting Amplified, SEO expert Brandon Leibowitz unpacked the practical strategies podcasters need to master podcast SEO and start showing up where it matters most—on Google.

Whether you’re a seasoned host or just getting started, this guide will help you optimize your podcast for search engines and turn your content into a traffic-generating machine.

What Is Podcast SEO and Why Does It Matter?

Podcast SEO is the process of optimizing your podcast content—titles, show notes, website pages, and audio metadata—to increase its visibility on search engines like Google.

In Brandon’s words:

“You can’t just rely on Spotify and iTunes anymore. If your episodes don’t show up in Google, you’re missing out on a huge audience.”

By using podcast SEO strategies, you’ll:

• Attract more listeners organically
• Build authority in your niche
• Convert casual visitors into subscribers
• Gain backlinks that increase search ranking

 LSI and NLP Keywords Related to Podcast SEO

To optimize your content naturally, here’s a list of latent semantic indexing (LSI) and NLP-friendly keywords related to podcast SEO:

• podcast discoverability
• audio SEO optimization
• podcast marketing strategies
• podcast website traffic
• backlink building
• keyword research tools
• podcast promotion tips
• Google search visibility
• episode show notes SEO
• Audio metadata optimization
• organic podcast growth
• podcast platform algorithms
• transcription SEO benefits
• guest podcast backlinking
• SEO plugins for podcasters
• blog post episode pages
• podcast analytics tools
• long-tail keyword targeting
• WordPress podcast site
• search engine rankings

1. Why Your Podcast Needs a Website

You don’t own Spotify or YouTube—you’re just renting space.

Brandon emphasized that building a dedicated website for your podcast is non-negotiable. Without one, you’re sending traffic to platforms that don’t belong to you, and worse, missing out on backlinks and engagement.

Here’s Why You Need a Podcast Website:

• You gain control over user experience and calls to action.
• You can embed YouTube or audio players on your own site.
• Each episode becomes a blog post optimized for different keywords.
• You increase your chances of getting backlinks from guests and other blogs.

Pro Tip: Use platforms like WordPress or PodPage. While WordPress is more customizable, both are SEO-friendly if optimized properly.

2. Backlinks: The Real SEO Game-Changer

Brandon made it clear:

“You can do everything else right, but if you don’t have backlinks, Google won’t trust you.”

What Are Backlinks?

Backlinks are clickable links from other websites pointing to your own. They act as trust signals to search engines.

How Podcasters Can Earn Backlinks:

• Feature guests and share a custom webpage for their episode.
• Ask guests to link to the episode from their website or newsletter.
• Write guest blog posts on relevant sites in your niche.
• Use podcast directories (though some are “nofollow” links, they still build visibility).
• Repurpose content on platforms like Medium and link back to your site.

3. Optimize Every Episode with Smart Keywords

SEO begins with choosing the right keywords, but one keyword per episode is usually the best approach.

Keyword Research Tips:

• Use Google Keyword Planner to find high-volume, low-competition terms.
• Don’t guess—a single letter change (singular vs. plural) can mean 10x more traffic.
• Each episode should have a unique keyword focus.
• Incorporate that keyword in:
  • Episode title
  • URL slug
  • H2 or H3 headings
  • First 10% of your show notes
  • Meta descriptions and image file names

4. SEO + Social Media: A Cross-Promotion Strategy

Publishing your podcast everywhere sounds exhausting, but tools like Hootsuite, Later, or Buffer help automate this process.

Social Media Tips from Brandon:

• Tailor titles and descriptions for each platform (YouTube, Instagram, etc.)
• Post teasers and link back to your website, not to Spotify or Apple Podcasts
• Use UTM tracking links to monitor traffic
• Always embed videos on your site for full control

Remember: The goal isn’t just listening—it’s traffic to your domain.

5. Build Pages, Not Just Posts

Each podcast episode should be its own optimized landing page. Treat it like a blog post:

• Add a compelling headline (with keywords)
• Include a transcript or summary
• Embed the audio or video
• Include guest bios and links
• Add related episodes or calls to action

Why this matters:

• More pages = more ranking opportunities
• More content = more keyword targeting
• More structure = better user experience

6. Don’t Rely on Just One Platform

SEO strategies differ across platforms. A title that works on Google might not rank well on YouTube.

Brandon’s Advice:

• Research keywords for each platform
• Adjust titles slightly between Google and YouTube
• Focus your effort where your target audience spends time
• Use free SEO tools like:
  • Google Search Console
  • Google Analytics
  • Yoast (for WordPress)

7. Measure What Matters

Tracking progress is essential.

Key Tools to Monitor SEO Success:

Look for trends:

• Which episodes drive the most traffic?
• Where are your listeners coming from?
• Which keywords are ranking?

8. The Truth About Podcast Platform Algorithms

Every platform ranks differently. Spotify, iTunes, and Google Podcasts all have their algorithms.

What Can You Do?

• Focus on getting more reviews on select platforms
• Include keywords in your file name before uploading
• Choose 1-2 platforms to prioritize based on your audience
• Monitor performance and adjust your efforts accordingly

Final Takeaway: Podcast SEO Is a Long Game—Start Today

Podcast SEO isn’t about instant wins. It’s a compound strategy that builds momentum over time.

Brandon’s advice was crystal clear:

“Start with your website. Build backlinks. Choose smart keywords. And promote your podcast like it’s your business—because it is.”

Want to Dive Deeper?

Brandon has made a gift available for listeners and readers alike.

Visit SEOoptimizers.com/gift
You’ll find:

• Free SEO classes
• Tools to audit your podcast site
• A free SEO consultation with Brandon

The post Getting Your Podcast To The Top of Google SEO Best Practices – Podcasting Amplified first appeared on SEO Optimizers.

Unlocking the Power of SEO: A Deep Dive with SEO Expert Brandon

In the world of digital marketing, Search Engine Optimization (SEO) is often seen as the holy grail of driving organic traffic to a website. But, as Brandon, an SEO expert with 17 years of experience, explained in a recent interview on Doing Business with the Servant’s Heart podcast, SEO is more than just about keywords. It’s about building trust, making sure your website is visible, and using strategies that create long-term success. Let’s break down the key insights shared during this enlightening conversation and how they can impact your own business growth.

Understanding SEO: The Basics You Need to Know

At its core, SEO is all about improving your website’s visibility on search engines like Google. But it’s not just about getting people to your site. Brandon explains that getting traffic is important, but without conversions, that traffic doesn’t add much value. The real challenge lies in making sure that once visitors land on your site, they are compelled to stay and take action, whether that’s signing up for a consultation or purchasing a product.

Brandon goes further to clarify that SEO is about getting into the free listings on Google, which appear below the ads on search results. The aim is to dominate that “free real estate” as much as possible with organic results. The more space you take up on the search results page, the better your chances of attracting clicks.

ROI: The Elephant in the Room

One of the key points Brandon emphasized is Return on Investment (ROI). While SEO gets you traffic, ROI depends on how well you convert that traffic into leads or sales. Unfortunately, many website owners see high bounce rates—people visiting the site but leaving quickly without engaging with the content. The solution, as Brandon suggests, is remarketing ads.

For instance, if someone visits your website but doesn’t convert (like signing up for a free class or buying a product), remarketing ads can bring them back. These ads can follow potential customers around, reminding them about your products or services, keeping you top of mind. The key here is multiple touchpoints—engaging with your audience at different stages to build trust and improve conversions.

Holistic Marketing: More Than Just SEO

Though SEO is crucial, it shouldn’t be your only marketing tool. Brandon stresses the importance of a holistic marketing approach. For example, using social media, email marketing, and paid ads alongside SEO can create a well-rounded strategy. SEO brings in free traffic, but social media and email campaigns allow you to connect directly with your audience, nurturing relationships that lead to higher conversion rates.

As Brandon put it, don’t put all your eggs in one basket. Diversify your approach and bring in traffic from various channels. A single source of traffic (like just relying on SEO) isn’t enough to guarantee success in the long run.

Setting Limits on Remarketing Ads

If you’ve ever visited a website and then noticed ads for that site popping up everywhere you go, you might have felt overwhelmed. Brandon explained that, when done correctly, remarketing ads should not feel intrusive. You can control how often your ads appear and set frequency caps. For example, showing an ad once a day for the next month can keep you in front of potential customers without overwhelming them. The key is to target your ads based on user behavior and ensure that the frequency of your ads is just right.

SEO Takes Time: Patience is Key

As much as everyone wants quick results, SEO is a long-term game. Brandon shared that many businesses get discouraged after only a few months if they don’t see immediate results. However, SEO is about gradual growth. In some cases, like working with a low-competition client, SEO can produce fast results. However, with highly competitive markets, SEO requires more time and persistence.

For example, a client with little competition might see their site on page one of Google within just a month, but for industries with fierce competition, it can take several months or even a year to achieve similar results. Patience and consistency are key in this process.

The Importance of Content and Backlinks

When it comes to optimizing your website, content is king. Google rewards websites that have original, valuable content. Brandon emphasized the importance of ensuring each page on your site has text—a few hundred words per page, at the very least. This content helps search engines understand what your page is about and ranks it accordingly.

