How SEO for Real Estate Investors Can Build Long-Term Growth

Search engine optimization (SEO for real estate investors) is no longer a luxury—it’s essential. In a competitive landscape where property investors, brokers, and agents are all vying for visibility, SEO can give you the edge to stand out and attract high-quality leads.

Brandon Leibowitz, founder of SEO Optimizers, recently shared his SEO journey and insights on the Real Estate Investors Club podcast. Let’s break down what he said into an actionable, story-driven blog post designed to help real estate professionals scale with SEO.

Brandon’s SEO Origin Story

Brandon didn’t plan to become an SEO expert. With a background in business marketing, he stumbled into digital marketing after college. His first job involved learning SEO, social media, paid ads, and email marketing from scratch. As he gained experience, Brandon realized SEO had a unique power: driving consistent, free traffic to websites.

He worked his way up to director-level SEO roles and began taking on freelance clients. Eventually, he scaled his own business to the point where he could leave his 9-5. Now, he helps business owners, including real estate professionals, grow traffic and revenue using proven SEO strategies.

Why SEO Matters for Real Estate Investors

SEO for real estate investors is about more than just traffic—it’s about visibility, trust, and credibility. Here’s why:

• Most users start their search on Google
• Organic rankings signal authority
• You get free traffic over time (versus paid ads)
• SEO supports long-term brand building

If you’re not showing up in search results, someone else is—and they’re taking your leads.

How to Choose the Right Real Estate SEO Strategy

Brandon recommends three key questions to guide your SEO efforts:

1. Do people search for your services?

Use Google Keyword Planner to find relevant keyword volume. For example:

If no one is searching for your offering, SEO won’t help. Instead, focus on social media. But if search demand exists, you’re missing out by not ranking.

2. Can you find niche, low-competition keywords?

Avoid hyper-competitive terms like “real estate agent in New York.”
Instead, focus on:

• Specific cities, counties, or neighborhoods
• Property types (townhomes, condos, vacation rentals)
• Investment types (turnkey rentals, REITs, flips)

3. How will you build trust with Google?

This is where backlinks come in. Google looks for:

• Relevance: Are the linking sites related to real estate?
• Authority: Are they established (e.g., Forbes vs. a random blog)?

Avoid shady backlink practices. You want quality, not quantity.

LSI + NLP Keywords for SEO Success

To rank effectively, you need semantic variety around your main keyword. Below are LSI (Latent Semantic Indexing) and NLP-friendly keywords to sprinkle throughout your content:

LSI Keywords:
real estate marketing, property SEO, real estate lead generation, rental property keywords, investment property SEO, digital marketing for brokers, organic traffic, keyword targeting, website optimization, real estate website ranking

NLP Keywords:
Google algorithm, backlink profile, domain authority, search rankings, SEO audit, keyword research, local SEO, content optimization, search engine visibility, schema markup, SEO strategy

Use these naturally in content, metadata, and headings.

SEO vs. Paid Ads: Where Should You Invest?

Real estate professionals often wonder: should I put my budget into SEO or ads?

Brandon’s take: diversify.

• SEO is long-term and cost-effective.
• Paid ads are fast but can get expensive.
• Social media reach is declining over time.
• You don’t own social platforms, but you own your website.

If you’re investing in your future, SEO is the foundation. Ads are great, but don’t put all your eggs in that basket.

5 SEO Tips for Real Estate Investors

1. Niche Down

Instead of competing for “real estate investor,” try:

• “Buy property in [gated community]”
• “Townhomes in [zip code]”

2. Build Trust with Backlinks

Get links from:

• Property blogs
• Investment publications
• Local chambers of commerce

3. Optimize Every Page

Include text on every page with target keywords. Don’t rely only on images.

4. Use Schema Markup

Add schema to show:

• Reviews
• Location
• Events

5. Improve UX (User Experience)

• Fast load times
• Mobile-friendly layout
• Intuitive site structure

Google rewards helpful websites that people stay on longer.

What Makes a Good SEO Consultant?

Ask these before hiring:

• What’s your SEO process?
• How do you build backlinks?
• Can I see results from past clients?
• Will you optimize images, videos, and maps?
• Do you offer keyword research and SEO audits?

Avoid vague answers. Transparency is key.

Final Thoughts: Be Patient, Be Strategic

SEO for real estate investors takes time. You’re not going to rank overnight, especially in saturated markets. But with consistent effort, keyword research, and backlink outreach, you will build lasting traffic that pays off month after month.

If you’re serious about growing your real estate business, start by identifying your audience, understanding what they search for, and creating content that answers their questions.

Want Expert Help?

Brandon offers a free SEO analysis and access to free training at SEOoptimizers.com/gift.

Whether you’re a broker, investor, or property manager, understanding SEO can change the trajectory of your business. Stop losing leads to competitors who rank above you—take control of your search visibility today.

The post SEO & Digital Marketing for Real Estate Investors – Real Estate Investors Club Podcast first appeared on SEO Optimizers.

SEO Podcast Interview Recap: Brandon Leibowitz on Demystifying Search Engine Optimization

Focus keyword: SEO podcast interview

If you’ve ever felt overwhelmed by SEO, you’re not alone. In this SEO podcast interview, Brandon Leibowitz, founder of SEO Optimizers, breaks down what search engine optimization is and how small and medium businesses can leverage it to drive more traffic and increase conversions.

What Is SEO?

Search engine optimization (SEO) is the process of improving your website’s visibility on Google without paying for ads. In this SEO podcast interview, Brandon explains it simply:

SEO means ranking your website in the organic (free) section of search engines like Google.

When you search on Google, the top results are paid ads. SEO helps you appear just below those ads, in the free listings. These positions drive clicks without the cost of pay-per-click advertising.

Why SEO Still Confuses People

SEO is intangible, constantly evolving, and doesn’t offer immediate results. Brandon highlights two key challenges:

• Delayed gratification: SEO takes time to show results.
• Lack of visibility: Business owners can’t always see what’s working behind the scenes.

Still, it’s one of the best long-term digital marketing strategies available.

Keywords: The Foundation of SEO

One major takeaway from the SEO podcast interview was how important keyword research is. Brandon explains that many businesses fail because they target the wrong keywords or only use broad, one-word terms.

The longer the keyword, the more intent behind it.

Example:

Instead of just using “book,” try “quirky detective novel set in Chicago.”

Tools Brandon Recommends:

• Google Keyword Planner: Free and data-driven
• Competitor Research: See what keywords your competition is using

The SEO Onboarding Process

So what happens when a business signs on with SEO Optimizers? Here’s a quick overview:

1. Website Audit
   • Analyze technical SEO, content, design, and speed
   • Compare with competitors
2. Keyword Strategy
   • Find phrases that attract the right audience
   • Focus on intent-driven long-tail keywords
3. Content Optimization
   • Add unique text to every important page
   • Ensure the right keywords appear naturally
4. Link Building
   • Analyze competitor backlinks
   • Get authoritative links to boost credibility
5. Ongoing Testing and Refinement
   • SEO is not one-and-done; constant updates are essential

Google Ads vs. SEO: What’s the Deal?

Many wonder whether running Google Ads helps with organic rankings. The short answer? No.

Google separates paid and organic results. Paying for ads won’t improve your SEO ranking.

However, Brandon suggests using remarketing ads to re-engage visitors who left your site without converting.

Multi-Channel Strategy Wins

Relying on SEO alone is risky. Brandon advises using multiple channels to build brand visibility:

• SEO
• Google Ads (for remarketing)
• Social media (Facebook, LinkedIn)
• Email marketing
• Content marketing (blogging, video)

How Much Content Should You Add?

Google reads text, not images. To improve rankings:

• Add original content to each page (300-1,000+ words)
• Don’t copy/paste from other pages
• Place it anywhere: top, middle, or bottom

“Google is just a robot. The more context you give it, the better it understands your site.”

How to Know How Much to Write?

Search your main keyword on Google. Open the top 10 organic results. Count the words on each page, then aim to:

Write 10-15% more than the average word count of top-ranking pages.

This benchmarking method ensures your content is competitive.

Social Media’s Role in SEO

Google can’t fully crawl social media profiles (except YouTube and Twitter, to some extent), but having a presence signals legitimacy.

Every business should at least have profiles on LinkedIn, Facebook, YouTube, and Instagram.

It’s not about activity. It’s about credibility.

Local SEO Tips

For local businesses (e.g., lawyers, doctors, service providers):

• Optimize your Google Business Profile
• Get listed in Apple Maps, Bing Maps, and Yelp
• Include local keywords like “[Service] in [City]”

Does Facebook Advertising Help SEO?

Not directly. But Facebook Ads can:

• Bring traffic to your site
• It is useful for retargeting and brand awareness
• Serve as a supplement, not a replacement for SEO

Video Content: A Secret Weapon

YouTube, owned by Google, is a powerful SEO booster. Use it to:

• Explain your services
• Drive views via low-cost YouTube ads
• Embed videos on your website for increased dwell time

Final Thoughts From Brandon

Brandon wraps up the SEO podcast interview with a simple takeaway:

You don’t need to be everywhere. Just be where your audience is.

He offers a free website analysis for businesses interested in improving their search visibility.

Check it out at: https://seooptimizers.com/gift

Related LSI & NLP Keywords

seo expert interview, organic search traffic, google ranking factors, keyword planner tutorial, remarketing ads, backlink strategy, content optimization, google my business seo, on-page seo best practices, long-tail keywords, google ads vs seo, ecommerce seo tips, seo audit, technical seo checklist, youtube seo, digital marketing podcast, seo growth tips, google seo strategy, optimizing website content, search intent, mobile-friendly site, bounce rate, domain authority, site crawlability, alt text optimization, schema markup, local business seo, online visibility, website traffic growth

Key Takeaways

• SEO is a long-term strategy that requires consistency
• Keyword research is the foundation of successful SEO
• Content and backlinks remain the most important ranking factors
• Google Ads do not influence organic rankings, but remarketing can be useful
• Social presence, even if minimal, adds legitimacy
• YouTube is an underused asset in SEO strategies

This SEO podcast interview with Brandon Leibowitz breaks down complicated strategies into simple, actionable steps. Whether you’re new to SEO or refining your approach, these insights can help you climb the ranks of Google without paying for every click.

The post The Art of SEO – PR After Hours Podcast first appeared on SEO Optimizers.

Why Your Call-to-Action Above the Fold Could Be the Website Game-Changer You’re Missing

When it comes to website performance, your call-to-action above the fold can make or break your conversions. This golden insight was at the heart of a recent podcast interview with Brandon Leibowitz, founder of SEO Optimizers. With years of experience optimizing websites for higher engagement and ROI, Brandon shared one simple truth: most people don’t scroll.

And that’s a problem.

Let’s dive into this no-fluff breakdown of why “above the fold” is not just web design jargon — it’s your secret weapon.

The Importance of Above-the-Fold Real Estate

The term “above the fold” comes from newspapers — everything visible without unfolding the paper. On a website, it means what a user sees before scrolling.

According to Brandon, 70% of users never scroll. So if your CTA is buried at the bottom of your homepage or product page, you’re already losing the majority of potential conversions.

Why it matters:

• People are impatient.
• Attention spans are shorter than ever.
• If the CTA isn’t immediately visible, it might as well not exist.

“You already lost over half the people that came to your website because they’re not going to scroll.”

Key Takeaway: Place the CTA Where It’s Seen First

Brandon emphasized that your primary conversion goal — whether it’s “Buy Now,” “Book a Call,” or “Subscribe” — must sit right at the top. No exceptions.

Here’s what you should keep above the fold:

• A compelling value proposition
• A bold and visible CTA button
• Supporting visual elements (like hero images or short explainer videos)
• Social proof (trust badges, testimonials)

This combination hooks your visitors in and tells them exactly what to do next — no hunting required.

Think Like a First-Time Visitor

Brandon shared a relatable analogy: imagine sending someone unfamiliar with your site to a specific page and watching them try to find something. The confusion they experience? That’s what your average user goes through.

“Ask someone to go to this page — you’ll see where they get lost.”

This is where UX meets conversion strategy.

Fix it by:

• Streamlining navigation
• Using clear, minimal menus
• Designing a funnel-focused layout
• Testing user flows regularly

5 Mistakes That Kill Conversions Below the Fold

Want to know what not to do? Here are some common missteps Brandon has seen repeatedly:

1. Hiding the CTA at the bottom
2. Overloading the hero section with text
3. Using vague language (e.g., “Click here”)
4. Failing to differentiate from competitors upfront
5. No value proposition in the top section

These mistakes lead to decision fatigue and confusion, not conversions.

CTA Optimization Checklist

Let’s make this tactical. Before launching any new page, run through this above-the-fold CTA checklist:

Real-Life Example: Two Sites, Two Outcomes

Site A: Buried CTA. Beautiful design but no direction above the fold.
Result: 1.2% conversion rate.

Site B: CTA + value prop in the first screen view. Simpler layout.
Result: 3.8% conversion rate.

Same traffic. Different outcomes. All because Site B respected that precious above-the-fold space.

Related LSI & NLP Keywords for “Call-to-Action Above the Fold”

To further optimize your content and site, here are topical keyword phrases to weave into your pages:

LSI Keywords:
call-to-action placement, above the fold strategy, conversion rate tips, website heatmap, bounce rate, visual hierarchy, homepage design, user interaction, landing page optimization, click-through rate

NLP Keywords:
optimize CTA, fold line design, mobile conversion UX, CTA design best practices, user journey mapping, conversion-driven layout, website engagement strategy, page layout testing

Supporting Keywords:
website CTA, lead conversion tips, user flow, user retention, homepage CTA, sales funnel design, eCommerce CTA, marketing conversion tips

Brandon’s Final Thoughts: Simplicity Wins

Let’s face it — we often overcomplicate things. Brandon reminds us that simple, strategic placement is often more powerful than any amount of fancy design or clever copywriting.

“Make it easier and more streamlined to get to that whatever action it is you want them to take.”

If your site isn’t doing that yet, you know where to start.

Final Words

Putting your call-to-action above the fold isn’t just good practice — it’s essential. If your visitors have to work to convert, most won’t. In today’s digital age, clarity and ease of use convert better than complexity and cleverness.

If you want more tips like this from Brandon, catch the full episode — streaming now on Facebook.

#CallToAction #AboveTheFold #WebsiteOptimization #ConversionRate #DigitalMarketingTips #SEOOptimizers #BrandonLeibowitz #MarketingStrategy #UserExperience #WebDesignTips #CTABestPractices #OnlineSales #WebConversionStrategy

The post Search Engine Optimization Tips – Business Breaks Podcast first appeared on SEO Optimizers.