Additionally, backlinks (links from other websites pointing to yours) play a critical role in ranking. Without backlinks, it’s almost impossible to rank well on Google. Brandon explained that he spends his own money building backlinks for his clients, which includes writing content, conducting press releases, and other efforts to get your site recognized across the web.

What to Look for in a Marketing Agency

Choosing the right marketing agency is crucial. As Brandon explained, you should look for an agency that has experience and a proven track record. Their own website should be optimized, and they should be actively working on SEO for their own site. If they can’t get their own site ranked, they likely won’t be able to do much for yours.

Brandon also warned against going for cheap SEO services that promise quick results. Low-cost services often cut corners and fail to deliver substantial long-term results. SEO requires substantial time and investment, particularly in creating high-quality content and building meaningful backlinks.

Leveraging Email Marketing for Success

When it comes to email marketing, authenticity is crucial. While Brandon helps guide clients on how to collect emails and create effective campaigns, he believes that business owners should write their own emails. Personalized and authentic emails resonate better with subscribers. Brandon’s own success with email marketing came when he started offering value through free classes, which encouraged more people to sign up.

Email marketing provides businesses with direct access to their audience. Unlike social media, where only a small percentage of followers see your posts, emails are directly delivered to inboxes, making them one of the most effective marketing tools. Offering valuable content, such as ebooks, free classes, or special discounts, can help grow your email list.

Final Thoughts: Be Consistent and Persistent

As Brandon wraps up the conversation, one piece of advice stands out: persistence. Marketing is an ongoing process, and success doesn’t come overnight. Whether it’s SEO, email marketing, or social media, businesses need to keep refining their strategies and never stop learning.

For business owners looking to dive deeper into SEO or improve their digital marketing efforts, Brandon offers a range of free resources. From classes to free website analysis, these tools can help businesses gain a competitive edge in the digital world.

The post Unlocking Business Growth Mastering SEO & Holistic Marketing Servants Heart Podcast first appeared on SEO Optimizers.

SEO Optimization: The Key to Unlocking Free Traffic for Your Business

SEO (Search Engine Optimization) has evolved over the years, but its core principle remains the same: drive organic, free traffic to your website. The idea of SEO can seem daunting at first, with its long list of components and constant algorithm updates. However, once you break it down into manageable chunks, it becomes clear that this is the most effective way to boost your online presence without spending on paid ads. In this post, we’ll dive deep into insights shared by SEO expert Brandon Leibowitz, founder of SEO Optimizers, and explore how small businesses can take advantage of SEO to thrive online.

Understanding SEO and Why It Matters

At its core, SEO is about improving your website’s visibility on search engines like Google. When someone searches for keywords relevant to your business, your goal is to ensure your website ranks high enough to be seen. But SEO isn’t just about having the right keywords—it’s also about optimizing your content, website structure, and even non-traditional content such as videos and images.

Brandon highlights that SEO isn’t just about traditional website rankings anymore. For instance, images and videos now often show up on Google search results, and local businesses can make sure they appear in Google Maps. “SEO is about claiming as much free real estate on the internet as possible,” says Brandon.

The Importance of Quality Content and Backlinks

As Brandon points out, good content and quality backlinks are among the most crucial factors for SEO success. Quality content not only answers users’ queries but also helps Google understand your website better. With that understanding, Google can rank your pages for the most relevant keywords.

Backlinks—links from other websites pointing to yours—are another significant ranking factor. If these links come from reputable sources, Google sees your website as more trustworthy, which can give you a boost in rankings.

The key here is quality over quantity. “It’s not just about getting backlinks from any website; it’s about getting them from sites relevant to your industry,” Brandon emphasizes. Whether you’re working with influencers or partnering with other businesses, relevance is key to making your SEO efforts successful.

Navigating the Overwhelming World of SEO

For many business owners, SEO can feel overwhelming. There’s always something to do—whether it’s optimizing content, fixing technical SEO issues, or building backlinks. Brandon notes that there are a few options:

1. Do Nothing: Stick to your current approach, which may result in missed opportunities for traffic.
2. DIY SEO: Take matters into your own hands, which can be time-consuming but rewarding.
3. Hire an SEO Agency: Work with a team of experts who can handle the heavy lifting and deliver results.

Brandon explains that while it’s possible to do SEO yourself, it can become a full-time job. That’s where SEO agencies like SEO Optimizers come in—they handle everything from website audits and content optimization to backlink building, saving you time and energy while delivering measurable results.

Automating SEO Tasks with Tools

One of the challenges of SEO is the sheer volume of tasks. But, as Brandon explains, some tools can help automate some of the processes. For instance, Zapier is a tool that automates tasks like posting blog content to your social media accounts. While it doesn’t do everything, it helps streamline certain tasks, saving you time so you can focus on what matters—creating great content.

However, even with automation, Brandon emphasizes that promotion is a key part of content marketing. Whether you’re publishing a blog post or releasing a podcast episode, spending just 30 minutes promoting it can significantly boost engagement. From sharing it on social media to emailing your list, consistent promotion is what transforms a piece of content from a forgotten post to a traffic-driving asset.

Technical SEO: Mobile Optimization and Website Structure

One of the common mistakes many businesses make is neglecting technical SEO aspects like mobile optimization. With over half of online traffic coming from mobile devices, your website must be mobile-friendly. Google even has a mobile-friendly test tool to help you check how your website performs on mobile devices.

Brandon stresses that SEO is as much about user experience as it is about content. If your website takes too long to load or doesn’t display properly on mobile, Google will rank you lower. He advises businesses to regularly check for technical issues that may hurt their rankings.

Additionally, proper website structure is vital. For example, organizing your website into clear categories makes it easier for search engines to understand what each page is about. This structure also helps users navigate your site more easily, improving the overall experience and contributing to higher rankings.

Case Study: SEO Success with a Fashion Company

A prime example of SEO success comes from Brandon’s work with a fashion company specializing in clothing for music events and festivals. While the company had a solid backlink profile and a reputable brand, its website structure was holding them back. They had duplicate pages competing against each other, which caused confusion for search engines.

By restructuring the website and eliminating duplicate content, Brandon helped the company skyrocket to the top of search engine results for highly competitive keywords. The result? A significant increase in traffic and sales.

This case study underscores an essential SEO lesson: website structure and content quality can make or break your rankings. Even if you have great backlinks and content, if your website is disorganized or cluttered, Google may not be able to understand it properly.

Conversion Rate Optimization: Turning Traffic Into Sales

SEO isn’t just about getting traffic to your website—it’s about converting that traffic into leads, sales, or whatever your business goals may be. This is where conversion rate optimization (CRO) comes into play.

Brandon explains that small adjustments, such as changing the position of a button or tweaking the wording, can have a big impact on conversion rates. “A/B testing is key,” he says. “You never know what will work until you test it.”

If you’ve optimized your website for SEO and are still not seeing results, it might be time to look into conversion optimization. Whether it’s changing button colors, adjusting the layout, or improving your call-to-action, even small changes can make a big difference in turning visitors into paying customers.

The Future of SEO: What’s Next?

With Google constantly changing its algorithms, it can feel like SEO is a moving target. However, staying up to date with these changes is crucial for maintaining your website’s rankings. As Brandon mentions, one of the most significant recent developments in SEO has been the rise of AI. While it’s still too early to determine exactly how AI will impact SEO, it’s clear that it will play a role in shaping the future of search results.

For businesses, the takeaway here is simple: keep learning and stay adaptable. SEO is a long-term strategy, and by staying informed and working with experts, you can continue to grow your online presence, no matter how the landscape evolves.

Conclusion: Embrace SEO for Long-Term Growth

Search engine optimization may seem like a daunting task, but it’s a key ingredient for long-term business success. Whether you’re a small business owner or running a larger operation, investing time and resources into SEO will pay off in the form of more traffic, better visibility, and increased conversions.

Brandon Leibowitz and his team at SEO Optimizers have helped countless businesses improve their online presence, and by following his advice—focusing on high-quality content, building relevant backlinks, and continuously optimizing—you can unlock the potential of SEO for your business as well.

The post Unlock the Secrets of Search Engine Optimization Marketer of the Day Podcast first appeared on SEO Optimizers.

Last Update May 18, 2025 @ 1:29 am

Imagine picking up a call from what seems to be your bank, a trusted supplier, or even a government agency. The voice on the other end is urgent, professional, and convincing. But in reality, it’s a scam—an AI-generated fraud designed to manipulate you into revealing sensitive business information.

Voice search scam calls are becoming a major security threat for businesses. These scams leverage advanced technology, such as deepfake voices and caller ID spoofing, to trick employees into making payments or handing over confidential data. As cybercriminals refine their tactics, business owners must understand the risks and know how to protect themselves.

This article explores how voice search scam calls work, their impact on businesses, red flags to watch for, and the best ways to prevent falling victim to them.

What Are Voice Search Scam Calls?

How Scammers Exploit Voice Technology

Scammers have found a new way to commit fraud using voice search and AI-driven technology. These scams involve:

• Caller ID Spoofing: Fraudsters manipulate phone numbers to appear legitimate.
• AI-Generated Voices: Deepfake technology enables scammers to mimic real people.
• Social Engineering: Attackers use psychological tricks to convince employees to share sensitive data.