How SEO Fuels Online Growth: Lessons from Brandon Leibowitz on the Coaching Call Podcast

Search engine optimization (SEO) is more than a digital marketing tactic—it’s the foundation of online visibility. In a recent episode of the Coaching Call Podcast, SEO expert Brandon Leibowitz shared practical, no-fluff strategies that anyone, from pizza shop owners to personal trainers, can use to grow their digital presence. His journey, insights, and step-by-step methods for building online trust and traffic are essential listening for entrepreneurs.

This blog post breaks down Brandon’s top strategies and lessons on SEO and digital marketing in an easy-to-understand, story-driven format.

The Accidental Start of a Marketing Career

Brandon didn’t set out to become an SEO expert. He simply wanted to start his own business and stumbled into digital marketing right after college. His first job was with a company that didn’t know much about digital marketing either, so they all learned together, taking workshops and building skills on the fly.

That hands-on learning led him to discover SEO’s superpower: free traffic. Unlike paid ads or social media, search engine optimization builds long-term momentum without ongoing ad spend.

What Is SEO Really About?

Focus keyword: search engine optimization

Search engine optimization is not just about adding keywords to a website. As Brandon explains, SEO involves:

• Researching what people are searching for
• Strategically placing keywords in titles, descriptions, and body content
• Earning backlinks from trusted, relevant sites
• Building Google’s trust in your brand
• Ensuring your website is user-friendly and conversion-focused

“Google doesn’t trust anyone by default,” Brandon explains. “It’s your job to prove your website is relevant and credible.”

5 Ways to Build Google’s Trust

To rank higher on Google, you need to earn trust. Brandon shared five essential strategies for this:

1. Backlinks – Get high-authority, relevant sites to link to you.
2. SEO Title Tags – Use your main keywords in the page title (max 60 characters).
3. Meta Descriptions – Include search terms and a clear summary of the page.
4. Local SEO Signals – Mention your business location on every page (but don’t overdo it).
5. Unique Pages for Each Keyword/Location – Create dedicated pages for each city or service.

“If you want to rank for ‘Pizza in Santa Monica,’ you better have a whole page just about that.”

Getting Found Starts with Keyword Research

Brandon emphasizes that the foundation of SEO is keyword research. He suggests:

• Looking at what competitors rank for
• Using Google’s free Keyword Planner tool
• Focusing on both branded (your name/business name) and non-branded keywords (like “restaurant near me”)

Without keywords, your site is like a store with no signs—it exists, but nobody knows it’s there.

Common Mistakes That Tank Your SEO

Brandon points out several mistakes even seasoned business owners make:

• Using generic keywords with high competition
• Not optimizing the SEO title tag
• Forgetting to submit a sitemap to Google
• Relying too heavily on social media traffic
• Creating content for search engines, not people

Your Website Is Only Half the Battle

Once people find your website, you have to keep them there. Here’s what Brandon recommends:

• Add clear calls to action (book now, contact us, order online)
• Include video content (people prefer watching over reading)
• Feature reviews and testimonials
• Use a visual design that builds trust
• Update content regularly (Google likes fresh websites)

“You can spend thousands building a site, but if it doesn’t convert, it’s just a pretty digital brochure.”

Personal Branding & Social Media Synergy

Your brand and your SEO go hand in hand. As Brandon says, social media doesn’t usually generate sales directly—it builds trust. Most people will check your social media to verify your legitimacy.

Brandon’s top social tips:

• Focus on the platforms your target audience uses
• Don’t try to be everywhere—be where it matters
• Give value before asking for anything
• Use short-form videos to educate and entertain
• Build trust through consistency, not just promotions

Should You Use Linktree or Just Link to Your Website?

Linktree and similar tools can feel trendy, but Brandon warns against relying on them. “Your goal is to get people to your website, not bounce them to five more platforms they don’t care about.”

Stick with one clear call-to-action: visit your website.

Pinterest, TikTok, and Choosing the Right Platforms

Brandon emphasizes that not all platforms are right for all businesses.

Pinterest: Great for female-oriented niches like DIY, fashion, and food
TikTok: Ideal for businesses with visual content or “how-to” value
Instagram: Strong for brand awareness, but harder to convert
LinkedIn: Best for B2B services and thought leadership

“Figure out where your audience hangs out—then go all in on that platform.”

From Zero to Hero: How to Scale Your Online Presence

If you’re starting from scratch, here’s Brandon’s blueprint:

1. Set up your website – Or hire a developer to do it.
2. Submit your sitemap to Google Search Console.
3. Research keywords and optimize SEO title tags and meta descriptions.
4. Build content around each main keyword and location.
5. Start getting backlinks from relevant websites.
6. Use social media to build trust, not just to sell.
7. Track everything using Google Analytics and Search Console.
8. Keep learning—because Google updates never stop.

What Makes Brandon Different?

A lot of marketers promise big results. Brandon focuses on what matters: conversions.

He understands that traffic without action is useless. That’s why he combines SEO with conversion optimization, email marketing, and paid ads to create full-funnel growth.

“Most visitors will leave your website. The goal is to capture and convert them before they do.”

Want to Learn More? Brandon Has a Gift for You

You can get free SEO training, audits, and strategy sessions from Brandon at:

SEOoptimizers.com/gift

It includes:

• Free SEO classes
• A site audit from Brandon himself
• Tools to help you find what’s working (and what’s not)

Final Thought: Give Before You Ask

Whether you’re sharing tips on social or optimizing your homepage for Google, Brandon’s approach is consistent: offer value first.

This strategy builds trust, loyalty, and long-term results.

If you’re serious about getting more traffic—and turning that traffic into customers—take Brandon up on his offer and get your SEO analysis today.

The post Digital Marketing For Beginners – Coaching Call Podcast first appeared on SEO Optimizers.

Why SEO Still Matters in 2025: Insights from Brandon at Active FM

Search engine optimization (SEO) remains one of the most powerful tools in digital marketing, even in 2025. In a recent episode of Active FM, Brandon—a digital marketing expert with over 15 years in the field—unpacked what really works in today’s landscape and why SEO is far from outdated. From optimizing websites and content to understanding how social media, backlinks, and email marketing play into visibility, the episode delivered a treasure trove of actionable insights.

Focus keyword: SEO

Let’s break it all down in this punchy, no-fluff recap.

How Brandon Got Into SEO

Brandon didn’t plan to be an SEO expert—he fell into it. After earning a degree in business marketing, his first job threw him into the deep end with digital marketing. He handled everything from paid ads to email campaigns, but SEO stuck with him.

“Back then, I realized everyone’s going to have a website in the future—and I should probably stick with this digital marketing thing.”

Fast-forward to today, and Brandon runs his agency dedicated to helping businesses get free, organic traffic from Google.

Lessons Learned After 15+ Years in SEO

H2: Diversification is Key

Brandon emphasizes one core lesson: don’t rely on a single traffic source.

• Don’t just build on platforms like Facebook or Instagram—you’re “renting” space.
• Build and own your website so you control your content and data.
• Use Google, email, and SEO to build stable, long-term assets.

H3: Be Patient, but Data-Driven

• Growth takes time—SEO isn’t instant.
• Use analytics tools to track performance.
• Run A/B tests to optimise conversion rates.

Where Should Businesses Focus Their Optimization?

H2: Know Where Your Audience Lives

Not every platform will be worth your time. Brandon suggests:

• Identify where your audience hangs out: Is it Google? Instagram? Pinterest?
• Focus your energy on those platforms, not all platforms.
• Avoid spreading your resources too thin.

H3: Create Content Based on Intent

Brandon breaks down the content dilemma like this:

Why SEO Requires Text—Even if People Don’t Read It

Even in a visual, short-form era, Google still needs text to understand your website.

• Google can’t fully “read” images or video—text is still king.
• Add SEO-rich content to the bottom of pages to please both humans and bots.
• On social? Reuse that long-form content into short captions or tweets.

Boosting Conversions with A/B Testing

Getting traffic isn’t the end goal—conversions are.

Brandon recommends constant website testing:

1. Change button labels from “Buy Now” to “Add to Cart.”
2. Move the phone number higher up on the page.
3. Adjust color, size, or font.
4. Track performance before making permanent changes.

“There’s no perfect website. You always have to be testing.”

Funnels & Email: The Secrets to Long-Term Growth

H2: Email Isn’t Dead—It’s Gold

Brandon drops a bold claim: email is the most effective form of marketing.

• You own email addresses—unlike followers on social platforms.
• Offer a freebie: an ebook, a discount code, or a consultation to collect emails.
• Keep it simple: Fewer fields = more sign-ups.

“Just by asking for someone’s name, you lose conversions. Less is more.”

H3: Build Funnels, Not Just Pages

Create touchpoints to build trust and stay top-of-mind:

• Capture emails early.
• Use remarketing ads.
• Engage via social platforms.
• Provide real value—don’t just pitch.

SEO is Still All About Backlinks

H2: Backlinks Build Trust With Google

Backlinks are still one of the most important ranking signals.

Brandon explains how:

• Google trusts your site more when other reputable sites link to you.
• Focus on quality over quantity.
• Build links from relevant sites—a health blog backlink means more to a dentist than one from a sneaker brand.

H3: How Small Businesses Can Get Backlinks

• Use tools like Ahrefs, Moz, or Semrush to study competitors.
• Offer to write guest blogs, sponsor events, or create valuable content others will want to link to.
• Build real relationships with other site owners.

Paid Ads vs SEO: What’s More Effective?

Brandon’s take?

• Google Ads work—but they’re expensive.
• SEO is a long-term investment. Once ranked, you stay visible even if you pause efforts.
• Fake clicks are a risk, but Google has systems to counteract fraud.

How Long Does SEO Take?

H2: Depends on Your Site & Niche

• Brand new website? Expect 6+ months for results.
• Established site with some SEO? 1–3 months may be enough.
• Heavily competitive industry? It may take longer, but it’s worth it.

Amazon SEO & Influencer Marketing: Expanding the Toolbox

H3: Amazon Listings Need SEO Too

You can optimize for Amazon’s search algorithm like you do for Google.

• Add keywords in titles, bullet points, and descriptions.
• Treat your product page like a landing page.

H3: Influencers Still Matter—With a Caveat

• Social engagement is down, but influencer shoutouts still help brand awareness.
• Choose micro-influencers in your niche for better ROI.

Key Takeaways from Brandon

1. Diversify traffic sources—don’t rely on one channel.
2. Build your own platform—own your website and email list.
3. Test, test, test—optimize everything from buttons to headlines.
4. Focus on your audience—be where they are.
5. Don’t ignore email—it converts better than anything else.
6. Earn quality backlinks—they’re still crucial for ranking.

Related LSI + NLP Keywords for SEO:

• search engine optimization
• digital marketing
• organic traffic
• website conversions
• Google rankings
• backlink building
• content marketing
• keyword research
• SEO strategy
• Google algorithm
• on-page SEO
• traffic generation
• email list building
• CTA testing
• A/B split testing
• blog outreach
• long tail keywords
• ecommerce optimization
• influencer marketing
• social media strategy

The post SEO Lessons & Tactics for Business Owners – Active FM Podcast first appeared on SEO Optimizers.

How Backlinks Boost SEO: Expert Tips from Brandon Leibowitz

When it comes to SEO, backlinks aren’t just helpful—they’re essential. In a recent podcast episode of More Than a Few Words, Lorraine Ball sat down with digital marketing expert Brandon Leibowitz, founder of SEO Optimizers, to unpack exactly why backlinks matter, how to get them, and how small businesses can use them strategically to boost online visibility.

From breaking down backlink basics to sharing advanced search tips and real-world outreach strategies, this conversation is a goldmine for any business owner looking to get serious about search rankings.

Let’s break it down.

What Is a Backlink and Why Should You Care?

A backlink is simply a clickable link from another website that points to yours.

Imagine you’re reading an article on Forbes.com and you see Brandon’s name hyperlinked. Clicking that takes you to his website—boom, that’s a backlink. And according to Google, every legitimate site that links to you is essentially vouching for your credibility.

That digital “vote of confidence” increases your trustworthiness and authority online.

Why Are Backlinks Important for SEO?

Backlinks help Google determine:

• Popularity – Are other sites talking about you?
• Relevance – Are those sites related to your industry?
• Authority – Are those sites trustworthy themselves?

In other words, not all backlinks are created equal.

Getting linked from a massive site like The Wall Street Journal or Wikipedia holds far more weight than a random blog no one’s heard of.

How to Find Quality Backlink Opportunities

1. Spy on Your Competitors

Want to know where your competitors are getting mentioned?

Use paid tools like:

• Ahrefs
• SEMrush
• Moz

These let you plug in a competitor’s URL and extract their backlink profile. You can see:

• Where they’re getting featured
• Who’s writing about them
• Whether they’re guest blogging, podcasting, or publishing press releases

Then, reverse-engineer that strategy and go after the same (or better) links.

Pro Tip: Even if these tools are expensive, you can subscribe for one month and do a backlink blitz analysis.

2. Use Advanced Google Search Operators

Don’t want to pay for tools yet?

Try this DIY Google method:

inurl:"guest-post" + your keyword

This filters for websites that accept guest contributions in your niche.

Other useful combos include:

• intitle:"write for us" + keyword
• site:domain.com + keyword (to see where it’s mentioned on a specific domain)

Or just type in your niche + blog/podcast and start digging.

What Makes a Backlink High-Quality?

According to Brandon, two things matter most:

1. Relevance

The backlink should come from a site related to your niche.

• If you’re in SEO, try getting linked from marketing or entrepreneurship blogs.
• If you sell skincare, beauty, and wellness, sites are your best bet.

Avoid sites that publish content from every industry under the sun. That’s a red flag.

2. Authority

Is the linking site itself reputable?

• High authority: Sites with strong domain rankings and lots of traffic.
• Low authority: New or spammy sites, or content farms that sell links.

Not sure? Look for these signs:

Can Bad Backlinks Hurt You?

Yes. Google can penalize your site for associating with shady websites.

Brandon warns against:

• PBNs (Private Blog Networks): Fake sites created just to manipulate rankings.
• Foreign-language blogs: Unless your site targets that language, these look spammy.
• Reciprocal link rings: “You link to me, I link to you” rarely works anymore.

Instead, focus on building long-term relationships with legitimate sites that offer real value to your audience.

How to Offer Value and Earn Backlinks

Cold outreach works—but only if you do it right.