Common Tactics Used in Voice Scam Calls

Scammers use several strategies to gain access to business information:

• Impersonating Authorities: Fraudsters pretend to be banks, suppliers, or government officials.
• Creating a Sense of Urgency: They claim that immediate action is required to avoid penalties or financial loss.
• Requesting Sensitive Data: Callers may ask for login credentials, payment details, or verification codes.

Case Studies of Business Losses

• A finance manager at a medium-sized company transferred a significant amount of money after receiving a call from someone who sounded like their CEO.
• A small business was tricked into providing banking details over the phone, leading to unauthorized transactions.

These real-world examples highlight the growing sophistication of voice search scam calls.

The Evolution of Voice Phishing (Vishing) and Its Impact on Businesses

From Simple Phone Scams to AI-Driven Attacks

Phishing attacks started with emails, evolved into SMS-based scams (smishing), and are now increasingly using voice search technology (vishing). Criminals no longer need to rely on human impersonation—they can use AI-generated voices to mimic trusted contacts.

The Role of AI and Deepfake Technology

• Voice Cloning: Scammers record a few seconds of a person’s voice and use AI to generate realistic speech patterns.
• Automated Call Scripts: Fraudsters use pre-programmed voice responses to sound more authentic.
• Speech Synthesis: AI software can replicate specific accents, tones, and speech styles.

High-Profile Cases of Voice Search Scam Calls

• In 2019, fraudsters used AI voice technology to impersonate a company executive and steal $243,000.
• Scammers have successfully tricked businesses into paying fake invoices by pretending to be suppliers.

Businesses must stay alert as these scams continue to evolve.

Recognizing the Signs of Voice Search Scam Calls

Key Red Flags to Watch For

• Unsolicited Requests: Calls asking for financial transactions or sensitive data out of the blue.
• Time-Sensitive Demands: Scammers pressure victims to act quickly without verification.
• Odd or Robotic Speech Patterns: AI-generated voices may have unnatural pauses or slightly off pronunciations.

Understanding Caller ID Spoofing

Caller ID spoofing makes fraudulent calls appear legitimate. If a call from a known business contact feels suspicious, hang up and call back using a verified number.

How to Verify Caller Authenticity

• Ask for Identifying Information: Request details that only the real person would know.
• Call Back Using an Official Number: Never trust the number displayed on caller ID.
• Listen for Audio Clues: Deepfake voices may lack natural inflection or emotion.

Preventative Measures for Business Owners

1. Train Employees to Identify Scam Calls

• Educate staff about common vishing techniques.
• Conduct simulated phishing exercises to test their awareness.
• Encourage a “trust but verify” approach for phone requests.

2. Implement Strong Verification Protocols

• Use multi-factor authentication for all financial transactions.
• Establish a call-back policy—employees must verify all sensitive requests before acting.
• Develop internal security codes for financial approvals.

3. Leverage Technology to Block Scam Calls

• Invest in call-filtering software to detect spoofed numbers.
• Use AI-powered fraud detection systems.
• Activate call-recording features to analyze suspicious interactions.

4. Conduct Regular Security Audits

• Review phone security policies every few months.
• Update staff training programs to address new threats.
• Work with cybersecurity experts to improve fraud detection.

How to Respond to a Suspected Voice Search Scam Call

Immediate Actions to Take

• Stay Calm and Don’t Provide Information. Hang up if the caller pressures you.
• Avoid Clicking Links or Dialing Numbers Provided by Callers. If a call claims to be from a service provider, verify it independently.

Reporting the Scam

• Notify company leadership or the IT department.
• Report fraudulent calls to the appropriate cybersecurity agencies.
• Block the scam number and warn employees.

Documenting the Call

• Note down the time, date, and caller details.
• Record any unusual phrases or demands for future reference.
• Keep a log of scam attempts for internal training.

Legal and Regulatory Framework for Business Protection

Existing Laws Against Voice Scam Calls

Various regulations help combat telephony fraud, including:

• Privacy and Data Protection Laws to safeguard business information.
• Telecom Regulations that impose fines on scam callers.
• Cybercrime Legislation targeting fraudulent voice-based scams.

Business Owners’ Responsibilities

• Maintain compliance with data security policies.
• Regularly train employees on legal responsibilities.
• Report all scam attempts to regulatory authorities.

Consequences of Ignoring Security Measures

Failure to prevent vishing scams can result in:

• Financial losses from fraudulent transactions.
• Data breaches lead to reputational damage.
• Potential legal penalties for failing to secure sensitive data.

Frequently Asked Questions (FAQs)

What should I do if I receive a suspicious call?

• Do not engage.
• Hang up and verify the caller independently.
• Report the incident to your IT department or a cybersecurity agency.

How can employees recognize a voice scam?

• Watch for urgency or fear tactics.
• Verify requests through another communication channel.
• Be cautious of robotic or unnatural voice patterns.

What tools help prevent voice phishing attacks?

• AI-based call filtering software.
• Multi-factor authentication systems.
• Voice recognition security measures.

Can businesses take legal action if scammed?

• Yes, businesses can report fraud to authorities.
• Legal action may recover lost funds in certain cases.
• Regulatory agencies may impose penalties on fraudulent operators.

Conclusion: Staying Vigilant Against Voice Search Scam Calls

Voice search scam calls pose a real danger to businesses. With AI-powered scams on the rise, companies must stay ahead by recognizing red flags, training employees, and implementing strong security measures.

By staying informed, using advanced call-filtering technologies, and enforcing verification protocols, businesses can protect themselves from costly scams. Awareness and proactive security are the best defenses against this growing cyber threat.

The post Voice Search Scam Calls: How Business Owners Can Stay Safe first appeared on SEO Optimizers.

Last Update Apr 21, 2025 @ 9:35 pm

The way people use the internet has changed dramatically in the past decade.

Gone are the days when everyone opened a browser and typed their desired topic (or URL) into the Google search box. Traditional search engines still play a major role in how users look for the information and products they need, but they are far from the whole picture.

People are typing the names of recipes into their Instagram search bar. They are looking for the hair product they saw in an ad last week on Facebook, and they are browsing YouTube for explanations of political concepts.

So while Google is still the primary search tool for many, it is far from the whole story.

Users are treating multiple platforms across the internet as search engines, and a complete SEO strategy needs to take this into account.

The concept of search everywhere optimization integrates SEO strategy into all the major platforms. To do this, traditional seo strategy concepts like keyword research and tags are employed across multiple platforms, ensuring that your content will be seen by those who are searching for relevant keywords–no matter where they look.

Increasing organic traffic and search visibility is always a worthy goal, whether on Google or Bing, Facebook or LinkedIn. Having your content viewed by more users increases engagement and can provide the opportunity for increased referral traffic as your audience finds your content relevant.

Search engines are an integral part of every social media platform. As such, search engine optimization must be part of all social media strategies. The more your company utilizes search everywhere optimization, the more traffic you can generate from users who are looking for exactly what you offer.

In this article, we will discuss ways in which traditional SEO strategies can help with search everywhere optimization, and ways that more social media-oriented strategies can be modified to include search engine optimization.

How Traditional SEO Strategies Can Help Your Traffic on Other Platforms

While social media content differs from traditional website content in many ways, the strategies involved in optimizing content of either type share many characteristics.

Thorough and accurate keyword research will always provide the cornerstone, while sneaking tags into meta-data of images, videos and other attachments will help pique the interest of the crawlers. And using high-resolution images will always bring preferential treatment from search engines.

Search everywhere optimization relies on integrating all of these strategies into all aspects of your online presence. Let’s look in more depth at how these traditional SEO strategies can translate to other platforms.

Keyword Research Will Always Be Relevant

The importance of keyword research to search engine optimization is uncontested. Knowing the relevant keywords that people look for when they want to find what you have to offer is indispensible.

Some of the keywords that are getting you organic traffic on your website will also be useful for optimizing content on your socials–but not always.

It’s very important to seek the correct keywords that people on a given platform are using to look for your product. This is going to mean at least some keyword research on each platform that you target, and needs to also include tools like relevant hashtags and voice search optimization.

Relevant Hashtags: Effective for Social Media and, Lately, for Traditional Search Engines

Hashtags are a great way to participate in ongoing conversations on social media. Instagram viewers may follow specific hashtags in order to see new content on a given topic, and users who are enjoying posts on a certain topic may follow hashtags to find similar discussions.

Companies are even beginning to include hashtags in their websites as social media components are integrated into their traditional webpages, and hashtags do get search traffic on the major search engines. Consider incorporating hashtags into all of your content strategy, not just socials.

Don’t Forget Voice Search Optimization

Whether you are focused on optimizing your social media content or your website, keep an eye on voice search optimization.

Users who are utilizing voice search sometimes use significantly different words and phrases than when they are typing into a search box.

Include voice search data as you research keywords and you will broaden the base of users who are likely to find your content.

Relevant Tags Speak the Search Engine’s Language

Keyword stuffing will always be a no-no, whether on social media or on your website. But using meta tags and embedding relevant keywords into the code of attached files and images allows you to sneak more keywords into your content without it disrupting your prose or breaking concentration for your readers.

Learning to get under the hood of the HTML of your social media posts will open up worlds of possibilities for drawing more traffic, just like it does for more conventional SEO.

High-Quality Images Draw Attention

Adding relevant images to your site, just like adding images to your social posts, will draw the eye of viewers–and the attention of the search engine crawlers. A solid image, appropriately tagged and well-selected to illustrate your point and inform the viewer, will prompt additional traffic.

Search everywhere optimization means putting all of these tools to work both in your socials and on your traditional webpage, so improving your ability to rank on the search engines can easily translate to ranking across multiple search platforms.

How Your Social Media Strategy Can Start Adopting Search Engine Optimization

If you think search engine optimization and social media are two separate topics, think again. Search everywhere optimization emphasizes the need for all types of content to be optimized, and ignoring social media in your SEO–or ignoring SEO in your socials–is definitely costing you views.

Improve communication between your SEO team and your social media team to start taking advantage of search everywhere optimization, and harness the true power of SEO for all your pages–on all your platforms.

Viral Trends: Increase Engagement By Making Your Participation More Visible

Social media pages that participate in viral trends and challenges often see a boost in traffic. You can increase this advantage by optimizing your trend-related content, seeking keywords that are relevant to the trend and making sure to include as many as you can in your content and HTML tags.

Sneak in some hashtags and your engagement may be many times what it would have been if you had just made a hasty and un-optimized post about your participation. Search everywhere optimization on these posts can lead to exponential growth of views and engagement, so utilize it early and often.

Make Your Posts Appear in Audience Searches with Keyword-Rich Titles

Search everywhere optimization, like SEO, relies on including keywords in the titles of content. Using keywords in headings in a blog post improves your traditional optimization; similarly, including keywords in titles of posts, videos, and pages can make a big difference in who sees your content.

Drive Views and Engagement For Your Short Form Videos With Video SEO

Short-form videos can be a great way to get viewers interested in your other content. But if your video content is never selected by the algorithm, no one will see it and no interest will be piqued.

Add search everywhere optimization strategy to your short-form video content and you can vastly improve the number of people viewing your content.

Strategies that rank in the short-form video market include traditional SEO tactics like keywords in titles and metadata, and also tactics unique to the genre such as trending audio clips. To have maximum impact, leverage all the available tools to make your video content work for you.

App Stores are No Exception: Tickle that Algorithm to get More Downloads on Google Play

Improving your views and downloads in app stores is a very similar process to optimizing content in your multi-platform strategy. Search everywhere optimization means that your content will be found by users with intent, so bring your content to center stage on the app store as well as across the other platforms and the worldwide web.

Use keywords in titles and in metadata, include high-resolution images, and integrate SEO research into all of your data to improve app store optimization.

SEO Research Strategy Remains Largely the Same No Matter The Platform

While every platform has its idiosyncracies, by and large SEO research doesn’t change much across platforms. Search everywhere optimization relies on keyword research in order to craft keyword-rich titles and metadata.

Authoritative content will always take priority with the search engines, and AI tools, while potentially very effective, may backfire as the search engines still detect AI content and penalize them.

The post SEO Optimizing for Search Everywhere Optimization first appeared on SEO Optimizers.

Last Update May 18, 2025 @ 9:29 pm

A Ridiculously Easy SEO Plan to Drive More Traffic – Your Blogger Genius Podcast

In today’s digital landscape, SEO (Search Engine Optimization) is a game-changer for bloggers, entrepreneurs, and content creators looking to grow their online presence. But where do you start? In this insightful podcast interview with SEO expert Brandon Leibowitz, we uncover actionable strategies to help you rank higher on Google, attract more traffic, and convert that traffic into revenue.

Why SEO Matters More Than Ever

The digital marketing landscape is evolving rapidly. Platforms like Pinterest—which once drove massive traffic to blogs—are shifting to retain users on their platform. As a result, content creators are realizing that SEO is a must-have skill to stay relevant and drive organic traffic.

“SEO is a way to get free traffic. And why would you want to pay if you can get it for free?” – Brandon Leibowitz

The SEO Roadmap for Content Creators

If you’re a blogger, influencer, or online entrepreneur, understanding SEO doesn’t have to be intimidating. Follow these steps to optimize your content and make it Google-friendly while keeping your focus on creating engaging content.

1. Start with Keyword Research

Before you create content, you need to know what people are searching for. Keyword research helps you identify high-volume, low-competition keywords that your audience is already looking for.

Tools for Keyword Research:

• Google Keyword Planner (Free)
• Ubersuggest (Affordable)
• SEMrush / Ahrefs / Moz (Premium)

Pro Tip: Search your target keyword on Google and analyze the top-ranking pages. Check what keywords they are using and how long their content is.

2. Spy on Your Competition

Google has already done the work of ranking the best content—so why reinvent the wheel?

• Search for your topic on Google.
• Analyze the top 10 search results.
• Note the common keywords and content structure.
• Create something better, longer, and more useful.

“If every page on Google’s top 10 uses ‘flat tires’ instead of ‘flat tire,’ that’s probably the best keyword to use.”

3. Write Content That Ranks

Google loves detailed, well-structured content. Use the People Also Ask section in Google to find additional subtopics and FAQs to cover.

Writing Checklist:

Include your keyword in the title, first paragraph, and subheadings.
Aim for long-form content (1,500+ words) for competitive keywords.
Answer related questions (use Google’s “People Also Ask” section).
Use short paragraphs, bullet points, and numbered lists to improve readability.
Add internal links to your other blog posts and service pages.

“Google can’t read images or videos—it reads text. The more relevant text you have, the better.”

4. On-Page Optimization: The SEO Boosters

Once your content is written, make sure it’s optimized for search engines.

On-Page SEO Must-Haves:

5. Backlinks: The Key to Ranking #1

“Backlinks are what rank websites. Without them, none of your SEO efforts will matter.”

Backlinks (when another website links to yours) act as votes of confidence for Google. The more quality backlinks you have, the higher you rank.

How to Get Backlinks:

• Guest Blogging – Write for industry-related websites.
• Blogger Outreach – Offer valuable content to others in exchange for a link.
• Social Media Promotion – Share your content widely to attract natural links.
• Broken Link Building – Find broken links on other sites and suggest your content as a replacement.

6. Leverage Schema Markup for Higher Visibility

Schema markup helps search engines understand your content better and enhances your visibility in search results. This is especially important for:

• FAQs (Frequently Asked Questions)
• Recipes
• Product Reviews
• Event Listings

“Schema helps Google highlight your content. If your competitors aren’t using it, you get a serious advantage.”

7. Use Video to Dominate Search Results

Google prioritizes video content, especially from YouTube (since Google owns it).

Tips for SEO-Optimized Videos:

• Post your videos on YouTube.
• Embed the video into your blog post.
• Optimize your video title, description, and tags with relevant keywords.
• Add subtitles and transcripts to increase accessibility.

“Google only cares about making money. If you embed a YouTube video, Google makes money from ads—so they reward you with better rankings.”

The Final Word: SEO is a Long-Term Game

SEO isn’t about quick wins—it’s about building authority over time. If you create valuable, optimized content and earn backlinks, your rankings will improve.

Quick Recap:

Do keyword research before creating content.
Analyze top-ranking competitors and improve upon their content.
Write long, engaging, structured content with keywords in the right places.
Optimize on-page SEO (title tags, meta descriptions, images, and internal links).
Get backlinks from relevant, high-authority sites.
Use schema markup for FAQs, recipes, and reviews.
Incorporate video content (especially YouTube videos).

“SEO is not about tricking Google. It’s about making your website the best result for the user.”

Ready to Grow Your SEO?

If you want to dive deeper into SEO strategies that work, check out Brandon Leibowitz’s free gift for podcast listeners at:

SEOoptimizers.com/gift

Start implementing these SEO best practices today, and watch your traffic (and revenue) grow!

The post A Ridiculously Easy SEO Plan to Drive More Traffic – Your Blogger Genius Podcast first appeared on SEO Optimizers.

Last Update May 18, 2025 @ 9:31 pm

Free Website Traffic SEO Best Practices & Optimization Strategies Millionaire University Podcast

Search Engine Optimization (SEO) is the golden ticket to free website traffic. If you’re running a business, blog, or online store, understanding SEO is crucial for getting people to find you organically. In a recent episode of the Millionaire University Podcast, SEO expert Brandon Leibowitz from SEO Optimizers shared powerful insights on optimizing your website for search engines.

Let’s break it down into actionable steps so you can boost your rankings and drive more traffic to your website, without spending a dime on ads!

Why SEO Matters

Before we jump into the strategies, here’s why SEO is non-negotiable:

• Free Traffic: Unlike paid ads, SEO allows you to attract visitors without ongoing costs.
• Long-Term Growth: SEO efforts compound over time, unlike paid ads that stop when your budget runs out.
• Higher Credibility: Websites that rank higher on Google are seen as more trustworthy.
• More Conversions: The more organic traffic you get, the higher your chances of making sales or getting leads.

Now, let’s dive into the three pillars of SEO that Brandon discussed in the podcast.

1. Website Optimization: Setting Up Your Site for Success

The foundation of good SEO is a well-optimized website. Here’s what you need to focus on:

Technical SEO: Making Google Happy

Google’s bots don’t see your website the way humans do. They read your code, text, and structure to determine relevance. Here’s how to optimize your website’s technical SEO:

• Mobile Optimization: More than 50% of web traffic comes from mobile. If your site isn’t mobile-friendly, Google will rank you lower.
• Fast Load Speed: If your site takes too long to load, visitors will leave, increasing your bounce rate. Use tools like Google PageSpeed Insights to check your speed.
• Secure Website (SSL Certificate): If your site doesn’t have HTTPS, Google will see it as insecure and rank it lower.
• User Experience (UX): A confusing or cluttered website frustrates users. Keep navigation simple and intuitive.
• URL Structure: URLs should be short, clear, and keyword-rich (e.g., yourdomain.com/best-seo-tips).