Here’s how to avoid sounding like a spammer:

1. Offer Original Content

• Blog posts
• Infographics
• Case studies
• Expert quotes

2. Be a Guest

• Appear on niche podcasts
• Do Q&A interviews
• Host joint webinars

3. Build Relationships

Don’t just drop a “Can I get a link?” email. Introduce yourself, compliment their work, and explain how your content adds value to their audience.

Rule of thumb: Would you link to this yourself? If not, don’t ask others to.

Who You Link to Also Matters

Backlinking isn’t a one-way street.

When you link to other websites:

• Choose high-quality sources
• Make sure they are relevant to your niche
• Avoid linking to spammy or irrelevant domains

Google looks at both incoming and outgoing links to determine your site’s trustworthiness.

Final Takeaway: Backlinks = Digital Reputation

To quote Brandon: “In life and online, you’re judged by the company you keep.”

So if you want Google (and customers) to take your business seriously:

• Be intentional about who you associate with
• Build links from sites you respect
• Offer value, not just ask

Whether you’re a small business owner or digital marketer, focusing on backlink strategy isn’t optional—it’s essential.

NLP + LSI Keywords to Include in Your Backlink Strategy

Here’s a list of semantically related keywords to diversify your content:

• SEO strategy
• Link building
• Guest post outreach
• Domain authority
• Google rankings
• Organic traffic
• Off-page SEO
• White hat SEO
• Site trustworthiness
• Niche blogs
• Podcast backlinks
• Web visibility
• Referral traffic
• Search engine optimization
• Online credibility
• Link juice
• Do-follow backlinks
• Anchor text
• PageRank
• Blog collaborations
• SEO audit
• Link quality

Conclusion

A smart backlink strategy can transform your online presence. Focus on quality over quantity, value over volume, and relevance over randomness.

Brandon’s advice is simple but powerful: think like a human, build real connections, and the rankings will follow.

Ready to improve your SEO with backlinks?

Start by checking your competitors, crafting valuable content, and targeting reputable sites in your niche.

Want help with that? Visit SEOoptimizers.com—because your site deserves more traffic, more leads, and more credibility.

The post Backlinks What They Are & How To Get Them – More Than A Few Words Podcast first appeared on SEO Optimizers.

How Podcast SEO Can Skyrocket Your Audience: Insights from Brandon Leibowitz

Search engine optimization for podcasts is more than just a buzzword—it’s a powerful way to get discovered, grow your audience, and own your content. In a recent interview on Podcasting Amplified, SEO expert Brandon Leibowitz unpacked the practical strategies podcasters need to master podcast SEO and start showing up where it matters most—on Google.

Whether you’re a seasoned host or just getting started, this guide will help you optimize your podcast for search engines and turn your content into a traffic-generating machine.

What Is Podcast SEO and Why Does It Matter?

Podcast SEO is the process of optimizing your podcast content—titles, show notes, website pages, and audio metadata—to increase its visibility on search engines like Google.

In Brandon’s words:

“You can’t just rely on Spotify and iTunes anymore. If your episodes don’t show up in Google, you’re missing out on a huge audience.”

By using podcast SEO strategies, you’ll:

• Attract more listeners organically
• Build authority in your niche
• Convert casual visitors into subscribers
• Gain backlinks that increase search ranking

 LSI and NLP Keywords Related to Podcast SEO

To optimize your content naturally, here’s a list of latent semantic indexing (LSI) and NLP-friendly keywords related to podcast SEO:

• podcast discoverability
• audio SEO optimization
• podcast marketing strategies
• podcast website traffic
• backlink building
• keyword research tools
• podcast promotion tips
• Google search visibility
• episode show notes SEO
• Audio metadata optimization
• organic podcast growth
• podcast platform algorithms
• transcription SEO benefits
• guest podcast backlinking
• SEO plugins for podcasters
• blog post episode pages
• podcast analytics tools
• long-tail keyword targeting
• WordPress podcast site
• search engine rankings

1. Why Your Podcast Needs a Website

You don’t own Spotify or YouTube—you’re just renting space.

Brandon emphasized that building a dedicated website for your podcast is non-negotiable. Without one, you’re sending traffic to platforms that don’t belong to you, and worse, missing out on backlinks and engagement.

Here’s Why You Need a Podcast Website:

• You gain control over user experience and calls to action.
• You can embed YouTube or audio players on your own site.
• Each episode becomes a blog post optimized for different keywords.
• You increase your chances of getting backlinks from guests and other blogs.

Pro Tip: Use platforms like WordPress or PodPage. While WordPress is more customizable, both are SEO-friendly if optimized properly.

2. Backlinks: The Real SEO Game-Changer

Brandon made it clear:

“You can do everything else right, but if you don’t have backlinks, Google won’t trust you.”

What Are Backlinks?

Backlinks are clickable links from other websites pointing to your own. They act as trust signals to search engines.

How Podcasters Can Earn Backlinks:

• Feature guests and share a custom webpage for their episode.
• Ask guests to link to the episode from their website or newsletter.
• Write guest blog posts on relevant sites in your niche.
• Use podcast directories (though some are “nofollow” links, they still build visibility).
• Repurpose content on platforms like Medium and link back to your site.

3. Optimize Every Episode with Smart Keywords

SEO begins with choosing the right keywords, but one keyword per episode is usually the best approach.

Keyword Research Tips:

• Use Google Keyword Planner to find high-volume, low-competition terms.
• Don’t guess—a single letter change (singular vs. plural) can mean 10x more traffic.
• Each episode should have a unique keyword focus.
• Incorporate that keyword in:
  • Episode title
  • URL slug
  • H2 or H3 headings
  • First 10% of your show notes
  • Meta descriptions and image file names

4. SEO + Social Media: A Cross-Promotion Strategy

Publishing your podcast everywhere sounds exhausting, but tools like Hootsuite, Later, or Buffer help automate this process.

Social Media Tips from Brandon:

• Tailor titles and descriptions for each platform (YouTube, Instagram, etc.)
• Post teasers and link back to your website, not to Spotify or Apple Podcasts
• Use UTM tracking links to monitor traffic
• Always embed videos on your site for full control

Remember: The goal isn’t just listening—it’s traffic to your domain.

5. Build Pages, Not Just Posts

Each podcast episode should be its own optimized landing page. Treat it like a blog post:

• Add a compelling headline (with keywords)
• Include a transcript or summary
• Embed the audio or video
• Include guest bios and links
• Add related episodes or calls to action

Why this matters:

• More pages = more ranking opportunities
• More content = more keyword targeting
• More structure = better user experience

6. Don’t Rely on Just One Platform

SEO strategies differ across platforms. A title that works on Google might not rank well on YouTube.

Brandon’s Advice:

• Research keywords for each platform
• Adjust titles slightly between Google and YouTube
• Focus your effort where your target audience spends time
• Use free SEO tools like:
  • Google Search Console
  • Google Analytics
  • Yoast (for WordPress)

7. Measure What Matters

Tracking progress is essential.

Key Tools to Monitor SEO Success:

Look for trends:

• Which episodes drive the most traffic?
• Where are your listeners coming from?
• Which keywords are ranking?

8. The Truth About Podcast Platform Algorithms

Every platform ranks differently. Spotify, iTunes, and Google Podcasts all have their algorithms.

What Can You Do?

• Focus on getting more reviews on select platforms
• Include keywords in your file name before uploading
• Choose 1-2 platforms to prioritize based on your audience
• Monitor performance and adjust your efforts accordingly

Final Takeaway: Podcast SEO Is a Long Game—Start Today

Podcast SEO isn’t about instant wins. It’s a compound strategy that builds momentum over time.

Brandon’s advice was crystal clear:

“Start with your website. Build backlinks. Choose smart keywords. And promote your podcast like it’s your business—because it is.”

Want to Dive Deeper?

Brandon has made a gift available for listeners and readers alike.

Visit SEOoptimizers.com/gift
You’ll find:

• Free SEO classes
• Tools to audit your podcast site
• A free SEO consultation with Brandon

The post Getting Your Podcast To The Top of Google SEO Best Practices – Podcasting Amplified first appeared on SEO Optimizers.

Unlocking the Power of SEO: A Deep Dive with SEO Expert Brandon

In the world of digital marketing, Search Engine Optimization (SEO) is often seen as the holy grail of driving organic traffic to a website. But, as Brandon, an SEO expert with 17 years of experience, explained in a recent interview on Doing Business with the Servant’s Heart podcast, SEO is more than just about keywords. It’s about building trust, making sure your website is visible, and using strategies that create long-term success. Let’s break down the key insights shared during this enlightening conversation and how they can impact your own business growth.

Understanding SEO: The Basics You Need to Know

At its core, SEO is all about improving your website’s visibility on search engines like Google. But it’s not just about getting people to your site. Brandon explains that getting traffic is important, but without conversions, that traffic doesn’t add much value. The real challenge lies in making sure that once visitors land on your site, they are compelled to stay and take action, whether that’s signing up for a consultation or purchasing a product.

Brandon goes further to clarify that SEO is about getting into the free listings on Google, which appear below the ads on search results. The aim is to dominate that “free real estate” as much as possible with organic results. The more space you take up on the search results page, the better your chances of attracting clicks.

ROI: The Elephant in the Room

One of the key points Brandon emphasized is Return on Investment (ROI). While SEO gets you traffic, ROI depends on how well you convert that traffic into leads or sales. Unfortunately, many website owners see high bounce rates—people visiting the site but leaving quickly without engaging with the content. The solution, as Brandon suggests, is remarketing ads.

For instance, if someone visits your website but doesn’t convert (like signing up for a free class or buying a product), remarketing ads can bring them back. These ads can follow potential customers around, reminding them about your products or services, keeping you top of mind. The key here is multiple touchpoints—engaging with your audience at different stages to build trust and improve conversions.

Holistic Marketing: More Than Just SEO

Though SEO is crucial, it shouldn’t be your only marketing tool. Brandon stresses the importance of a holistic marketing approach. For example, using social media, email marketing, and paid ads alongside SEO can create a well-rounded strategy. SEO brings in free traffic, but social media and email campaigns allow you to connect directly with your audience, nurturing relationships that lead to higher conversion rates.

As Brandon put it, don’t put all your eggs in one basket. Diversify your approach and bring in traffic from various channels. A single source of traffic (like just relying on SEO) isn’t enough to guarantee success in the long run.

Setting Limits on Remarketing Ads

If you’ve ever visited a website and then noticed ads for that site popping up everywhere you go, you might have felt overwhelmed. Brandon explained that, when done correctly, remarketing ads should not feel intrusive. You can control how often your ads appear and set frequency caps. For example, showing an ad once a day for the next month can keep you in front of potential customers without overwhelming them. The key is to target your ads based on user behavior and ensure that the frequency of your ads is just right.

SEO Takes Time: Patience is Key

As much as everyone wants quick results, SEO is a long-term game. Brandon shared that many businesses get discouraged after only a few months if they don’t see immediate results. However, SEO is about gradual growth. In some cases, like working with a low-competition client, SEO can produce fast results. However, with highly competitive markets, SEO requires more time and persistence.

For example, a client with little competition might see their site on page one of Google within just a month, but for industries with fierce competition, it can take several months or even a year to achieve similar results. Patience and consistency are key in this process.

The Importance of Content and Backlinks

When it comes to optimizing your website, content is king. Google rewards websites that have original, valuable content. Brandon emphasized the importance of ensuring each page on your site has text—a few hundred words per page, at the very least. This content helps search engines understand what your page is about and ranks it accordingly.

Additionally, backlinks (links from other websites pointing to yours) play a critical role in ranking. Without backlinks, it’s almost impossible to rank well on Google. Brandon explained that he spends his own money building backlinks for his clients, which includes writing content, conducting press releases, and other efforts to get your site recognized across the web.

What to Look for in a Marketing Agency

Choosing the right marketing agency is crucial. As Brandon explained, you should look for an agency that has experience and a proven track record. Their own website should be optimized, and they should be actively working on SEO for their own site. If they can’t get their own site ranked, they likely won’t be able to do much for yours.

Brandon also warned against going for cheap SEO services that promise quick results. Low-cost services often cut corners and fail to deliver substantial long-term results. SEO requires substantial time and investment, particularly in creating high-quality content and building meaningful backlinks.

Leveraging Email Marketing for Success

When it comes to email marketing, authenticity is crucial. While Brandon helps guide clients on how to collect emails and create effective campaigns, he believes that business owners should write their own emails. Personalized and authentic emails resonate better with subscribers. Brandon’s own success with email marketing came when he started offering value through free classes, which encouraged more people to sign up.

Email marketing provides businesses with direct access to their audience. Unlike social media, where only a small percentage of followers see your posts, emails are directly delivered to inboxes, making them one of the most effective marketing tools. Offering valuable content, such as ebooks, free classes, or special discounts, can help grow your email list.

Final Thoughts: Be Consistent and Persistent

As Brandon wraps up the conversation, one piece of advice stands out: persistence. Marketing is an ongoing process, and success doesn’t come overnight. Whether it’s SEO, email marketing, or social media, businesses need to keep refining their strategies and never stop learning.

For business owners looking to dive deeper into SEO or improve their digital marketing efforts, Brandon offers a range of free resources. From classes to free website analysis, these tools can help businesses gain a competitive edge in the digital world.

The post Unlocking Business Growth Mastering SEO & Holistic Marketing Servants Heart Podcast first appeared on SEO Optimizers.

SEO Optimization: The Key to Unlocking Free Traffic for Your Business

SEO (Search Engine Optimization) has evolved over the years, but its core principle remains the same: drive organic, free traffic to your website. The idea of SEO can seem daunting at first, with its long list of components and constant algorithm updates. However, once you break it down into manageable chunks, it becomes clear that this is the most effective way to boost your online presence without spending on paid ads. In this post, we’ll dive deep into insights shared by SEO expert Brandon Leibowitz, founder of SEO Optimizers, and explore how small businesses can take advantage of SEO to thrive online.

Understanding SEO and Why It Matters

At its core, SEO is about improving your website’s visibility on search engines like Google. When someone searches for keywords relevant to your business, your goal is to ensure your website ranks high enough to be seen. But SEO isn’t just about having the right keywords—it’s also about optimizing your content, website structure, and even non-traditional content such as videos and images.

Brandon highlights that SEO isn’t just about traditional website rankings anymore. For instance, images and videos now often show up on Google search results, and local businesses can make sure they appear in Google Maps. “SEO is about claiming as much free real estate on the internet as possible,” says Brandon.

The Importance of Quality Content and Backlinks

As Brandon points out, good content and quality backlinks are among the most crucial factors for SEO success. Quality content not only answers users’ queries but also helps Google understand your website better. With that understanding, Google can rank your pages for the most relevant keywords.