On-Page SEO: Optimizing Your Content

• Keyword Placement: Add primary keywords in:
  • Title tags
  • Meta descriptions
  • Headings (H2, H3)
  • First 100 words of your content
  • Alt text for images
• Content Length: Longer, high-quality articles (1,000+ words) rank better.
• Internal Linking: Link to other pages on your site to help users and Google navigate.

2. Content: The Key to Higher Rankings

Creating valuable, keyword-rich content is the backbone of SEO. Here’s how to do it effectively:

How to Find the Right Keywords

Use keyword research tools like:

• Google Keyword Planner (free)
• Ahrefs, SEMrush, or Moz (paid)
• Google Autocomplete & “People Also Ask”

Look for long-tail keywords (e.g., “best SEO tools for beginners” instead of just “SEO tools”) because they have less competition and higher conversion rates.

Content Clusters: Strengthen Your SEO 

Instead of writing random blog posts, create content clusters around a main topic. Example:

Main Topic: “SEO for Beginners”

• Subtopic 1: What is SEO and How Does It Work?
• Subtopic 2: Best Free SEO Tools in 2024
• Subtopic 3: How to Optimize a Blog for SEO
• Subtopic 4: SEO vs. Paid Advertising: Which One is Better?

This signals Google that your site is an authority on the subject, boosting rankings.

AI vs. Human-Written Content

AI-generated content is useful, but it should always be edited and fact-checked. Google prioritizes value over who writes it. Use AI for:

• Outlining blog posts
• Generating topic ideas
• Speeding up content creation

However, human editing is necessary to maintain originality and accuracy.

3. Backlinks: The Fuel for High Rankings

What Are Backlinks?

A backlink is when another website links to yours. The more high-quality backlinks you have, the more authority Google gives your site.

How to Get Quality Backlinks

Guest Blogging – Write valuable articles for other websites in exchange for a backlink. HARO (Help a Reporter Out) – Respond to journalists’ queries for a chance to be featured in major publications.  Podcast Interviews – Get interviewed on industry podcasts and earn backlinks.  Broken Link Building – Find broken links on other sites and suggest your content as a replacement.  Networking & Outreach – Connect with bloggers and business owners in your niche.

Avoid spammy links! Google penalizes low-quality, paid backlinks from shady sites.

Final Thoughts

SEO is the most powerful way to drive free traffic to your website. By focusing on website optimization, high-quality content, and backlinks, you can improve your rankings and attract more visitors.

Need Help with SEO?

Check out SEO Optimizers for expert guidance. Get a free website audit at seooptimizers.com/gift.

Start optimizing today and watch your website traffic soar!

The post Free Website Traffic SEO Best Practices & Optimization Strategies Millionaire University Podcast first appeared on SEO Optimizers.

Last Update Feb 16, 2025 @ 7:50 pm

Mastering SEO Turning Traffic into Revenue About That Wallet Podcast

In this insightful episode of the About That Wallet podcast, host Anthony Weaver sits down with SEO expert Brandon Leibowitz to discuss how businesses can leverage search engine optimization (SEO) to increase visibility, drive traffic, and ultimately, boost revenue.

What is SEO and Why Does it Matter?

SEO, or search engine optimization, is improving a website’s ranking on search engines like Google. Organic search is a major driver of website traffic, so businesses that ignore SEO risk being invisible to potential customers.

“SEO helps you appear in organic, free search results on Google. Unlike ads, you don’t have to pay per click, making it a cost-effective strategy for long-term growth.” – Brandon Leibowitz

The Power of Google Rankings

When users search for products or services, they tend to trust the first few results they see. Google’s search results consist of:

• Paid Ads (businesses pay for every click)
• Organic Listings (free, but competitive rankings based on SEO)

SEO focuses on helping businesses land in those top organic search results to attract highly targeted visitors with purchase intent.

How SEO Translates to Revenue

Getting website traffic is just one piece of the puzzle. Once visitors land on a site, businesses must ensure their websites are optimized to convert traffic into sales or leads.

Factors That Affect Conversion Rates:

1. Website Load Speed – Slow websites increase bounce rates.
2. Mobile Optimization – With over 60% of traffic coming from mobile devices, a mobile-friendly design is crucial.
3. Clear Call-to-Action (CTA) – Users should know exactly what to do next (buy, subscribe, book a consultation, etc.).
4. Trust Signals – Reviews, testimonials, and professional design increase credibility.

Backlinks: The Key to Google’s Trust

One of the biggest challenges businesses face in SEO is getting backlinks—links from other websites pointing to yours.

Why are Backlinks Important?

• They act as a vote of confidence from other sites.
• Google uses them as a ranking factor to determine trustworthiness.
• More quality backlinks mean higher chances of ranking for competitive keywords.

“If you have a dentist website, being mentioned on WebMD, Wikipedia, or a Chamber of Commerce site increases credibility in Google’s eyes.” – Brandon Leibowitz

Common SEO Mistakes Businesses Make

1. Not Building Backlinks – Many businesses focus only on keywords but forget that Google needs trust signals.
2. Ignoring Website Speed – A slow-loading website can drastically reduce conversion rates.
3. Keyword Stuffing – Overloading pages with keywords without providing real value can lead to penalties.
4. Neglecting Mobile Users – If a site isn’t mobile-optimized, it loses potential customers.

The Role of AI in SEO

Artificial Intelligence (AI) is transforming SEO, making it easier to generate content and automate certain tasks. However, AI has limitations.

How AI is Helping SEO:

• Content Generation – AI can help create blog posts, meta descriptions, and social media captions.
• Data Analysis – AI-powered tools provide insights into traffic trends and competitor strategies.
• Automation – AI speeds up keyword research and content suggestions.

AI’s Limitations:

• Lack of Human Touch – AI-generated content needs human editing for accuracy and engagement.
• Cannot Build Backlinks – While AI can suggest backlink strategies, acquiring links still requires human effort.

Where to Start with SEO

For businesses looking to improve their SEO, Brandon suggests:

1. Use Google Analytics & Search Console – These free tools provide insights into website performance and ranking.
2. Optimize for Mobile – Ensure websites are mobile-friendly and load quickly.
3. Start Building Backlinks – Join directories, guest post on related websites, and engage in partnerships.
4. Create Quality Content – Blogging, videos, and podcasts help attract and retain visitors.

Video SEO: Optimizing for YouTube & Beyond

With video content booming, video SEO is a growing field. Here are key strategies:

• Use descriptive file names (e.g., seo-tips-2024.mp4 instead of video1.mp4).
• Add transcripts & captions to make videos searchable.
• Write detailed descriptions with relevant keywords.
• Encourage engagement (likes, comments, shares) to boost rankings.

Final Takeaways

• SEO is a long-term strategy – Unlike paid ads, results take time but are more sustainable.
• Backlinks build credibility – Google prioritizes trustworthy websites with strong link profiles.
• Conversion optimization is key – A great ranking means nothing if visitors don’t convert into customers.
• AI can assist but not replace SEO efforts – AI helps automate tasks but cannot fully replace strategic SEO efforts.

The post Mastering SEO Turning Traffic into Revenue About That Wallet Podcast first appeared on SEO Optimizers.

Last Update Feb 16, 2025 @ 7:44 pm

Mastering SEO for Long Term Business Growth Getting to the Bottom Line Podcast

Search engine optimization (SEO) remains a cornerstone of digital marketing, despite ongoing changes in search algorithms, AI advancements, and shifts in user behavior. In this episode of Getting to the Bottom Line, host Stephanie Smith talks with SEO expert Brandon Leibowitz, founder of SEO Optimizers, to explore the evolving landscape of SEO and how business owners can harness its power to drive revenue and long-term success.

Why SEO Still Matters in 2025

Despite claims that SEO is “dead,” the truth is that as long as people search online, SEO will remain essential.

Brandon has been in the SEO industry since 2007, witnessing shifts like mobile-first indexing, AI integration, and new ranking factors. But the core principle remains: businesses that optimize for search engines gain more visibility, credibility, and leads.

The Evolution of SEO

• Mobile Optimization – Since 2013, Google has prioritized mobile-friendly sites, and today, most web traffic comes from mobile users.
• AI-Driven Search – AI tools like ChatGPT and Google’s AI summaries impact how people search and consume information.
• Content & Backlinks – Google still values high-quality content and authoritative backlinks, making them crucial for ranking success.

How to Optimize Your Website for SEO Success

1. Technical SEO: Laying the Right Foundation

Before focusing on keywords or backlinks, ensure your website meets Google’s technical requirements:

Mobile-Friendly Design – A responsive website is non-negotiable in 2025.

Page Speed Optimization – A slow website hurts rankings; use Google PageSpeed Insights to improve load times.

Structured Data & Schema Markup – Helps Google understand your content.

Clean Code & URL Structure – URLs should be concise, descriptive, and user-friendly.

HTTPS Security – A secure website builds trust and improves rankings.

2. Content Optimization: Write for People, Optimize for Search Engines

Content remains king, but it’s not just about writing—it’s about writing the right content.

How much content should a page have?

• Analyze competitors’ rankings and aim for slightly more comprehensive content.
• Tools like Surfer SEO help analyze word count, structure, and keyword usage.

Content Best Practices:

Keyword Placement – Include keywords in:

• Title tags
• Meta descriptions
• Headings (H2s, H3s)
• Image alt text

Internal Linking – Link relevant pages together to improve site structure.

Content Freshness – Regularly update old blog posts and mark them with a “Last Updated” tag.

3. Backlinks: The Secret to SEO Authority

Google still relies on backlinks as a key ranking factor, but not all backlinks are equal.

What makes a quality backlink?

• Relevance – Links should come from websites in your industry.
• Authority – Backlinks from well-known sites carry more weight.
• Anchor Text Variety – Use natural keyword variations to avoid over-optimization penalties.

Effective Backlink Strategies:

1. Guest Posting – Write for high-quality sites in your niche.
2. Podcast Interviews – A great way to get featured and earn links.
3. Competitor Backlink Analysis – Use Ahrefs or SEMrush to replicate top-ranking competitors’ links.
4. Broken Link Building – Find and replace broken links with your content.
5. Digital PR & HARO – Get featured in news articles and expert roundups.

SEO & AI: The Changing Landscape

With AI becoming more integrated into search engines, here’s how to stay ahead:

• Optimize for Featured Snippets – Google AI pulls content from well-structured, informative sites.
• Use AI for Content Assistance, Not Creation – AI tools can generate ideas, but human-written content still wins in engagement.
• Engage Users to Reduce Bounce Rates – Google tracks user behavior through Chrome data, so quality content and user experience matter more than ever.

The SEO Long Game: Build Trust & Stay Consistent

SEO is a long-term investment that requires patience. Unlike paid ads that stop driving traffic once the budget runs out, SEO compounds over time to generate continuous results.

How to Stay Consistent:

Set Realistic Expectations – SEO takes 3-6 months to show results.

Diversify Your Marketing Strategy – SEO should complement email marketing, social media, and paid ads.

Use Data to Optimize – Google Analytics and Search Console offer insights into traffic, user behavior, and ranking improvements.

Final Takeaways: Action Steps for Business Owners

Start Now – The sooner you begin optimizing your website, the sooner you’ll see results.

Focus on Quality Backlinks – Prioritize niche-relevant, high-authority backlinks over sheer quantity.

Think Mobile-First – Ensure your website is fast, mobile-friendly, and conversion-optimized.

Leverage AI Without Relying on It – Use AI tools for research but maintain human oversight for quality content.

Monitor, Measure, and Adapt – Regularly check rankings, traffic sources, and engagement metrics to refine your strategy.

The post Mastering SEO for Long Term Business Growth Getting to the Bottom Line Podcast first appeared on SEO Optimizers.

Last Update Feb 12, 2025 @ 5:06 pm

If you have done any research on how to drive traffic to your business’ site, you have certainly heard of search engine optimization (SEO). Search engine optimization involves using common search terms that people are googling, called keywords, as a way of signaling to the search engines that your content is relevant to what users are looking for.

But how do you start optimizing your content for Google? How do you choose what keywords to use? Is it just a matter of writing some blog posts with certain words in them, or is there more to it than that?

If you want to top the search engine rankings you will have to step up your game. Fortunately, SEO Optimizers, an experienced and successful SEO company, offers free search engine optimization classes.

These classes focus on search engine optimization strategies that work, from on-page optimization to link building to keyword research and web analytics. If you are trying to grow your business and these terms sound unfamiliar and confusing, join the many students who have begun with SEO Optimizers’ master class. They will help you turn your site into a lead-generating dynamo, with plenty of organic traffic–and without spending a dime on ads.

Take Advantage of Google Analytics For Your Digital Marketing

Google chooses which sites appear first for certain keywords using a system of analytics. Web crawlers, internet bots from the search engines, explore every new page that is created. They look for many things, such as keywords, page organization, meta descriptions, and title tags, and use them to determine how relevant your page is to a given search term.

The better your ranking, the more searchers will see your site on Google’s front page–and the more users will find your site, your content, and your offering of services or goods.

But what tools and strategies are the most powerful for increasing the reach and effectiveness of your digital marketing?

SEO Tools To Increase Online Visibility

When you join a free SEO masterclass, you will learn many amazing SEO tools to help you improve search engine rankings.

There are many great resources and tools for improving your search engine optimization. SEO tools include everything from free (or inexpensive) Chrome extensions to programs that require a paid subscription but that practically do your keyword research and writing for you.

An SEO master class will help you decide what tools you need to jumpstart your digital marketing. It costs nothing to spend fifteen minutes typing keywords into a Google search console and finding out what other related phrases end up popping up, but what can you do with that information once you have gathered it?

Join one of SEO Optimizers’ free SEO courses and find out.

Optimization Strategies For Content Marketing Campaigns

When building an online business–or any business with an online presence–content marketing has to be a high priority. The modern consumer responds well to social media marketing, enjoying the feeling of participating in what they see as a worthy and popular endeavor.

But viral marketing content marketing campaigns don’t just happen; here as elsewhere marketing strategy and technical SEO lay a foundation that can then create exponential growth as your clientele grows and begins to share your content.

A class from an SEO expert can help you understand how search engines work, leading to a deeper understanding of search rankings, link-building techniques, and marketing analytics.

Your website visibility is determined by many technical aspects that you may not have even considered when you first created your site. Join a class to find practical tips to make your site more search engine friendly, as well as more accessible to viewers.

Learn the Basics of Search Engine Optimization

SEO is a complex field. At the same time, the investment of time and minimal financial outlay quickly pay for themselves with increased traffic and leads. When users with intent can find your page, the Google search console becomes your ally, and web analytics becomes your most powerful tool for profits.

Join an SEO master class today. You will learn to analyze data, select the best keywords, and create a marketing strategy that drives sales.

Check the course syllabus for topics covered, and see reviews from other students who have gained skills and grown their businesses as a result of this amazing class.

The post How Search Engine Optimization Classes Propel Business Growth first appeared on SEO Optimizers.

Last Update May 18, 2025 @ 9:32 pm

Leveraging SEO for Greater Business Success: Insights from the E-Commerce Podcast

When it comes to growing an online business, search engine optimization (SEO) remains one of the most powerful and cost-effective ways to drive traffic and increase revenue. In a recent episode of the E-Commerce Podcast, host Matt Edmondson sat down with Brandon Leibowitz, the founder of SEO Optimizers, to discuss how businesses can maximize their digital presence through SEO.

If you’re looking to boost your search rankings, increase conversions, and outshine competitors, then this breakdown of their conversation is packed with actionable strategies just for you.

What Is SEO and Why Does It Matter?

SEO, or Search Engine Optimization, is the practice of improving a website’s visibility in search engine results pages (SERPs). While there are paid ads at the top of Google, the organic (free) listings below them are what SEO focuses on. The goal? To rank higher on Google so that your website gets more clicks, traffic, and ultimately, sales.

Key Benefits of SEO:

• Long-term traffic growth – Unlike paid ads, SEO-driven traffic doesn’t stop when you stop spending money.
• Better brand credibility – Users trust organic search results more than ads.
• Higher ROI – Organic traffic has one of the best conversion rates compared to other channels.

Brandon emphasized that ranking on Google is about trust. Google doesn’t just take your word for it when you say your website is the best. Instead, it looks at external factors, particularly backlinks, to determine credibility

SEO Has Changed – Here’s What Works Now

SEO in 2007 (when Brandon started) was much simpler: throw in a few keywords, build some backlinks, and boom—you rank! But things have evolved. Today, SEO requires a more strategic approach. Here are some of the biggest changes:

1. Mobile Optimization Is Critical

Over 60% of online traffic now comes from mobile devices. Google prioritizes mobile-friendly websites, meaning if your site isn’t optimized for mobile users, you’re losing potential customers.

Actionable Tip: Ensure your website loads fast, is easy to navigate on mobile, and provides a seamless user experience.

2. AI and SEO: What’s Changing?

Google’s search algorithms are constantly evolving, with AI playing a bigger role. Voice searches, AI-generated content, and personalized search results are all reshaping how businesses should approach SEO.

Actionable Tip: Create natural, conversational content that answers user questions. Google rewards content that sounds human rather than robotic.

3. Keywords Are Still Important – But in a Smarter Way

Instead of stuffing a page with exact-match keywords, Google now prioritizes intent. That means long-tail keywords (e.g., “best mechanical pencil for drawing” vs. just “mechanical pencil”) and LSI (Latent Semantic Indexing) keywords (related terms) matter more.

Actionable Tip: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find buyer-intent keywords and naturally incorporate them into your content.

The Power of Backlinks: SEO’s Secret Weapon

A backlink is a clickable link from another website pointing to yours. Google sees backlinks as “votes of confidence,” and they are one of the biggest factors in determining search rankings.