Backlinks—links from other websites pointing to yours—are another significant ranking factor. If these links come from reputable sources, Google sees your website as more trustworthy, which can give you a boost in rankings.

The key here is quality over quantity. “It’s not just about getting backlinks from any website; it’s about getting them from sites relevant to your industry,” Brandon emphasizes. Whether you’re working with influencers or partnering with other businesses, relevance is key to making your SEO efforts successful.

Navigating the Overwhelming World of SEO

For many business owners, SEO can feel overwhelming. There’s always something to do—whether it’s optimizing content, fixing technical SEO issues, or building backlinks. Brandon notes that there are a few options:

1. Do Nothing: Stick to your current approach, which may result in missed opportunities for traffic.
2. DIY SEO: Take matters into your own hands, which can be time-consuming but rewarding.
3. Hire an SEO Agency: Work with a team of experts who can handle the heavy lifting and deliver results.

Brandon explains that while it’s possible to do SEO yourself, it can become a full-time job. That’s where SEO agencies like SEO Optimizers come in—they handle everything from website audits and content optimization to backlink building, saving you time and energy while delivering measurable results.

Automating SEO Tasks with Tools

One of the challenges of SEO is the sheer volume of tasks. But, as Brandon explains, some tools can help automate some of the processes. For instance, Zapier is a tool that automates tasks like posting blog content to your social media accounts. While it doesn’t do everything, it helps streamline certain tasks, saving you time so you can focus on what matters—creating great content.

However, even with automation, Brandon emphasizes that promotion is a key part of content marketing. Whether you’re publishing a blog post or releasing a podcast episode, spending just 30 minutes promoting it can significantly boost engagement. From sharing it on social media to emailing your list, consistent promotion is what transforms a piece of content from a forgotten post to a traffic-driving asset.

Technical SEO: Mobile Optimization and Website Structure

One of the common mistakes many businesses make is neglecting technical SEO aspects like mobile optimization. With over half of online traffic coming from mobile devices, your website must be mobile-friendly. Google even has a mobile-friendly test tool to help you check how your website performs on mobile devices.

Brandon stresses that SEO is as much about user experience as it is about content. If your website takes too long to load or doesn’t display properly on mobile, Google will rank you lower. He advises businesses to regularly check for technical issues that may hurt their rankings.

Additionally, proper website structure is vital. For example, organizing your website into clear categories makes it easier for search engines to understand what each page is about. This structure also helps users navigate your site more easily, improving the overall experience and contributing to higher rankings.

Case Study: SEO Success with a Fashion Company

A prime example of SEO success comes from Brandon’s work with a fashion company specializing in clothing for music events and festivals. While the company had a solid backlink profile and a reputable brand, its website structure was holding them back. They had duplicate pages competing against each other, which caused confusion for search engines.

By restructuring the website and eliminating duplicate content, Brandon helped the company skyrocket to the top of search engine results for highly competitive keywords. The result? A significant increase in traffic and sales.

This case study underscores an essential SEO lesson: website structure and content quality can make or break your rankings. Even if you have great backlinks and content, if your website is disorganized or cluttered, Google may not be able to understand it properly.

Conversion Rate Optimization: Turning Traffic Into Sales

SEO isn’t just about getting traffic to your website—it’s about converting that traffic into leads, sales, or whatever your business goals may be. This is where conversion rate optimization (CRO) comes into play.

Brandon explains that small adjustments, such as changing the position of a button or tweaking the wording, can have a big impact on conversion rates. “A/B testing is key,” he says. “You never know what will work until you test it.”

If you’ve optimized your website for SEO and are still not seeing results, it might be time to look into conversion optimization. Whether it’s changing button colors, adjusting the layout, or improving your call-to-action, even small changes can make a big difference in turning visitors into paying customers.

The Future of SEO: What’s Next?

With Google constantly changing its algorithms, it can feel like SEO is a moving target. However, staying up to date with these changes is crucial for maintaining your website’s rankings. As Brandon mentions, one of the most significant recent developments in SEO has been the rise of AI. While it’s still too early to determine exactly how AI will impact SEO, it’s clear that it will play a role in shaping the future of search results.

For businesses, the takeaway here is simple: keep learning and stay adaptable. SEO is a long-term strategy, and by staying informed and working with experts, you can continue to grow your online presence, no matter how the landscape evolves.

Conclusion: Embrace SEO for Long-Term Growth

Search engine optimization may seem like a daunting task, but it’s a key ingredient for long-term business success. Whether you’re a small business owner or running a larger operation, investing time and resources into SEO will pay off in the form of more traffic, better visibility, and increased conversions.

Brandon Leibowitz and his team at SEO Optimizers have helped countless businesses improve their online presence, and by following his advice—focusing on high-quality content, building relevant backlinks, and continuously optimizing—you can unlock the potential of SEO for your business as well.

The post Unlock the Secrets of Search Engine Optimization Marketer of the Day Podcast first appeared on SEO Optimizers.

Last Update May 18, 2025 @ 9:29 pm

A Ridiculously Easy SEO Plan to Drive More Traffic – Your Blogger Genius Podcast

In today’s digital landscape, SEO (Search Engine Optimization) is a game-changer for bloggers, entrepreneurs, and content creators looking to grow their online presence. But where do you start? In this insightful podcast interview with SEO expert Brandon Leibowitz, we uncover actionable strategies to help you rank higher on Google, attract more traffic, and convert that traffic into revenue.

Why SEO Matters More Than Ever

The digital marketing landscape is evolving rapidly. Platforms like Pinterest—which once drove massive traffic to blogs—are shifting to retain users on their platform. As a result, content creators are realizing that SEO is a must-have skill to stay relevant and drive organic traffic.

“SEO is a way to get free traffic. And why would you want to pay if you can get it for free?” – Brandon Leibowitz

The SEO Roadmap for Content Creators

If you’re a blogger, influencer, or online entrepreneur, understanding SEO doesn’t have to be intimidating. Follow these steps to optimize your content and make it Google-friendly while keeping your focus on creating engaging content.

1. Start with Keyword Research

Before you create content, you need to know what people are searching for. Keyword research helps you identify high-volume, low-competition keywords that your audience is already looking for.

Tools for Keyword Research:

• Google Keyword Planner (Free)
• Ubersuggest (Affordable)
• SEMrush / Ahrefs / Moz (Premium)

Pro Tip: Search your target keyword on Google and analyze the top-ranking pages. Check what keywords they are using and how long their content is.

2. Spy on Your Competition

Google has already done the work of ranking the best content—so why reinvent the wheel?

• Search for your topic on Google.
• Analyze the top 10 search results.
• Note the common keywords and content structure.
• Create something better, longer, and more useful.

“If every page on Google’s top 10 uses ‘flat tires’ instead of ‘flat tire,’ that’s probably the best keyword to use.”

3. Write Content That Ranks

Google loves detailed, well-structured content. Use the People Also Ask section in Google to find additional subtopics and FAQs to cover.

Writing Checklist:

Include your keyword in the title, first paragraph, and subheadings.
Aim for long-form content (1,500+ words) for competitive keywords.
Answer related questions (use Google’s “People Also Ask” section).
Use short paragraphs, bullet points, and numbered lists to improve readability.
Add internal links to your other blog posts and service pages.

“Google can’t read images or videos—it reads text. The more relevant text you have, the better.”

4. On-Page Optimization: The SEO Boosters

Once your content is written, make sure it’s optimized for search engines.

On-Page SEO Must-Haves:

5. Backlinks: The Key to Ranking #1

“Backlinks are what rank websites. Without them, none of your SEO efforts will matter.”

Backlinks (when another website links to yours) act as votes of confidence for Google. The more quality backlinks you have, the higher you rank.

How to Get Backlinks:

• Guest Blogging – Write for industry-related websites.
• Blogger Outreach – Offer valuable content to others in exchange for a link.
• Social Media Promotion – Share your content widely to attract natural links.
• Broken Link Building – Find broken links on other sites and suggest your content as a replacement.

6. Leverage Schema Markup for Higher Visibility

Schema markup helps search engines understand your content better and enhances your visibility in search results. This is especially important for:

• FAQs (Frequently Asked Questions)
• Recipes
• Product Reviews
• Event Listings

“Schema helps Google highlight your content. If your competitors aren’t using it, you get a serious advantage.”

7. Use Video to Dominate Search Results

Google prioritizes video content, especially from YouTube (since Google owns it).

Tips for SEO-Optimized Videos:

• Post your videos on YouTube.
• Embed the video into your blog post.
• Optimize your video title, description, and tags with relevant keywords.
• Add subtitles and transcripts to increase accessibility.

“Google only cares about making money. If you embed a YouTube video, Google makes money from ads—so they reward you with better rankings.”

The Final Word: SEO is a Long-Term Game

SEO isn’t about quick wins—it’s about building authority over time. If you create valuable, optimized content and earn backlinks, your rankings will improve.

Quick Recap:

Do keyword research before creating content.
Analyze top-ranking competitors and improve upon their content.
Write long, engaging, structured content with keywords in the right places.
Optimize on-page SEO (title tags, meta descriptions, images, and internal links).
Get backlinks from relevant, high-authority sites.
Use schema markup for FAQs, recipes, and reviews.
Incorporate video content (especially YouTube videos).

“SEO is not about tricking Google. It’s about making your website the best result for the user.”

Ready to Grow Your SEO?

If you want to dive deeper into SEO strategies that work, check out Brandon Leibowitz’s free gift for podcast listeners at:

SEOoptimizers.com/gift

Start implementing these SEO best practices today, and watch your traffic (and revenue) grow!

The post A Ridiculously Easy SEO Plan to Drive More Traffic – Your Blogger Genius Podcast first appeared on SEO Optimizers.

Last Update May 18, 2025 @ 9:31 pm

Free Website Traffic SEO Best Practices & Optimization Strategies Millionaire University Podcast

Search Engine Optimization (SEO) is the golden ticket to free website traffic. If you’re running a business, blog, or online store, understanding SEO is crucial for getting people to find you organically. In a recent episode of the Millionaire University Podcast, SEO expert Brandon Leibowitz from SEO Optimizers shared powerful insights on optimizing your website for search engines.

Let’s break it down into actionable steps so you can boost your rankings and drive more traffic to your website, without spending a dime on ads!

Why SEO Matters

Before we jump into the strategies, here’s why SEO is non-negotiable:

• Free Traffic: Unlike paid ads, SEO allows you to attract visitors without ongoing costs.
• Long-Term Growth: SEO efforts compound over time, unlike paid ads that stop when your budget runs out.
• Higher Credibility: Websites that rank higher on Google are seen as more trustworthy.
• More Conversions: The more organic traffic you get, the higher your chances of making sales or getting leads.

Now, let’s dive into the three pillars of SEO that Brandon discussed in the podcast.

1. Website Optimization: Setting Up Your Site for Success

The foundation of good SEO is a well-optimized website. Here’s what you need to focus on:

Technical SEO: Making Google Happy

Google’s bots don’t see your website the way humans do. They read your code, text, and structure to determine relevance. Here’s how to optimize your website’s technical SEO:

• Mobile Optimization: More than 50% of web traffic comes from mobile. If your site isn’t mobile-friendly, Google will rank you lower.
• Fast Load Speed: If your site takes too long to load, visitors will leave, increasing your bounce rate. Use tools like Google PageSpeed Insights to check your speed.
• Secure Website (SSL Certificate): If your site doesn’t have HTTPS, Google will see it as insecure and rank it lower.
• User Experience (UX): A confusing or cluttered website frustrates users. Keep navigation simple and intuitive.
• URL Structure: URLs should be short, clear, and keyword-rich (e.g., yourdomain.com/best-seo-tips).

On-Page SEO: Optimizing Your Content

• Keyword Placement: Add primary keywords in:
  • Title tags
  • Meta descriptions
  • Headings (H2, H3)
  • First 100 words of your content
  • Alt text for images
• Content Length: Longer, high-quality articles (1,000+ words) rank better.
• Internal Linking: Link to other pages on your site to help users and Google navigate.

2. Content: The Key to Higher Rankings

Creating valuable, keyword-rich content is the backbone of SEO. Here’s how to do it effectively:

How to Find the Right Keywords

Use keyword research tools like:

• Google Keyword Planner (free)
• Ahrefs, SEMrush, or Moz (paid)
• Google Autocomplete & “People Also Ask”

Look for long-tail keywords (e.g., “best SEO tools for beginners” instead of just “SEO tools”) because they have less competition and higher conversion rates.

Content Clusters: Strengthen Your SEO 

Instead of writing random blog posts, create content clusters around a main topic. Example:

Main Topic: “SEO for Beginners”

• Subtopic 1: What is SEO and How Does It Work?
• Subtopic 2: Best Free SEO Tools in 2024
• Subtopic 3: How to Optimize a Blog for SEO
• Subtopic 4: SEO vs. Paid Advertising: Which One is Better?

This signals Google that your site is an authority on the subject, boosting rankings.

AI vs. Human-Written Content

AI-generated content is useful, but it should always be edited and fact-checked. Google prioritizes value over who writes it. Use AI for:

• Outlining blog posts
• Generating topic ideas
• Speeding up content creation

However, human editing is necessary to maintain originality and accuracy.

3. Backlinks: The Fuel for High Rankings

What Are Backlinks?

A backlink is when another website links to yours. The more high-quality backlinks you have, the more authority Google gives your site.

How to Get Quality Backlinks

Guest Blogging – Write valuable articles for other websites in exchange for a backlink. HARO (Help a Reporter Out) – Respond to journalists’ queries for a chance to be featured in major publications.  Podcast Interviews – Get interviewed on industry podcasts and earn backlinks.  Broken Link Building – Find broken links on other sites and suggest your content as a replacement.  Networking & Outreach – Connect with bloggers and business owners in your niche.

Avoid spammy links! Google penalizes low-quality, paid backlinks from shady sites.

Final Thoughts

SEO is the most powerful way to drive free traffic to your website. By focusing on website optimization, high-quality content, and backlinks, you can improve your rankings and attract more visitors.

Need Help with SEO?

Check out SEO Optimizers for expert guidance. Get a free website audit at seooptimizers.com/gift.

Start optimizing today and watch your website traffic soar!

The post Free Website Traffic SEO Best Practices & Optimization Strategies Millionaire University Podcast first appeared on SEO Optimizers.

Last Update Feb 16, 2025 @ 7:50 pm

Mastering SEO Turning Traffic into Revenue About That Wallet Podcast

In this insightful episode of the About That Wallet podcast, host Anthony Weaver sits down with SEO expert Brandon Leibowitz to discuss how businesses can leverage search engine optimization (SEO) to increase visibility, drive traffic, and ultimately, boost revenue.

What is SEO and Why Does it Matter?

SEO, or search engine optimization, is improving a website’s ranking on search engines like Google. Organic search is a major driver of website traffic, so businesses that ignore SEO risk being invisible to potential customers.

“SEO helps you appear in organic, free search results on Google. Unlike ads, you don’t have to pay per click, making it a cost-effective strategy for long-term growth.” – Brandon Leibowitz

The Power of Google Rankings

When users search for products or services, they tend to trust the first few results they see. Google’s search results consist of:

• Paid Ads (businesses pay for every click)
• Organic Listings (free, but competitive rankings based on SEO)

SEO focuses on helping businesses land in those top organic search results to attract highly targeted visitors with purchase intent.

How SEO Translates to Revenue

Getting website traffic is just one piece of the puzzle. Once visitors land on a site, businesses must ensure their websites are optimized to convert traffic into sales or leads.

Factors That Affect Conversion Rates:

1. Website Load Speed – Slow websites increase bounce rates.
2. Mobile Optimization – With over 60% of traffic coming from mobile devices, a mobile-friendly design is crucial.
3. Clear Call-to-Action (CTA) – Users should know exactly what to do next (buy, subscribe, book a consultation, etc.).
4. Trust Signals – Reviews, testimonials, and professional design increase credibility.

Backlinks: The Key to Google’s Trust

One of the biggest challenges businesses face in SEO is getting backlinks—links from other websites pointing to yours.

Why are Backlinks Important?

• They act as a vote of confidence from other sites.
• Google uses them as a ranking factor to determine trustworthiness.
• More quality backlinks mean higher chances of ranking for competitive keywords.

“If you have a dentist website, being mentioned on WebMD, Wikipedia, or a Chamber of Commerce site increases credibility in Google’s eyes.” – Brandon Leibowitz

Common SEO Mistakes Businesses Make

1. Not Building Backlinks – Many businesses focus only on keywords but forget that Google needs trust signals.
2. Ignoring Website Speed – A slow-loading website can drastically reduce conversion rates.
3. Keyword Stuffing – Overloading pages with keywords without providing real value can lead to penalties.
4. Neglecting Mobile Users – If a site isn’t mobile-optimized, it loses potential customers.

The Role of AI in SEO

Artificial Intelligence (AI) is transforming SEO, making it easier to generate content and automate certain tasks. However, AI has limitations.

How AI is Helping SEO:

• Content Generation – AI can help create blog posts, meta descriptions, and social media captions.
• Data Analysis – AI-powered tools provide insights into traffic trends and competitor strategies.
• Automation – AI speeds up keyword research and content suggestions.

AI’s Limitations:

• Lack of Human Touch – AI-generated content needs human editing for accuracy and engagement.
• Cannot Build Backlinks – While AI can suggest backlink strategies, acquiring links still requires human effort.

Where to Start with SEO

For businesses looking to improve their SEO, Brandon suggests:

1. Use Google Analytics & Search Console – These free tools provide insights into website performance and ranking.
2. Optimize for Mobile – Ensure websites are mobile-friendly and load quickly.
3. Start Building Backlinks – Join directories, guest post on related websites, and engage in partnerships.
4. Create Quality Content – Blogging, videos, and podcasts help attract and retain visitors.

Video SEO: Optimizing for YouTube & Beyond

With video content booming, video SEO is a growing field. Here are key strategies:

• Use descriptive file names (e.g., seo-tips-2024.mp4 instead of video1.mp4).
• Add transcripts & captions to make videos searchable.
• Write detailed descriptions with relevant keywords.
• Encourage engagement (likes, comments, shares) to boost rankings.

Final Takeaways

• SEO is a long-term strategy – Unlike paid ads, results take time but are more sustainable.
• Backlinks build credibility – Google prioritizes trustworthy websites with strong link profiles.
• Conversion optimization is key – A great ranking means nothing if visitors don’t convert into customers.
• AI can assist but not replace SEO efforts – AI helps automate tasks but cannot fully replace strategic SEO efforts.

The post Mastering SEO Turning Traffic into Revenue About That Wallet Podcast first appeared on SEO Optimizers.

Last Update Feb 16, 2025 @ 7:44 pm

Mastering SEO for Long Term Business Growth Getting to the Bottom Line Podcast

Search engine optimization (SEO) remains a cornerstone of digital marketing, despite ongoing changes in search algorithms, AI advancements, and shifts in user behavior. In this episode of Getting to the Bottom Line, host Stephanie Smith talks with SEO expert Brandon Leibowitz, founder of SEO Optimizers, to explore the evolving landscape of SEO and how business owners can harness its power to drive revenue and long-term success.

Why SEO Still Matters in 2025

Despite claims that SEO is “dead,” the truth is that as long as people search online, SEO will remain essential.

Brandon has been in the SEO industry since 2007, witnessing shifts like mobile-first indexing, AI integration, and new ranking factors. But the core principle remains: businesses that optimize for search engines gain more visibility, credibility, and leads.

The Evolution of SEO

• Mobile Optimization – Since 2013, Google has prioritized mobile-friendly sites, and today, most web traffic comes from mobile users.
• AI-Driven Search – AI tools like ChatGPT and Google’s AI summaries impact how people search and consume information.
• Content & Backlinks – Google still values high-quality content and authoritative backlinks, making them crucial for ranking success.

How to Optimize Your Website for SEO Success

1. Technical SEO: Laying the Right Foundation

Before focusing on keywords or backlinks, ensure your website meets Google’s technical requirements:

Mobile-Friendly Design – A responsive website is non-negotiable in 2025.

Page Speed Optimization – A slow website hurts rankings; use Google PageSpeed Insights to improve load times.

Structured Data & Schema Markup – Helps Google understand your content.

Clean Code & URL Structure – URLs should be concise, descriptive, and user-friendly.

HTTPS Security – A secure website builds trust and improves rankings.

2. Content Optimization: Write for People, Optimize for Search Engines

Content remains king, but it’s not just about writing—it’s about writing the right content.

How much content should a page have?

• Analyze competitors’ rankings and aim for slightly more comprehensive content.
• Tools like Surfer SEO help analyze word count, structure, and keyword usage.

Content Best Practices:

Keyword Placement – Include keywords in:

• Title tags
• Meta descriptions
• Headings (H2s, H3s)
• Image alt text

Internal Linking – Link relevant pages together to improve site structure.

Content Freshness – Regularly update old blog posts and mark them with a “Last Updated” tag.

3. Backlinks: The Secret to SEO Authority

Google still relies on backlinks as a key ranking factor, but not all backlinks are equal.

What makes a quality backlink?

• Relevance – Links should come from websites in your industry.
• Authority – Backlinks from well-known sites carry more weight.
• Anchor Text Variety – Use natural keyword variations to avoid over-optimization penalties.

Effective Backlink Strategies:

1. Guest Posting – Write for high-quality sites in your niche.
2. Podcast Interviews – A great way to get featured and earn links.
3. Competitor Backlink Analysis – Use Ahrefs or SEMrush to replicate top-ranking competitors’ links.
4. Broken Link Building – Find and replace broken links with your content.
5. Digital PR & HARO – Get featured in news articles and expert roundups.

SEO & AI: The Changing Landscape

With AI becoming more integrated into search engines, here’s how to stay ahead:

• Optimize for Featured Snippets – Google AI pulls content from well-structured, informative sites.
• Use AI for Content Assistance, Not Creation – AI tools can generate ideas, but human-written content still wins in engagement.
• Engage Users to Reduce Bounce Rates – Google tracks user behavior through Chrome data, so quality content and user experience matter more than ever.

The SEO Long Game: Build Trust & Stay Consistent

SEO is a long-term investment that requires patience. Unlike paid ads that stop driving traffic once the budget runs out, SEO compounds over time to generate continuous results.

How to Stay Consistent:

Set Realistic Expectations – SEO takes 3-6 months to show results.

Diversify Your Marketing Strategy – SEO should complement email marketing, social media, and paid ads.

Use Data to Optimize – Google Analytics and Search Console offer insights into traffic, user behavior, and ranking improvements.

Final Takeaways: Action Steps for Business Owners

Start Now – The sooner you begin optimizing your website, the sooner you’ll see results.

Focus on Quality Backlinks – Prioritize niche-relevant, high-authority backlinks over sheer quantity.

Think Mobile-First – Ensure your website is fast, mobile-friendly, and conversion-optimized.

Leverage AI Without Relying on It – Use AI tools for research but maintain human oversight for quality content.

Monitor, Measure, and Adapt – Regularly check rankings, traffic sources, and engagement metrics to refine your strategy.

The post Mastering SEO for Long Term Business Growth Getting to the Bottom Line Podcast first appeared on SEO Optimizers.

Last Update May 18, 2025 @ 9:32 pm

Leveraging SEO for Greater Business Success: Insights from the E-Commerce Podcast

When it comes to growing an online business, search engine optimization (SEO) remains one of the most powerful and cost-effective ways to drive traffic and increase revenue. In a recent episode of the E-Commerce Podcast, host Matt Edmondson sat down with Brandon Leibowitz, the founder of SEO Optimizers, to discuss how businesses can maximize their digital presence through SEO.

If you’re looking to boost your search rankings, increase conversions, and outshine competitors, then this breakdown of their conversation is packed with actionable strategies just for you.

What Is SEO and Why Does It Matter?

SEO, or Search Engine Optimization, is the practice of improving a website’s visibility in search engine results pages (SERPs). While there are paid ads at the top of Google, the organic (free) listings below them are what SEO focuses on. The goal? To rank higher on Google so that your website gets more clicks, traffic, and ultimately, sales.

Key Benefits of SEO:

• Long-term traffic growth – Unlike paid ads, SEO-driven traffic doesn’t stop when you stop spending money.
• Better brand credibility – Users trust organic search results more than ads.
• Higher ROI – Organic traffic has one of the best conversion rates compared to other channels.

Brandon emphasized that ranking on Google is about trust. Google doesn’t just take your word for it when you say your website is the best. Instead, it looks at external factors, particularly backlinks, to determine credibility

SEO Has Changed – Here’s What Works Now

SEO in 2007 (when Brandon started) was much simpler: throw in a few keywords, build some backlinks, and boom—you rank! But things have evolved. Today, SEO requires a more strategic approach. Here are some of the biggest changes:

1. Mobile Optimization Is Critical

Over 60% of online traffic now comes from mobile devices. Google prioritizes mobile-friendly websites, meaning if your site isn’t optimized for mobile users, you’re losing potential customers.

Actionable Tip: Ensure your website loads fast, is easy to navigate on mobile, and provides a seamless user experience.

2. AI and SEO: What’s Changing?

Google’s search algorithms are constantly evolving, with AI playing a bigger role. Voice searches, AI-generated content, and personalized search results are all reshaping how businesses should approach SEO.

Actionable Tip: Create natural, conversational content that answers user questions. Google rewards content that sounds human rather than robotic.

3. Keywords Are Still Important – But in a Smarter Way

Instead of stuffing a page with exact-match keywords, Google now prioritizes intent. That means long-tail keywords (e.g., “best mechanical pencil for drawing” vs. just “mechanical pencil”) and LSI (Latent Semantic Indexing) keywords (related terms) matter more.

Actionable Tip: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find buyer-intent keywords and naturally incorporate them into your content.

The Power of Backlinks: SEO’s Secret Weapon

A backlink is a clickable link from another website pointing to yours. Google sees backlinks as “votes of confidence,” and they are one of the biggest factors in determining search rankings.

How to Get Quality Backlinks

1. Write guest blog posts – Contribute valuable content to industry-relevant websites and get a backlink in return.
2. Leverage HARO (Help A Reporter Out) – Provide expert insights to journalists and get featured in high-authority publications.
3. Network with bloggers and influencers – Offer a free product in exchange for a review and a link.
4. Get listed on directories – Join local business directories, chamber of commerce websites, and niche-specific directories.

Avoid spammy backlinks – Buying 1,000 links from Fiverr may sound tempting, but low-quality backlinks can get your site penalized by Google.

Actionable Tip: Use tools like Ahrefs or Moz to analyze your competitors’ backlinks and target similar sources.

Optimizing Your Website for Conversions

SEO is about getting traffic, but what happens when users arrive? Your website must convert visitors into customers. Here’s how to improve conversion rates:

1. Improve Website Speed

A slow website kills conversions. A one-second delay can reduce conversions by 7%.

Actionable Tip: Use Google PageSpeed Insights to analyze and fix speed issues.

2. Use Clear Call-to-Actions (CTAs)

Make it easy for visitors to take action, whether it’s buying a product, signing up for a newsletter, or booking a call.

Actionable Tip: Keep CTAs visible and use persuasive text (e.g., “Get Your Free Guide Now!”).

3. Optimize for Mobile Users

Since most users browse on mobile, ensure your design is mobile-first. Don’t clutter pages—keep navigation simple.

Actionable Tip: Use short forms, easy-to-read fonts, and clickable buttons.

Blogging and Content Marketing for SEO Success

Writing blog posts isn’t just about sharing thoughts—it’s a powerful SEO strategy. Blogs help businesses rank for long-tail keywords and establish authority.

Best Blogging Practices for SEO:

• Answer common customer questions (check Google’s “People Also Ask” section for ideas!)
• Use structured data (FAQ schema) to increase the chances of getting featured snippets
• Create pillar content (long, detailed guides) and interlink to related blog posts
• Embed videos – Google prioritizes multimedia content, and YouTube (owned by Google) is the second-largest search engine!

Actionable Tip: Write blog posts answering highly searched questions and update them regularly for better rankings.

Final Thoughts: SEO Is a Long-Term Game

Brandon’s biggest takeaway? Be patient! Unlike paid ads that bring instant traffic, SEO takes months to show significant results—but the payoff is huge.

The post Leveraging SEO for Greater Business Success – Ecommerce Podcast first appeared on SEO Optimizers.

Last Update Feb 16, 2025 @ 7:38 pm

How To Rank #1 On Google SEO Tips Podcast ClearBrand

Brandon has been in the SEO industry since 2007, and he’s seen it all. From Google’s ever-changing algorithms to the rise of AI-driven search, the fundamentals of SEO remain intact: as long as people are searching, SEO will exist.

Even if Google were to disappear (which is highly unlikely), another search engine would take its place. Search engines are a core part of the internet, and SEO adapts to wherever people are searching—whether on Google, Amazon, YouTube, or Yelp.