How to Get Quality Backlinks

1. Write guest blog posts – Contribute valuable content to industry-relevant websites and get a backlink in return.
2. Leverage HARO (Help A Reporter Out) – Provide expert insights to journalists and get featured in high-authority publications.
3. Network with bloggers and influencers – Offer a free product in exchange for a review and a link.
4. Get listed on directories – Join local business directories, chamber of commerce websites, and niche-specific directories.

Avoid spammy backlinks – Buying 1,000 links from Fiverr may sound tempting, but low-quality backlinks can get your site penalized by Google.

Actionable Tip: Use tools like Ahrefs or Moz to analyze your competitors’ backlinks and target similar sources.

Optimizing Your Website for Conversions

SEO is about getting traffic, but what happens when users arrive? Your website must convert visitors into customers. Here’s how to improve conversion rates:

1. Improve Website Speed

A slow website kills conversions. A one-second delay can reduce conversions by 7%.

Actionable Tip: Use Google PageSpeed Insights to analyze and fix speed issues.

2. Use Clear Call-to-Actions (CTAs)

Make it easy for visitors to take action, whether it’s buying a product, signing up for a newsletter, or booking a call.

Actionable Tip: Keep CTAs visible and use persuasive text (e.g., “Get Your Free Guide Now!”).

3. Optimize for Mobile Users

Since most users browse on mobile, ensure your design is mobile-first. Don’t clutter pages—keep navigation simple.

Actionable Tip: Use short forms, easy-to-read fonts, and clickable buttons.

Blogging and Content Marketing for SEO Success

Writing blog posts isn’t just about sharing thoughts—it’s a powerful SEO strategy. Blogs help businesses rank for long-tail keywords and establish authority.

Best Blogging Practices for SEO:

• Answer common customer questions (check Google’s “People Also Ask” section for ideas!)
• Use structured data (FAQ schema) to increase the chances of getting featured snippets
• Create pillar content (long, detailed guides) and interlink to related blog posts
• Embed videos – Google prioritizes multimedia content, and YouTube (owned by Google) is the second-largest search engine!

Actionable Tip: Write blog posts answering highly searched questions and update them regularly for better rankings.

Final Thoughts: SEO Is a Long-Term Game

Brandon’s biggest takeaway? Be patient! Unlike paid ads that bring instant traffic, SEO takes months to show significant results—but the payoff is huge.

The post Leveraging SEO for Greater Business Success – Ecommerce Podcast first appeared on SEO Optimizers.

Last Update Feb 16, 2025 @ 7:38 pm

How To Rank #1 On Google SEO Tips Podcast ClearBrand

Brandon has been in the SEO industry since 2007, and he’s seen it all. From Google’s ever-changing algorithms to the rise of AI-driven search, the fundamentals of SEO remain intact: as long as people are searching, SEO will exist.

Even if Google were to disappear (which is highly unlikely), another search engine would take its place. Search engines are a core part of the internet, and SEO adapts to wherever people are searching—whether on Google, Amazon, YouTube, or Yelp.

The SEO Evolution: Then vs. Now

Brandon points out that SEO has evolved drastically. In the early days, keyword stuffing and mass backlinking worked. Today, Google prioritizes user experience, quality content, and authoritative backlinks.

• Google has shifted toward entity-based SEO, focusing more on topics and relevance rather than just keywords.
• AI-generated content is on the rise, but Google still prioritizes helpful, high-quality content.
• Backlinks still matter, but quality trumps quantity.

How to Rank on Google in 2025

1. Technical SEO: Fix the Foundation First

Before jumping into content or backlinks, ensure your website is technically sound.

Mobile-Friendly – Google’s mobile-first indexing means your site must be optimized for mobile devices.

Fast Loading Speed – A slow website hurts rankings. Use tools like Google PageSpeed Insights to check and optimize load times.

Structured Data – Implementing schema markup helps search engines understand your content better.

Clean URL Structure – URLs should be short, keyword-rich, and user-friendly.

Secure Website (HTTPS) – Security is a ranking factor. Ensure your site has an SSL certificate.

2. Content Optimization: Quality Over Quantity

While keywords still matter, content quality and relevance are the key to ranking today.

How much content should a blog post have?

• There’s no fixed number. The best approach is to analyze competitors’ ranking on page one and write slightly more comprehensive content.
• Tools like Surfer SEO can help analyze word count, keyword density, and structure based on top-performing content.

What makes content rank?

Well-researched and in-depth – Answer the user’s query thoroughly.

E-A-T Factors – Expertise, Authority, and Trustworthiness matter.

Keyword Placement – Keywords should be naturally included in:

• Title tags
• Meta descriptions
• Headers (H2s, H3s)
• URL structure
• Image alt text

Internal Linking – Link-related articles and service pages for better navigation and authority distribution.

Freshness Matters – Regularly update old blog posts and mark them as “Last Updated” to improve relevance.

3. The Power of Backlinks: Quality Over Quantity

Backlinks remain a top-ranking factor, but spammy links can hurt your rankings.

What makes a good backlink?

• Relevance – The site linking to you should be related to your industry.
• Authority – A backlink from The New York Times is more valuable than one from a random blog.
• Natural Anchor Text – Avoid keyword-heavy anchor text. Use variations and natural phrasing.

Strategies to Build Backlinks:

1. Guest Posting – Write for authoritative sites in your niche.
2. Podcast Interviews – Being a guest on relevant podcasts provides high-quality backlinks.
3. Digital PR – Getting featured in news articles, roundups, and expert lists.
4. Competitor Backlink Analysis – Use tools like Ahrefs or SEMrush to analyze and replicate competitor backlinks.
5. Broken Link Building – Find broken links on authoritative sites and suggest your content as a replacement.

4. AI and the Future of SEO

AI is reshaping search, but SEO fundamentals still apply.

• Google’s AI Updates – AI is being integrated into search results, but it still pulls from indexed websites.
• AI-Generated Content – Google says AI-written content is fine as long as it provides value.
• Chrome User Data – Google tracks behavior through Chrome to gauge user satisfaction with search results.
• Zero-Click Searches – Google is increasingly providing answers directly in search results (featured snippets, AI summaries). Optimize for snippets!

The SEO Mindset: Play the Long Game

SEO is a long-term investment. Unlike paid ads that stop generating leads when the budget runs out, SEO builds momentum over time.

How to Approach SEO with Patience and Strategy:

Set Realistic Expectations – SEO takes months, not days. Expect 3-6 months for results.

Diversify Traffic Sources – SEO should complement paid ads, social media, and email marketing.

Systematize Your Efforts – Build a repeatable SEO process:

• Weekly blog updates
• Monthly backlink outreach
• Quarterly content refreshes

The post How To Rank #1 On Google SEO Tips Podcast ClearBrand first appeared on SEO Optimizers.

Why SEO Still Matters

SEO, short for Search Engine Optimization, is about making your website more visible to search engines like Google. It’s how businesses get listed in those coveted first-page results, driving free organic traffic.

But SEO isn’t just about stuffing keywords into content. It involves building trust with Google through technical optimization, high-quality content, and backlinks. Brandon explains that as long as people search—whether on Google, Amazon, or Yelp—there will be a need for SEO.

Key Takeaways: How to Succeed in SEO

To thrive in today’s SEO landscape, you need to understand the basics and adapt to new trends. Here’s what Brandon shared about staying ahead of the game:

1. Focus on On-Page SEO

• Optimize title tags, meta descriptions, and headers with targeted keywords.
• Add detailed and valuable content to each page. Google’s bots rely on text to understand your website.
• Update old blog posts with fresh content and include a line indicating the latest update.

2. Build Trust With Backlinks

Google’s algorithm heavily weighs backlinks—links from other websites to yours. However, not all backlinks are created equal. Prioritize:

• Relevance: Links from websites in your niche hold more weight.
• Authority: A backlink from a site like Forbes or The New York Times is more valuable than one from a low-quality blog.
• Natural Linking: Avoid shady link farms or over-optimized anchor text.

3. Content Is King, but Context Rules

• Analyze your competitors’ content to determine the ideal word count and structure.
• Tools like Surfer SEO can help identify which keywords and content features to include.
• Ensure your content provides genuine value and answers searchers’ questions.

4. Embrace a Long-Term Mindset

SEO doesn’t deliver overnight results. It’s an investment that pays dividends over time. Start with small, consistent efforts like:

• Publishing new blog posts once or twice a month.
• Gradually building backlinks through guest posts, collaborations, and outreach.

The Role of AI in SEO

Artificial intelligence is shaking up the SEO world. From AI-generated content to advanced tools like ChatGPT, businesses are exploring new ways to save time and improve efficiency. However, Brandon cautions against relying too heavily on AI for writing. Why? AI tools often lack accuracy and fail to meet Google’s standards for valuable, engaging content.

Instead, use AI as a helper:

• Generate content outlines.
• Brainstorm blog ideas.
• Fact-check and rewrite AI-generated drafts for originality and value.

What to Avoid in SEO

Not all strategies are created equal. Here are common pitfalls to sidestep:

• Private Blog Networks (PBNs): These are low-quality backlink farms that Google penalizes.
• Irrelevant Backlinks: Links from unrelated industries confuse Google and weaken your credibility.
• Keyword Stuffing: Overloading content with keywords feels unnatural and leads to penalties.

Pro Tips for Building Backlinks

Backlinks are the backbone of SEO. Here’s how Brandon recommends approaching them:

• Guest Posting: Write valuable articles for relevant websites and include a backlink to your site.
• Offer Value: In outreach, incentivize potential partners with free products, exposure, or collaborations.
• Monitor Anchor Text: Diversify your link text with a mix of branded terms, keywords, and natural phrases like “click here.”

SEO’s Resilience: A Game of Patience

Brandon acknowledges that SEO can be frustrating for newcomers due to its slow nature. Unlike paid ads, which offer instant visibility, SEO requires consistent effort. But the rewards—a steady flow of organic leads—are worth it.

In his words: “SEO is a long-term play. Build a few backlinks each month, keep optimizing your website, and results will follow.”

Ready to Dominate the Search Results?

If you’re ready to optimize your website, start with the basics:

1. Fix your on-page SEO.
2. Create high-quality content that matches the searcher’s intent.
3. Strategically build backlinks.

Want personalized guidance? Brandon offers a free website audit and exclusive resources at SEO Optimizers.

The post Is SEO Dead? Expert Insights on the Future of Search Engine Optimization first appeared on SEO Optimizers.

Last Update Nov 26, 2024 @ 11:20 pm

It can often come as a surprise to healthcare professionals that providers rely on search engine results pages just as much as retailers and having strong healthcare SEO is crucial to turning website visitors into patients and customers of your medical practice. You need a good SEO strategy to ensure you stand out among other providers in the healthcare industry and your local SEO should funnel search engine traffic to your healthcare website. Search engines use many ranking factors and simply having a presence as a healthcare practice won’t get you the web visitors your site needs.

The only way to increase your online visibility is with a solid SEO strategy and it will give web users organic search results that turn into more patients for your practice and more customers for the medical services you provide. The more medical SEO you add to your web pages, the more search engines understand your healthcare services, leading to potential patients taking advantage of your health services. When you increase your search rankings, you improve your healthcare business and that’s what every healthcare site should be after.

Understanding Healthcare Search Engine Optimization

Search engines treat the medical industry the same as all other businesses and you need solid healthcare SEO if you want to stand out, even if your main goal is to increase the local search results in your immediate area. Search engines take a person’s input and use meta descriptions, search engine crawlers, and web page keywords to return results that match their search intent. That means the Google search console is looking at healthcare websites to find the terms that match rather than running local searches for services in the immediate area.

This can lead to other healthcare companies getting traffic based on their SEO efforts rather than their healthcare content or location because of the way that search engine algorithms work. If you want traffic that turns into patients for your medical professionals, you need a medical SEO strategy that puts you front and center in front of potential patients by using relevant keywords and keyword optimization throughout all of your web pages. Healthcare organizations need the help of SEO services just as much as any other industry and your potential patients are relying on your search engine optimization to find you in all the search traffic they get whenever they look for a local provider on Google or any other engine.

Definition and Importance of SEO in Healthcare

Simply having a Google business profile for your healthcare organization isn’t going to provide the kind of traffic your website needs, especially when your potential patients are using other search engines and different healthcare businesses are utilizing their entire site architecture to get seen in search engine rankings. Social media management and positive online reviews are important, but your medical website will get its real traffic from major search engines that use your SEO strategy to find you. That’s why healthcare SEO services are so important when search engine users are seeking out their healthcare.

SEO stands for search engine optimization and it simply means that keywords and other factors are considered and added to every web page your healthcare website has so Google and other major search engines can match a user’s terms to your site. For instance, if someone is looking for urgent care in their local directories, they’ll type those relevant keywords into the search engine and get results. If your site has been optimized correctly, your organization will be one of the first results with your address and phone number displayed to let them know you’re the best option for their healthcare.

Benefits of SEO for Medical Practices

Every business in the world benefits from implementing technical SEO as part of their digital marketing and the healthcare business is no different, especially when you consider how many options are in your local area, all trying to get the same potential patients that you’re seeking out. A healthcare SEO strategy is the main way for healthcare providers to connect with patients and you have to make sure you’re using local SEO to show up in every local search. The more SEO efforts you implement, the higher you’ll rank in the search results and the more you’ll stand out among the rest of the healthcare industry.

Healthcare SEO could be considered the most important SEO strategy since search engines are returning results when the search intent could mean the difference between health and sickness, so your online visibility has to reach more patients online. Healthcare businesses have to identify their target audience and use meta descriptions and other healthcare SEO efforts to rank in local searches to get potential patients the care they need. Search engines aren’t going to mark your healthcare organization as the best option in their search results, so you have to make sure it happens for the people who need it.

Identifying Your Target Audience

Your healthcare SEO strategy starts with the target audience you want to see your business when they’re using search engines to find healthcare organizations in a local search and the first step is to define what that means. Keyword research should begin with the medical services you offer and the people who are most likely to seek them out with local SEO, no matter which search engines they happen to be using. For instance, your target audience could be made up of potential patients seeking urgent care, physical therapy, or hospice care and your site architecture has to reflect that with its technical SEO strategy to rank high in search results.

Healthcare websites have to work with search engines to ensure their healthcare SEO strategy matches the audience they want to find and the services they need and it starts with targeting the right people looking for services from the healthcare industry. Once you know your target audience, it gets easier to choose healthcare SEO that matches what they’re typing into search engines to get your site in front of them. It’s key to showing up in search engine results and one of the biggest reasons to seek out professional help for your healthcare SEO.

Patient Search Behavior and Keyword Research

Identifying patient search behavior is the next step toward ranking in search engine results and it’s always a big part of healthcare SEO strategy to give your patients the information they need to choose you from other healthcare websites. It’s important to include information about the Health Insurance Portability and Accountability Act (HIPAA) so everyone who sees you online knows that you’re overseen and adhere to healthcare rules. Along with your address and phone number, it’s going to give people the reassurance they need to choose you.

Patients will also seek out online reviews, so it’s best to ensure they’re prominently displayed in search engines so they can find them easily rather than going through your Google business profile or website to find what other people have to say about you. These SEO services are indispensable for healthcare providers and part of every healthcare SEO strategy that gets the results you’re looking for. If it’s what your patients are searching for, you need it in your site architecture to get them to your web pages.

On-Site Optimization Techniques

When you go with a professional for your healthcare SEO strategy, you’re going to get proven methods to increase reach and visibility within the healthcare industry and in your local area, which will turn into more patients taking advantage of your services. These methods go beyond simply adding SEO for healthcare on your web pages so all search engines find your site and rank it high in their results. High-quality backlinks, for instance, must be a part of your site architecture to appeal to web crawlers that judge a site’s quality, rather than looking for keyword matches.

Healthcare websites have to be filled with quality content for search engines to examine in conjunction with the healthcare SEO you’re using throughout your pages, and that content has to have meta information that SEO services can add for you. Healthcare SEO comes in many forms and it’s a lot for healthcare providers to add on their own, on top of providing patient care.

Optimizing Title Tags, Description Tags, and Meta Tags

Just to name a few facets of healthcare SEO, your website will need title tags for search engines to find, description tags for your patients to read on the results pages, and meta tags that will make it stand out among other healthcare websites. Title tags are the first things that search engine results pages rely on and they’ll be the most commonly used terms. Description tags come second with more nuanced terms that will appeal to the specific needs of your target audience.

Healthcare providers often overlook the importance of meta tags and this is where more web pages fail to rank in typical searches by patients and other people seeking out different types of medical care in their local SEO searches. This is a text that only appears in the source code for your web pages, so it must appeal directly to the search engines and not the people reading your descriptions online. It can mean the difference between high and low traffic for your healthcare website and is something most healthcare professionals overlook in their keyword research.

Content Marketing Strategies for Healthcare

Medical professionals should give a lot of focus to local SEO to ensure that people in the immediate area are finding them and that’s something that most businesses don’t have to worry about when they’re carrying out their keyword research or optimizing their websites. Healthcare SEO has to appeal to local searches and the entire SEO strategy should be built around it, as opposed to simply focusing on keywords and meta descriptions that highlight their medical services to the people who need them. When your healthcare SEO appeals to the local population, you’ll see an increase in business as patients and web visitors easily find your location and choose you over the other providers they come across.

Any healthcare practice that has a medical website should advertise their address and phone number as often as they can to get that information in the search results and shown on the first page, instead of making people go through their sites to find them. A strong social media presence is also necessary to make the site architecture more robust and appealing to the people who find it in the first few rankings of the results page. Backlinks to other site pages and refreshed SEO will ensure that your site stays up to date on the latest search terms that your audience is typing into the search engines.

Local SEO for Healthcare Providers

Search engine algorithms are a lot to understand for anyone and that’s why your best bet for getting your healthcare practice in front of people is to find a professional SEO provider that will do the keyword research for you, as well as add meta descriptions and alt text for high search traffic. All these things are necessary for a strong web presence and that’s the only thing that will make you stand out among the other healthcare options. You want to appeal locally and that takes an in-depth understanding of SEO and how to implement it throughout your entire website so visitors can find you and choose your care.

The more time that gets invested into local SEO for healthcare, the more business you’ll see and that’s what every industry needs, including healthcare and medical providers in every area of the country. Once your medical SEO has been catered to the local area, it will be much easier for patients to find you and know exactly what you can provide to them, leading to much more business for you. Let a professional company get you online visibility while you focus on your healthcare services and everyone will benefit from the work you put in every single day.

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