The SEO Evolution: Then vs. Now

Brandon points out that SEO has evolved drastically. In the early days, keyword stuffing and mass backlinking worked. Today, Google prioritizes user experience, quality content, and authoritative backlinks.

• Google has shifted toward entity-based SEO, focusing more on topics and relevance rather than just keywords.
• AI-generated content is on the rise, but Google still prioritizes helpful, high-quality content.
• Backlinks still matter, but quality trumps quantity.

How to Rank on Google in 2025

1. Technical SEO: Fix the Foundation First

Before jumping into content or backlinks, ensure your website is technically sound.

Mobile-Friendly – Google’s mobile-first indexing means your site must be optimized for mobile devices.

Fast Loading Speed – A slow website hurts rankings. Use tools like Google PageSpeed Insights to check and optimize load times.

Structured Data – Implementing schema markup helps search engines understand your content better.

Clean URL Structure – URLs should be short, keyword-rich, and user-friendly.

Secure Website (HTTPS) – Security is a ranking factor. Ensure your site has an SSL certificate.

2. Content Optimization: Quality Over Quantity

While keywords still matter, content quality and relevance are the key to ranking today.

How much content should a blog post have?

• There’s no fixed number. The best approach is to analyze competitors’ ranking on page one and write slightly more comprehensive content.
• Tools like Surfer SEO can help analyze word count, keyword density, and structure based on top-performing content.

What makes content rank?

Well-researched and in-depth – Answer the user’s query thoroughly.

E-A-T Factors – Expertise, Authority, and Trustworthiness matter.

Keyword Placement – Keywords should be naturally included in:

• Title tags
• Meta descriptions
• Headers (H2s, H3s)
• URL structure
• Image alt text

Internal Linking – Link-related articles and service pages for better navigation and authority distribution.

Freshness Matters – Regularly update old blog posts and mark them as “Last Updated” to improve relevance.

3. The Power of Backlinks: Quality Over Quantity

Backlinks remain a top-ranking factor, but spammy links can hurt your rankings.

What makes a good backlink?

• Relevance – The site linking to you should be related to your industry.
• Authority – A backlink from The New York Times is more valuable than one from a random blog.
• Natural Anchor Text – Avoid keyword-heavy anchor text. Use variations and natural phrasing.

Strategies to Build Backlinks:

1. Guest Posting – Write for authoritative sites in your niche.
2. Podcast Interviews – Being a guest on relevant podcasts provides high-quality backlinks.
3. Digital PR – Getting featured in news articles, roundups, and expert lists.
4. Competitor Backlink Analysis – Use tools like Ahrefs or SEMrush to analyze and replicate competitor backlinks.
5. Broken Link Building – Find broken links on authoritative sites and suggest your content as a replacement.

4. AI and the Future of SEO

AI is reshaping search, but SEO fundamentals still apply.

• Google’s AI Updates – AI is being integrated into search results, but it still pulls from indexed websites.
• AI-Generated Content – Google says AI-written content is fine as long as it provides value.
• Chrome User Data – Google tracks behavior through Chrome to gauge user satisfaction with search results.
• Zero-Click Searches – Google is increasingly providing answers directly in search results (featured snippets, AI summaries). Optimize for snippets!

The SEO Mindset: Play the Long Game

SEO is a long-term investment. Unlike paid ads that stop generating leads when the budget runs out, SEO builds momentum over time.

How to Approach SEO with Patience and Strategy:

Set Realistic Expectations – SEO takes months, not days. Expect 3-6 months for results.

Diversify Traffic Sources – SEO should complement paid ads, social media, and email marketing.

Systematize Your Efforts – Build a repeatable SEO process:

• Weekly blog updates
• Monthly backlink outreach
• Quarterly content refreshes

The post How To Rank #1 On Google SEO Tips Podcast ClearBrand first appeared on SEO Optimizers.

Why SEO Still Matters

SEO, short for Search Engine Optimization, is about making your website more visible to search engines like Google. It’s how businesses get listed in those coveted first-page results, driving free organic traffic.

But SEO isn’t just about stuffing keywords into content. It involves building trust with Google through technical optimization, high-quality content, and backlinks. Brandon explains that as long as people search—whether on Google, Amazon, or Yelp—there will be a need for SEO.

Key Takeaways: How to Succeed in SEO

To thrive in today’s SEO landscape, you need to understand the basics and adapt to new trends. Here’s what Brandon shared about staying ahead of the game:

1. Focus on On-Page SEO

• Optimize title tags, meta descriptions, and headers with targeted keywords.
• Add detailed and valuable content to each page. Google’s bots rely on text to understand your website.
• Update old blog posts with fresh content and include a line indicating the latest update.

2. Build Trust With Backlinks

Google’s algorithm heavily weighs backlinks—links from other websites to yours. However, not all backlinks are created equal. Prioritize:

• Relevance: Links from websites in your niche hold more weight.
• Authority: A backlink from a site like Forbes or The New York Times is more valuable than one from a low-quality blog.
• Natural Linking: Avoid shady link farms or over-optimized anchor text.

3. Content Is King, but Context Rules

• Analyze your competitors’ content to determine the ideal word count and structure.
• Tools like Surfer SEO can help identify which keywords and content features to include.
• Ensure your content provides genuine value and answers searchers’ questions.

4. Embrace a Long-Term Mindset

SEO doesn’t deliver overnight results. It’s an investment that pays dividends over time. Start with small, consistent efforts like:

• Publishing new blog posts once or twice a month.
• Gradually building backlinks through guest posts, collaborations, and outreach.

The Role of AI in SEO

Artificial intelligence is shaking up the SEO world. From AI-generated content to advanced tools like ChatGPT, businesses are exploring new ways to save time and improve efficiency. However, Brandon cautions against relying too heavily on AI for writing. Why? AI tools often lack accuracy and fail to meet Google’s standards for valuable, engaging content.

Instead, use AI as a helper:

• Generate content outlines.
• Brainstorm blog ideas.
• Fact-check and rewrite AI-generated drafts for originality and value.

What to Avoid in SEO

Not all strategies are created equal. Here are common pitfalls to sidestep:

• Private Blog Networks (PBNs): These are low-quality backlink farms that Google penalizes.
• Irrelevant Backlinks: Links from unrelated industries confuse Google and weaken your credibility.
• Keyword Stuffing: Overloading content with keywords feels unnatural and leads to penalties.

Pro Tips for Building Backlinks

Backlinks are the backbone of SEO. Here’s how Brandon recommends approaching them:

• Guest Posting: Write valuable articles for relevant websites and include a backlink to your site.
• Offer Value: In outreach, incentivize potential partners with free products, exposure, or collaborations.
• Monitor Anchor Text: Diversify your link text with a mix of branded terms, keywords, and natural phrases like “click here.”

SEO’s Resilience: A Game of Patience

Brandon acknowledges that SEO can be frustrating for newcomers due to its slow nature. Unlike paid ads, which offer instant visibility, SEO requires consistent effort. But the rewards—a steady flow of organic leads—are worth it.

In his words: “SEO is a long-term play. Build a few backlinks each month, keep optimizing your website, and results will follow.”

Ready to Dominate the Search Results?

If you’re ready to optimize your website, start with the basics:

1. Fix your on-page SEO.
2. Create high-quality content that matches the searcher’s intent.
3. Strategically build backlinks.

Want personalized guidance? Brandon offers a free website audit and exclusive resources at SEO Optimizers.

The post Is SEO Dead? Expert Insights on the Future of Search Engine Optimization first appeared on SEO Optimizers.

Last Update Oct 25, 2024 @ 10:31 pm

How Real Estate Agents Can Dominate SEO Local Search on Market Movers Podcast

In today’s real estate landscape, having an effective SEO strategy is no longer optional—it’s essential. In this podcast interview, Brandon Leibowitz, founder of SEO Optimizers, shares actionable insights on how real estate agents can leverage SEO to stand out in a competitive market.

Why SEO is Critical for Real Estate Agents

SEO (Search Engine Optimization) isn’t just a free traffic source—it’s the gateway to high-quality leads. As Brandon explains, “Who doesn’t want free traffic?” With platforms like Zillow dominating the search engine results pages (SERPs) for high-volume keywords, agents need a more tactical approach.

Here’s why real estate agents need to consider SEO:

1. Increased Visibility – SEO helps agents appear in local searches, driving more traffic to their listings.
2. Targeted Leads – By using niche keywords, you can attract leads with high buying intent.
3. Cost-Effective – Unlike paid ads, SEO provides long-term traffic without continuous spending.

Targeting the Right Keywords: It’s Not Always About Big Searches

Real estate SEO is not about competing directly with giants like Zillow. Instead, agents should focus on niche keywords that align with smaller communities or specialized buyer intents. For instance, rather than going after “homes for sale in Los Angeles,” an agent could target “condos for sale in Brentwood” or “first-time homebuyers in Santa Monica.”

Tips for Finding the Right Keywords:

• Local Communities – Focus on neighborhood names, school districts, or specific property types.
• Google Keyword Planner – Use tools to find variations, synonyms, and long-tail keywords.
• Buyer Intent – Target keywords with clear buyer intent, such as “waterfront homes” or “townhomes near schools.”

The Importance of Google Maps Listings

One of the top local SEO strategies for real estate agents is optimizing for Google Maps. When someone searches for a local agent or property, they’re more likely to click on map listings that appear at the top of the results page.

How to Optimize Google Maps Listings:

• Google Business Profile – Fill out your profile completely. The more information you provide, the more Google will trust your business.
• Consistency – Ensure that your business details are consistent across all online platforms (Google Maps, Yelp, Apple Maps, etc.).
• Reviews – Encourage satisfied clients to leave reviews. More positive reviews build trust with both Google and potential buyers.

Backlinks: The Backbone of SEO Success

Brandon highlights the critical role backlinks play in SEO. Without backlinks, ranking on Google is nearly impossible, especially for real estate agents trying to compete with major platforms.

How to Build Quality Backlinks:

1. Competitor Research – Use tools like Ahrefs or SEMrush to analyze your competitors’ backlinks.
2. Local Blogs – Reach out to niche local blogs and offer guest posts or expert insights.
3. Podcasts & Digital PR – Being featured on local podcasts or in media articles provides not only exposure but also high-quality backlinks.

Content Strategy: Building Trust Through Information

A solid content strategy is crucial for real estate agents who want to rank in local searches. However, writing content about every neighborhood or community can feel repetitive. Brandon suggests focusing on the unique aspects of each area, such as schools, crime rates, or walkability.

Ideas for Content Creation:

• Neighborhood Guides – Create pages for every neighborhood you serve, including detailed information about schools, parks, and amenities.
• First-Time Homebuyer Guides – Offer content specific to new buyers, such as financing tips or what to look for in a starter home.
• Long-Tail Keywords – Use keywords like “luxury homes in [neighborhood]” or “family-friendly communities near [city]” to rank for specific buyer intents.

The Role of AI in Real Estate SEO

While AI can speed up content creation, Brandon warns against relying solely on AI-generated content. AI can be a useful tool for drafting or creating outlines, but it still requires human oversight to ensure accuracy and relevance.

How to Use AI in Content Creation:

• Content Outlines – Use AI to draft outlines for blog posts or neighborhood pages.
• Data Integration – AI can help pull real-time data (e.g., school ratings, crime statistics) for community guides.
• Quality Control – Always review and edit AI-generated content for accuracy and completeness.

Future SEO Trends for Real Estate

With the rise of AI and evolving search engine algorithms, the real estate SEO landscape is constantly changing. However, Brandon predicts that local SEO will remain a key driver for real estate traffic. AI may change how searches are conducted, but the need for relevant, local content will not go away.

What Real Estate Agents Should Expect:

• AI Overviews – Google and other search engines may incorporate AI overviews that summarize key information from listings, making trust signals even more important.
• Shift to Alternative Platforms – As search behaviors shift, agents may need to optimize for platforms beyond Google, such as ChatGPT or DuckDuckGo.
• Emphasis on Local Authority – Building a strong presence in local search results will become even more critical as Google emphasizes trust signals like backlinks and reviews.

Digital PR: A Hidden Opportunity for Real Estate Agents

Many real estate agents overlook the power of digital PR as a link-building strategy. However, getting featured in media articles about real estate trends or local market conditions can provide authoritative backlinks and boost your SEO efforts.

How to Leverage Digital PR:

• Expert Commentary – Offer your expertise to journalists looking for quotes on housing markets or home renovations.
• Press Releases – Distribute press releases when you have unique listings or sell high-profile properties.
• Haro & Media Requests – Platforms like HARO connect journalists with real estate agents who can provide insights for their stories.

Conclusion

In a competitive real estate market, SEO is not just a nice-to-have; it’s a must-have. By focusing on niche keywords, optimizing Google Maps listings, building backlinks, and creating valuable content, real estate agents can establish themselves as trusted authorities in their local market. Whether you’re just starting or looking to fine-tune your strategy, these SEO techniques will help you stay ahead of the competition.

For more insights on SEO for real estate, check out SEO Optimizers or follow Brandon Leibowitz for expert advice.

The post How Real Estate Agents Can Dominate SEO Local Search on Market Movers Podcast first appeared on SEO Optimizers.

Last Update Nov 26, 2024 @ 11:24 pm

How Mentors and SEO Can Skyrocket Your Business Success

Starting or growing a business can be daunting, but with the right mentor and a solid SEO strategy, the journey becomes much smoother. In a recent podcast, Brandon Leibowitz, an SEO expert, dives deep into the essential strategies business owners need to succeed, including how mentors can provide invaluable guidance and how SEO is the key to gaining visibility and credibility online.

Why Every Business Owner Needs a Mentor

One of the most significant takeaways from the podcast was the importance of having a mentor. Brandon emphasizes how mentors can help business owners avoid costly mistakes and speed up growth. Mentors offer valuable insights from their own experiences, helping entrepreneurs navigate the complexities of business.

“A mentor helps guide you in the right direction and saves you a lot of time and headaches because they’ll help you learn from their mistakes,” says Brandon.

Mentors can help with:

• Setting clear goals
• Offering industry-specific advice
• Providing networking opportunities
• Supporting decision-making during tough times

Introduction to SEO: The Foundation of Online Success

Moving into the main topic of the podcast, Brandon explains the value of SEO (Search Engine Optimization) in any business strategy. He defines SEO as optimizing your website to rank higher on search engines like Google.

SEO plays a critical role because it:

• Drives free, organic traffic to your website
• Enhances credibility by ranking on the first page of search results
• Improves brand visibility

“Who doesn’t want free traffic?” Brandon quips. He shares that SEO is the most sustainable way to get targeted visitors without spending money on ads.

How Google Ranks Websites: Cracking the Code

Understanding Google’s ranking algorithm is vital for any SEO strategy. While Google’s algorithm is ever-changing and complex, Brandon shares some fundamental elements that remain constant. He breaks down the components that help websites rank, focusing on:

1. Relevancy: How closely your content matches the search query.
2. Keywords: Targeting specific, high-volume keywords that your audience is searching for.
3. Backlinks: The more high-quality websites link to your content, the more authority you gain in Google’s eyes.

“Google’s whole algorithm is based on backlinks,” Brandon says. Backlinks are essentially votes of confidence from other websites, signaling to Google that your site is trustworthy and relevant.

Keyword Research: The Backbone of SEO

Brandon underscores the importance of thorough keyword research. He suggests using tools like Google Keyword Planner to identify the right keywords for your business. He explains that you should target keywords that:

• Have a high search volume
• Are relevant to your audience
• Have low competition

Actionable Steps for Keyword Research:

1. Brainstorm keywords related to your business.
2. Use tools like Google Keyword Planner to analyze search volume and competition.
3. Focus on long-tail keywords (3-5 words) to target niche audiences.
4. Regularly update and refine your keyword list based on data and trends.

Optimizing Your Website for SEO Success

To effectively implement SEO, your website needs to be optimized in various ways. Brandon breaks down the steps for on-page optimization:

• Content: Each page on your site should focus on 3-5 target keywords. If you want to rank for more keywords, create more pages.
• Headings and Structure: Use clear headings (H2, H3) to organize your content and make it easy for search engines to understand.
• Mobile Optimization: Ensure your site is mobile-friendly, as Google prioritizes mobile-first indexing.
• Images and Videos: Optimize images by including alt text, and host videos on platforms like YouTube, which Google favors.

“The more text you put on your website, the easier it will be for search engines to read and understand what your page is about,” Brandon advises.

The Power of Backlinks

Building backlinks is essential, but it’s more about quality than quantity. Brandon advises focusing on gaining backlinks from reputable, niche-related sites.

How to Build Quality Backlinks:

1. Guest Blogging: Reach out to industry blogs and offer to write guest posts in exchange for a backlink.
2. Content Sharing: Promote your content on social media and industry forums to increase visibility and the chance of others linking to it.
3. Building Relationships: Network with other site owners and build relationships to gain more backlinks over time.

“Without backlinks, it is not possible to rank on Google,” Brandon emphasizes, reminding listeners that backlinks are a vote of trust.

Tracking Your SEO Progress

Tracking your SEO efforts is crucial. If you’re not measuring your progress, you won’t know what’s working and what needs improvement. Tools like Google Analytics and Google Search Console allow you to track:

• Traffic sources
• Keyword rankings
• Conversion rates
• Bounce rates

Brandon stresses the importance of tracking everything to make informed decisions. He says, “If you’re not tracking, you’re just kind of blindly going at it.”

Integrating SEO with Google Ads for Maximum Impact

Although SEO is a long-term strategy, Google Ads can deliver immediate traffic. Brandon suggests running Google Ads alongside SEO, particularly if you need faster results. He advises:

• Starting with a small budget
• Running A/B tests to see which ads perform best
• Using remarketing ads to follow potential customers who have visited your site but haven’t converted yet

“As long as you’re making more than you’re putting in, you don’t really need to turn the ads off,” Brandon explains.

Conclusion: SEO is a Long Game, But It Pays Off

In the long run, SEO is more cost-effective than continuously paying for ads. By investing time and effort into SEO, businesses can build lasting organic traffic that doesn’t depend on ad budgets.

Key Takeaways:

• Get a mentor to avoid costly business mistakes.
• SEO drives free, sustainable traffic to your website.
• Backlinks and keywords are the pillars of SEO.
• Tracking your progress is essential for success.

SEO is not a quick fix but a long-term investment that pays off with consistent, targeted traffic. Combine it with short-term Google Ads to maximize your reach, and you’re set up for success.

The post SEO & Google Ads Tutorial With Step By Step Walkthroughs first appeared on SEO Optimizers.

Last Update Sep 1, 2024 @ 2:30 am

How to Attract More Clients with SEO: Insights from Brandon Leibowitz on Awakened Titans Podcast

Attracting more clients online can seem like an uphill battle, especially in today’s digital age where competition is fierce. However, by leveraging SEO (Search Engine Optimization) effectively, you can significantly enhance your online visibility and drive more potential clients to your business. In a recent appearance on the Awakened Titans Podcast, Brandon Leibowitz, the founder of SEO Optimizers, shared invaluable insights into how entrepreneurs can use SEO to attract more clients and achieve business success.

The Key to Success in SEO: Perseverance and Patience

One of the first things Brandon emphasized is that success in SEO, much like in business, requires perseverance and patience. SEO isn’t a quick fix; it’s a long-term strategy that takes time to yield results. Brandon mentioned that building and growing a business through SEO involves continuous effort and a mindset of viewing challenges as learning opportunities rather than setbacks. This persistence is crucial because, as Brandon pointed out, SEO takes time to build trust with search engines like Google.

Understanding SEO: It’s All About Trust and Text

SEO, at its core, is about ranking websites on Google. Brandon explained that Google relies heavily on text to understand and rank websites. While images and videos are important for user engagement, Google primarily feeds off text when determining what a page is about. Therefore, the more text you have on each website page, the easier it is for Google to understand and rank your content.

However, it’s not just about having a lot of text. Trust is another critical factor. Google doesn’t automatically trust your website just because you have content. You need to build that trust by obtaining backlinks—links from other reputable websites to yours. The more backlinks you have from authoritative sites, the more trust Google places in your website, leading to higher rankings.

5 Steps to Optimize Your Website for SEO

Brandon outlined five essential steps that every entrepreneur should take to optimize their website for better SEO performance:

1. Keyword Research: Before creating content, conduct thorough keyword research using tools like Google Keyword Planner. This helps you understand which keywords are most relevant and have the highest search volume.
2. Content Optimization: Once you’ve identified the right keywords, integrate them naturally into your website’s content. This includes the text on your pages, meta tags, and even the alt text for images.
3. Backlink Building: As mentioned earlier, backlinks are crucial for building trust with Google. Focus on acquiring backlinks from websites that are relevant to your industry and have high authority.
4. On-Page SEO: Pay attention to the technical aspects of your website, such as how it’s structured and how pages are linked internally. These factors also influence how Google reads and ranks your site.
5. Regular Updates: Google favors websites that are regularly updated. Add fresh content to your site regularly to signal to Google that your site is active and relevant.

The Importance of Backlinks in SEO

Backlinks were a major focus of the discussion, as they play a critical role in establishing your website’s credibility. Brandon explained that not all backlinks are created equal. The quality of the backlinks matters more than the quantity. You need to get links from websites that are related to your industry and have a high level of trust and authority. This helps Google understand that your website is relevant and credible, leading to higher rankings.

One effective strategy Brandon shared for acquiring backlinks is to offer something valuable in exchange, such as a guest post or an interview. This not only builds relationships with other website owners but also provides you with quality backlinks that can boost your SEO efforts.

Using AI Tools for SEO: Proceed with Caution

The rise of AI tools has made it easier for entrepreneurs to generate content and perform SEO tasks. However, Brandon cautioned against relying too heavily on AI. While AI can be a great tool for generating ideas or outlines, it’s not yet accurate enough to be used for creating final content. There’s also the risk of AI-generated content lacking the human touch that makes content engaging and relatable.

Instead, Brandon recommended using AI as a starting point and then refining the content manually to ensure it meets the quality standards required for effective SEO.

Case Study: A 20-Year-Old Website Revitalized

Brandon shared a compelling case study of a client who had a 20-year-old website that was not performing well despite having numerous backlinks. Upon investigation, it was discovered that the website’s outdated structure was preventing Google from reading and indexing its pages correctly. The solution was to rebuild the website on a new platform that allowed Google to access and understand the content.

After implementing these changes, along with optimizing the site’s keywords and meta tags, the client’s website saw a dramatic improvement in its rankings. Within a month, it began ranking number one for several key terms, leading to a significant increase in traffic and conversions.

The Role of Reviews and Maps in SEO

While backlinks and content are crucial for SEO, Brandon also highlighted the importance of Google Reviews and being listed on multiple maps. Reviews help build trust with potential clients while being listed on maps like Google Maps, Apple Maps, and Yelp, which can improve your visibility in local searches.

Brandon advised that the more maps your business is listed on, the better your chances of ranking higher in local search results. However, he noted that while reviews are helpful, they are not the primary factor in ranking higher on Google Maps. The key is to get listed on as many maps as possible to maximize your local SEO efforts.

Common SEO Mistakes to Avoid

Brandon pointed out several common mistakes entrepreneurs make when trying to optimize their websites for SEO:

• Buying Low-Quality Backlinks: Some entrepreneurs try to take shortcuts by purchasing backlinks from sites like Fiverr. However, this can do more harm than good, as low-quality backlinks can lead to penalties from Google.
• Ignoring Technical SEO: Many people focus solely on content and backlinks but neglect the technical aspects of SEO, such as website structure and mobile optimization. These are critical for ensuring that Google can read and index your site properly.
• Overusing Keywords: Keyword stuffing is another common mistake. Instead of focusing on the number of times a keyword appears, it’s better to focus on creating high-quality, relevant content that naturally incorporates keywords.

Conclusion: SEO is a Long-Term Investment

In wrapping up the interview, Brandon emphasized that SEO is a long-term investment that requires patience and persistence. While it may take time to see results, the payoff can be significant in terms of increased traffic, higher rankings, and more clients. He advised entrepreneurs to be patient, avoid shortcuts, and focus on building a strong foundation with quality content and backlinks.

By following these strategies and staying committed to your SEO efforts, you can position your business for long-term success and attract more clients online.

The post How to Attract More Clients with SEO: Awakened Titans Podcast Guest Appearance first appeared on SEO Optimizers.

Last Update Aug 22, 2024 @ 9:10 am

Getting Started with Search Engine Optimization: Insights from Brandon Leibowitz

Search Engine Optimization (SEO) is more than just a buzzword; it’s a critical aspect of digital marketing that can make or break a business’s online presence. In a recent podcast interview on “The Guiding Voice,” Brandon Leibowitz, the founder of SEO Optimizers, shared his journey and provided invaluable tips for businesses looking to improve their SEO strategies. Let’s dive into the key takeaways from Brandon’s interview, focusing on how to get started with SEO and the essential elements to consider.

The Beginning of a Digital Marketing Journey

Brandon Leibowitz began his career in digital marketing back in 2007, right after graduating from California State University, Long Beach. His first job out of college involved digital marketing—a field that was relatively new at the time. With little knowledge of the industry, Brandon took on the challenge and quickly realized the potential of SEO. Over the years, he honed his skills, built his clientele, and eventually founded SEO Optimizers, a company dedicated to helping small and medium-sized businesses increase their online traffic and convert leads into sales.

Understanding SEO: The Basics

SEO, or Search Engine Optimization, involves optimizing a website to rank higher on search engines like Google. According to Brandon, the core of SEO lies in understanding Google’s ever-changing algorithm and how it ranks websites. The goal is to get on the first page of Google search results, as that’s where the majority of traffic comes from. But how do you achieve that?

Key Elements of SEO

• Content Quality: Good quality content is the backbone of SEO. Your content should be original, informative, and relevant to your audience. Google prioritizes content that provides value, so avoid duplicating content across pages.
• Backlinks: Getting other websites to link to your content is crucial for building trust with Google. But it’s not just about quantity; quality matters too. Aim to get backlinks from reputable websites that are related to your industry.
• Keyword Optimization: Using the right keywords in your content is essential. However, it’s important to avoid keyword stuffing. Instead, focus on naturally incorporating keywords and variations that people are searching for.

Evolving with Google’s Algorithm

One of the biggest challenges in SEO is keeping up with Google’s algorithm changes. Brandon emphasizes that while the algorithm is constantly evolving, some core principles remain the same. These include the importance of backlinks and high-quality content. However, it’s important to be cautious with backlinks, as low-quality or spammy links can lead to penalties from Google.

Creating SEO-Friendly Content

When it comes to creating content that ranks well, originality is key. Make sure your content is unique and not copied from other pages. Additionally, focus on creating engaging titles that include your target keywords without being too clickbaity. The length of your content also matters—the longer, the better, as long as it remains relevant and valuable.

Tools and Techniques for SEO

• Keyword Research: Use tools like Google Keyword Planner to find high search volume keywords. This will help you understand what your audience is searching for and how to tailor your content accordingly.
• People Also Ask: A useful trick is to look at the “People Also Ask” section on Google search results. Incorporate these questions and their answers into your content to increase your chances of appearing in this section.
• Internal Linking: Linking to other pages on your website is crucial for SEO. It not only helps users navigate your site but also allows Google to index your content more effectively.

Different Algorithms, Different Strategies

Brandon also touched on the differences between Google’s algorithm and those of other search engines like Bing and Yahoo. While each search engine has its unique factors, optimizing for Google generally covers the bases for the others. However, platforms like YouTube have their own set of ranking factors, such as likes, comments, and views, which are important to consider if you’re optimizing video content.

Careers in SEO

For those interested in pursuing a career in SEO, there are various paths to explore. Whether you’re skilled in content writing, technical SEO, or link building, there’s a niche for everyone. Brandon suggests starting with freelance work to build your portfolio and eventually transitioning into a full-time career in SEO.

Practical Advice for Aspiring SEOs

Brandon’s key advice for those looking to start a career in SEO is to keep learning and take action. Digital marketing is a rapidly changing field, and staying updated with the latest trends and techniques is crucial. Whether through blogs, YouTube videos, or online communities, continuous learning is the key to success in SEO.

Conclusion: Taking Action

SEO is a complex and ever-evolving field, but with the right strategies, it can significantly boost your online presence. From creating high-quality content to building strong backlinks and staying updated with algorithm changes, the steps to success in SEO are clear. As Brandon Leibowitz’s journey shows, with dedication, continuous learning, and a passion for the industry, anyone can excel in SEO and help businesses thrive in the digital world.

By incorporating these tips and focusing on the key elements of SEO, you can improve your website’s rankings and drive more traffic to your business. Remember, SEO is not a one-time effort but an ongoing process that requires patience, testing, and adaptation. So, get started today and watch your online presence grow!

The post Getting Started With Search Engine Optimization: The Guiding Voice Guest Appearance first appeared on SEO Optimizers.

Last Update Aug 22, 2024 @ 9:09 am

The Power of SEO, Social Media, and Google Ads: An Expert’s Perspective

In today’s digital landscape, every business, big or small, must leverage SEO, social media, and Google Ads to thrive. In a recent podcast, SEO expert Brandon Leibowitz, who runs SEO Optimizers, shared his insights on these critical digital marketing tools. Let’s dive into the key takeaways from the conversation and explore how you can apply them to your business.

Understanding the Difference Between SEO and Google Ads

At the core of digital marketing lies the interplay between SEO (Search Engine Optimization) and Google Ads. While both are essential, they serve different purposes. SEO is a long-term strategy that builds over time, offering sustainable traffic without ongoing costs. Conversely, Google Ads provide immediate visibility but require continuous investment.

Key Insight: Think of SEO as planting a tree—it takes time to grow but provides shade for years. Google Ads, on the other hand, are like turning on a light switch—instant, but costly over time.

Why Both SEO and Google Ads Are Important

Brandon emphasizes that both SEO and Google Ads have their place in a comprehensive digital marketing strategy. While SEO builds organic traffic, Google Ads can fill the gap, especially in the early stages when SEO efforts are still maturing.

Real-Life Example: Imagine launching a new product. Google Ads can drive immediate awareness and sales, while SEO ensures your product continues to attract customers long after the initial campaign ends.

Optimizing Your Website for SEO

Brandon highlights the importance of optimizing your website’s content and technical elements for SEO. This includes everything from title tags and meta descriptions to alt text for images and header tags.

Tips for Success:

• Content is King: Ensure each page on your website has at least 400 words of high-quality content. This helps Google understand your site and rank it appropriately.
• Technical SEO: Focus on title tags, meta descriptions, and alt text. These elements should include relevant keywords and accurately describe your content.

The Role of Keywords in SEO

Choosing the right keywords is crucial for effective SEO. Brandon advises conducting thorough keyword research to identify the terms your audience is searching for. Tools like Google Keyword Planner can help determine the best keywords based on search volume and competition.

Pro Tip: Don’t just focus on obvious keywords. Look at singular and plural variations, synonyms, and related industry terms to capture a broader audience.

The Power of Backlinks

Backlinks—links from other websites to yours—are a major factor in Google’s ranking algorithm. They act as votes of confidence, signaling to Google that your content is trustworthy and relevant.

Strategy:

• Guest Blogging: Write articles for other websites in your industry to earn high-quality backlinks.
• Competitor Analysis: Use tools like Ahrefs or SEMrush to analyze your competitors’ backlinks and identify opportunities for your site.

Using Social Media to Build Your Brand

Social media is a powerful tool for building brand awareness and engaging with your audience. However, it’s important to choose the right platforms based on where your audience spends their time.

Brandon’s Advice:

• Focus on Engagement: It’s not just about posting content—engagement is key. Look at your competitors’ social media activity to gauge where your audience is most active.
• Cross-Promote: Use tools like Zapier to automate cross-promotion across platforms, ensuring consistent content delivery without extra effort.

Social Media Advertising vs. Google Ads

While Google Ads may offer higher quality traffic due to user intent, social media advertising is typically more affordable. Social media ads are great for brand awareness and reaching new audiences based on interests and behaviors.

Comparative Analysis:

• Google Ads: Higher cost, higher intent, better for direct conversions.
• Social Media Ads: Lower cost, broader reach, better for brand awareness.

Balancing SEO, Social Media, and Google Ads

A well-rounded digital marketing strategy balances SEO, social media, and Google Ads. While SEO lays the foundation for long-term success, Google Ads provide short-term results, and social media builds a connection with your audience.

Action Plan:

• Start with Google Ads: If you’re launching a new product or service, use Google Ads to gain immediate traction.
• Invest in SEO: Over time, focus on building your website’s SEO to reduce dependency on paid ads.
• Leverage Social Media: Use social media to engage with your audience and maintain top-of-mind awareness.

Practical Steps to Improve Your SEO Today

1. Conduct a Website Audit: Identify areas where your website’s SEO can be improved. Focus on content, technical SEO, and backlinks.
2. Optimize for Keywords: Ensure your keywords are in the right places—title tags, meta descriptions, headers, and content.
3. Build Backlinks: Reach out to industry sites for guest blogging opportunities to earn valuable backlinks.

Final Thoughts: Continuous Learning and Adaptation

SEO, social media, and Google Ads are ever-evolving fields. What works today might not work tomorrow, so it’s crucial to stay updated on the latest trends and best practices. Brandon offers free courses on his website, SEOOptimizers.com, to help you stay ahead of the curve.

Takeaway: Digital marketing is a marathon, not a sprint. By continuously learning and adapting your strategy, you can achieve sustainable success in the digital space.

Closing

Whether you’re just starting out or looking to refine your digital marketing strategy, the insights shared by Brandon Leibowitz offer a roadmap to success. By balancing SEO, social media, and Google Ads, you can create a comprehensive strategy that drives traffic, builds trust, and grows your business.

The post SEO, Social Media & Google Ads: Affordable Bookkeeping & Payroll Service Guest Appearance first appeared on SEO Optimizers.

Last Update Aug 22, 2024 @ 9:09 am

Unlocking SEO Success: Insights from a Podcast Interview with Brandon Leibowitz

In today’s digital landscape, SEO is more crucial than ever. Whether you’re a small business owner or a digital marketer, mastering search engine optimization can make or break your online presence. In a recent podcast, Brandon Leibowitz, founder of SEO Optimizers, shared valuable insights into the world of SEO, offering practical advice on how to optimize your website, create content that ranks, and ultimately drive more traffic and conversions.

What Is SEO and Why It Matters

SEO, or search engine optimization, is the process of optimizing your website to rank higher on search engines like Google. As Brandon explains, SEO is not just about getting traffic; it’s about getting the right traffic. When potential clients search for your services or products, your website needs to appear prominently in the search results to establish credibility and attract clicks.

The Evolution of SEO: From 2007 to Today

Brandon’s journey into SEO began in 2007 when digital marketing was still in its infancy. Back then, SEO was all about simple tricks like keyword stuffing and building backlinks from multiple websites. However, SEO has evolved significantly. Today, it’s a sophisticated field that requires a deep understanding of Google’s algorithm, user behavior, and high-quality content.

Is SEO Dead? A Common Misconception

One of the most persistent questions Brandon hears is, “Is SEO dead?” The answer is a resounding no. As long as search engines exist, SEO will remain relevant. What has changed is the approach. Modern SEO is less about gaming the system and more about providing value to users through relevant, high-quality content.

Key Components of SEO: A Breakdown

Content Quality Over Quantity

• Content is king—but not just any content. High-quality, informative, and engaging content is what truly matters. Rather than pumping out endless blog posts, focus on creating content that resonates with your audience and provides real value.

Keyword Research: The Foundation of SEO

• Keyword research is essential for understanding what your audience is searching for. Tools like Google Keyword Planner can help you identify the most effective keywords. Whether it’s “doctor near me” or “doctors near me,” each variation has its own search volume and relevance.

Title Optimization

• Your content’s title is one of the most critical elements for SEO. It should be concise, no longer than 60 characters, and include as many relevant keywords as possible. Avoid keyword repetition and focus on creating a title that accurately reflects the content.

On-Page SEO: The Power of Alt Tags and Descriptive Text

• Google can’t read images or videos, so it relies heavily on text. Make sure your image files are descriptively named, and use alt tags to explain what each image or video is about. This not only improves accessibility but also boosts your SEO.

Social Media and SEO: A Complex Relationship

Does social media help with SEO? The answer is nuanced. While social media platforms like TikTok and Instagram are great for visibility, they don’t directly impact your SEO. Social media content doesn’t contribute to your website’s search rankings. However, sharing your content on these platforms can drive traffic to your website, indirectly benefiting your SEO efforts.

The Importance of Backlinks

Backlinks remain one of the most important aspects of SEO. A backlink is a link from another website to yours, and it acts as a vote of confidence in the eyes of Google. However, not all backlinks are created equal. Quality matters more than quantity. A few high-quality backlinks from reputable sites are far more valuable than hundreds of low-quality links.

Page Speed and Mobile Optimization

In today’s mobile-first world, page speed and mobile optimization are crucial. Slow-loading websites frustrate users and are penalized by Google. To optimize your site, reduce image sizes, use lazy loading for images, and ensure your site is responsive—meaning it adjusts well to both desktop and mobile devices.

Strategy for Content Creation

Creating content isn’t just about quantity; it’s about strategy. One effective approach is to analyze your competitors’ content. See what’s already ranking well and consider how you can create something even better. This might mean updating old content or approaching a topic from a new angle.

When to Consider Paid Ads

While SEO is a long-term strategy, paid ads can deliver immediate results. The key is to understand your return on investment (ROI). Paid ads are effective, but they stop working as soon as you stop paying. SEO, on the other hand, continues to drive traffic even after the initial work is done.

Final Thoughts: Patience Is Key

SEO is not a quick fix; it’s a long-term investment. It can take months, sometimes even years, to see significant results. But the payoff is worth it. By consistently optimizing your content and building quality backlinks, you’ll gradually climb the search rankings and attract more organic traffic.

Get Started with SEO Today

For those looking to dive deeper into SEO, Brandon offers free resources and consultations on his website, SEO Optimizers. Whether you’re just starting or looking to refine your existing strategy, taking action today can set you on the path to long-term success.

Remember: The digital landscape is constantly evolving, and staying ahead of the curve requires both strategy and perseverance. Optimize your content, build quality backlinks, and be patient—your efforts will pay off in time.

The post Techniques for Competitor Analysis: Business Bros Pod Guest Appearance first appeared on SEO Optimizers.

Last Update Aug 22, 2024 @ 9:09 am

How to Harness the Power of SEO for Free Traffic: Insights from a Podcast with Brandon Leibowitz

Introduction: In today’s digital age, having a strong online presence is essential. Whether you’re running a small business or a large corporation, mastering SEO (Search Engine Optimization) can make the difference between being found online or getting lost in the digital noise. Recently, I tuned into a fascinating podcast episode where Brandon Leibowitz, CEO of SEO Optimizers, shared invaluable insights on how to effectively use SEO to drive free traffic to your website.

The Journey to SEO Mastery

Brandon Leibowitz’s journey into the world of SEO began somewhat unexpectedly. After graduating with a degree in Business Marketing, his first job involved digital marketing for a company, where he handled various aspects like social media, email marketing, and paid ads. However, it was SEO that caught his attention, particularly the idea of generating free traffic.

“Everything works, but free traffic is always the best long-term strategy,” Brandon emphasized. Over the years, he honed his skills by working at advertising agencies, mom-and-pop shops, and Fortune 500 companies. Eventually, he founded his own company, focusing primarily on SEO, with the goal of helping businesses of all sizes achieve visibility online without relying heavily on paid ads.

Why SEO Matters

SEO, which stands for Search Engine Optimization, is crucial because it allows your website to appear in the free, organic listings on search engines like Google. With countless people searching online every day, appearing on the first page of search results can significantly impact your business.

“If you’re not on that first page of Google, your competitors probably are,” Brandon pointed out. This means understanding where your audience is and how to position your content to reach them at the right time is critical.

Keyword Research: The Foundation of SEO

Keywords are the backbone of SEO. Brandon suggested that one of the best ways to find effective keywords is by spying on your competitors.

Here’s a step-by-step guide based on his advice:

1. Search Your Keywords: Go to Google and search for the keywords relevant to your business.
2. Analyze the Competition: Look at the organic, free listings on the first page. Note down the keywords your competitors are using in their title tags.
3. Use Tools: Use tools like Google Keyword Planner to analyze the search volume of these keywords. For example, “blue shoes” might get 20,000 searches a month, whereas “blue shoe” might only get 500.

SEO Tools to Track Your Performance

Brandon highlighted several tools that can help you monitor and improve your SEO performance:

• Google Analytics: A free tool that provides detailed insights into your website traffic, showing which pages attract the most visitors and which pages have high bounce rates.
• Google Search Console: Another free tool that focuses specifically on your SEO performance. It shows you the keywords you’re currently ranking for, your website’s position in the search results, and any technical issues that may be affecting your rankings.

What If Your Niche is Uncommon?

Not every business has a high search volume. For unique or obscure products, Brandon suggested driving awareness through PR and social media, or by creating content that aligns your niche with more popular keywords.

For instance, if you have a niche product, you could write a blog post that ties it to a broader topic that people are already searching for. This way, you can capitalize on the search volume of more general keywords while still promoting your unique offering.

Backlinks: The Key to Google’s Trust

One of the most critical factors in SEO, according to Brandon, is backlinks. These are links from other websites that point to your site, signaling to Google that your content is trustworthy and authoritative.

“Backlinks are like votes of confidence from other sites,” Brandon explained. The more high-quality, relevant backlinks you have, the more Google will trust your site and rank it higher in search results.

However, not all backlinks are created equal. It’s important to focus on getting backlinks from relevant websites in your industry. For example, if you’re an auto mechanic, getting a backlink from a car-related website is far more valuable than one from a dentist’s site.

The Importance of Quality Over Quantity

Gone are the days when simply having more backlinks meant better rankings. Today, Google prioritizes the quality of backlinks over quantity. This means it’s better to have a few high-quality backlinks from relevant sites than hundreds of low-quality ones.

Brandon warned against using services that offer to sell backlinks cheaply, as these can often do more harm than good. Instead, focus on building relationships with relevant websites and earning backlinks naturally.

Content is King

While backlinks are crucial, they won’t get you far without high-quality content. Your content needs to be original, informative, and tailored to your audience. Google rewards websites that regularly update their content, so make sure to refresh your site with new information periodically.

Brandon also mentioned that updating old content, even by just adding a sentence or two, can signal to Google that your content is still relevant, which can improve your rankings.

Patience is Key

SEO is not a quick fix; it’s a long-term strategy that requires patience. Brandon noted that it typically takes about six months to start seeing results from SEO efforts. During this time, it’s essential to stay consistent, continue building quality backlinks, and regularly update your content.

Conclusion: The Road to SEO Success

Mastering SEO is a journey, not a destination. By understanding the importance of keywords, backlinks, and quality content, you can significantly improve your website’s visibility and attract more organic traffic.

Brandon’s insights provide a roadmap for anyone looking to harness the power of SEO without breaking the bank on paid ads. By focusing on the fundamentals and being patient, you can achieve long-term success in the ever-evolving world of digital marketing.

Takeaway: Don’t rush the process. SEO takes time, but with consistent effort and the right strategies, you can rise to the top of search engine results and enjoy the benefits of free, organic traffic.

The post Cut The Ads & Start Using SEO: Malibash Guest Appearance first appeared on SEO Optimizers.